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2025-12-17 11:36:53| Engadget

Amazon is in discussions with OpenAI to invest $10 billion in the company while supplying more of its AI chips and cloud computing services, according to The Financial Times. The deal would push OpenAI's valuation over $500 billion but is likely to raise more questions about the company's circular investment agreements involving chips and data centers.  The two companies are also in talks about the possibility of OpenAI helping Amazon with its online marketplace, similar to deals it has made with Etsy, Shopify and Instacart. However, any agreement still wouldn't allow Amazon to market OpenAI's most advanced models on its developer cloud platform, as Microsoft holds the exclusive rights to those until the 2030s.  OpenAI recently restructured its agreement with Microsoft to allow it to use data center capacity from other suppliers. Around the same time, it made a string of deals with NVIDIA, Oracle, AMD and others to build out data center capacity and acquire or rent AI chips.  The new deal would require OpenAI to use Amazon's Trainium AI chips and rent more data center capacity from Amazon Web Services (AWS). That's on top of the $38 billion that OpenAI has already committed to renting servers from AWS over the next seven years.  These deals have sounded alarms among investors considering their circular nature. In many of those, including this latest Amazon deal, OpenAI is taking investment money and then sending that cash back to the same company for infrastructure or chips. And the amounts are staggering, with just two companies, Softbank and Oracle, spending a combined $400 billion on new data centers for OpenAI's compute needs. And so far, OpenAI has lost more money than it makes. This article originally appeared on Engadget at https://www.engadget.com/ai/amazon-in-talks-to-invest-10-billion-in-openai-and-supply-its-trainium-chips-103653151.html?src=rss

Category: Marketing and Advertising
 

2025-12-17 04:58:26| Engadget

Teslas sales in California should be suspended for 30 days because its marketing around Autopilot and Full Self-Driving misled consumers, a California administrative law judge has ruled. Back in 2022, the California DMV accused the automaker of using deceptive language to advertise those products and making it seem like its vehicles are capable of level 5 autonomous driving. Tesla has since added the word Supervised to the name of its Full Self-Driving assistance technology. As Bloomberg notes, the DMV asked the administrative law judge if a suspension is warranted based on the evidence it presented. Even though the judge has agreed that it is, the agency will give Tesla 90 days to explain its side and remove any untrue or misleading language in the marketing materials for the products. Teslas sales and manufacturing in California will only be suspended if it doesnt comply within that timeframe.Were really asking Tesla to do their job, as theyve done in other markets, to properly brand these vehicles, said California DMV director, Steve Gordon, in a statement.A suspension in California could be devastating for the automaker. While new Tesla registrations in the state plummeted earlier this year, Reuters says California accounts for nearly a third of the companys sales in the country. In addition, Tesla only manufactures its Model S and X vehicles in its Fremont plant, where it also produces Model 3 and Model Y units. This article originally appeared on Engadget at https://www.engadget.com/transportation/evs/tesla-used-deceptive-language-to-market-autopilot-california-judge-rules-035826786.html?src=rss

