A French maritime startup is pitching sustainable shipping that doesn't sacrifice speed, by way of a 220-foot cargo trimaran that can cross the Atlantic in under 15 days, powered solely by wind.
Employees say that the thumbs up is the most appropriate emoji in the workplace and that the eggplant is the most inappropriate, according to recent research. Read the full article at MarketingProfs
Using digital twins, B2B marketers can rehearse product launches securely, cut costs, reduce audience fatigue, and reveal unseen risks before going live. Discover how simulations strengthen planning and execution. Read more. Read the full article at MarketingProfs
Most professional writers say they're now using AI tools for their work, and most also say that they think AI tools will lead to decreased opportunities for writers, according to recent research. Read the full article at MarketingProfs
Don't ignore brand-building's role in driving future sales by over-investing in lower-funnel tactics. Performance branding uses data, AI, and analytics to strengthen upper-funnel campaigns. Read more. Read the full article at MarketingProfs
England's pro women's soccer league has published the first comprehensive framework for designing stadiums for female players and fans both for adapting existing venues and building new ones from scratch. The guidelines, developed by WSL Football alongside architects and engineers, acknowledge a straightforward reality: venues built for men don't automatically work for women, and the explosive growth of women's soccer has made that mismatch impossible to ignore. The 120-page document tackles everything from toilet ratios to changing room layouts, drawing on input from players, medical staff, match officials, broadcasters and supporters.
LinkedIn's global ad revenue is forecast to jump by 18.3% this year and increase by another 18.5% in 2026, according to recent research. Read the full article at MarketingProfs
