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2026-01-11 22:24:33| Engadget

To further push the limits of consumerism, Google has launched a new open standard for agentic commerce that's called Universal Commerce Protocol (UCP). In brief, it's a framework that combines the power of AI agents and online shopping platforms to help customers buy more things. Thanks to the introduction of UCP, Google is offering three new online shopping features. To start, Google's AI mode will have a new checkout feature that allows customers to buy eligible products from certain US retailers within Google Search. Currently, this feature works with Google Pay, but it will soon add PayPal compatibility and incorporate more capabilities, like related product discovery and using loyalty points. On the merchant side, the UCP also established the Business Agent feature, which Google said will be "a virtual sales associate that can answer product questions in a brands voice." The Business Agent will launch tomorrow with early adopters including Lowes, Michaels, Poshmark, Reebok and more. Also for retailers, the UCP is responsible for the new Direct Offers feature, which lets companies advertising with Google to "present exclusive offers for shoppers who are ready to buy, directly in AI Mode." The Direct Offers feature will work in tandem with the ads in AI Mode that Google is testing.   With UCP, Google Search, retailers and payment processors are joining forces to make online shopping even easier, whether it's figuring out what product to buy, completing the purchase or offering "post-purchase support." According to Google, UCP is compatible with existing industry protocols, like Agent2Agent, Agent Payment Protocols and Model Context Protocol. UCP was even co-developed with industry giants like Shopify, Etsy and Walmart, and was endorsed by even more companies in the commerce ecosystem, including Macy's, Stripe, Visa and more.This article originally appeared on Engadget at https://www.engadget.com/big-tech/googles-new-commerce-framework-cranks-up-the-heat-on-agentic-shopping-212433122.html?src=rss

Category: Marketing and Advertising
 

2026-01-11 20:44:46| Engadget

The loss of the federal EV tax credits may have been a huge blow to prospective buyers, but California wants to fill that gap for its residents. Governor Gavin Newsom's proposed budget for 2026-2027, which was released on Friday, includes a "light-duty zero-emission vehicle (ZEV) incentive program" that details a one-time infusion of $200 million. According to the budget summary, this incentive program is "a critical part of the Administration's strategy to keep ZEVs affordable and accessible for all." The proposed budget still has to make it through the state's legislature later this year, but if passed, the new incentive would help continue the momentum of EV adoption across California. In the third quarter of 2025, the state saw almost 30 percent of auto sales being EVs, according to the California Energy Commission. There are no details in the budget summary outlining how exactly the $200 million would break down on a per-vehicle basis, but USA Today reported that the rebate would be an "on the hood" instant discount for EVs. Previously, buyers would get up to $7,500 back in federal tax rebates on new EV purchases and up to $4,000 on used EVs. For California's proposed incentives, the chairwoman of the California Air Resources Board, Lauren Sanchez, told USA Today that the state is still trying to figure out if it will offer tax credits for those who buy used EVs.This article originally appeared on Engadget at https://www.engadget.com/transportation/evs/californias-governor-plans-to-set-aside-200-million-for-state-ev-tax-credits-194446449.html?src=rss

Category: Marketing and Advertising
 

2026-01-11 19:07:09| Engadget

Don't be surprised if you see even more drones delivering groceries across the US since the Alphabet-owned Wing announced another service expansion with Walmart over the next year. The partnership said that drone delivery services will be available at 150 more Walmart locations in Los Angeles, St. Louis, Cincinnati, Miami and more metros that have yet to be announced. According to Wing, its top 25 percent of customers have ordered its delivery drones up to three times a week. To meet growing demand, Wing and Walmart said it will serve up to 40 million US customers and build up a network of 270 delivery locations by 2027. The partnership launched its service in August 2023 with the inaugural deliveries offered to the Dallas-Fort Worth customer base. In June 2025, Wing and Walmart increased drone delivery coverage to 100 more stores across Atlanta, Charlotte, Houston, Orlando and Tampa. Last month, the two companies launched their delivery service in Atlanta and are planning to kick off deliveries in Houston on January 15. Before Walmart, Wing broke into the US market by working with Walgreens to deliver health and wellness products in April 2022. Since then, the Alphabet subsidiary has partnered with DoorDash and Apian, a London-based healthcare logistics company. Besides its commercial partnerships, Wing has been working on a larger delivery drone that will be able to fly at up to 65 mph and carry up to five pounds, or double its current capacity.This article originally appeared on Engadget at https://www.engadget.com/transportation/wings-drone-deliveries-are-coming-to-150-more-walmarts-180708189.html?src=rss

