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Marketing and Advertising

2018-06-22 22:27:35| Advertising Age - Homepage

W. Somerset Maugham was onto something in 1941 when he wrote "the Riviera isn't only a sunny place for shady people." While still hilarious in 2018, there was significantly less shadinessboth in conference-goer behavior and as a reprieve from the blazing sunat the Cannes Lions International Festival of Creativity this year. But don't take my word for it."It's back to business," said at least three people to me, verbatim, from different corners of the industry. Those very words were uttered by Jen Wong, the former Time Inc. executive recently tapped by Reddit as its chief operating officer, who reported a flurry of activity in her four days here. Nick Brien, CEO Americas for Dentsu Aegis Network, said as much while holding court at the Ad Age lawn party with two sets of sunglasses clipped to his shirt. Yannick Bollor, the dashing young chairman and CEO of Havas, described this year's event as having more gravitas than in recent years, yielding more business, fruitful talks with clients and promising prospects.All three noted that agency contingencies were smaller by at least a fifth (more so in the case of Publicis, which mostly stayed true to its abstention), but client teams remained level, giving the impression of a brand-heavy Cannes. I've been twice now, so I only know what I saw last year and what people tell me: The driveway at the Carlton hotel was noticeably easier to navigate; the crowd palpably thinner. "People are going to bed at 11, taking meetings at nine in the morning," one agency executive told me. Continue reading at AdAge.com

Category: Marketing and Advertising
 

2018-06-22 22:24:50| Wired News: Top Stories

New offers from consumer genetic testing companies raise more questions than they answer.

Category: Marketing and Advertising
 

2018-06-22 22:21:00| Advertising Age - Homepage

Omnicom took the top holding company prize at the 65th Cannes Lions International Festival at the final awards ceremony Friday night, unseating WPP, which has earned the honor since it was introduced in 2011.Omnicom had an impressive showing at this year's festival, bolstered in part by the success of Apple, a marketer that previously shied from events like Cannes, but had a big presence this year. TBWA/MAL helped to create much of the company's winning work. It earned six honors, including a Grand Prix for "Welcome Home," the short film directed by Spike Jonze and starring FKA Twigs, which also earned multiple Golds in Film and Film Craft. The agency also created the Gold Lion-winning "Welcome to @Apple," campaign, which marked Apple's debut on Instagram.BBDO contributed significantly as well, with spots like Libresse's "Blood Normal" from AMVBBDO London and "The Talk" from P&G and BBDO New York also earning Grand Prix. Continue reading at AdAge.com

Category: Marketing and Advertising
 

2018-06-22 22:03:00| Wired News: Top Stories

With a new long-form video app called IGTV, Instagram is giving us a glimpse of our vertical-video future.
Tags future lab podcast gadget

Category: Marketing and Advertising
 

2018-06-22 22:00:00| Gizmodo

When you budget out your big trip, its easy to forget about transportation to and from the airport. It can really cost you if youre not careful. Fortunately, all of the worlds busiest airports have affordable options. These are the types of transportation you should look for if youre hoping to save some cash.Read more...

Category: Marketing and Advertising
 

2018-06-22 22:00:00| Gizmodo

Imagine that during our evolutionary history, we could not turn our heads up or down. How might our vision have evolved differently from the two frontal, mobile eyes we have today? Read more...
Tags check eyes whoa zebrafish

Category: Marketing and Advertising
 

2018-06-22 21:59:23| digg

Everybody's trying to get in on that "Slow Mo Guys" grind.
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Category: Marketing and Advertising
 

2018-06-22 21:57:00| Engadget

Amazon's kid-friendly FreeTime Unlimited first launched onto Fire devices in 2012. The curated video and book service made the jump to Android last year and has just landed on iOS. It brings with it the same features as on other platforms, including...
Tags amazon brings unlimited app

Category: Marketing and Advertising
 

2018-06-22 21:30:00| Engadget

Remember how Elon Musk casually mentioned that Tesla had built a new assembly line in just three weeks to help it meet its lofty Model 3 production goals? It was more audacious than you might have thought. A combination of follow-up tweets from Mus...
Tags meet model production built

Category: Marketing and Advertising
 

2018-06-22 21:26:00| Advertising Age - Homepage

Among the more interesting questions asked of Keith Weed at Cannes is whether he may be a candidate to replace Martin Sorrell as WPP CEO. He won't comment on that query, raised at a press conference today, but he talked a lot about other things, like his concerns about his current job as Unilever chief marketing and communications officer. Those include GDPR, putting more bricks in the walls of the walled gardens and testing to make his agency model work better.He also touched on why he doesn't think something like Procter & Gamble Co.'s agency-of-rivals idea will work. Here are some highlights:On whether Europe's General Data Policy Regulation will lead digital platforms to restrict access to user data and marketers' ability to track performance: Continue reading at AdAge.com
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Category: Marketing and Advertising
 

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