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2024-04-17 17:30:01| Engadget

ASUS latest 14-inch gaming laptop is an incredibly versatile and stylish all-rounder. But for those who want something even beefier, theres the ROG Zephyrus G16. Not only does it feature a more powerful Intel Core Ultra 9 CPU, it supports up to NVIDIA RTX 4090 graphics cards. Thats not all. Its OLED display refreshes twice as fast at 240Hz and it has surprisingly good speakers as well as a full-size SD card reader for quickly transferring files from a camera. So despite being aimed at gamers, the G16 is better equipped to serve as a portable editing rig, which makes this a great system even for people who dont care about bunny-hopping and fragging. Design The G16s new all-aluminum chassis is simply fantastic. Thats because in addition to being a touch lighter (about 0.1 pounds) and thinner (about 0.2 inches) than the previous model, it feels even sturdier. For 2024, ASUS ditched the dot matrix display on its lid for a single diagonal slash with white (not RGB) LEDs running down the center, which gives the laptop a much more sophisticated look without becoming boring. Its like a teenager who grew up and learned to dress properly without losing touch with their gamer roots. On the inside, theres a backlit keyboard with rainbow lighting (though its single-zone and not per-key) flanked by some surprisingly punchy speakers with an absolutely massive touchpad below. All told, its a beautifully designed system that looks as good as it feels. ASUS has also included the right blend of connectivity options. The G16 features two USB 3.2 Gen 2 Type-A slots, two USB-C ports (one of which supports Thunderbolt 4), HDMI 2.1, a full-size SD card reader and a 3.5mm audio jack. This is the kind of arrangement that lets you travel freely without needing to worry about extra dongles or adapters. Plus, thanks to ASUS new Slim Power Jack, you dont have to hog any other ports while charging. And in a pinch, you can also juice up the G16 via USB-C, albeit at slower speeds (up to around 100 watts) than with the included 240-watt brick. Display The G16s 2.5K (2,560 x 1,600) OLED screen might be the best component here. Its vivid and supports a huge color gamut (100 percent of DCI-P3), while its 240Hz refresh rate makes it great even for gamers looking to squeeze out every last competitive advantage. Though brightness is just average at around 400 nits in standard definition mode or 450 nits in HDR, I didnt really have any trouble seeing the screen unless the G16 was in direct sunlight. One last bonus for photo and video editors is that ASUS does include a few calibrated viewing modes in its Armoy Crate app for sRGB, D65 P3 and DCI-P3 so you can more accurately adjust hues or color grade footage. Performance Photo by Sam Rutherford/Engadget The G16s performance is pretty solid thanks to an Intel Core ultra 9 195H CPU, up to 32GB of RAM, 2TB of storage and NVIDIA RTX 4090 graphics. However, heres where some trade-offs for the G16s slim chassis factor in. Compared to similarly-sized rivals like the Razer Blade 16, the G16 features a lower overall TDP (total device power), which means even if they appear to have the same listed components, theres still a difference in capabilities. For example, on our review unit with an RTX 4080, the amount of power sent to the GPU caps out at 115 watts versus 175 watts for the Razer. The G16's RAM is also soldered in, so you can't add more post-purchase.  In Cyberpunk 2077 at 1440p and ultra graphics with ray-tracing on, the G16 hit 68 fps, which is just barely ahead of what we saw from a smaller Razer Blade 14 (66 fps), despite the latter having a lower tier RTX 4070 but with a similar wattage. That said, those figures are more than adequate to keep AAA games running smoothly. And let's not forget that the Blade 14 model I referenced costs $2,700, which is the same price as our G16 review unit. This makes it an apt comparison even if Razers laptop has a smaller footprint. Battery life Photo by Sam Rutherford/Engadget One of the main advantages of a larger system is having extra room for a bigger battery. On PCMark 10s Open Office rundown test, the G16 lasted 9 hours and 17 minutes versus just 5:12 for the smaller G14. Thats a solid mark considering its also better than an XPS 16 (8:31) we reviewed. However, overall longevity depends on your workload, because when I ran the battery test a second time only using the GPU instead of relying on NVIDIAs Optimus graphic switching feature, that time dropped to just 3:08. That means the system will last all day if youre using basic productivity app, but for more demanding tasks like gaming or video editing, youll want to keep ASUS 240-watt power brick close by. Wrap-up Photo by Sam Rutherford/Engadget Just like its smaller sibling, ASUS ROG Zephyrus G16 is an almost ideal thin-and-light gaming laptop. Its got a sleek all-aluminum build, a gorgeous 240Hz OLED display and longer battery life. Granted, it might not be quite as powerful as some of its rivals thanks to lower-wattage components, but its still got enough oomph to handle practically anything you can throw at it. And thanks to a full-size SD card reader, it makes for an even better portable editing workstation. But most importantly, with a starting price of $1,750, the G16 is more approachable than many of its high-end (and bulkier) competitors, which makes it a great pick for people who want a larger system that wont weigh them down.This article originally appeared on Engadget at https://www.engadget.com/asus-rog-zephyrus-g16-2024-review-not-just-for-gamers-153001954.html?src=rss

