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2026-01-23 02:05:43| Engadget

TikTok has finalized the deal for its US entity, with its parent company ByteDance selling majority of its stake to a group of non-Chinese investors. The deal was closed just before the Trump Administrations latest deadline, banning the app in the US unless it was divested from ByteDance, which will only retain 20 percent of the new entity. TikToks investors will own 80 percent, with Oracle, Silver Lake and MGX, an Emirati-state owned investment firm, taking 15 percent each. Other investors include the investment firm of Dells CEO. The terms of the deal were first leaked last month, after TikTok CEO Shou Chew reportedly told employees in a memo that TikTok and ByteDance had agreed to a group of investors. This ends a lengthy saga and months of slow progress as the agreement was being worked out, ensuring that the app will remain available in the US after years of being on the verge of a ban in the country. According to TikToks announcement, the joint venture will protect American users data with Oracle's secure US cloud environment. It will also retrain TikToks algorithm on US users data and will be in charge of content moderation in the US. The entity promises interoperability, as well, promising that users will still get international content and, if theyre a creator, viewers. The safeguards provided by the Joint Venture will also cover CapCut, and Lemon8 and a portfolio of other apps and websites in the US, TikTok said. The new entity will be overseen by a seven-member board of directors, most of whom are Americans. It includes, Shou Chew, the Chief Executive Officer of TikTok, Silver Lake co-CEO Egon Durban, Oracle Executive Vice President Kenneth Glueck and MGX Chief Strategy and Safety Officer David Scott. This article originally appeared on Engadget at https://www.engadget.com/big-tech/tiktok-finalizes-deal-for-its-us-entity-010543484.html?src=rss

Category: Marketing and Advertising
 

2026-01-23 00:37:35| Engadget

Sennheiser has unveiled its RS 275 TV Headphones, which are bundled with a BTA1 digital receiver. These headphones use Auracast technology to provide low-latency audio at a range of up to 50 meters, and can connect to other devices enabled with Auracast or Bluetooth Classic. For those unfamiliar, Auracast is broadcast Bluetooth audio; we have an explainer about it after CES 2024 put this audio tech onto the big stage. The digital receiver introduces an Auracast signal in a physical space for any other compatible devices, which might include hearing aids or loudspeakers as well as other headphone sets.The company promises 50 hours of listening with the RS 275 TV Headphones on a single charge, and the set can be powered up from the receiver's USB-C port. Sennheiser designed the headset for long-term comfort; the ear cushions and battery can be replaced by the device's owner. The headphones can be further personalized with the Sennheiser Smart Control Plus App. In addition to finding lost headphones, the app provides controls such as transparency mode, left-right balance, hearing profiles and device-type audio modes.The RS 275 TV Headphone bundle will retail for $300, while a standalone BTA1 receiver will cost $130. Pre-orders will open on February 3 and the audio gear is expected to start shipping on February 17.This article originally appeared on Engadget at https://www.engadget.com/audio/headphones/sennheiser-introduces-new-tv-headphones-bundle-with-auracast-233735294.html?src=rss

Category: Marketing and Advertising
 

2026-01-22 23:40:36| Engadget

Darth Maul, the beloved, sometimes spider-legged former Sith Lord first introduced in Star Wars: Episode 1 The Phantom Menace, is officially getting his own animated spin-off on April 6, 2026, based on a new teaser trailer published by Disney. Star Wars: Maul Shadow Lord was originally announced at Star Wars Celebration in 2025, and is set after Maul's arc in Star Wars: The Clone Wars but before his appearance in Star Wars: Rebels.The 10-episode series covers Maul's plot to rebuild his criminal syndicate "on a planet untouched by the Empire," according to Lucasfilm. "There, he crosses paths with a disillusioned young Jedi Padawan who may just be the apprentice he is seeking to aid him in his relentless pursuit for revenge." Shadow Lord will premiere with two episodes on April 6, and will stream two episodes a week on Disney+ through May 6.Like most of Disney's popular animated Star Wars shows, Maul Shadow Lord is created by Dave Filoni, a George Lucas supplicant, co-creator of The Clone Wars and newly minted President and Chief Creative Officer at Luscafilm. Besides picking up the story threads he helped establish in his previous animated work, Maul Shadow Lord could be representative of the work that will define his tenure: stories that play in the pre-existing Star Wars sandbox.Since completing their sequel trilogy in 2019 with Star Wars: The Rise of Skywalker, Disney and Lucasfilm have struggled to define what the future of their franchise will actually be. New projects have languished in pre-production, interesting TV shows have gotten cancelled and the only things that seem to come out with any consistency are spin-offs of The Mandalorian and The Clone Wars. Disney and Lucasfilm will release The Mandalorian and Grogu on May 22, 2026, the first new Star Wars movie to hit theaters in seven years. The Shawn Levy-directed Star Wars: Starfighter, the first film set chronologically after the events of Rise of Skywalker, is slated to premiere on May 28, 2027.This article originally appeared on Engadget at https://www.engadget.com/entertainment/streaming/darth-mauls-standalone-series-premieres-on-disney-on-april-6-224036720.html?src=rss

