Banking app Revolut has introduced Street Mode, a location-aware security feature that adds a one-hour delay to transfers above a user-set threshold when they're away from designated safe locations, such as home or work.
"Reaching out" and "follow up" are the top corporate clich phrases that people can't stop using in their emails, according to recent research. Read the full article at MarketingProfs
Discover why local and trade publications can build deeper brand trust, stronger relevance, and better long-term visibility than national outlets while supporting your PR strategy for future top-tier coverage. Read more. Read the full article at MarketingProfs
Natural language interfaces (NLIs) are changing how marketers access and analyze data, enabling faster insights, better decision-making, and more efficient workflows. Read more. Read the full article at MarketingProfs
Since reality TV can generate as much daily conversation as any sporting event, Samsung has opened a temporary venue in Stockholm that treats unscripted drama with the same communal reverence typically reserved for soccer matches. Verkligheten Swedish for "the reality" is a pop-up bar in the Södermalm district that responds to a straightforward observation: sports bars are ubiquitous, yet no equivalent exists for fans of reality shows. The concept emerged from social media chatter in Sweden questioning this disparity, prompting Samsung to partner with local bar Lykke Nytorget and create a dedicated space where fans can gather to watch curated reality programming on Samsung screens.Running through mid-December, the venue offers a rotating schedule of iconic and contemporary reality shows, including content from Samsung TV Plus, the company's free ad-supported streaming service. The platform has recently expanded its Swedish catalog to include reality-focused channels such as "World of Love Island" and "Project Runway," underscoring Samsung's push in unscripted entertainment. By integrating Samsung TV Plus into the physical space, the initiative highlights the service's growing offerings while demonstrating that communal viewing experiences shouldn't be confined to sports.TREND BITEBy transforming solitary screen time into a shared social event, Verkligheten challenges the assumption that home entertainment must remain at home. Reality TV thrives on conversation the dissection of drama, the debate over contestants, the collective gasp at plot twists yet most fans experience these shows alone on their couches before taking to social media to find community. Samsung recognized the format's inherent social currency and brought it into the physical world. The pop-up demonstrates how brands can create genuine value by facilitating the human connections their products enable but don't always deliver.
What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? To find out, researchers conducted a survey in June 2025 among 164 brand- and agency-side marketers. Read the full article at MarketingProfs
PR and marketing teams are discovering AI's power to streamline workflows and automate repetitive tasks, giving marketers more time to focus on strategy and storytelling. Read more. Read the full article at MarketingProfs
At what point does brand messaging become too frequent? Why do people stay subscribed to brand communications? What makes brand messages feel relevant? To find out, researchers surveyed 1,200 people from around the world. Read the full article at MarketingProfs
Some 71% of American workers have been at the same job for more than two years, and 40% say they haven't looked for a new job in the past six months, according to a recent survey. Read the full article at MarketingProfs