Category: Marketing and Advertising
 

2024-04-17 17:15:13| Engadget

When Boston Dynamics announced on Tuesday it was retiring the hydraulic version of Atlas, there were a few hints that the company wasn't done with humanoid robots entirely. Sure enough, one day later, Boston Dynamics has unveiled an all-electric model. Atlas was originally envisioned as a search-and-rescue robot and Boston Dynamics claims the latest model is designed for real-world applications. It calls Atlas "the worlds most dynamic humanoid robot" and it certainly looks limber.  A video shows Atlas lying prostrate and flipping its feet over to push itself up into a standing position. The robot then turns its head 180 degrees, followed by its torso. The rotations of the legs and the rest of the body are a little unnerving, but it's an impressive display of balance and flexibility.  The electric Atlas appears sleeker than its predecessor, which looked slightly like a person wearing an exosuit. Rather than having a face with human features, Atlas' featureless head looks a bit like a ring light. Boston Dynamics says parent company Hyundai's next generation of automotive manufacturing tech is the "perfect testing ground for new Atlas applications." It plans to show off what the robot can really do over the coming months and years, and to put Atlas through its paces with a small group of partners at first. The company is looking into new gripper systems to make sure Atlas is suitable for a range of commercial needs while building on the previous parkour-capable model's ability to lift and move a variety of heavy and irregular objects. It claims that the new Atlas will be stronger than before and it's confident that it can commercialize a humanoid robot. "Atlas may resemble a human form factor, but we are equipping the robot to move in the most efficient way possible to complete a task, rather than being constrained by a human range of motion. Atlas will move in ways that exceed human capabilities," Boston Dynamics wrote in a blog post. "Combining decades of practical experience with first principles thinking, we are confident in our ability to deliver a robot uniquely capable of tackling dull, dirty and dangerous tasks in real applications." Boston Dynamics is hardly the only company working on a humanoid robot. Tesla, of course, has one in the pipeline, while Menteebot, which can be controlled using natural-language voice commands emerged just this morning.  However, Boston Dynamics has been working on robots with this form factor for well over a decade, far longer than most. As things stand, it may be best positioned to get a humanoid robot into workplaces and even homes. Before that though, you might expect to see some videos in which the electric Atlas shows off some slick dance moves.This article originally appeared on Engadget at https://www.engadget.com/boston-dynamics-unveils-an-all-electric-version-of-its-atlas-robot-151513244.html?src=rss