Category: Marketing and Advertising
 

2026-01-10 23:57:21| Engadget

X may soon provide more insight into how its algorithm works. On Saturday, Elon Musk posted on the platform to say that the company "will make the new X algorithm, including all code used to determine what organic and advertising posts are recommended to users, open source in 7 days." X's recommendation algorithm has been the subject of investigations by France and the European Commission, the latter of which recently extended through 2026 a retention order that it sent to the company at the beginning of last year. And scrutiny into the platform, along with demands for accountability, have only increased after its chatbot, Grok, was caught generating CSAM at users' requests and continues to be used to digitally undress women nonconsensually. Elon Musk's X post about open-sourcing the algorithm.Screenshot/XMusk has been making promises of open-sourcing the algorithm since his takeover of Twitter, and in 2023 published the code for the site's "For You" feed on GitHub. But the code wasn't all that revealing, leaving out key details, according to analyses at the time. And it hasn't been kept up to date. Of the making the new algorithm open source, Musk said in his post, "This will be repeated every 4 weeks, with comprehensive developer notes, to help you understand what changed."This article originally appeared on Engadget at https://www.engadget.com/big-tech/elon-musk-says-xs-new-algorithm-will-be-made-open-source-next-week-225721656.html?src=rss

Category: Marketing and Advertising
 

2026-01-10 22:06:32| Engadget

Your neighborhood GameStop might be on the chopping block, along with more than 400 other retail locations across the US. As first reported by Polygon, the retailer is pursuing a severe cost-saving measure by closing up several hundred physical locations. According to a blog that keeps track of GameStop closures, there are 410 locations that are confirmed to be closing or are already closed, along with another 11 that are reportedly also on their way, as of January 10.  As Polygon indicated, these closings aren't much of a surprise considering GameStop's SEC filing for December 2025 indicated that it would "anticipate closing a significant number of additional stores in fiscal 2025," which ends on January 31, 2026. The same filing detailed that the company's board would pay out the GameStop CEO, Ryan Cohen, up to $35 billion in stock options, given that he increases the retailer's market cap to $100 billion. While the blog covers only closures in the US, the SEC filing also noted that GameStop is planning to reduce its presence in several other European countries and Canada. Even though GameStop saw a historic spike in market value in 2021, it has struggled with the brand's direction, as seen with failed attempts at offering a crypto locker and an NFT marketplace.This article originally appeared on Engadget at https://www.engadget.com/gaming/gamestop-reportedly-shuts-down-more-than-400-us-stores-210632743.html?src=rss

Category: Marketing and Advertising
 

2026-01-10 20:21:05| Engadget

If you received a bunch of password reset requests from Instagram recently, you're not alone. As reported by Malwarebytes, an antivirus software company, there was a data breach revealing the "sensitive information" of 17.5 million Instagram users. Malwarebytes added that the leak included Instagram usernames, physical addresses, phone numbers, email addresses and more. The company added that the "data is available for sale on the dark web and can be abused by cybercriminals." Malwarebytes noted in an email to its customers that it discovered the breach during its routine dark web scan and that it's tied to a potential incident related to an Instagram API exposure from 2024. The reported breach has resulted in users receiving several emails from Instagram about password reset requests. According to Malwarebytes, the leaked information could lead to more serious attacks, like phishing attempts or account takeovers. Meta hasn't released an official statement about the latest incident, but it's not the first time Instagram's parent company has been in hot water for data breaches. If you haven't already, it's always a good idea to turn on two-factor authentication and change your password. Even better, you can review what devices are logged into your Instagram account in Meta's Accounts Center.This article originally appeared on Engadget at https://www.engadget.com/cybersecurity/an-instagram-data-breach-reportedly-exposed-the-personal-info-of-175-million-users-192105616.html?src=rss

