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2026-02-26 02:15:00| TRENDWATCHING.COM

For the back-to-work moment after CNY, Starbucks handed out ribbon-cutting strips to transform the office return into a miniature grand opening.

Category: Marketing and Advertising
 

2026-02-26 00:56:09| Engadget

It's always a fun day for the space nerds when a NASA team has new images to share from the James Webb Space Telescope. Today's pair has brains on the brain, with a look at the fittingly named Exposed Cranium Nebula. More officially, this cloud of space dust and debris is known as Nebula PMR 1. The images shared today may capture a moment in the final stages of a star, as well as giving hints as to how the nebula got its brain-like shape.  "The nebula appears to have distinct regions that capture different phases of its evolution an outer shell of gas that was blown off first and consists mostly of hydrogen, and an inner cloud with more structure that contains a mix of different gases," NASA's blog post reads. The dark line that runs vertically through the nebula, giving it the cranial appearance, could be the result of "an outburst or outflow from the central star, which typically occurs as twin jets burst out in opposite directions." Both Webb's Near-Infrared Camera (NIRCam) and its Mid-Infrared Instrument (MIRI) were used to document the nebula.This article originally appeared on Engadget at https://www.engadget.com/science/space/new-webb-telescope-photos-show-off-the-exposed-cranium-nebula-235609619.html?src=rss

Category: Marketing and Advertising
 

2026-02-25 23:18:59| Engadget

It seems like any and every industry can have its own awards show these days. And why not? Most of us appreciate a chance to bust out the sequins and satin from time to time. If you can celebrate excellent work or make some extra biz dev bucks at the same time, all the better. Snap is the latest social media company to launch its own take on the glitz and glam. The Snappy Awards Show will be held at the company's headquarters on March 31. Comedian and content creator Matt Friend will host the event.Snapchat has been adding more tools for influencers to build audiences, most recently launching individual creator subscriptions. An awards show seems to be part of that same agenda, spotlighting popular personalities from many different fields. There will be Snappys handed out for categories such as Spotlight MVP, Best Storyteller and Breakout Creator of the Year, plus awards for collaboration, cultural impact and success in single subjects.Snapchat isn't the first social media platform to honor the personalities using it. TikTok hosted its inaugural awards show in the US last year.This article originally appeared on Engadget at https://www.engadget.com/social-media/snap-is-hosting-its-own-creator-awards-show-221859681.html?src=rss

Category: Marketing and Advertising
 

2026-02-25 23:09:16| Engadget

Full Circle, the developer behind the new Skate game, has announced that it is restructuring and laying off staff. It's not yet clear how many roles will be impacted by the changes, but the restructuring is happening less than six months after skate. launched in early access on September 15, 2025."Were reshaping Full Circle to better support skate.s long-term future," Full Circle says. "These shifts mean making changes to our team structure, and some roles will be impacted. The teammates affected are talented colleagues and friends who helped build the foundation of skate. Their creativity and dedication are deeply ingrained in what players experience today. This decision is not a reflection of their impact and were committed to supporting them through this transition."Engadget has contacted Full Circle's owner EA for more information about the layoffs. We'll update this article if we hear back.EA originally formed Full Circle in 2021 with a staff of development talent from the original Skate team. Skate was often positioned as a more realistic competitor to the Tony Hawk's Pro Skater series, but the new studio has ultimately taken the franchise in a slightly different direction than fans may have expected. Previous Skate games were paid experiences with single-player and multiplayer modes, while skate. is a free-to-play live-service game supported with microtransactions.Recent history, both the failure of Concord and the ongoing struggles of Highguard, serves as a testament to how hard it is to launch a live service game in the 2020s. Full Circle's announcement notes the "tens of millions" of players that have tried the new game, but it's possible a struggle to keep players interested and spending on microtransactions could be why it's restructuring.This article originally appeared on Engadget at https://www.engadget.com/gaming/skates-developer-is-laying-off-staff-before-the-game-leaves-early-access-220916797.html?src=rss

Category: Marketing and Advertising
 

2026-02-25 22:01:19| Engadget

Ubisoft's shakeups continue unabated. The creative director of the next Assassin's Creed game, codenamed Hexe, has left the company. The departure of Clint Hocking, a 20-year veteran of the company over two stints, was reportedly announced in a staff meeting this week.Hocking's resume at Ubisoft included serving as creative director on Splinter Cell: Chaos Theory, Far Cry 2 and Watch Dogs: Legion. The details of why he's leaving the company haven't been reported.Ubisoft told VGC, which first reported on Hocking's exit, that development on Hexe will continue. Jean Guedson, one of three new leaders of the Assassin's Creed franchise, will take over as the upcoming title's new creative director. Guedson had the same role for Assassin's Creed Origins and Black Flag, two of the franchise's most well-received entries.To say sailing hasn't been smooth of late at Ubisoft would be an understatement. Last year, the company reorganized its corporate structure under a system of "creative houses." The first, Vantage Studios, is partly owned by Tencent and now oversees Assassin's Creed. Then in October, franchise head Marc-Alexis Côté left the company. He later claimed he was "asked to step aside" and is suing his former employer.All of these changes came in the wake of layoffs, big-name flops, more layoffs, studio closures, even more layoffs, strikes and (yep) layoffs again. Earlier this month, Ubisoft even fired an employee who criticized the companys return-to-office mandate.But have no fear; some aspects of the company are doing quite well. Take, for example, nepotism. The future is looking bright indeed for a rising company star who is now co-CEO of Vantage Studios. That title belongs to Charlie Guillemot, the son of Ubisoft CEO Yves Guillemot.This article originally appeared on Engadget at https://www.engadget.com/gaming/the-next-assassins-creed-game-loses-its-creative-director-210119005.html?src=rss

