Xorte logo

News Markets Groups

USA | Europe | Asia | World| Stocks | Commodities



Add a new RSS channel

 

Keywords

Marketing and Advertising

2025-12-10 07:00:00| TRENDWATCHING.COM

In Argentina, Stella Artois found a workaround for one of advertising's thorniest problems: reaching consumers in spaces where paid placements aren't an option.

Category: Marketing and Advertising
 

2025-12-10 07:00:00| Engadget

The Game Awards 2025 edition of the Day of the Devs digital showcase goes live on Wednesday, December 10 at 1PM ET on Twitch and YouTube. Thats more than 30 hours before The Game Awards itself kicks off, which makes perfect sense. It is called Day of the Devs, after all, and if were judging by past appearances, the event absolutely deserves its own full 24 hours in the spotlight.This year, the Day of the Devs: The Game Awards Digital Showcase will feature 22 indie titles, including three release date announcements and six world premieres. Thats a packed show, even by Day of the Devs standards. Expect to see projects from developers including 17-BIT, BONE Assembly, Capybara Games, Deconstructeam and Panic Stations, and publishers Annapurna Interactive, Devolver and Blumhouse Games, among others.Each Day of the Devs showcase lasts about an hour and highlights a batch of extremely rad-looking independent games across a wide range of genres, complete with commentary from creators. The featured games are curated by industry veterans at Day of the Devs, and past shows have offered early looks at future hits like Animal Well, Blue Prince, Cocoon, Despelote, Crow Country, Phoenix Springs, Skate Story, UFO 50, Eternights, Sorry Were Closed and many others.Day of the Devs is a non-profit operation that provides a platform for select independent creators to showcase their games to large audiences for free, founded by folks at Double Fine Productions and iam8bit. On top of accepting donations, it receives support from various industry players, including Xbox, PlayStation and Summer Game Fest.The Game Awards 2025 begins on Thursday, December 11 at 7:30PM ET, with a half-hour pre-show up first. The whole thing will certainly last longer than one hour, but well find out together whether itll have more game reveals than Day of the Devs.This article originally appeared on Engadget at https://www.engadget.com/gaming/watch-the-day-of-the-devs-game-awards-2025-edition-right-here-at-1pm-et-060000319.html?src=rss

Category: Marketing and Advertising
 

2025-12-10 00:34:45| Engadget

We love a little nostalgia mixed in with our cozy gaming, and ReStory looks like a perfect blend of those two. In this upcoming indie game, you play the owner of a Tokyo electronics repair shop in the mid 2000s. The trailer that dropped today shows you tinkering with some very familiar gadgets from the era, such as renamed riffs on a Tamagotchi, a Nokia brick phone, a PSP and a Walkman. You clean and repair these devices for customers, and it looks like your conversations with them might have as much impact on their lives as your official work does. The whole thing looks exceedingly charming and chill. It's nice to see a game like ReStory as a counterpart to something with a similar premise but wildly different tone like Kaizen, which was a highlight during the Steam Automation Fest over the summer. ReStory is being developed by Mandragora, and it is currently playtesting ahead of a planned 2026 release. This article originally appeared on Engadget at https://www.engadget.com/gaming/repair-iconic-2000s-era-gadgets-in-upcoming-indie-game-restory-233445848.html?src=rss

Category: Marketing and Advertising
 

2025-12-09 23:09:04| Engadget

Uber is rolling out kiosks for travelers to book rideshares without using the mobile app. The company is pitching the service as a convenience for international travelers who may not have a data plan, but it could also be a lifesaver if your phone runs out of juice and you don't have a way to recharge it. A passenger can use the kiosk to enter their destination and desired ride type, then will receive a printed receipt with the details about their booked ride. The first kiosk will debut in Terminal C at LaGuardia Airport in New York City, but Uber said it would have additional locations in airports, hotels and ports over the coming months. In airport situations, these kiosks make Uber even more of a direct competitor to traditional taxis. With the removal of the app, the kiosk can essentially stand is as the dispatcher and a passenger can decide how to travel based on their preferences (or on wait times) for a rideshare versus a yellow cab.Uber also used LaGuardia as the starting point for its shuttle bus service in New York, with $18 rides between the airport and Manhattan transit hubs in October 2024; it later rolled out the shuttles to John F. Kennedy Airport in March 2025. Today, Uber said it is bringing the shuttle bus option to Newark Liberty International Airport, so all major NYC airports now have access to the service. This article originally appeared on Engadget at https://www.engadget.com/transportation/uber-is-installing-kiosks-for-booking-rides-without-the-mobile-app-220904106.html?src=rss

