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2025-02-04 17:21:25| Engadget

Typically when we think of Apple and "invites," it's because the company is about to show off some new gear at a splashy product launch. But this time around, the product in question is a new invites app. The idea behind Apple Invites is that you can create and share custom invitations for any event or occasion. You can use your own photos or backgrounds in the app as an image for the invite. Image Playground is built into Invites and you can use that to generate an images for the invitation instead. Other Apple Intelligence features such as Writing Tools are baked in as well, in case you need a hand to craft the right message for your invitation.  It's worth noting that only folks with a paid iCloud (aka iCloud+) plan can create an invite in the app. There are no limits on how many events you can host, but each one is limited to 100 participants. As might expect, events will appear in the Calendar app (to which Apple has made some changes in recent months, including the integration of Reminders, amid the rollout of iOS 18). Anyone can RSVP to invites in the app or on the web. You won't need an Apple Account or device to do so. However, if you do have an iPhone and the app, you can add photos and photos and videos from the event to a Shared Album (in case you need to feel like it's 2008 and we're all living on Facebook again). Even better, you can help decide what to listen to during the get-together by collaborating on Apple Music playlists. There's Weather and Maps integration to provide guests with directions and a forecast on the day of the event. Privacy is a factor here. Hosts can choose whether to share their home address in the invite, while guests have control over how their details appear to others. The app seems useful and pretty fun. The Shared Albums and Apple Music collaboration features make it seem more interesting than a boring-ass Outlook invite ever could be.This article originally appeared on Engadget at https://www.engadget.com/apps/apple-invites-is-a-new-iphone-app-to-manage-your-social-life-162125095.html?src=rss

Category: Marketing and Advertising
 

2025-02-04 16:39:44| Engadget

Verizons myPlan wireless and myHome internet subscriptions allow users to choose from a selection of perks, which include Netflix & Max with ads, a Disney bundle, a Walmart+ membership and numerous others. Another one is joining their ranks; this time, its a Google One AI Premium subscription for $10 monthly instead of $20. The Google One AI Premium perk functions the same as the original one aside from the 50 percent discount. It includes access to Gemini Advanced, which is capable of summarizing more information and performing Deep Research. Google says Deep Research can use Gemini to go through 1,500 pages of information and prepare a report for you within minutes. You can also now use Gemini in Google Docs and Gmail. As the cherry on top, theres 2TB of Google One cloud storage and a handful of other benefits like the ability to share that storage with your family and a recurring 10 percent back from any purchase on the Google Store. Verizon customers can select Google One AI Premium as their perk for their plans starting February 6. This applies to new and existing customers, as perks can be swapped. Its worth noting that if you dont care about Gemini, Google has long offered 2TB of Drive storage for $10 a month or $100 a year.This article originally appeared on Engadget at https://www.engadget.com/ai/verizon-is-adding-google-one-ai-premium-as-a-perk-for-some-customers-153943314.html?src=rss

Category: Marketing and Advertising
 

2025-02-04 16:39:28| TRENDWATCHING.COM

Drawing inspiration from how ants detect CO to locate food and bees sense temperature changes to maintain their hives, a new wearable system translates invisible signals from natural ecosystems into a sensory experience for humans, offering a novel way to understand and monitor our natural surroundings.The Gaia Communication System (GCS) uses an array of sensors to detect plant health, has bioacoustic sensors to capture communications from creatures and additional sensors monitoring water quality, air composition and soil conditions. This data is converted into vibrations felt through a wearable vest and gloves, accompanied by LED visualizations that provide the wearer with an intuitive, physical understanding of an ecosystem's vitality.As Earth faces its sixth mass extinction, with vertebrate populations declining by 69% since 1970, the GCS represents a new approach to rebuilding people's connection with nature. By allowing users to physically experience environmental transformations, the system could help drive more informed decision-making around ecosystem preservation. While initially conceived as a field research tool for architects, the system is equally applicable in urban planning and environmental policy. Next up: a commercially available version for consumers?

Category: Marketing and Advertising
 

2025-02-04 16:25:01| Engadget

I really hate vacuuming and put it off as long as possible. But, my budget isn't very robot vacuum friendly, so, alas I have no choice. However, that might change, as our favorite budget robot vacuum for 2025 is currently 48 percent off. Right now, the iRobot Roomba Vac Robot Vacuum (Q0120) is down to $130 from $250 a record-low price.  There's a reason iRobot's Roomba Vac robot vacuum is across all our best lists (check it out alongside our top smart home gadgets). It's an easy to use, high-performance robot vacuum that's not going to break the bank. For starters, you can control the entire device with iRobot's very easy to use app. All that's required of you is connecting the Roomba to your home Wi-Fi network.  The Roomba Vac robot vacuum also offers features like Clean While I'm Away, cleaning schedules and up to two hours of cleaning on one charge it automatically heads back to its charging station when on low battery. Plus, you can get a Clean Map report to see exactly where it cleaned.  Follow @EngadgetDeals on Twitter and subscribe to the Engadget Deals newsletter for the latest tech deals and buying advice.This article originally appeared on Engadget at https://www.engadget.com/deals/our-favorite-budget-roomba-is-half-off-right-now-152501845.html?src=rss