Category: Marketing and Advertising
 

2026-02-25 21:49:24| Engadget

Canadian officials summoned leaders from OpenAI to Ottawa this week to address safety concerns about ChatGPT. The crux of the government concerns was that OpenAI did not notify authorities when it banned the account of a user who allegedly committed a mass shooting in British Columbia earlier this month. "The message that we delivered, in no uncertain terms, was that we have an expectation that there are going to be changes implemented, and if they're not forthcoming very quickly, the government is going to be making changes," Justice Minister Sean Fraser said of the company and its AI chatbot. It's unclear what those government-led changes or rules might be. There have been two previous, unsuccessful attempts to pass an online harms act in Canada.A recent report by The Wall Street Journal claimed that in 2025, some OpenAI employees flagged the account of the alleged shooter, Jesse Van Rootselaar, as containing potential warnings of committing real-world violence and called for leadership to notify law enforcement. Although Van Rootselaar's account was banned for policy violations, a company rep said that the account activity did not meet OpenAI's criteria for engaging the local police. Those reports were deeply disturbing, reports saying that OpenAI did not contact law enforcement in a timely manner," said Canadian Artificial Intelligence Minister Evan Solomon ahead of the discussion with company leaders. "We will have a sit-down meeting to have an explanation of their safety protocols and when they escalate and their thresholds of escalation to police, so we have a better understanding of whats happening and what they do."OpenAI has been implicated in mulitple wrongful death suits. The company's ChatGPT was accused of encouraging "paranoid beliefs" before a man killed his mother and himself in a December 2025 lawsuit. It is also at the center of one of several wrongful death lawsuits against the makers of AI chatbots for helping teenagers plan and commit suicides. This article originally appeared on Engadget at https://www.engadget.com/ai/canadian-government-demands-safety-changes-from-openai-204924604.html?src=rss

Category: Marketing and Advertising
 

2026-02-25 21:41:15| Engadget

Microsoft has announced that its rolling out support for streaming games at 1440p on Xbox consoles. Game streaming is a key benefit of paying for a Game Pass subscription, and as of 2025, now also includes games players own that aren't part of the larger Game Pass library.The higher bitrate streaming option will let subscribers with an Xbox Series X or S, Xbox One X or Xbox One play their games at a higher resolution, provided the game and their display supports it. Microsoft previously only offered 1440p streams on select Fire TVs, LG TVs, Samsung TVs, web browsers and the Xbox PC app. At least for now, 1440p is only available to Game Pass Ultimate subscribers.Beyond the new streaming option, Microsoft is also making improvements to the Xbox PC app and the Xbox experience on ROG Xbox Ally handhelds. On PC, the Xbox PC app now includes "navigation sounds" that play when you use the app's interface with a controller. These new sounds are supposed to make controller input feel more responsive and intuitive. On the ASUS ROG Xbox Ally and Xbox Ally X, meanwhile, Microsoft is making it even easier to format removable storage like microSD cards, and updating drivers to improve compatibility on select games.The last week has been particularly tumultuous for Microsoft's gaming division. Former Microsoft Gaming CEO Phil Spencer announced his retirement on Friday, alongside the appointment of Asha Sharma, the President of Microsoft's CoreAI division, as his replacement. Opinions differ as to whether Sharma's new position will be good or bad for Xbox, but more changes are likely on the way.This article originally appeared on Engadget at https://www.engadget.com/gaming/xbox/xbox-consoles-now-support-1440p-streaming-204115304.html?src=rss

