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2026-02-04 19:45:00| Engadget

Blizzard is running a series of showcases for several of its major franchises and on Wednesday, it was time for Overwatch to step up to the plate. Thats Overwatch, by the way, and not Overwatch 2. The studio is formally nixing the number from the game's name. "Overwatch is more than just a digit: it's a living universe that keeps growing, keeps surprising, and keeps bringing players together from around the world," the Overwatch team said in a statement. "This year marks a huge turning point in how the development team envisions the future of Overwatch, so we are officially dropping the '2' and moving forward as Overwatch."Blizzard made a big hullabaloo about Overwatch 2 being a sequel to the original game when it went live in October 2022 as part of a shift to a free-to-play model. There were a ton of major changes, not least a format switch from 6v6 to 5v5, with one tank being dropped from each team a contentious decision that has been walked back with the return of 6v6 modes. The grand vision Blizzard originally had for Overwatch 2 never quite came together. The studio canceled its planned hero missions, which were going to have RPG-like talent trees and long-term progression, but it carried some of that DNA over to the Stadium mode. We only got one round of co-op story missions as well. That paid expansion reportedly sold poorly, leading Blizzard to scrap work on the player vs. environment elements of Overwatch to focus on the competitive player vs. player modes.Over the last couple of years, though, Blizzard really seems to have steadied the ship. Overwatch is arguably in the best shape it's been in for a long time. This is shaping up to be a big year for Overwatch. May will mark its 10th anniversary (I have to imagine the team has something significant planned for that). Blizzard laid out much of the roadmap for 2026 during the Overwatch Spotlight showcase. We wont have to wait long at all to see significant changes to the game. New heroesBlizzard EntertainmentWhen the next season goes live on February 10, it will be the biggest update to Overwatch at least since the Stadium mode and perks system went live last year, and arguably since the dawn of the Overwatch 2 era. Thats partly because Blizzard is adding five new heroes to the mix all at once next week. One of those is a character that the studio said in 2017 it had experimented with but ultimately, um, scratched. Jetpack Cat is alive after all, and is coming to Overwatch in a matter of days.This is a support hero with a permanent flight ability who can "tow" an ally providing a speed boost while healing them. Jetpack Cat's ultimate ability sees the kitty diving into the ground to knock down enemies and tether the closest one to them. It's called Catnapper, which is delightful. Also, the hero's primary weapon is called Biotic Pawjectiles, so I adore Jetpack Cat already. Its fun to see weird Wrecking Ball-type characters coming to Overwatch again. Blizzard EntertainmentThe other new heroes joining the fray next week are Domina (a zone-control tank with "long-range precision"), damage dealer Emre (a "fastpaced, mobile soldier archetype with conflicting identity due to cybernetic modification"), Mizuki (a support who can throw a hat to heal allies) and Anran (a high-mobility hero who deals fire damage and can self-resurrect with their ultimate). As with Jetpack Cat, the latter of those is aligned with the Overwatch faction. You can try Anran out starting February 5 as part of a hero trial. The other three have ties to the villainous Talon organization. Expect another hero to join the fray every couple of months this year as each new season gets under way. That means more heroes will be added to Overwatch in 2026 than in any year since the games debut.A "story-driven era"Blizzard EntertainmentThe next season spells the beginning of what Blizzard is calling a "new story-driven era" for Overwatch, starting with a year-long narrative arc called The Reign of Talon. All of the lore, heroes, events and so on that emerge over the next 12 months will be tied to the rise of Talon. The studio says this is the "the first fully connected annua storyline in Overwatch history." A new arc will begin next year with Season 1 of 2027 (Blizzard is resetting the season counter when The Reign of Talon begins).Elsewhere, each role will be split into sub-roles, and the heroes in each will share a passive ability. For instance, "initiator" tanks heal more while they're in the air, several damage heroes can detect enemies that are below half health through walls after damaging them and some supports have excess ultimate charge that carries over after you use their most powerful ability.Also on the way soon is a "meta event" called Conquest. This is billed as a faction war between Overwatch and Talon that will run for five weeks, with dozens of loot boxes and other rewards (such as some legendary Echo skins) up for grabs. Blizzard EntertainmentBlizzard has overhauled the Overwatch interface too, with updated menus, a new hero lobby, a notification hub and the promise of faster navigation. Stadium will have some updates, such as refreshed ability icons and recommended builds based on global data that will be updated between rounds. Vendetta is joining that mode's roster as well.Along with all the new heroes and other updates, a Hello Kitty collaboration will run for two weeks starting on February 10 with themed cosmetics for several heroes. Lots of other cosmetics are in the pipeline, including Crimson Wolf weapon skins you can unlock using competitive points, and rainy day and Valentine's items. Shop items from the last six seasons are going into loot boxes, while mythic cosmetics for Mercy, Juno and Mei will be available in Season 1.Blizzard EntertainmentLooking further ahead, a Nintendo Switch 2 version of Overwatch will arrive alongside Season 2, which will start in April. Some heroes will be getting their second mythic skins, including Ana and Genji. Genji, Hanzo and Sojourn will have mythic weapon skins in the coming months. Two new maps, including a Japan Night one, for the main modes are coming, along with the return of post-match accolades. Theres so much on the way for my go-to game. I don't know how I'm going to be able to take a long-enough break from Overwatch to play cool indies ever again.This article originally appeared on Engadget at https://www.engadget.com/gaming/overwatch-will-drop-the-2-as-jetpack-cat-and-four-other-heroes-arrive-on-february-10-184500327.html?src=rss