Category: Marketing and Advertising
 

2026-01-22 23:10:00| Engadget

JBL is trying its hand at something new, with a pair of AI-powered practice amps. The BandBox Solo and BandBox Trio include an onboard Stem AI that purportedly lets you separate or remove vocals and instruments from any music streamed over Bluetooth. So, say you're a young guitarist learning Stairway to Heaven (as one does). At least in theory, you could use the speaker to remove Jimmy Page's part and hone your chops with the rest of the band.The $250 BandBox Solo, designed for individual musicians, has a single guitar / mic input. And the $600 BandBox Trio, better for bands, supports up to four instrument inputs. The latter also has a few extra perks not found in the Solo: onboard controls (to reduce reliance on the app) and an LCD.The more expensive BandBox Trio has an LCD and more onboard controls.JBLThe JBL One app lets you add filters to match a variety of modern and vintage amp models. You'll also find effects like phaser, chorus, and reverb, as well as a pitch shifter and tuner. A built-in looper will allow for layering, but JBL says that feature will arrive via a software update in October.JBL says the BandBox Solo supports up to six hours of battery life. The BandBox Trio is said to last up to 10 hours. But the latter has a replaceable battery, so you could buy a spare (for an as-yet-unknown price) and double that time.The $250 BandBox Solo and $600 BandBox Trio are available to pre-order from JBL's website starting today. Shipments and third-party retail availability are scheduled for March 1.This article originally appeared on Engadget at https://www.engadget.com/audio/speakers/jbl-made-a-pair-of-ai-powered-practice-amps-221000631.html?src=rss

Category: Marketing and Advertising
 

2026-01-22 22:50:33| Engadget

Telly appeared on the home theater scene in 2023 with an unusual proposition. Its business model revolves around giving customers free dual-screen televisions where the lower screen shows non-stop advertisements. At the time, the start-ups execs projected that Telly would ship its first 500,000 screens that summer. However, Janko Roettgers of Lowpass reported that Telly only had 35,000 sets in people's homes at the end of the third quarter of 2025. The figure appears to come from a quarterly investor update, but Telly didn't provide Roettgers with any comment on the report.Personally, I don't think I'd want a free TV that perpetually pelts me with ads, but it seems Telly did in fact have some interest in its approach; the company reportedly had 250,000 pre-orders in June 2023. However, it ran into issues with getting those televisions to customers in one piece. The quarterly report allegedly said that 10 percent of Telly's shipments through FedEx arrived broken. A thread on the company's Reddit page from a year ago backs that up, chronicling delayed shipments and broken replacements. So in short, things arent going so great for the company right now.This article originally appeared on Engadget at https://www.engadget.com/home/home-theater/telly-has-only-delivered-35000-of-its-free-televisions-with-always-on-ads-215033698.html?src=rss

Category: Marketing and Advertising
 

2026-01-22 21:47:52| Engadget

Paramount Skydance CEO David Ellison is apparently still hopeful that investors will approve his $108.4 billion hostile takeover of Warner Bros. Discovery. Paramount Skydance announced Thursday that it's extending its all-cash offer to acquire the storied studio, and giving investors until February 20, 2026 to accept. The company's previous offer expired on January 21, but with a lawsuit in the works and a revised Netflix deal to compete with, Paramount Skydance wants to stay in the conversation.Netflix and Warner Bros. Discovery originally announced their $82.7 billion acquisition agreement in December 2025. Netflix's deal is for a significant portion, but notably not all, of Warner Bros. Discovery as it exists today. If approved, the streaming service would acquire Warner Bros. film studios, New Line Cinema, HBO, HBO Max, the company's theme parks, game studios and select linear channels like TNT, but not the collection of reality TV and news programming that Warner Bros. Discovery calls Global Networks.Paramount Skydance made its competing offer of $108.4 billion for all of Warner Bros. Discovery a few days later in December, with the recommendation that shareholders reject the Netflix deal. To add pressure, Paramount Skydance also sued Warner Bros. Discovery in January alleging that the company had not provided adequate information about why it favored Netflix over Paramount. Beyond offering more money, Paramount contends its deal is more likely to be approved by regulators because owning Warner Bros. doesn't "entrench Netflix's market dominance." Warner Bros. Discovery claims that funding for Paramount's deal "remains inadequate" and that the company is uncertain Paramount Skydance will actually be able to complete the deal.David Ellison was previously able to merge Skydance with Paramount using the financial backing of his billionaire father Larry Ellison, and the Ellison family's friendly relationship with the Trump administration. Promising to make sure that CBS News represents "a diversity of viewpoints via a newly appointed ombudsman, and that the merged Paramount Skydance won't create any diversity, equity and inclusion programs was enough to get the FCC to approve the merger. Ellison might have thought acquiring Warner Bros. Discovery would be equally easy, but at least so far that hasn't worked out as planned.This article originally appeared on Engadget at https://www.engadget.com/entertainment/david-ellison-extends-deadline-for-warner-bros-discovery-takeover-offer-204752313.html?src=rss