Category: Marketing and Advertising
 

2026-01-10 19:05:38| Engadget

Nintendo Switch 2 owners can forget about seeing Baldurs Gate 3 in the Nintendo Store, at least as of now. In a Reddit AMA, Larian Studio's CEO, Swen Vicke, said that the team would have loved to bring the title to Switch 2, but "it wasn't our decision to make." As cryptic as that may sound, Vicke's response hints that either Wizards of the Coast, which owns the Dungeons and Dragons IP that Baldur's Gate 3 is set in, or Nintendo is behind the lack of a port. When it comes to Wizards of the Coast, rumors have circulated that the game studio and Wizards of the Coast may have a strained relationship. On the other hand, Larian Studios' technical director, Bert van Semmertier, revealed in a response to another AMA question that the studio just released Divinity: Original Sin 2 on the Switch 2, adding that "we love the platform and we will certainly consider Switch 2 for the next Divinity game." There's still a chance that Wizards of the Coast decides to hire another studio to pursue a port in the future, but there's been no indication yet. As for why Larian Studios won't be behind a potential Switch 2 port, the developer said in a statement last year that it would no longer develop any major content updates or expansions for Baldur's Gate 3, nor work on a sequel.This article originally appeared on Engadget at https://www.engadget.com/gaming/nintendo/dont-count-on-baldurs-gate-3-coming-to-switch-2-as-least-for-now-180538969.html?src=rss

Category: Marketing and Advertising
 

2026-01-10 19:00:00| Engadget

The Federal Communications Commission has approved SpaceXs request to deploy an additional 7,500 Gen2 Starlink satellites, allowing the company to launch 15,000 in all. It has also allowed SpaceX to upgrade its Gen2 satellites with advanced form factors and cutting-edge technology, to operate across more frequencies and to add more orbital shells to optimize coverage and performance. This approval will give the companys fleet a boost and will allow it to offer internet and mobile services to more parts of the globe. The satellites will also enable SpaceX to offer direct-to-cell connectivity outside the United States and supplemental coverage within the US. In the United States, SpaceX has a partnership with T-Mobile, which gives its subscribers access to satellite-to-phone services. It enables subscribers to send texts and access compatible apps even in remote locations. The companies are also planning to roll out voice calls over satellite in the future.As Ars Technica notes, the FCCs announcement comes after SpaceX revealed that it was moving 4,400 satellites from an altitude of 341 miles down to 298 miles to reduce the risk of collision. SpaceX originally asked for permission to deploy 29,988 second-generation Starlinks in 2020, but the FCC only granted it permission for 7,500 in 2022. Back then the commission said that it was giving SpaceX a limited approval to help maintain a safe space environment due to concerns about orbital debris. This article originally appeared on Engadget at https://www.engadget.com/science/space/spacex-can-deploy-7500-more-starlink-gen2-satellites-with-fcc-approval-180000843.html?src=rss