Category: Marketing and Advertising
 

2026-02-04 19:18:36| Engadget

When X's engineering team published the code that powers the platform's "for you" algorithm last month, Elon Musk said the move was a victory for transparency. "We know the algorithm is dumb and needs massive improvements, but at least you can see us struggle to make it better in real-time and with transparency," Musk wrote. "No other social media companies do this." While it's true that X is the only major social network to make elements of its recommendation algorithm open source, researchers say that what the company has published doesn't offer the kind of transparency that would actually be useful for anyone trying to understand how X works in 2026. The code, much like an earlier version published in 2023, is a "redacted" version of X's algorithm, according to John Thickstun, an assistant professor of computer science at Cornell University. "What troubles me about these releases is that they give you a pretense that they're being transparent for releasing code and the sense that someone might be able to use this release to do some kind of auditing work or oversight work," Thickstun told Engadget. "And the fact is that that's not really possible at all."Predictably, as soon as the code was released, users on X began posting lengthy threads about what it means for creators hoping to boost their visibility on the platform. For example, one post that was viewed more than 350,000 times advises users that X "will reward people who conversate" and "raise the vibrations of X." Another post with more than 20,000 views claims that posting video is the answer. Another post says that users should stick to their "niche" because "topic switching hurts your reach." But Thickstun cautioned against reading too much into supposed strategies for going viral. "They can't possibly draw those conclusions from what was released," he says. While there are some small details that shed light on how X recommends posts for example, it filters out content that's more than a day old Thickstun says that much of it is "not actionable" for content creators. Structurally, one of the biggest differences between the current algorithm and the version released in 2023 is that the new system relies on a Grok-like large language model to rank posts. "In the previous version, this was hard coded: you took how many times something was liked, how many times something was shared, how many times something was replied and then based on that you calculate a score, and then you rank the post based on the score," explains Ruggero Lazzaroni, a pHD researcher at the University of Graz. "Now the score is derived not by the real amounts of likes and shares, but by how likely Grok thinks that you would like and share a post."That also makes the algorithm even more opaque than it was before, says Thickstun. "So much more of the decisionmaking is happening within black box neural networks that they're training on their data," he says. "More and more of the decisionmaking power of these algorithms is shifting not just out of public view, but actually really out of view or understanding of even the internal engineers that are working on these systems, because they're being shifted into these neural networks."The release has even less detail about some aspects of the algorithm that were made public in 2023. At the time, the company included information about how it weighted various interactions to determine which posts should rank higher. For example, a reply was "worth" 27 retweets and a reply that generated a response from the original author was worth 75 retweets. But X has now redacted information about how it's weighing these factors, saying that this information was excluded "for security reasons." The code also doesn't include any information about the data the algorithm was trained on, which could help researchers and others understand it or conduct audits. "One of the things I would really want to see is, what is the training data that they're using for this model," says Mohsen Foroughifar, an assistant professor of business technologies at Carnegie Mellon University. "if the data that is used for training this model is inherently biased, then the model might actually end up still being biased, regardless of what kind of things that you consider within the model." Being able to conduct research on the X recommendation algorithm would be extremely valuable, says Lazzaroni, who is working on an EU-funded project exploring alternative recommendation algorithms for social media platforms. Much of Lazzaroni's work involves simulating real-world social media platforms to test different approaches. But he says the code released by X doesn't have enough information to actually reproduce its recommendation algorithm. "We have the code to run the algorithm, but we don't have the model that you need to run the algorithm," he says.If researchers were able to study the X algorithm, it could yield insights that could impact more than just social media platforms. Many of the same questions and concerns that have been raised about how social media algorithms behave are likely to re-emerge in the context of AI chatbots."A lot of these challenges that we're seeing on social media platforms and the recommendation [systems] appear in a very similar way with these generative systems as well," Thickstun said. "So you can kind of extrapolate forward the kinds of challenges that we've seen with social media platforms to the kind of challenges that we'll see with interaction with GenAI platforms."Lazzaroni, who spends a lot of time simulating some of the most toxic behavior on social media, is even more blunt. "AI companies, to maximize profit, optimize the large language models for user engagement and not for telling the truth or caring about the mental health of the users. And this is the same exact problem: they make more profit, but the users get a worse society, or they get worse mental health out of it."This article originally appeared on Engadget at https://www.engadget.com/social-media/xs-open-source-algorithm-isnt-a-win-for-transparency-researchers-say-181836233.html?src=rss