Category: Marketing and Advertising
 

2024-04-17 16:56:50| Engadget

After the massive success of Stray, the world has been crying out for another big game about cats. Well, our pleas have been answered. The cozy cat sim Little Kitty, Big City will be available for download on May 9 for multiple platforms, including the Switch, Xbox One, Xbox Series X/S and PC via Steam. It costs $25 and preorders are available now, with Switch owners getting 10 percent off for the time being. Its also a Game Pass day one release. Theres a new trailer, which was revealed at Nintendos latest Indie World Showcase event. It looks very cute. You play as a, duh, cat and explore a Japan-inspired city, getting into mischief and wearing a bunch of costumes. Its a cozy game, so dont expect any bloodthirsty cyberpunk ruffians to chase you around town. The cel-shaded visuals are adorable and the mini-open-world looks like its filled with stuff to do, people to annoy and sun-soaked spots to take a good nap. Well never fully understand what goes on in the brains of our favorite felines, they are aliens after all, but this game will at least give us some time in their shoes/paws. The developer is a company called Double Dagger Studio, which was started by veteran game designer Matt T. Wood, who spent nearly two decades honing his craft at Valve. He worked on a whole bunch of games that seem to be the polar opposite of a cat sim, like Left 4 Dead, Portal 2 and CS:GO. Despite this pedigree, Little Kitty, Big City features no combat and has been likened to classic stories like Alice in Wonderland and The Wizard of Oz.This article originally appeared on Engadget at https://www.engadget.com/cozy-cat-sim-little-kitty-big-city-arrives-for-consoles-and-pcs-on-may-9-145650339.html?src=rss

Category: Marketing and Advertising
 

2024-04-17 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2024-04-17 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

This episode delves into the art of creating human-like interactions in B2B digital marketing. Join us as we explore ways to infuse authenticity and humanity into digital marketing efforts. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2024-04-17 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Delve into how AI is reshaping content marketing strategy and search engine interactions so you can prepare for the future of content and SEO. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2024-04-17 15:30:58| Engadget

Logitech has rolled out a new software tool called Logi AI Prompt Builder, which gives you quick access to ChatGPT's features. You first have to link a specific key on your keyboard or a button on your mouse with the tool from within the Logi Options+ software. After that, you can use that key or button as a shortcut to summon the prompt builder when you need it.  The tool window pops up when you call it, populated with the text you've highlighted. It already has functions or "recipes" you can use, such as Rephrase, Summarize and Create Email, that will base their results on the text you've selected. However, you can create your own recipes, as well, including one that can generate images. From within each feature, you can also adjust the result's length and tone until you get one that fits your needs. It could help prevent disruption to your workflow if you do use AI tools frequently. And if you don't, well, maybe OpenAI is hoping that this could lessen friction and get you to use ChatGPT.  Logitech says you can access the Logi AI Prompt Builder if you have one of its keyboards and mice that support the English language version of the Logi Options+ app, including its MX, Ergo, Signature and Studio Series devices. But take note that having one of its more recent models isn't a guarantee that you'll be able to access it: The Verge says they had to get a new mouse, because their 2022 M557 model was deemed too old to access the tool.  One model that's sure to be able to conjure the prompt builder is the newly launched Logitech Signature AI Edition Mouse, which already has a dedicated button for it. You can only get the accessory from its website in the US and the UK starting this month for $49.99 and 54.99, respectively. Earlier this year, Microsoft introduced a dedicated keyboard key to summon Copilot, which is also powered by OpenAI's technology. The company said Copilot keys are slated to appear in new PCs coming this spring, as well as in future Surface devices. This article originally appeared on Engadget at https://www.engadget.com/logitech-adds-programmable-chatgpt-shortcuts-to-its-mice-and-keyboards-133058130.html?src=rss

