When zombie apocalypse VR game Arizona Sunshine came out for SteamVR and the Oculus Rift last year, it quickly became the game everyone name-checked when talking about good VR. The game went on to sell more than more than $1.4 million in first month...
New research suggests that sex makes ads more memorable, but that people whove seen the spots arent any more likely to recall the actual brands or products they advertise than those whove seen more PG advertisements.
Sometimes, technology can be too far ahead of its time. That's the excuse many people will give for the Sinclair C5 electric tricycle, which appeared 30 years before car makers like Tesla and Nissan made us believe in an EV future.
Launched in 1985...
Not that long ago, there was a report that the on again/off again merger talks between T-Mobile and Sprint had resumed, but tonight the Wall Street Journal reports they're on hold. That's apparently due to Sprint negotiating exclusively with the comb...
Amazon has been eating retail competitors' lunch for a while. Now it's after their breakfast, dinner and weekly groceries too with its planned $13.7 billion acquisition of Whole Foods. But the quest for dominance goes beyond food. The e-commerce giant, already the largest retail advertiser in the U.S., is cranking up its spending even more as it strives to harness all of consumerism and to lead in new categories such as grocery and fashion.And that's saying something. Amazon's U.S. ad spending increase alone last year, $602 million, nearly equaled Sears Holdings' entire U.S. ad budget.The reason: Though doing very well, so far Amazon has captured "a lot of people interested in purchasing digitally the low-hanging fruit," said Neil Saunders, managing director at GlobalData Retail. "But the next chunk of growth inevitably comes from the group that sits behind that. Those are the people that Amazon has got to persuade."
Continue reading at AdAge.com
With virtually every major car manufacturer dumping R&D money into the field, it looks like autonomous vehicles are going to be a thing whether we want them to or not. Early Tuesday morning NVIDIA and Volvo announced that they are redoubling thei...
Procter & Gamble is encountering some problems at its Gillette subsidiary because so many men are letting their whiskers blossom into beards.P&G reported in the last quarter that its male grooming business was the only division to post lower organic sales. Part of the problem was the inroads made by Dollar Shave Club-type rivals, but at least in that arena, men are still shaving, although paying a lot less for their razors.The way I see it, P&G can take action against the non-shaving trend on one of two fronts. Either Gillette can embrace the enemy of its razor blades and lean into the trend with beard-soothing products of its own, or it can draw a line in the metaphorical sand and ban beards in ads for all its products. (A third, less appetizing, alternative would be to mock beards by showing men picking cooties and other distractions like bird nests out of their hairy growth.)
Continue reading at AdAge.com