Category: Marketing and Advertising
 

2026-02-04 19:07:12| Engadget

The Pixel 10a is official, though details are limited. On Wednesday, Google posted a teaser video showing the mid-range phone dancing around colorful backgrounds. You can pre-order the Pixel 10a on February 18. Google hasn't yet revealed the phone's specs. In the short video, we can see a blue model that's virtually indistinguishable on the outside from the Pixel 9a. And alleged leaks point to a phone with few changes on the inside. That (unconfirmed) list includes a 6.285-inch display, dual rear cameras (48MP wide and 13MP ultra-wide) and a 5,100mAh battery. Google The teaser's tagline appears to be an attempt to assure Pixel fans that there will, in fact, be meaningful upgrades. "A phone with more in store, in store soon," it reads. Hopefully, its pricing and specs will be "in store" for us soon as well. In the meantime, you can visit the Google Pixel website to register for more info. This article originally appeared on Engadget at https://www.engadget.com/mobile/smartphones/you-can-pre-order-the-pixel-10a-on-february-18-180712018.html?src=rss

Category: Marketing and Advertising
 

2026-02-04 18:12:44| Engadget

Anthropic has announced that its chatbot Claude will remain ad-free. This is in direct contrast to rival company OpenAI, which recently brought ads to ChatGPT for many users. The company says that "including ads in conversations with Claude would be incompatible" with the chatbot becoming a "genuinely helpful assistant for work and for deep thinking." The reasoning here is rather simple. People tend to share personal details with chatbots, for better or for worse, and getting ads based on that stuff would be creepy. Imagine asking for mental health advice and getting an ad for St. John's wort or something. Anthropic notes that other conversations "involve complex software engineering tasks, deep work or thinking through difficult problems. The appearance of ads in these contexts would feel incongruousand, in many cases, inappropriate." The company said that integrating advertising would "work against" the Claude Constitution, which counts "being generally helpful" as a core principle. "Introducing advertising incentives at this stage would add another level of complexity. Our understanding of how models translate the goals we set them into specific behaviors is still developing; an ad-based system could therefore have unpredictable results," it writes in a blog post. There are some real world concerns here. AI companies gobble up all money in sight and the returns haven't exactly been stellar. Ads are an easy way to recoup some of that investment, which is likely why OpenAI went that route. Engadget reached out to Anthropic to inquire about any kind of forthcoming financial hurdles that could force it to change course. A representative pointed to today's blog post and said it's "all the information we have to share at this time." We do know that Anthropic remains committed to commerce-based agentic AI. It said it will "continue to build features that enable our users to find, compare or buy products, connect with businesses and more."This article originally appeared on Engadget at https://www.engadget.com/ai/anthropic-says-it-wont-bring-ads-to-claude-unlike-rival-chatgpt-171243642.html?src=rss

Category: Marketing and Advertising
 

2026-02-04 17:30:00| Engadget