Category: Marketing and Advertising
 

2026-01-22 21:04:09| Engadget

After half a decade of waiting, Microsoft finally offered an extended preview of its long-awaited reboot of the beloved Fable RPG franchise on Thursday. During the companys recent Developer Direct showcase, Playground Games, best known for its works on the Forza Horizon series, shared nearly 11 minutes of gameplay footage and commentary related to the upcoming title. The new game will feature a fully open world for players to explore, with locations from previous Fable games like Bowerstone making a return. Playground didnt say exactly where the new game takes place in the Fable timeline. If you played 2010s Fable 3, you may recall there was a time gap between each of the original games, with the final Lionhead entry giving players the chance to explore a version of Albion thats been thrown into the tumult of an industrial revolution. This new game appears to offer a more traditional Medieval fantasy setting. From what little Playground shared of the story, the player character is the first hero born in Albion in a generation. Like previous Fable games, their story will begin when theyre a child. Theyll leave their home of Briar Hill after a mysterious stranger turns all the inhabitants into stone. Before you set off on your adventure, youll be able to decide what your hero looks like, with customization including options for different skin tones, head shapes, tattoos and scars. All pretty standard stuff, and combat doesnt look groundbreaking. Your character can use a combination of melee and ranged weapons, alongside magic, to defeat their foes. In addition to a health bar, enemies appear to have a posture meter players can break through both light and heavy attacks, before carrying out stylish finishers. Judging from the footage Playground shared, combat doesnt quite have the kinetic feel of say a FromSoftware title. Thankfully, theres more to the game than just fighting monsters. Like past Fable games, players can ask villagers out on dates, before eventually marrying them and having children, and youre not limited to a monogamous relationship. It looks like Playground built a modern polycule simulator. Beyond that, you can also purchase every house and business in Albion. The games NPCs will develop an opinion of your hero and their actions. Say you evict an artist that lived in one of the houses you bought, you can later meet them on the street and theyll tell you to your face that youre awful. Wonderful stuff. From a technical perspective, the footage Playground showed off looked on the rough side. The games frame rate and frame pacing wasnt smooth, and Im pretty sure I saw ghosting in some of the animations. Hopefully the studio has enough time between now and when the game is finally released sometime this autumn to polish the presentation. When the game does arrive, it will be available on Xbox Series X/S, PC via Xbox and Steam, PlayStation 5 and Game Pass Ultimate. Microsoft first announced a new Fable game was in development back in 2020. It then went three years before sharing a preview of the title, which was originally slated to arrive in 2025 before it was delayed to this year last February. This article originally appeared on Engadget at https://www.engadget.com/gaming/fable-will-let-you-be-a-heartless-landlord-this-fall-200409310.html?src=rss

Category: Marketing and Advertising
 

2026-01-22 20:58:37| Engadget

Double Fine has been on a tear with its smaller projects lately. The popular indie game developer is following up last year's atmospheric adventure game Keeper with a new title in a totally different direction. As its Double Fine founder Tim Schaefer attempted to say five times fast during today's Xbox Developer Direct, Kiln is an "online multiplayer pottery party brawler" that boasts exactly the sort of colorful, clever fun that fans have come to expect from the studio. Kiln is a game with two facets: creation and destruction. On the creation side, players get to design a ceramic vessel of their choosing, anything from a dainty saucer to a massive vat. From the clips showed, this riff on character creation imitates many of the real processes of throwing on the wheel. There are options to decorate your vessel with glazes and stickers for additional personalization.Once you've made your pottery creation, it's time to destroy it. The game mode that Double Fine showed off during the Developer Direct is called Quench. In these capture-the-flag style matches, your teammates are trying to carry water in the vessels they've designed to the enemy's kiln, where the goal is to douse its flames before opponents can do the same to yours. Different vessel types have different attacks for smashing enemy ceramics to shards, so there can be a strategic angle to building up a smart team composition with a mix of defensive and offensive capabilities.Kiln looks like a really fun time, and it is due out in spring 2026. The game will be available on Xbox Series X/S, PlayStation 5 and Steam, as well as through Xbox programs such as Game Pass Ultimate and Xbox Cloud Gaming. This article originally appeared on Engadget at https://www.engadget.com/gaming/double-fine-announces-delightful-looking-multiplayer-pottery-game-kiln-195837155.html?src=rss