Category: Marketing and Advertising
 

2026-02-25 20:47:42| Engadget

Tecno just unveiled a rather intriguing modular smartphone concept design at MWC 2026. The standout feature here is likely the size. Most modular smartphone concepts start bulky and only get bulkier once attaching accessories. Tecno's base smartphone is just 4.9mm thin, which is significantly thinner than a pencil and the iPhone Air. Of course, the size increases with each attached module. However, snapping on the power bank module makes the thickness comparable to a standard modern smartphone. Another key feature here is how these various modular components stick together. Tecno has developed new interconnection technology that uses both magnets and pin connectors. This should make it easy to both attach and remove components. The company says this phone has been designed to grow with the user through hardware expansion. To that end, Tecno has developed 10 modules. There are various camera lenses and something that looks like a dedicated gaming controller. Tecno While the magnets are for attaching, the pin connectors assist with power delivery. Data transmission between the phone and the modules is handled wirelessly, with the ability to switch between Wi-Fi, Bluetooth and mmWave depending on where the user is located. There are two colorways for both the phone and the ecosystem of accessories. There's a silver-aluminum edition and a nifty-looking grey version. This doesn't matter to actual consumers because, well, it's just a concept design. It does look like the company's magnetic attachment technology could make it to some actual products down the line. Tecno has always been a company that marched to the beat of its own drummer. It has developed a surprisingly affordable foldable phone, a model with a pop-out portrait lens and a foldable with a novel circular display on the exterior. The industry hasn't quite embraced modular smartphones just yet, even though there have been some nifty concept designs. Google's Project Ara prototype goes back more than a decade, and the same can be said of other concept designs that never saw the light of day. There have been some modular phones released to the real world, but they weren't nearly as ambitious as Tecno's concept. LG launched a semi-modular phone called the G5 back in 2016, but it didn't move too many units. Moto has also released a couple of semi-modular smartphones, but they didn't set the world on fire.This article originally appeared on Engadget at https://www.engadget.com/mobile/smartphones/tecno-just-unveiled-a-ridiculously-thin-modular-smartphone-concept-design-194741776.html?src=rss

Category: Marketing and Advertising
 

2026-02-25 20:29:14| Engadget

The cost of PC components has been skyrocketing as AI infrastructure buildout creates extraordinary demand amid limited supply. HP says that squeeze is now hitting PC memory especially hard, with RAM now accounting for 35 percent of a systems overall cost. "We did share last quarter that memory and storage costs made up roughly 15 percent to 18 percent of our PC bill of materials, and we now currently estimate this to be roughly 35 percent for the year," said CFO Karen Parkhill on the company's latest earnings call. She also confirmed that part of the company's response will be price increases. Samsung similarly warned of potential price increases due to AI-induced memory shortages. Higher prices have unfortunately become the norm for PC shoppers, especially in 2026, and the RAM crisis is playing a major role. HP interim CEO Bruce Broussard said that while he "believe the market will rationalize over time" the company is doing its best to add new suppliers as well as expand lower cost-sourcing for memory. HP executives also said they are seeing stronger AI PC demand, saying 35 percent of HPs PC sales are coming from AI PCs. This comes as the industry is seeing mixed signals, like Dell saying that consumers don't really care about AI PCs. AI has been eating up the world's supply of memory and companies like Micron have even abandoned their consumer brands to focus entirely on B2B supply. Other components like GPUs have also been feeling the pressure.This article originally appeared on Engadget at https://www.engadget.com/gaming/pc/hp-says-ram-now-accounts-for-more-than-a-third-of-its-pc-costs-192914150.html?src=rss

Category: Marketing and Advertising
 

2026-02-25 20:10:27| Engadget

Kalshi, one of several online prediction markets that have exploded in popularity in the last few years, has suspended one of YouTube MrBeast's video editors for insider trading, NPR reports. Besides being suspended from the platform for two years, Kalshi says the editor will also be required to pay a financial penalty that's five times his initial trade size.The editor, Artem Kaptur, traded in markets related to YouTube and specifically, MrBeast. Kalshi says his transactions were initially flagged because of his "near-perfect trading success on markets with low odds, which were statistically anomalous." Because trades are public on Kalshi, multiple users also flagged the trades as suspicious. Kalshi learned Kaptur was an employee of MrBeast during its investigation and determined he "likely had access to material non-public information connected to his trading." Perhaps unsurprisingly, trading with insider information violates Kalshi's rules.Kalshi says that it reported the insider trading to the Commodity Futures Trading Commission (CFTC) and plans to donate the over $20,000 Kaptur has been fined to "a non-profit that provides consumer education on derivatives markets." In a statement provided to NPR, Beast Industries, MrBeast's production company, said it has a zero-tolerance policy for insider trading. "We have a longstanding policy in place against employees using proprietary company information in order to safeguard the highest standards and ethics throughout our organization," Beast Industries said. Separately, Kalshi has also suspended and fined a politician who was running to be Governor of California. "In May, our Surveillance Department saw an online video by a candidate for Governor of California that appeared to show him trading on his own candidacy," Kalshi says. "We immediately froze his account and opened an investigation. The candidate was initially cooperative and acknowledged that this violated the exchange rules. As a candidate in a race, you can (and probably should) follow and use Kalshis market forecast, but you should not trade on it."Like other prediction markets, Kalshi lets users make trades based on a variety of different subjects and events. For example, you could participate in a market focused on the results of a basketball game, or something more unusual, like who'll win the current season of Survivor. Despite resembling gambling, online predictive markets aren't currently regulated by state gambling laws, and instead classify bets as a type of futures contract, placing them under the purview of the CFTC. That hasn't stopped states from trying to regulate prediction markets anyway. For example, Nevada sued Kalshi for operating a sports gambling market without a permit earlier in February.This article originally appeared on Engadget at https://www.engadget.com/big-tech/kalshi-fined-a-mrbeast-editor-for-insider-trading-191027814.html?src=rss

Category: Marketing and Advertising
 

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