You can find a lot of good deals for Presidents Day, but to say its a tech-deal boon would be an overstatement. The best Presidents Day deals are usually on mattresses, appliances and furniture, but you can find some decent tech sales thrown in as well. This year, Presidents Day comes right after Valentines Day and Super Bowl 2026, which means there are even more chances to save as sales and discounts overlap. If youre looking for a new streaming device, a fresh iPad or an upgraded vacuum so you can enter the spring-cleaning season properly, we have you covered. These are the best President Day sales on tech we could find this year. Presidents Day deals under $50 Roku Streaming Stick Plus 2025 for $24 (40 percent off): This is one of the most affordable ways to get 4K streaming on almost any TV set. The dongle has a sleek design, it comes with handy remote that can also control your TVs power and volume and the device gives you access to Rokus TV operating system, which has tons of ways to watch free content. Anker Nano 45W USB-C charger for $30 ($10 off): Ankers latest 45W charger has a small smart display on it that can show you real-time charging stats. Its compact design is great for travel, as are its foldable prongs. Blink Mini 2K+ 2 cameras for $45 (50 percent off): Blinks latest plug-in security cameras support 2K video and improved audio quality. Like previous versions, these cameras have two-way talk, motion alerts and support for Alexa voice commands. TurboTax Deluxe for $45 (44 percent off): While it pains us to recommend Intuits software, it may be the best (and cheapest) option for some this tax season particularly those who don't qualify for Free File. Anker Nano 5K ultra-slim magnetic power bank for $46 (16 percent off): This Qi2 power bank measures less than a half inch thick and snaps onto the backs of the latest iPhones for wireless charging. Its 5K capacity will be enough to top up your phone when its close to empty, preventing you from searching for a charger or outlet. Presidents Day deals on Apple devices Apple iPhone Air MagSafe battery pack for $79 (20 percent off): This magnetic power bank will add up to 65 percent additional battery charge to the iPhone Air, but note that it only works with Apples new, ultra-slim smartphone. Weve tested plenty of others that also work with other iPhone and smartphone models. Apple Watch Series 11 for $299 ($100 off): The latest flagship Apple Watch has excellent performance, a boosted battery life and a lightweight design that you can comfortably wear all day long and even into the night to track sleep. iPad mini (A17 Pro ) for $399 ($100 off): The updated iPad mini runs on the A17 Pro chip for improved performance, plus it has an 8.3-inch Liquid Retina display, a 12MP ultra wide camera with Center Stage, USB-C charging and compatibility with the Apple Pencil Pro. Beats Studio Pro for $170 (51 percent off): Beats updated these cans to have improved sound quality, and you can really hear the difference from models that came before it. These headphones also have solid Transparency mode, good voice performance and USB-C audio. Beats Solo 4 headphones for $130 (35 percent off): These on-ear headphones support spatial audio and dynamic head tracking, and they have up to 50 hours of battery life. The fast fuel feature allows them to get up to five hours of playback time with just a quick 10-minute power-up. More Presidents Day deals on tech Disney+ and Hulu bundle (one month) for $10 ($3 off) Shark Steam & Scrub steam mop for $125 (22 percent off) Levoit LVAC-200 cordless vacuum for $150 (25 percent off) Google Pixel Buds Pro 2 earbuds for $179 (22 percent off) Roku 55-inch 4K smart TV for $248 (29 percent off) Sonos Beam Gen 2 soundbar for $369 ($130 off) Sony WH-1000XM6 headphones for $398 (13 percent off) Anker Nebula Capsule 3 projector for $540 (28 percent off) Hisense 75-inch QD7 Mini-LED 4K smart TV for $548 (16 percent off) DJI Mini 3 Fly More Combo drone bundle for $575 (20 percent off) Google Pixel 10 Pro for $899 (18 percent off) Sony 55-inch Bravia XR8B 4K smart TV for $998 (9 percent off) This article originally appeared on Engadget at https://www.engadget.com/deals/presidents-day-sales-2026-the-best-tech-deals-from-apple-sony-roku-and-others-163000379.html?src=rss