Category: Marketing and Advertising
 

2024-04-17 15:15:24| Engadget

TVs might have gotten much less bulky in recent years, but most are still just big black screens. If you've been holding out for something a bit prettier, check out Amazon's sale on Samsung's QLED 4K The Frame LS03B Series. Most of the sizes are down to record lows, but the 75-inch model has the best deal thanks to a 37 percent discount. It's still going to cost you a pretty penny, but the framed TV is down to $1,895 from $2,998 a $1,103 savings.  We've been big fans of Samsung's frame TVs for some time and love not having to stare at a blank screen. This model has features such as an anti-reflection and matte display, so it doesn't give itself away as a TV hiding along your actual artwork. You can display one of over 2,000 beautiful works from across the world, ranging from The Starry Night to The Kiss by Gustav Klimt. However, on top of the money you shelled out on the TV, there's also a $6 monthly subscription to the Samsung Art Store. You can opt to add your own photos instead (just make sure they're prepped for such a large format and don't get all pixelated).  The Samsung Frame TV does include a slim wall mount and lets you customize the bezel's type and color. Quality-wise, it's a QLED 4K TV with Quantum HDR. If the size or price feels like too much, then check out other sizes, such as the 55-inch Samsung Frame TV. This model is down to $998 from $1,498 a 33 percent discount and an all-time low price.  Follow @EngadgetDeals on Twitter and subscribe to the Engadget Deals newsletter for the latest tech deals and buying advice.This article originally appeared on Engadget at https://www.engadget.com/samsung-frame-tvs-are-up-to-37-percent-off-right-now-131524363.html?src=rss

Category: Marketing and Advertising
 

2024-04-17 15:00:08| Engadget

The dawn of the 3D-printing age was full of sky-high promises that had no chance of matching the reality of what was possible. Companies like Formlabs have taken the subsequent decade to look for places that the manufacturing process can work, and refining its technology to suit. Today, the company is announcing its Form 4 and Form 4B printers that, it says, offer a substantial improvement on what has gone before. And with maturity comes a shift in focus from just being able to create custom doodads on the fly toward a real manufacturing platform. The headline promise is simple: The Form 4 series will crank out prints up to five times faster than its predecessors. Rather than waiting a full day for a prototype to print out, the company is now suggesting youll be able to get something usable in just two hours. (For the uninitiated: The B suffix stands for biocompatible, meaning the unit can 3D-print materials for medical applications. Formlabs has made inroads into the dental and medical industries, making cheap, custom-designed dentures as well as training models, prostheses and custom-fit medical equipment.) The faster print time is enabled by better hardware, including a new print engine and a new light processing unit, as well as better resins. Formlabs is today announcing a set of new resins, including ones that help you crank out quick-and-dirty initial prototypes, as well as ones with more rigidity and color retention. Plenty of effort has also been jammed into ensuring that the resins (and the printers themselves) last longer, making prints cheaper and more efficient. The company is suggesting that prints made with the new gear will be around 40 percent lower thanks to the efficiency savings made elsewhere. This emphasis on speed, efficiency and lower cost should help bolster the sales pitch that these units are ready for bigger and better manufacturing jobs. The Form 4 and Form 4B are available today, priced at $4,499 and $6,299, respectively.This article originally appeared on Engadget at https://www.engadget.com/formlabs-new-3d-printers-are-faster-and-cheaper-to-use-130008859.html?src=rss

Category: Marketing and Advertising
 

2024-04-17 14:45:42| Engadget

It's becoming increasingly difficult to determine what is AI-created as tools' capabilities continue to improve. Marking AI-created images is one solution and an option Snapchat is expanding on. The platform is introducing a watermark on AI-generated content that is saved to your camera roll or exported. Snapchat In a surprise to absolutely no one, Snapchat's AI watermark will be a ghost with sparkles next to it. There doesn't seem to be any way to control where the icon appears (as is typical with watermarks), but we'll know more when Snapchat adds the feature "soon." The addition of an AI marker for externally seen images follows Snapchat's steps to label in-app content. There's the extend tool, which creates the effect of a zoomed out image, and has a sparkle icon to indicate it's an AI feature. Then there's the Dreams feature, which uses generative AI to turn selfies into "fantastical images that transform their persona into new identities." Anyone who receives a Dream image also gets a context card explaining its AI use.This article originally appeared on Engadget at https://www.engadget.com/snap-is-adding-a-watermark-to-ai-generated-images-124542245.html?src=rss

Category: Marketing and Advertising
 

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