Category: Marketing and Advertising
 

2026-01-10 18:50:48| Engadget

At every CES Ive ever been to, theres been one or two gadgets promising to boost your mental health. In recent years, the number of companies making forays into this space has grown, and will likely continue to do so in the future. Could it be, much like the number of people wearing heart-monitoring wearables today, everyone will be strapping an EEG to their skulls a decade or so down the line? Its more likely than you think, so its worth asking what these devices are good for, what benefit they could bring, and where does the science end and the hype begin.An Electroencephalogram (EEG) is a clinical tool to monitor the electrical activity of our brains. Put very simply, our minds are constantly moving ions around, and when they reach the scalp, its possible to measure those ions. By placing electrodes on the scalp, you can record the changes in voltages pushed out by our brains more or less in real time. These voltages are commonly grouped into categories, which are often described as brain waves. Each one represents a different state of mind: Gamma (hard thinking), Beta (anxious or active), Alpha (relaxed), Theta (creative, or dreaming) and Delta (asleep). Professor Karl Friston at University College London is one of the worlds most influential neuroscientists and an expert in brain imaging. He explained that these technologies can be used to diagnose issues both in the structure and function of the brain. And while there are many technologies which can look at how our brains work, were a long way away from understanding the brain like we understand the heart. Broadly speaking, EEGs are a fairly simple tool for looking at how our minds work, but they have one benefit over more complex methods such as fMRI (functional Magnetic Resonance Imaging), since they work in real time.Consumer-use EEGs are nothing new in 2011 I tested the Zeo Mobile, a small device which you stuck to your forehead and wore overnight. It monitored how well you slept and sounded an alarm when you were at the top of a sleep cycle, so you woke up pretty easily. It worked well but with one downside: Its hard to sleep with a hard plastic puck stuck to your forehead.EEGs are more recently used as part of brain computer interfaces, or for neurofeedback tools to help you calibrate the quality of your meditation. InteraXon, for instance, makes the Muse headbands which will monitor your brain waves, telling you when you shift states. Last year, EEG startup Neurable partnered with Master & Dynamic to launch the MW75S Neuro, a pair of high-end headphones designed to track your focus levels. When your attention starts to wane, the system will alert you, advising you to take a rest with the hope of alleviating burnout.NeurableDaniel Cooper for EngadgetAt CES this year, Neurable announced a partnership with HPs gaming arm HyperX to produce EEG headsets with specific benefits for gamers. As gamers are looking for any way to improve their performance, the company has developed algorithms and training programs to help. You might already know that being in a place of high stress isnt great for your concentration and focus. Consequently, Neurable research scientist Dr. Alicia Howell-Munson walked me through a system that encourages you to reach a state of calm focus with demonstrable improvements in reaction time and accuracy. Its a system that was initially designed in partnership with Singapores Air Force to help ensure pilots remain in a state of calm focus. I sat through this demo myself, initially testing my skills in Aimlabs (a tool people use to test their reflexes) where my accuracy and reaction times were measured. Then, while wearing Neurables headset, I had to practice focusing my attention on a galaxy of dots, the greater my focus, the slower and closer together the dots got. That wasnt an easy process, and it took me nearly five minutes to reach the point where I could push all of the dots to coalesce into a single point on the screen. But, when I had, I retook the shooting gallery, and saw dramatic spikes in my performance. My accuracy increased from 91.3 to 99.1 percent, while my reaction time fell from 623ms to 532ms. Neurable HyperX headsetDaniel Cooper for EngadgetNeurable believes that its systems, which are designed to integrate with any manufacturers gear, has the potential to dramatically increase a persons brain health and productivity. For instance, by taking a break when a persons focus started to wane, they were able to bounce back and function for far longer than if theyd simply pushed harder. Similarly, the company can advise on your cognitive speed and brain age and guide you toward making healthy choices. The company says that this isnt just about wellness, either, as being able to identify loss of focus is vital, for instance, to help reduce auto accidents when truck drivers feel fatigued. Co-founder Adam Molnar explained that the benefits of this technology compound over time, so the more practice a user has in finding that mental state of calm focus, the easier it will be to maintain it for longer. CEO Ramses Alcaide added the companys aim is to enable people to visualize the often invisible symptoms of cognitive stress to ensure theyre looking after themselves. He added that one thing that separates Neurable from other companies is that its looking at far finer-grain detail from its EEG data. MyWavesDaniel Cooper for EngadgetThere are plenty of companies at CES that are using EEGs for more specific goals, such as MyWaves. It uses an EEG as part of its broader offering to use sound patterns to make it easier to go to sleep. It sells you a pricey forehead-worn EEG which you wear for a few nights over the course of a year. From there, the system produces a half hour audio file that will mirror the pattern of your delta brainwaves. It claims that, if you listen to the track before you go to bed, the exerience of hearing your delta waves will help you fall asleep faster and experience more REM sleep.And there are plenty of companies which are building EEGs for you to wear to keep an eye on your mental health. Brain-Life, for instance, showed off an early prototype of Focus+, a headband EEG with a companion app that can offer feedback on your cognitive load. It can also tell you how long you can sustain your attention and how well your mind relaxes and recovers. The company didnt have details on when the hardware would be available or how much it cost, as its still early days.BrainEULink.Daniel Cooper for EngadgetThere is broad potential to use an EEG as a brain computer interface, such as the one worked on by Braineulink. That company has combined an EEG with an AR headset to enable people to interact with the world just with their brains. For instance, in a demonstration in the show floor at CES, I was able to turn a light on and off by focusing on it, although its hard to know how useful that would be in, for instance, creating an assistive device for folks with limited mobility. Like Brain-Life, its early days, and so theres no product that we can point to, but its clear were going to see more startups looking to enter this world. Brain-LifeDaniel Cooper for EngadgetAs EEGs become more commonplace, its likely theyll be packaged in smaller devices which fit more seamlessly into our lives. One such example is NAOX, a French startup which has built a wearable, clinical-grade EEG into a pair of earbuds for the sort of longitudinal testing required to diagnose conditions like epilepsy. But the company is also planning on incorporating the technology into a pair of true wireless earbuds.These headphones wont be arriving until the end of 2026, but Naox says the tech is small enough that it can be integrated with other companies earbuds. Consequently, its certainly plausible we could see plenty of earbuds that will keep an eye on our brain health as a side hustle. NaoxDaniel Cooper for EngadgetNAOX was co-founded by Dr. Michel Le Van Quyen who, at a talk in London in December 2025, talked about the rationale for creating an in-ear ECG. Essentially, he was looking to build a brain equivalent to the Apple Watchs continuous heart rate monitoring (and ECG). I was curious about the science behind an ear-mounted EEG given they commonly use the scalp. Professor Friston said that an ear-mounted EEG is potentially more useful as you can get slightly closer to the sources of activity. And that it makes a lot of sense for a consumer-grade EEG to be added to wireless earbuds given their utility in practices like meditation.Naox's prototype TWS earbuds sensors.Daniel Cooper for EngadgetOne downside of the proliferation of wearable EEGs is that it could lead users to jump to the wrong conclusions about their mental health. For instance, if someone is to be diagnosed with a condition such as epilepsy, they need to undergo a 24-hour perambulatory EEG. As Professor Friston explained, the recording of that 24 hour EEG would be carefully scrutinized by experts who are able to run a differential diagnosis ... to specify what further investigations are required. He, like a lot of clinicians, is concerned about ill-informed consumers using these devices to make medical interventions without consulting a professional. Friston added that people shouldnt expect wearable EEGs to be magic bullets for their brain health or cognition. He said the best way for a consumer to approach them is by treating them with the same level of reverence as a household thermometer. Are thermometers useful in managing the wellness of my children?, Yes, he explained, can your thermometer tell you what particular virus you have? Absolutely not. In the context of well-being and to augment or validate practices such as mindfulness and meditation, they can be fun and useful quantitative devices. But, fundamentally, that is all he feels they can be, especially right now.This article originally appeared on Engadget at https://www.engadget.com/wearables/the-ces-companies-hoping-your-brain-is-the-next-big-thing-in-computing-175048601.html?src=rss

