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2024-07-16 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

This infographic looks at the nine defining traits LinkedIn researchers say will be needed for tomorrow's exceptional B2B marketing teams. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2024-07-16 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Discover how to craft buyer personas that influence high-stakes buying decisions. Learn how to build trust and guide buyers. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2024-07-16 15:30:47| Engadget

A group of record labels that include Universal, Capitol, Warner and Sony has filed a lawsuit against Verizon, accusing it of "contributory and vicarious copyright infringement." Verizon "knowingly provides its high-speed service to a massive community of online pirates," the companies said in their complaint. Apparently, the plaintiffs have sent the internet provider "hundreds of thousands" of copyright infringement notices over the past few years, identifying subscribers who've been using Verizon's network to share copyrighted music via peer-to-peer (P2P) file-sharing networks.  Verizon, they said, acknowledged that it received their notices. The company allegedly chose to ignore them and continued to provide internet services to "thousands of known repeat infringers so it could continue to collect millions of dollars from them." Since it didn't terminate the accounts of the alleged copyright infringers, Verizon "obtained a direct financial benefit" from their "continuing infringing activity," the plaintiffs argued. The labels are asking for damages worth up to $150,000 for each work infringed. Based on the list posted by Ars Technica, 17,335 titles are involved in the case, which means Verizon could be fined for as much as $2.6 billion.  Back in 2018, music labels also sued Cox Communications for allegedly refusing to fully terminate the accounts of users who were pirating music. A US District Court jury originally sided with the labels and ordered Cox to pay $1 billion in damages. But earlier this year, an appeals court overturned the verdict and found that the provider didn't profit directly from its users' activities. A group of record labels also sued Charter Communications in 2021 over over song piracy and similarly accused the company of turning a "blind eye" to music piracy.This article originally appeared on Engadget at https://www.engadget.com/verizon-faces-lawsuit-after-record-labels-say-it-profits-from-piracy-133047303.html?src=rss

Category: Marketing and Advertising
 

2024-07-16 15:06:00| Engadget

Google's Pixel Watch 2 has a couple of interesting new features designed to help you manage your stress levels. If they sound like something you'd want to try, you can grab the smartwatch from Amazon at its lowest price yet, thanks to this year's Amazon Prime Day deals. The Pixel Watch 2 WiFi version is currently on sale for $270, $17 lower than its previous all-time low and $80 less than its full retail price of $350. Google designed this model's aluminum case to be lighter than its predecessor's and equipped it with a more powerful, power-efficient processor that should also prolong its battery life.  We praised the watch for its design, with its round shiny case, in our review. However, we did note that its crown sticks out more than we'd like, which makes it easy to trigger when you bend your hand backwards. In the health-related features department, Google gave the model a more advanced sensor to track your heart rate that's capable of giving you more accurate readings while exercising. The watch can also notify you to start (or stop) tracking certain activities, such as walking, running, rowing, outdoor biking and more, so you can have a more complete picture of your physical activities for the day.  Pixel Watch 2's new stress and body response sensors work by monitoring the changes in your sweat levels and your heart rate to determine how stressed you are. If the watch does determine that you're stressed, it'll notify you and ask you to log your feelings or to start a walk. The system didn't always work perfectly in our tests, but it's a welcome addition that could be improved in future updates. Your Prime Day Shopping Guide: See all of our Prime Day coverage. Shop the best Prime Day deals on Yahoo Life. Follow Engadget for Prime Day tech deals. Hear from Autoblogs experts on the best Amazon Prime Day deals for your car, garage, and home, and find Prime Day sales to shop on AOL, handpicked just for you.This article originally appeared on Engadget at https://www.engadget.com/google-pixel-watch-2-is-down-to-its-lowest-price-yet-in-this-prime-day-deal-130600110.html?src=rss