Category: Marketing and Advertising
 

2025-12-17 01:13:37| Engadget

Despite changing its name and using decidedly bird-free branding, X is trying to hold on to its original Twitter trademarks, TechCrunch reports. The xAI-owned social media platform has updated its terms of service to include references to Twitter after previously only mentioning X, and seemingly attempted to counter a startup's petition to cancel the company's Twitter trademarks with a petition of its own.The startup X appears to be responding to is Operation Bluebird, a company cofounded by former Twitter general counsel Stephen Coates that went public last week with plans to capture what remains of Twitter for its own use. The first step in that process was filing a petition with the US Patents and Trademark Office to cancel X's control of Twitters trademarks."The TWITTER and TWEET brands have been eradicated from X Corp.s products, services and marketing, effectively abandoning the storied brand, with no intention to resume use of the mark," Operation Bluebird explained in the petition. Petitioner seeks to use and register the TWITTER and TWEET brands for new products and services, including a social media platform that will be located at the website twitter.new."In fairness to Operation Bluebird, Elon Musk was very open about his plan to abandon the Twitter name and bird logo after he acquired the company in 2022. "And soon we shall bid adieu to the twitter brand and, gradually, all the birds," Musk posted in July 2022, not long before Twitter was rebranded to X. Even after the platform rebranded, though, at least one remnant of the original Twitter brand has stuck around: Twitter.com still redirects to X.com.And soon we shall bid adieu to the twitter brand and, gradually, all the birds Elon Musk (@elonmusk) July 23, 2023 The updated terms of service TechCrunch spotted now say that as of January 16, 2025, "nothing in the Terms gives you a right to use the X name or Twitter name or any of the X or Twitter trademarks, logos, domain names, other distinctive brand features, and other proprietary rights, and you may not do so without our express written consent." The company's counterpetition also reiterates that the Twitter trademarks are X's "exclusive property."In a statement to Engadget, Coates said that Operation Bluebirds cancellation petition was based on well-established trademark law and that he believes the upstart will prevail. X legally abandoned the TWITTER mark, publicly declared the Twitter brand dead, and spent substantial resources establishing a new brand identity. Our cancellation petition is based on well-established trademark law and we believe we will be successful. They said goodbye. We say hello.At the time of writing, Operation Bluebird has convinced over 145,200 people to claim a handle on the company's new social platform. Maybe X sees that early interest as a threat, but it's just as possible Operation Bluebird's public comments were enough to tip the company off so it could try to hold on to trademarks it clearly believes still hold some value.Update, December 16, 2025, 4:13PM PT: This story was updated to add a statement from Stephen Coates.This article originally appeared on Engadget at https://www.engadget.com/social-media/x-was-spooked-enough-by-new-twitter-to-change-its-terms-of-service-231138305.html?src=rss

Category: Marketing and Advertising
 

2025-12-16 21:54:30| Engadget

Tis the season for gift-giving, family feasts and companies turning their harvested user data into lighthearted recaps. Valve's take on the year-end rewind, Steam Replay, is now available. It follows similar offerings from Spotify, Apple Music, PlayStation and, increasingly, just about every service you use. Hell, even Uber and The New York Times somehow justified getting in on the action this year.This is the fourth edition of Valves wrap-up, which looks back on the titles you spent the most time with in 2025. Youll find your top games, the number of titles you played, achievements unlocked and longest streaks. You can see how your habits break down by genre, Steam Deck use and whether they're new releases, recent or classic games. Monthly breakdowns and the percentage of time played (by title) are also included.The review compares your stats to the average Steam user. For example, I played 28 games this year; the Steam median is only four. My longest play streak was 15 days; the median is six. Im only an intermittent gamer, so people who barely play at all are clearly weighing down the averages.You can check out your Steam Replay 2025 by heading to the website and logging in.This article originally appeared on Engadget at https://www.engadget.com/gaming/pc/steam-replay-2025-is-here-to-recap-your-pc-gaming-habits-205430951.html?src=rss

Category: Marketing and Advertising
 

2025-12-16 21:45:00| Engadget

As part of its last Xbox-focused software update of the year, Microsoft is improving the Bluetooth performance of the Xbox Wireless Headset to make it work even better with Windows 11. Microsoft released the latest Wireless Headset as an accessory for Xbox Series X/S and PC, but as of this update, Xbox Wireless Headset owners on Windows will now have a leg up on their console counterparts thanks to support for Bluetooth Low Energy (LE) Audio.Microsoft says that supporting Bluetooth LE Audio will let the headset offer lower latency audio, better battery life, richer stereo sound and the ability to share audio across multiple compatible Bluetooth accessories at the same time. Not revolutionary updates, but still nice to have if you bought a $110 Xbox Wireless Headset back in 2024. Provided you're running the latest version of Windows 11 and your device supports Bluetooth LE, Microsoft says you can take advantage of the improvements by updating your headset in the Xbox Accessories app.If you're a regular user of the Xbox mobile app, Microsoft is also making some changes there. After adding the ability to purchase Xbox games directly from the app in April a feature made possible after Google and Apple were forced to change the rules of their app stores Microsoft is now adding a dedicated Store tab to the app. You'll also be able to add games to your wishlist and search for add-ons and DLC directly in the app.Microsoft ending the year with Windows and mobile app updates reflects the ways the company's gaming strategy has changed in 2025. After spending decades positioning itself as a console maker, Microsoft is seemingly making Xbox software its main focus going forward.This article originally appeared on Engadget at https://www.engadget.com/gaming/xbox/the-last-xbox-update-of-2025-includes-a-handy-wireless-headset-upgrade-204500386.html?src=rss