Category: Marketing and Advertising
 

2026-01-10 17:00:00| Engadget

Thats a wrap for CES 2026! In this episode, Devindra and Cherlynn chat about their favorite aspects of the show, as well as Engadgets best of CES awards lineup. Also, Cherlynn chats with Pebble founder Eric Migicovsky about his Pebble smartwatch revival, as well as an intriguing new AI ring thats built entirely around notetaking.Subscribe!iTunesSpotifyPocket CastsStitcherGoogle PodcastsTopicsTVs at CES 2026: all eyes on Micro RGB and LGs super thin OLED 1:48L'Oréal debuts LED/Infrared face masks seem cool but needs some development 5:46Engadgets official Best of CES 2026: Legos Smart Brick, Lenovos rollable laptop screen, a super quiet leafblower and more 9:55  Health Tech at CES 2026: Eyebots 30-second vision exam, Wheelmove makes manual wheelchairs motorized  11:41Interview with Pebble founder Eric Migicovsky 20:43CreditsHosts: Devindra Hardawar and Cherlynn LowProducer: Ben EllmanMusic: Dale North and Terrence OBrienThis article originally appeared on Engadget at https://www.engadget.com/computing/engadget-podcast-best-of-ces-2026-and-a-chat-with-pebbles-founder-160000762.html?src=rss

Category: Marketing and Advertising
 

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