Category: Marketing and Advertising
 

2026-02-04 17:13:43| Engadget

Egyptian regulators have banned Roblox, a popular children's video game, Bloomberg reports. The nation's Supreme Council for Media Regulation is coordinating with the National Telecommunications Regulatory Authority on the decision to ensure its enforcement. The state-owned outlet reported that Senator Walaa Hermas Radwandid had proposed regulation of the platform to protect childrens moral and educational values." The senator outlined his concerns with the nature of the Roblox platform, including the ability to communicate directly with strangers as well as "potential psychological and behavioral effects on young users." In a statement to Bloomberg, Roblox stated that it has "built rigorous safeguards that go beyond those of many other platforms." Egypt joins others including Iraq, Algeria, Saudi Arabia and the UAE that have banned or heavily restricted the US-based gaming platform; Turkey and Russia also enacted blanket bans on Roblox recently, citing the "promotion of homosexuality" and "LGBT propaganda." Roblox has a significant presence in the Middle East and North Africa (MENA) region. The company's most recent economic impact report claims it added $15 million to total GDP across Egypt, Saudi Arabia, Morocco, Qatar and the UAE between 2021 and 2024. Roblox recently tightened its age verification requirements for certain in-game features following pressure from numerous US state attorneys general over child safety, though the new system is reportedly a mess. All of this comes against the backdrop of globally internet restrictions, especially for social media services. A raft of nations including Australia, Spain and Denmark have moved to ban social media entirely for children.This article originally appeared on Engadget at https://www.engadget.com/gaming/egypt-to-block-roblox-for-all-users-161343443.html?src=rss

Category: Marketing and Advertising
 

2026-02-04 16:55:50| Engadget

Amazons next-generation AI assistant is now available to everyone in the US for $20 per month, or for free if youre a Prime member. Amazon has also introduced a try-before-you-buy free tier for non-Prime members, but its limited to text-based chat. Alexa+ has been in early access since last year, and Amazon says its listened to user insights ahead of rolling out the update nationwide today. If youre a Prime member, you can start using the new assistant by saying "Alexa, upgrade to Alexa+" or by heading to Alexa.com and signing into your Amazon account. The Alexa website is also where youll find the new free Alexa chat feature, which lets you ask questions and research various topics with usage limits. Given that a Prime membership costs less ($15 per month) than Alexa+ on its own, Amazon is no doubt hoping that the introduction of its now more conversational Alexa assistant will entice some would-be subscribers. Amazon also offers a 30-day free trial of Prime to first-time customers. As well as allowing more complex and naturally flowing interactions, Alexa+ also has new agentic capabilities, making it more effective at managing your schedule, providing recommendations, making reservations and controlling your smart home devices. Its also a more personalized experience, with the idea being that Alexa keeps an eye on your digital activity so it gives you more useful answers. Whether the overhauled Alexa will work for everyone remains to be seen. In our preview last summer, Engadgets Cherlynn Low wrote about her conflicted feelings on the next-gen assistant. While impressed by its ability to handle more complex tasks, she found the experience to be inconsistent and "just incompetent enough to be annoying."This article originally appeared on Engadget at https://www.engadget.com/ai/alexa-is-now-available-nationwide-with-a-free-text-based-version-for-non-prime-members-to-try-155550342.html?src=rss