Category: Marketing and Advertising
 

2025-12-09 23:04:11| Engadget

OpenAI has announced that Denise Dresser, the current CEO of Slack, will be the company's new Chief Revenue Officer. Dresser will oversee the company's revenue strategy "across enterprise and customer success," according to OpenAI's announcement, and will presumably play a key role in leading the company towards profitability now that it's reorganized as a public benefit corporation."We're on a path to put AI tools into the hands of millions of workers, across every industry," Fidji Simo, OpenAI's CEO of Products said in the announcement. "Denise has led that kind of shift before, and her experience will help us make AI useful, reliable, and accessible for businesses everywhere."Simo joined OpenAI in May of this year, after serving as CEO of Instacart, and before that, the head of Facebook at Meta. Hiring Simo and Dresser could be a good indication of how OpenAI plans to approach ChatGPT going forward. Which is to say, the company is taking a very Silicon Valley approach to growing its chatbot business and focusing on scale and monetizing as many AI interactions as possible. It's not a mistake that Simo helped establish Meta's ads business and OpenAI is reportedly planning to introduce ads into chats with its AI models.Even with the possibility of ad revenue, Dresser will still have to overcome what OpenAI continues to spend to offer its various AI products. OpenAI pays for multiple partnerships for data center access and has commitments to both buy and build server components for those data centers. Add in the cost of just processing a ChatGPT query itself, and growing the companys revenue seems like a tall order.This article originally appeared on Engadget at https://www.engadget.com/ai/slacks-ceo-is-joining-openai-to-find-the-money-to-pay-for-all-those-data-centers-220411962.html?src=rss

Category: Marketing and Advertising
 

2025-12-09 22:37:02| Engadget

It looks like Meta has decided to turn Instagram users into unwitting SEO spam pawns. On Tuesday, 404 Media reported that the platform is generating sensational, likely AI-generated headlines for user posts without their knowledge or explicit consent. An Engadget editor has also noticed this on their posts. The headlines are found in the pages code and are only visible in search results.The scheme appears to be an effort to boost the Google search ranking of Instagram content. For example, author Jeff VanderMeer's untitled video about a bunny eating a banana received a generic, SEO-style title. "Meet the Bunny Who Loves Eating Bananas, A Nutritious Snack For Your Pet," it reads. That indeed reads like the work of an LLM.In another example, a Massachusetts library's post promoting a reading of a VanderMeer book got the same treatment. "Join Jeff VanderMeer on a Thrilling Beachside Adventure with Mesta ", the headline reads.Multiple cosplayers also found their posts gaining strange titles. "I would not write mediocre text like that, and it sounds as if it was auto-generated at scale with an LLM," cosplayer Brian Dang told 404 Media. "This becomes problematic when the headline or description advertises someone in a way that is not how they would personally describe themselves."The headlines appear in the posts code, as confirmed by Google's Rich Result Test tool. (They're found in the <title></title> tags for the post.) The spammy headlines differ from the page's alt text, which Instagram generates for people with low vision.You might want to search for your recent content to see if youre affected. Engadget reached out to Meta for confirmation. We'll update this story if we hear back.This article originally appeared on Engadget at https://www.engadget.com/social-media/instagram-is-generating-seo-bait-headlines-for-its-users-posts-213702800.html?src=rss

Category: Marketing and Advertising
 

2025-12-09 21:55:00| Engadget

The Game Awards are this week, with the grand showcase for 2025 coming up on Thursday, December 11 at 8PM ET. There's also a pre-show (in case the multi-hour affair just isn't enough TGA for you) and that kicks off at 7:30PM ET. The ceremony will be a mix of honoring games from the past year and debuting trailers for future releases, so expect a couple interesting announcements to emerge from Thursday night. Engadget will be reporting on any big stories as they happen at The Game Awards, but if you want to watch along with us, the whole shebang is available to watch for free on just about every streaming platform you could want. The primo spot to watch is probably YouTube, since it will be broadcasting the show in 4K and you'll want to see all those trailers in their full glory. The video is embedded above. The other official co-streaming partners are Twitch and TikTok Live, but you can also watch everything on Steam and Amazon Prime Video. The Game Awards will also be on social media via Facebook Live, Instagram and X. It's been a good year for gaming and lots of top-notch projects are up for nominations at the show this year. The Game Awards will also shine a light on important subjects such as Innovation in Accessibility and Games For Impact as well as recognizing recent releases for excellence in artistry and design. And don't sleep on the Day of the Devs showcase happening tomorrow, Wednesday, December 10; that will almost certainly have some hype stuff emerging from the indie scene.In terms of reveals, host Geoff Keighley has shared a few looks at what's to come. There will definitely be an appearance by Lara Croft and whatever is happening at Wildflower Interactive, the new studio helmed by The Last of Us co-director Bruce Straley, is due to be announced. PlayStation will also have more to say about Saros, which is Housemarque's follow-up to Returnal. And of course, hope springs eternal (as do the memes) for Half-Life 3. This article originally appeared on Engadget at https://www.engadget.com/gaming/how-to-watch-the-game-awards-2025-on-december-11-205500124.html?src=rss