Category: Marketing and Advertising
 

2024-07-16 15:00:52| Engadget

Amazon Prime Day usually advertises a number of discounts on video games and gaming gear, and this years event is no exception. Per usual, though, most of those offers arent all that good. To help you avoid wasting your cash, weve sifted through the sale and picked out the best Prime Day gaming deals that are actually worth your attention below. In general, the selection isnt as vast as what well see around Black Friday, but weve still found lower-than-usual prices on a handful of well-reviewed games for the PlayStation 5, Xbox Series X/S and Nintendo Switch. There are also some decent deals on gaming mice, headsets, laptops and other accessories weve tested and can recommend. As a reminder, Prime Day runs through July 17, and youll need to be a Prime member to access most (but not all) of the discounts. Well update this roundup over the course of the sale if prices change or more noteworthy deals pop up. If you have no interest at shopping at Amazon, note that some of these deals may be available at other retailers as well. Best Prime Day video game deals Best Prime Day gaming mouse and accessory deals Best Prime Day gaming storage deals Best Prime Day gaming headset deals Best Prime Day gaming laptop deals Your Prime Day Shopping Guide: See all of our Prime Day coverage. Shop the best Prime Day deals on Yahoo Life. Follow Engadget for Prime Day tech deals. Hear from Autoblogs experts on the best Amazon Prime Day deals for your car, garage, and home, and find Prime Day sales to shop on AOL, handpicked just for you.This article originally appeared on Engadget at https://www.engadget.com/the-best-prime-day-gaming-deals-for-2024-130052390.html?src=rss

Category: Marketing and Advertising
 

2024-07-16 14:55:34| Engadget

Amazon Prime Day has brought a slew of deals on some of our favorite gadgets, including a top pick of ours for the best smartphone you can get. The Google Pixel 8 and Pixel 8 Pro handsets are down to $499 and $699, respectively, thanks to Prime Day deals. Those are record-low prices for each, with the steepest discount being $300 off the Pixel 8 Pro. Google Pixel smartphones have been some of our favorites for a long time, and if you're an Android loyalist, there are no better phones to get at the moment. In our review, these handsets impressed with their Actua and Super Actua displays, refined design, speedy performance and AI features provided by the new Tensor G3 chipset and improved battery lives. The Pixel 8 is the more compact of the two, with a 6.2-inch touchscreen, and it shares most of the same features with the Pixel 8 Pro. But the latter provides a few extra features including a higher max brightness on its display, a new temperature sensor and configurations with up to 1TB of storage. You'll also get a 48-megapixel ultra-wide camera and a 48MP telephoto lens in addition to the 50MP main camera on the Pixel 8 Pro. AI photo features like Best Take and Magic Editor are shared between the two handsets. If you want to get some of the benefits of a Pixel 8 phone without spending quite so much, the good news is that the Pixel 8a midrange handset is also on sale for Prime Day. It's down to a record low of $449, which represents a $50 discount. Your Prime Day Shopping Guide: See all of our Prime Day coverage. Shop the best Prime Day deals on Yahoo Life. Follow Engadget for Prime Day tech deals. Hear from Autoblogs experts on the best Amazon Prime Day deals for your car, garage, and home, and find Prime Day sales to shop on AOL, handpicked just for you.This article originally appeared on Engadget at https://www.engadget.com/prime-day-deals-include-up-to-300-off-google-pixel-8-smartphones-125534624.html?src=rss

Category: Marketing and Advertising
 

2024-07-16 14:50:51| Engadget

While earbuds are convenient, there's something about over the ear headphones that's just irreplaceable though they can be quite costly. However, Apple's AirPods Max wireless headphones are currently down to $395 from $549 a record-low price and one of many great Prime Day deals. The 28 percent discount is available on all five colorways but doesn't include AppleCare+.   Apple released the AirPods Max in 2020 and have yet to produce a next generation model. At the time we gave the headphones an 84 in our review due to a great range of features like solid active noise cancellation and their easy to use controls. We were also impressed with their audio quality which provides a great balanced sound.  There were a few aspects of Apple's AirPods Max that we were less impressed with. The price was one of our biggest points of contention, though the sale certainly helps with that. The headphones weigh almost 385 grams, much more than one of our favorites, Sony's WH-1000XM5 headphones though a wider headband means we barely noticed it. The earbuds were where we had a bigger issue, as we could feel the rings through the foam after just a few minutes.  Your Prime Day Shopping Guide: See all of our Prime Day coverage. Shop the best Prime Day deals on Yahoo Life. Follow Engadget for Prime Day tech deals. Hear from Autoblogs experts on the best Amazon Prime Day deals for your car, garage, and home, and find Prime Day sales to shop on AOL, handpicked just for you.This article originally appeared on Engadget at https://www.engadget.com/apples-airpods-max-at-are-their-lowest-price-ever-for-prime-day-125050936.html?src=rss