Category: Marketing and Advertising
 

2025-02-04 16:15:40| Engadget

The tech sectors ongoing effort to force-feed generative AI features into widely used services continues with updates to WhatsApps ChatGPT integration. There are now more ways to interact with the chatbot in the app. To use it there, you have to add 1 (800) CHAT-GPT or 1 (800) 242-8478 to your contacts. WhatsApp says users around the world can now upload images to the chatbot, just like they can when using ChatGPT directly. You can also send a voice message to talk to ChatGPT, which will respond using text. In addition, starting today, WhatsApp users can link to their free, Plus or Pro ChatGPT plan to get more usage out of the service in Metas app. ChatGPT debuted in WhatsApp in December, though text was the only input option at the jump. Metas own AI chatbot is available in the app too. Meanwhile, if youre trying to avoid that stuff as much as possible, its not too late to convince your loved ones to switch to Signal.This article originally appeared on Engadget at https://www.engadget.com/ai/whatsapp-brings-image-and-voice-inputs-to-its-chatgpt-integration-151540677.html?src=rss

Category: Marketing and Advertising
 

2025-02-04 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs? What are their top influencer marketing priorities? Which B2B influencer content types are most effective? Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2025-02-04 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Apple is the most valuable brand in the world and Microsoft ranks second, according to Brand Finance's annual ranking. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2025-02-04 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Explore nine B2B marketing trends reshaping 2025, from AI-driven personalization to trust-focused data strategies. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2025-02-04 15:00:58| Engadget

Adobe has updated the Acrobat AI Assistant, giving it the ability to understand contracts and to compare them for you. The company says it can help you make sense of complex terms and spot differences between agreements, such as between old and new ones, so you can understand what you're signing. With the AI Assistant enabled, the Acrobat app will be able to recognize if a document is a contract, even if it's a scanned page. It can identify and list key terms from there, summarize the document's contents and recommend questions you can ask based on what's in it. Adobe The feature can also compare up to 10 contracts with one another and be able to check for differences and catch discrepancies. When it's done checking, and if you're satisfied that everything's in order, you can sign the document directly or request e-signatures from your colleagues or clients. Adobe listed a few potential uses for the feature and said you can use it to check apartment leases, to verify out-of-country charges for mobile plans and to compare perks or amenities of competing services. It could be even more useful if you regularly have to take a look at multiple contracts for your work or business.  Of course, you'd have to trust the AI assistant to actually be able to spot important information and catch both small and significant changes between different contracts. If it works properly, then it could be one of Acrobat AI's most useful features, seeing as users (according to Adobe itself) open billions of contracts each month on the Acrobat app. The Acrobat AI Assistant isn't free, however. It's an add-on that will cost you $5 a month whether or not you're already paying for Adobe's other services and products. This article originally appeared on Engadget at https://www.engadget.com/ai/adobes-acrobat-ai-assistant-can-now-assess-contracts-for-you-140058723.html?src=rss

Category: Marketing and Advertising
 

2025-02-04 14:00:47| Engadget

Nintendo is caught between its eight-year-old Switch console and the next-gen Switch 2 a purgatory that usually hits sales. Sure enough, the company announced that it now expects to sell just 11 million consoles this fiscal year instead of the 12.5 million it originally forecast. That's in light of a fairly dismal holiday period that saw sales and profit drop by a third from last year, with consumers likely awaiting the Switch 2 launch sometime next year instead of buying the current lame-duck version.  The company hasn't been able to keep sales momentum with new games either, as revenue in that area is down 24.4 percent compared to the same three-month period last year. The company is only releasing a couple of new titles early in 2025 (Donkey Kong Country Returns, Xenoblade Chronicles X), before its reveal of the Switch 2 on April 2. That reveal will be done on a special Nintendo Direct event and will be followed up with first-look experience events in cities around the world. The first ones will take place in New York City and Paris from April 4 to April 6, and more cities around North America, Europe, Oceania and Asia will follow. The company hasn't said much about the new model so far, other than that it will be backwardly compatible with current Switch games.  So far, Nintendo investors haven't been too worried about falling sales due to high expectations for the Switch 2. However, Nintendo will have to convince buyers that its next-gen console is a significant upgrade over the current Switch, ensure it has enough stock available to meet demand and keep current Switch owners happy.  That's no easy job, given that Nintendo has sold 150.86 million units since launch and boasts 129 million users playing annually. The Switch should become Nintendo's all-time best selling console later this year when it passes the Nintendo DS, which has the company's all-time sales record of 154.02 million units. This article originally appeared on Engadget at https://www.engadget.com/gaming/nintendo/nintendo-sees-sales-dip-as-switch-2-debut-looms-130047928.html?src=rss

Category: Marketing and Advertising
 

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