Category: Marketing and Advertising
 

2025-12-16 21:30:00| Engadget

The New York Times is getting in on the year-end roundup bandwagon. The publication's new Year in Games wraps up stats about which of its daily puzzles and brain-teasers readers played over the course of 2025. People can get their own personalized reports, or just look over the community stats for the Wordle, Connections, Spelling Bee and Strands games. The Year in Games reviews are available on the iOS and Android apps for The New York Times, as well as on a dedicated mobile web page.Annual analysis of all your activities has become a common feature for lots of services. Reports like Spotify Wrapped or the other many entertainment-related ones are usually a fun time, with splashy graphics and high shareability. Uber feels like an odder match.This article originally appeared on Engadget at https://www.engadget.com/gaming/nyt-games-has-a-year-in-review-thing-now-too-203000878.html?src=rss

Category: Marketing and Advertising
 

2025-12-16 21:15:00| Engadget

Behold: Ken Paxton will now demonstrate that broken clocks are indeed right twice a day. The Texas Attorney General is notorious for, well, a very long list of reasons. But in this case, he at least appears to be doing consumers a solid: He sued five television companies for using ad-targeting spyware on their TVs.Texas sued Sony, Samsung, LG, Hisense and TCL for allegedly recording what viewers watch without their consent. The predatory technology, Automated Content Recognition (ACR), identifies the content being played on a device by matching short content fingerprints to a database.ACR is essentially a Shazam for video. Except in this case, its sole purpose is to target your viewing habits to help line advertisers' pockets. "This software can capture screenshots of a user's television display every 500 milliseconds, monitor viewing activity in real time and transmit that information back to the company without the user's knowledge or consent," Paxton's press release says.An LG Ad Solutions website boasts how ACR helps advertisers "target by content viewership, including show, network, app, service or genre." Since it works with anything running on the device, it can identify purchases and subscriptions, track gamers' habits and pinpoint users by region, city or zip code.There should be a setting on your TV to turn it off. But, as Texas' lawsuit against LG notes, TV software often "deceptively guides consumers to activate ACR and buries any explanation of what that means in dense legal jargon that few will read or understand."Paxton's press release emphasized Hisense and TCL's home base of China. "These Chinese ties pose serious concerns about consumer data harvesting and are exacerbated by China's National Security Law, which gives its government the capability to get its hands on US consumer data," the statement reads.This article originally appeared on Engadget at https://www.engadget.com/cybersecurity/texas-sues-five-tv-manufacturers-over-predatory-ad-targeting-spyware-201500248.html?src=rss