Category: Marketing and Advertising
 

2025-12-09 21:53:20| Engadget

Traeger debuted its Woodridge line of Wi-Fi-enabled pellet grills back in January. The overall theme across the Woodridge, Woodridge Pro and Woodridge Elite is the companys reliable performance and features are available for less than the cost of its most premium models. Just before Christmas, the company is adding to the the Woodridge lineup with the Woodridge Pro Plus. For $400 more than the Woodridge Pro, this Plus model adds the enclosed storage cabinet from the Woodridge Elite. Instead of an open shelf, the cabinet offers a better option for keep pellet bins and other accessories close to the grill. This Plus version also has four casters on the bottom of the cart, so its easier to maneuver on solid surfaces than the Woodridge Pro. The main difference between the Pro Plus and Elite models is that the latter includes an induction burner on the side shelf. This new Woodridge Pro Plus still carries all of the handy features from the Woodridge Pro, including Wi-Fi-powered WiFIRE connectivity with the Traeger app, Super Smoke mode, 970 square inches of cooking space and an integrated pellet level sensor. You can also use wireless food probes from the Traeger-owned Meater lineup and the P.A.L. Rail system allows you to customize the grill to your needs with extra organization. This article originally appeared on Engadget at https://www.engadget.com/home/kitchen-tech/traeger-debuts-woodridge-pro-plus-grill-with-wi-fi-features-and-built-in-storage-cabinet-205320548.html?src=rss

Category: Marketing and Advertising
 

2025-12-09 21:01:26| Engadget

The best gifts inspire joy long after the initial unwrapping. Subscription boxes are designed to show up again and again, each time offering something new to try, build or taste. Theyre perfect for friends who already have too much gear or relatives who like to discover things without searching for them. From electronics kits and mystery puzzles to Japanese treats and fresh coffee, these boxes make each month feel like a small celebration. You pick the vibe, the plan and the recipient gets a steady stream of good surprises. Below are 13 subscription boxes that hit the sweet spot between fun and thoughtful, whether your giftee is a builder, reader, snacker or collector. Best subscription box gifts Check out the rest of our gift ideas here. This article originally appeared on Engadget at https://www.engadget.com/the-best-subscription-box-gifts-for-2025-130037236.html?src=rss

Category: Marketing and Advertising
 

2025-12-09 21:00:00| Engadget

AI chatbots haven't come close to replacing teens' social media habits, but they are playing a significant role in their online habits. Nearly one-third of US teens report using AI chatbots daily or more, according to a new report from Pew Research. The report is the first from Pew to specifically examine how often teens are using AI overall, and was published alongside its latest research on teens' social media use. It's based on an online survey of 1,458 US teens who were polled between September 25 to October 9, 2025. According to Pew, the survey was "weighted to be representative of U.S. teens ages 13 to 17 who live with their parents by age, gender, race and ethnicity, household income, and other categories."According to Pew, 48 percent of teens use AI chatbots "several times a week" or more often, with 12 percent reporting their use at "several times a day" and 4 percent saying they use the tools "almost constantly." That's far fewer than the 21 percent of teens who report almost constant use of TikTok and the 17 percent who say the same about YouTube. But those numbers are still significant considering how much newer these services are compared with mainstream social media apps. The report also offers some insight into which AI companies' chatbots are most used among teens. OpenAI's ChatGPT came out ahead by far, with 59 percent of teens saying they had used the service, followed by Google's Gemini at 23 percent and Meta AI at 20 percent. Just 14 percent of teens said they had ever used Microsoft Copilot, and 9 percent and 3 percent reported using Character AI and Anthropic's Claude, respectively.The survey is Pew's first to study Ai chatbot use among teens broadly.Pew ResearchPew's research comes as there's been growing scrutiny over AI companies' handling of younger users. Both OpenAI and Character AI are currently facing wrongful deaths lawsuits from the parents of teens who died by suicide. In both cases, the parents allege that their child's interactions with a chatbot played a role in their death. (Character AI briefly banned teens from its service before introducing a more limited format for younger users.) Other companies, including Alphabet and Meta, are being probed by the FTC over their safety policies for younger users.Interestingly, the report also indicates there has been little change in US teens' social media use.  Pew, which has regularly polled teens about how they use social media, notes that teens' daily use of these platforms "remains relatively stable" compared with recent years. YouTube is still the most widely-used platform, reaching 92 percent of teens, followed by TikTok at 69 percent, Instagram at 63 percent and Snapchat at 55 percent. Of the major apps the report surveyed, WhatsApp is the only service to see significant change in recent years, with 24 percent of teens now reporting they use the messaging app, compared with 17 percent in 2022.This article originally appeared on Engadget at https://www.engadget.com/ai/nearly-one-third-of-teens-use-ai-chatbots-daily-200000888.html?src=rss

Category: Marketing and Advertising
 

Sites: [1] [2] [3] [4] [5] [6] [7] [8] [9] [10] next »

Privacy policy . Copyright . Contact form .