Category: Marketing and Advertising
 

2026-02-04 15:45:16| Engadget

Despite its supremely sleek design, the iPhone Air actually has a pretty respectable battery life, lasting for somewhere in the region of 27 hours if youre continuously streaming video. But youre still going to be wary of it dying on you if youre on a trip or just having a particularly screen-heavy day. Thats where Apples iPhone Air MagSafe battery pack comes in, and its currently on sale for $79. This accessory only works with the iPhone Air, but much like the phone it attaches to, its extremely slim at 7.5mmm, so crucially doesnt add so much bulk when attached that it defeats the point of having a thin phone in the first place. The MagSafe Battery isnt enormous at 3,149mAh (enough to add an extra 65 percent of charge to the Air), but it can wirelessly charge the AirPods Pro 3 as well, making it an even more useful travel companion. You can also charge your iPhone while charging the battery pack. At its regular price of $99, the MagSafe battery pack is an admittedly pricey add-on to what is already an expensive phone, but for $20 off its well worth considering what Engadgets Sam Rutherford called an "essential accessory" for some users in his iPhone Air review. Many Apple loyalists will always insist on having first-party accessories for their iPhone, but there are plenty of third-party MagSafe chargers out there too, a lot of them considerably cheaper than Apples lineup. Be sure to check out our guide for those.  Follow @EngadgetDeals on X for the latest tech deals and buying advice.This article originally appeared on Engadget at https://www.engadget.com/deals/apples-iphone-air-magsafe-battery-is-cheaper-than-ever-144516608.html?src=rss