Category: Marketing and Advertising
 

2025-12-16 20:55:00| Engadget

Google's at it again, once more insisting that AI is something people need or want more of in their lives. The latest move comes from YouTube Gaming, which announced an open beta for a project called Playables Builder. This allows select YouTube Creators to use a "prototype web app built using Gemini 3" to make bite-sized games, no coding required. YouTube is launching a closed Beta test for Playables Builder, a prototype web app built using Gemini 3 where users create games with short text, video or image prompts. weve partnered with YouTube Creators like @sambucha, @AyChristene, @goharsguide and @Mogswamp to start making pic.twitter.com/1Gx0v4oZFA YouTube Gaming (@YouTubeGaming) December 16, 2025 YouTube was testing the addition of small-scale games to its desktop and mobile platforms back in 2023, then added multiplayer capability to Playables last year. Since AI is appearing all over Google-owned services, today's news probably shouldn't be a surprise.   The premise sounds similar to the Disco and GenTabs projects that Google Labs recently announced. They offer an AI layer to web browsing: provide a natural language input, get an interactive widget that does what you asked for. Despite my skeptical attitude toward AI, I can see those tools having some practical applications for search, where the goal is to aggregate whatever data you're looking for into a manageable, easy-to-read interface. But a game is not simple. A good game takes what might be a simple idea and, with finesse and iteration and skill, transforms it into a genuinely fun experience. It's a cute parlor trick that AI assistants can help people to make stuff without technical knowledge, but there's a reason professional game devs work hard to amass all their know-how. Playables Builder is a peak example of misunderstanding what artificial intelligence is best at. Just because a chatbot can make a game doesn't mean anyone will enjoy playing it.This article originally appeared on Engadget at https://www.engadget.com/ai/youtube-is-letting-creators-make-playable-games-with-a-gemini-3-tool-195500318.html?src=rss

Category: Marketing and Advertising
 

2025-12-16 20:43:45| Engadget

If you're looking for something to watch during a holiday break from work or school, you can't go wrong with anime, and right now you can sign-up for a year of Crunchyroll for as low as $65. Holiday discounts running through December 29 bring the anime streaming service's year-long Fan subscription from $80 down to $67 and its Mega Fan subscription from $120 down to $100. That's either $13 or $20 off access to one of the largest libraries of anime series and movies out there. While both the Fan and Mega Fan plans are ad-free, you do get some different benefits depending on which you decide to pay for. Fan subscribers get full access to Crunchyroll's library, new episodes "shortly after they air in Japan" and five percent off select purchases in the Crunchyroll Store. Mega Fan subscribers get all those benefits, plus the ability to stream on four devices at the same time, download HD quality episodes and movies to view offline, play games from the Crunchyroll Game Vault and receive 10 percent off select products in the Crunchyroll Store. Notably missing from either subscription is access to Crunchyroll's new Manga service, but unless you're specifically looking for reading material, you'll get plenty of entertainment out of Crunchyroll's video library. Outside of Netflix, which produces and licenses its own growing collection of anime, Crunchyroll is the de facto place to watch Japanese animation in the US. You'll find long-running series like One Piece and newer hits like Spy X Family, alongside hundreds of more niche series. Crunchyroll has its issues, of course. Since the streaming service was acquired by Sony, it's been particularly interested in using generative AI to subtitle shows, which has already produced poor results. It's hard to beat Crunchyroll's library, though, and for as little as $65, you'll get more than your money's worth. Check out our coverage of the best streaming deals for more discounts, and follow @EngadgetDeals on X for the latest tech deals and buying advice.This article originally appeared on Engadget at https://www.engadget.com/entertainment/streaming/crunchyroll-annual-subscriptions-are-on-sale-for-the-holidays-194345327.html?src=rss

Category: Marketing and Advertising
 

2025-12-16 20:31:12| Engadget

Netflix has inked a deal with iHeartMedia to begin showing video podcasts, so the content will never, ever run out. The partnership covers new episodes from more than 15 popular podcasts, including The Breakfast Club, Dear Chelsea, My Favorite Murder and others. Customers will have access to video podcast episodes in early 2026.  In addition to new footage, the partnership includes a select library of archival episodes from each show. It's worth noting that YouTube already platforms video versions of many popular podcasts, including stuff like The Breakfast Club. This follows a similar deal from earlier this year in which Netflix announced plans to stream video podcast episodes from Spotify. That partnership covers stuff like The Bill Simmons Podcast and The Zach Lowe Show, among others. Many people use podcasts for background noise and soon Netflix will be a major player in that market, such as it is. Disney+ also recently started prioritizing those "barely paying attention" eyeballs, as it inked its own deal to air The Rich Eisen Show on weekdays.This article originally appeared on Engadget at https://www.engadget.com/entertainment/streaming/netflix-will-soon-start-airing-video-podcasts-like-the-breakfast-club-193112093.html?src=rss

Category: Marketing and Advertising
 

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