2017-10-21 00:38:58| Advertising Age - Homepage
Given the lift "This Is Us" last season saw in the currency data, advertisers such as T.J. Maxx, Universal Pictures and Chevrolet that have been big backers of the show are likely to get even more bang for their marketing buck. Assuming that a week of time-shifted viewing will add another seven-tenths of a ratings point to the "This Is Us" live-same average, the show is currently averaging north of 5 million members of the target demo in the C7 currency. That brings the average cost of reaching 1,000 people in the 18-to-49 set to $78.46, down from the $95.62 CPM that would be the price of admission to reach the live-same-day viewers.As "This Is Us" continues to be the talk of both Madison Avenue and the office water cooler, it is by no means the only drama to draw a crowd thus far in the young season. ABC appears to have solved one of its trickier time slot dilemmas with "The Good Doctor," which is currently drawing a demo that is two-and-a-half times the size of that which tuned in for last season's Monday 10 p.m. occupant "Conviction." Through its first four episodes, "The Good Doctor" is averaging a 2.1 in the demo, or around 2.71 million adults 18 to 49. By comparison, the first four hours of "Conviction" eked out a meager 0.8 rating, good for around 1 million members of the sub-50 crowd.With an average unit cost of $125,678 per 30-second spot, "The Good Doctor" is also a hell of a bargain, as that translates to a $46.42 CPM. (Naturally, the rates buyers are paying in the scatter market are considerably higher than the prices negotiated during the summer upfront bazaar.) Continue reading at AdAge.com
2017-10-20 22:14:20| GoldSeek.com News
Gold drifted lower throughout most of world trade and ended near its early afternoon New York low of $1278.00 with a loss of 0.62%. Silver slipped to as low as $16.946 and ended with a loss of 1.16%.
2017-10-20 21:38:00| Forbes.com News
ELEX is a fantasy-sci-fi action-RPG, but it's so flawed it's almost painful to play.
2017-10-19 23:44:00| Advertising Age - Homepage
It's mere days before the crucial holiday selling season gets underway and Target is rolling full-steam ahead. On Thursday, Brian Cornell, chief executive of the Minneapolis-based retailer, laid out a series of plans for the remainder of the year, based on a gameplan he unveiled in February. "Our strategy is working," he said, speaking from the brand's new 43,000 square-foot small-format store in Manhattan's Herald Square. He noted that traffic, sales and digital growth have all increased in recent months.Here are some other key takeaways as Target preps for holiday and 2018:Expect more "Target Run and Done" messaging Continue reading at AdAge.com
2017-10-19 23:29:00| PR Newswire: Entertainment Industry
DES MOINES, Iowa, Oct. 19, 2017 /PRNewswire-USNewswire/ -- Des Moines, Iowa (DSM) based Mainframe Studios is on course to become the nation's largest affordable workspace of its kind for artists with the completion of phase one of renovations. The space features 65 non-residential...