Category: Marketing and Advertising
 

2026-02-04 15:30:00| Engadget

Its hard to tell the difference between Apples second-generation AirTag and the almost-five-year-old original just by looking at them. In fact, the only way to tell is the many scratches on my old tracker, picked up from all those years attached to my keyring, living in my pocket.  While the price is still $29, Apples latest tracker packs some core upgrades. The new AirTag has a second-generation ultra-wideband (UWB) chip that extends its Precise Finding range up to 50 percent, though it requires an iPhone 15 or newer to do so. Its also apparently 50 percent louder and has a new, higher-pitched chime. Still no keyring hole, though. The new AirTag looks the same. Its arguably the most understated hardware design Apple has ever made, with no buttons or ports, just a company logo on one side. Its made from a combination of a stainless steel plate and a (now 85-percent recycled) plastic enclosure. Its like a thick coin, a little bigger than a quarter, and slips into any small pocket or wallet. The battery can be replaced by rotating the backing off, but it's still solid enough that I never felt there was a risk of coming off accidentally.  Apples accessories to attach the AirTag to your keys are still more expensive than the tracker itself. However, compared to when the original tracker launched, theres now a rich collection of third-party options from the likes of Mophie, Belkin and more, many of which are more reasonably priced at around $15. A $35 keyring for a $29 tracker is a very tough sell, Apple. Apple's new AirTag promises increased range and a louder ring chime. Mat Smith for Engadget Setting up a new AirTag is just as effortless as its predecessor. Pull out the plastic tag, connecting the battery, and a notification will pop up on your nearby iPhone. You can then name it, assign it to an item and itll join your list of findable Apple hardware.  Ive been testing the range of the new AirTag, and if anything, the 50 percent increase in Precision Finding range is a conservative estimate. Naturally, tracking can be affected by building structure, walls, a lack of nearby Find My network devices and other interference, but the next-generation AirTags getting closer screen consistently appeared on my phone when I was around 80 feet away. The older tracker, however, needed me to be around 30-40 feet away to do the same. The benefit of Precision Finding was limited on the debut AirTag, because its range was so tiny especially in busy environments. The hardware upgrades now make it truly useful. The new AirTag is also faster to connect and more responsive to my movements and sudden turns, thanks, I expect, to the new ultra-wideband chip.  You can now also use newer Apple Watches (Series 9, Ultra 2 and up) with precision location detection. After updating her Apple Watch Series 11 to the latest software, my colleague Cherlynn Low reported that locating the new AirTag was pretty much the same as on an iPhone. She did find it slightly counterintuitive to have to first add the Find My shortcut to the Control Center on the watch instead of going to the Find My Items app to do so, but ultimately, once she did that, it mirrored the existing setup for Precision Finding on iPhones.  Apple's new AirTag promises increased range and a louder ring chime. Mat Smith for Engadget Apple also redesigned the AirTags speaker assembly, which it says makes sounds 50 percent louder. Possibly the most effective audio upgrade is a higher-pitched chime thats easier to hear over ambient noise and in busy public spaces. I could hear it ringing out from the other side of my gyms locker room, while inside a locker, over music playing in the background. My old AirTag was inaudible until I was a few feet away from my locker. I always thought the sound on the original AirTag was a little too low-key for something you were urgently trying to find. (Id love to be able to customize the chime, though.) Its the Find My network that makes the AirTag shine. Apples massive footprint of over a billion devices, from iPhones to Macs, continues to offer a tracking range and finer precision than GPS and Bluetooth alone. If anything, this network is even more built out since the launch of the first Apple tracker. Since we tested the first AirTag, Apple has added multiple new features, usually through iOS updates, that expanded the utility and versatility of its trackers. In iOS 17, you could share an AirTag throug Family Sharing. In iOS 18.2, Share Item Location allowed you to share your tracking information with third parties (such as airlines or train companies), improving the chances of finding the AirTag.  There have also been subsequent safety upgrades, including expanding unknown tracker alerts to Android devices without needing to install an app. Apple also reduced the time an AirTag takes to emit a sound when separated from its owner, shifting the interval to a random range between 8 and 24 hours. At launch, this was a three-day span. Wrap-up Apple's second-gen AirTag is still $29. Mat Smith for Engadget Do you need the new AirTag? While improved in every way, its pretty much the same device. However, the AirTags simplicity and ease of use are second to none when it comes to Bluetooth trackers. If you already own a single AirTag for your keys or wallet, upgrading to the second-gen iteration and repurposing the old one to track, say, your luggage, makes a lot of sense. You get the more precise location tracking and sensing for your smaller item, while you can reduce your bag anxiety if your suitcase doesnt make it to your destination. There's no doubt the second-gen AirTags are improved, and thankfully, upgrading to the new capabilities doesnt come at too steep a cost. This article originally appeared on Engadget at https://www.engadget.com/computing/accessories/apple-airtag-2026-review-143000427.html?src=rss

Category: Marketing and Advertising
 

2026-02-04 15:19:31| Engadget

Nintendo has lined up its first showcase of the year. The next Nintendo Direct is taking place on February 5 at 9AM ET, the company has announced. It will run for around 30 minutes.As previous reports suggested, it will focus on third-party titles from partners instead of first-party games from Nintendo itself. So if you were hoping for new Mario or Zelda announcements, that may not happen during this event. Still, you can expect to hear about new games that are coming to Switch and Switch 2. You can tune into the Direct via the YouTube video embedded above. FromSoftwares The Duskbloods, a Nintendo Switch 2 exclusive, is slated to arrive this year, so we may get another look at that (or the Switch 2 version of Elden Ring, for that matter). Meanwhile, Resident Evil Requiem will hit the console later this month, so it wouldnt be surprising to see Capcom making an appearance during this Direct.This article originally appeared on Engadget at https://www.engadget.com/gaming/nintendo/nintendos-first-direct-showcase-of-2026-is-scheduled-for-february-5-141931154.html?src=rss

Category: Marketing and Advertising
 

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