Category: Marketing and Advertising
 

2026-01-22 20:54:08| Engadget

It was only 16 months ago that Substack expanded into live video. Since then, it's become a widely adopted medium on the platform, including by its ever-growing list of cable news expats. Now, the company has decided it's ready for a bigger screen. Starting today, you can install a new Substack TV app on Apple TV and Google TV devices.Substack describes the app's initial launch as focusing on "reliable, high-quality viewing" for the platform's long-form videos. It centers around video posts and livestreams from the creators and publications you follow. There's also a "For You" section that combines those videos with algorithmic recommendations. And you can browse dedicated pages for each channel.Viewing access aligns with your subscription level. So, if a channel restricts videos to paying subscribers on Substacks mobile app and website, the same paywall applies here. However, the company says it's working on adding previews of paid content for free subscribers. It also plans to add audio posts, search, improved discovery and separate sections for different shows within a single publication.At least one of those legacy media expats who moved to Substack is optimistic about the feature. "This is a game-changing moment for the rise of independent media," former CNN anchor Jim Acosta wrote in the announcement post. "Substack has proven that legacy media consumers are not only searching for fresh alternatives; they are finding them."Based on the comments in Substacks announcement, some of the platforms die-hards are less enthusiastic than Acosta. File this under thing we didnt ask for, Ashli Pollard wrote. This is not YouTube, a commenter named Dustin added. Elevate the written word. I personally dont see any harm in another way to watch the videos Substack already hosts. (Its newsletters arent going anywhere.) But given how Big Tech companies tend to pivot further toward the most en vogue (and profitable) medium of the day, I can see why purists feel the need to dig in their heels.Regardless, you can find the Substack TV app by searching for its name in the tvOS App Store or the Apps section on Google and Android TV devices. You can sign in by scanning a QR code with your phone.This article originally appeared on Engadget at https://www.engadget.com/entertainment/streaming/substack-now-has-a-tv-app-195408592.html?src=rss

Category: Marketing and Advertising
 

2026-01-22 20:25:15| Engadget

Elon Musk just took the stage at the World Economic Forum in Davos, Switzerland and announced that Tesla's Optimus humanoid robot will be sold to the public by the end of next year. Musk is the master of unrealistic timetables, but this may be the nuttiest one yet. These are humanoid robots that are supposed to be able to do just about any task a human can do. Musk, as usual, gave himself an out if the robots don't start rolling off the assembly line in 2027, saying that they'll only be released when Tesla is "confident that its very high reliability, very high safety and the range of functionality is also very high." He stated that the robots have already begun doing simple tasks in the Tesla factory, but there's no proof of this other than his word. In the real world, Optimus robots have continuously failed to live up to the marketing hype.  If there was any question that Optimus uses teleop for their robots. Here one clearly has a guy take the headset off and it falls over.Absolutely hilarious though. pic.twitter.com/4gYVohjY00 CIX (@cixliv) December 8, 2025 There have been plenty of reports suggesting that previous demos of the robots in action were actually smoke and mirrors, as they were being remotely piloted by human operators. Tesla's stock jumped over three percent upon this announcement because company investors live in a world of magical rainbows, unicorns and robots mixing drinks at home in the year 2027. Musk also recently stated that the robots would be ready for commercial deployment in 2026. That's this year. It's worth noting that the program head for the project, Milan Kovac, recently left the company. Again, these are autonomous robots that are supposed to be able to perform complex tasks across a wide variety of categories. That'll likely happen someday, but not by 2027. I'm just gonna go ahead and throw Musk's timeline in with "two years to AGI" and "five years until the singularity." On a related note, the Tesla CEO also said that the long-awaited Cybercab will enter production in April, with a goal of two million vehicles manufactured each year. This isn't quite as far-fetched as the Optimus promise, but that two million number seems highly suspect. Just how many consumers does he think want a car without a steering wheel that only holds two people?This article originally appeared on Engadget at https://www.engadget.com/big-tech/elon-musk-just-told-davos-that-tesla-will-sell-humanoid-robots-next-year-really-he-swears-192515568.html?src=rss

Category: Marketing and Advertising
 

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