Category: Marketing and Advertising
 

2024-07-16 14:35:40| Engadget

Amazon Prime Day is finally here and, boy oh boy, the deals overfloweth. Case in point? You can pick up a pair of Google Pixel Buds Pro earbuds for just $120, instead of $200. Thats a discount of $80 and a record-low price for the well-reviewed buds. The Pixel Buds Pro made our list of the best wireless earbuds for a number of reasons. First and foremost, we love the sound. These earbuds offer deep and punchy bass, which is a rarity with this class of device. They also have decent ANC, reliable touch controls and wireless charging. There are also some added convenience features for those already tied to the Android and Pixel ecosystems. In our official review, we called these earbuds the companys best offering yet. The tap and swipe-based gestural controls work much better than you think they would. These controls are also mirrored on both sides and a long press will switch on ANC, which is ultra-convenient. No earbuds are perfect. The Google Pixel Buds Pro offer a transparency mode, but it needs some work. In fairness, thats a bit tough to get right with earbuds. Pairing could be quicker, but thats something of a nitpick. Our main gripe with these earbuds, however, has consistently been the exorbitant price, which has been alleviated by this sale. Your Prime Day Shopping Guide: See all of our Prime Day coverage. Shop the best Prime Day deals on Yahoo Life. Follow Engadget for Prime Day tech deals. Hear from Autoblogs experts on the best Amazon Prime Day deals for your car, garage, and home, and find Prime Day sales to shop on AOL, handpicked just for you.This article originally appeared on Engadget at https://www.engadget.com/prime-day-deals-bring-the-google-pixel-buds-pro-down-to-their-lowest-price-yet-123540771.html?src=rss

Category: Marketing and Advertising
 

2024-07-16 14:30:10| Engadget

Many modern kitchens are a satisfying blend of old-school tools and tech-infused gadgets, and at Engadget, we have tried the gamut. We tested air fryers, reviewed ice cream makers, learned exactly what sous vide is good for and raved about fancy peppermills. Now that Amazons Prime Day sale is here, many of the cooking tools, gadgets and doodads we recommend are seeing discounts some at new low prices. We rounded up the best of our favorites here, so if youve been waiting for a good deal on kitchen tech, nows the time to shop.As with all Engadget tech deals coverage, we almost exclusively highlight discounts on gear we've tested or have otherwise used and know to be worthy of your money. We cross-checked our guides and reviews with the Prime Day deals Amazon has put forth to come up with what you see here. And we'll update these deals roundups throughout both days of Amazon's Prime Day sale. The best Prime Day sous vide deals The best Prime Day air fryer and Instant Pot deals The Best Prime Day blender and juicer deals The Best Prime Day kitchen tech deals Your Prime Day Shopping Guide: See all of our Prime Day coverage. Shop the best Prime Day deals on Yahoo Life. Follow Engadget for Prime Day tech deals. Hear from Autoblogs experts on the best Amazon Prime Day deals for your car, garage, and home, and find Prime Day sales to shop on AOL, handpicked just for you. This article originally appeared on Engadget at https://www.engadget.com/the-best-prime-day-deals-on-air-fryers-sous-vide-machines-immersion-blenders-and-other-kitchen-tech-123010135.html?src=rss

Category: Marketing and Advertising
 

2024-07-16 14:15:33| Engadget

Amazon Prime Day is here, so let the deals commence. Heres a pair of well-regarded Sony headphones for just $88, which is a record-low price. The original price is $150, so this deal is nothing to sneeze at. We gave these Sony WH-CH720N headphones high-marks in our official review, calling out the fantastic sound quality and comfortable form factor. The cushioning is on-point and these cans are extremely light. Theres also a perfectly acceptable ANC feature, though it struggles with human voices. However, its great for constant ambient noise. We also loved some of the high-tech bells and whistles here. Theres an adaptive sound control feature that automatically adjusts settings based on your location or activity. This will automatically engage the ANC or the transparency mode when needed. The EQ slider is also easy-to-use and great for making manual adjustments. Theres an affiliated app, complete with the option for DSEE upscaling. Its worth noting that we heaped all of our praise on these headphones at the original $150 asking price. At $88 its practically a no-brainer. On the downside, Sonys budget-friendly headphones dont offer automatic pausing and theres a whole lot of plastic in the packaging. Otherwise, these are great, especially for the price. Your Prime Day Shopping Guide: See all of our Prime Day coverage. Shop the best Prime Day deals on Yahoo Life. Follow Engadget for Prime Day tech deals. Hear from Autoblogs experts on the best Amazon Prime Day deals for your car, garage, and home, and find Prime Day sales to shop on AOL, handpicked just for you.This article originally appeared on Engadget at https://www.engadget.com/amazon-prime-day-deals-discount-these-sony-anc-headphones-to-only-88-121533541.html?src=rss

Category: Marketing and Advertising
 

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