PR and marketing teams are discovering AI's power to streamline workflows and automate repetitive tasks, giving marketers more time to focus on strategy and storytelling. Read more. Read the full article at MarketingProfs
At what point does brand messaging become too frequent? Why do people stay subscribed to brand communications? What makes brand messages feel relevant? To find out, researchers surveyed 1,200 people from around the world. Read the full article at MarketingProfs
Some 71% of American workers have been at the same job for more than two years, and 40% say they haven't looked for a new job in the past six months, according to a recent survey. Read the full article at MarketingProfs
Most webinar leads go cold within 72 hours. Use this hour-by-hour follow-up framework to convert high-intent attendees faster and improve B2B pipeline impact. Read more. Read the full article at MarketingProfs
Stop chasing clicks and leads. Discover five practical shifts that help marketers connect, inspire trust, and move deals forward through human-centered strategies. Read more. Read the full article at MarketingProfs
Belgian supermarket chain Okay has opened a plant-based pop-up store on the Vrije Universiteit Brussel (VUB) campus, offering students and staff 24/7 access to 150 exclusively plant-based products until December 12th.
In Florida, new homeowners have become the first in the United States to complete a property purchase using an AI-powered platform in place of a traditional buyer's agent.
This Black Friday, sporting goods giant Decathlon is offering its Canadian customers an active reason not to shop, through its Make Time for Sports/Faites place au sport initiative.
