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2026-02-10 16:12:15| Engadget

If you're an iPhone user who likes to keep tabs on where your stuff is, you can't go far wrong with an AirTag. The second-gen model that Apple just released outpaces the original in every way (aside from the galling lack of a keyring hole, that is). While it's easy enough to replace the battery in both versions of the AirTag, you might not want to have to worry about the device's battery life for a very long time. Enter Elevation Lab's extended battery case for the AirTag, which is currently on sale at Amazon for $16. The case usually sells for $23, so that's a 30 percent discount. It's not the first time we've seen this deal, but it's a pretty decent one all the same. This is arguably one of the more useful AirTag accessories around for certain use cases. It won't exactly be helpful for an AirTag that you put in a wallet or attach to your keys, as it's too bulky for such a purpose and it doesn't have a hole for a keyring anyway. Still, if you're looking for an AirTag case that you can place in a suitcase or backpack and not have to touch for years, this could be the ticket. Elevation Lab says that, when you place a couple of AA batteries in the case, it can extend the tracker's battery life to as much as 10 years (the brand recommends using Energizer Ultimate Lithium batteries for best results). The AirTag is slated to run for over a year on its standard CR2032 button cell.  The case gives the AirTag more protection as well. It's sealed with four screws and it has a IP69 waterproof rating. What's more, it doesn't ostensibly look like an AirTag case, so someone who steals an item with one inside is perhaps less likely to realize that the object they pilfered is being tracked. There are some other downsides, though. Since the AirTag is locked inside a case, the sound it emits will be muffled. Elevation Lab says the device's volume will be about two-thirds the level of a case-free AirTag. However, the second-gen AirTag is louder than its predecessor, which should mitigate that issue somewhat. Follow @EngadgetDeals on X for the latest tech deals and buying advice.This article originally appeared on Engadget at https://www.engadget.com/deals/elevation-labs-10-year-extended-battery-case-for-airtag-is-back-on-sale-for-16-151215952.html?src=rss

Category: Marketing and Advertising
 

2026-02-10 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2026-02-10 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

WhatsApp, Samsung, and YouTube are the brands with the strongest appeal to consumers around the world, according to YouGov's annual rankings. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2026-02-10 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Too much content is hurting enterprise marketing performance. Learn how to audit ruthlessly, repurpose winners, and focus on quality to drive real impact. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2026-02-10 15:00:00| Engadget

It takes time for novel designs to catch on. But even so, I am still wondering why the Zenbook Duo hasn't had a bigger impact on the market after ASUS released its first true dual-screen laptop two years ago. Notebooks like these provide the kind of screen space you'd typically only get from a dual monitor setup, but in a much more compact form factor that you can easily take on the road. It could be that people were wary of an unfamiliar design, shorter battery life or buying a first-gen product all of which are understandable concerns. However, now that ASUS has given the ZenBook Duo a total redesign for 2026, the company has addressed practically all of those barriers to entry while making it an even more convincing machine for anyone who could use more display space. Which, in my experience, is pretty much everyone. Editors note: The 2026 ASUS Zenbook Duo is expected to be available for pre-order sometime in late February, with general availability slated for March. Design For the new model, ASUS didn't mess with the laptop's basic layout too much. Instead, the company polished and tightened everything up, resulting in a system that weighs about the same (3.6 pounds) while reducing its overall size (12.1 x 8.2 x 0.77 to 0.92 inches) by five percent. Critically, you still get a built-in kickstand on the bottom and a detachable keyboard that you move wherever you want. Theres also a decent number of ports, including two USB-C with Thunderbolt 4, one USB-A 3.2 jack, HDMI 2.1 and a combo audio port. That said, I do wish ASUS had found room for an SD card reader of some kind, though given the Zenbook Duo's unique design, I get why that didn't make it.  The Zenbook Duo's detachable keyboard gives users a ton of flexibility when it comes to utilizing both of the laptop's displays. Sam Rutherford for Engadget One of the Zenbook Duo's most important design upgrades is a new "hideaway" hinge that reduces the gap between the laptop's two screens. Not only does this make the laptop easier and more pleasant to use in dual-screen mode, it also allows the entire system to lay flat on a table, which is nice for drawing or sharing your screen with someone sitting opposite you. Unfortunately, while my review unit didnt come with one, ASUS says its forthcoming Pen 3.0 will come bundled with the Zenbook Duo in the US, so you wont need to pay extra for it. Another small but appreciated improvement is the new pogo pins below the lower display, which provides a more secure and reliable way of keeping the laptop's detachable keyboard topped up. In my experience, even after running multiple rundown tests that completely drained the Duo's battery, I never had to charge up the keyboard on its own. It was always smart enough to sip electricity from the main system in the background, though it also has a built-in USB-C port for power just in case. On the flipside, if you're not scared of typing on glass, you can still use the lower screen as a keyboard and touchpad, or as a place to display widgets for news, the weather, performance and more.  Displays As someone who loves a desktop with dual monitors, I can't overstate how nice it is to have similar built-in functionality on a laptop. Sam Rutherford for Engadget The standout feature on the Zenbook Duo continues to be its dual displays, and now for 2026, they look better than ever. Both OLED panels have a 144Hz refresh rate with a 2,880 x 1,800 resolution while also covering 100 percent of the DCI-P3 spectrum. And while its nominal brightness of 500 nits for SDR content is just OK, ASUS makes up for that with peaks of up to 1,000 nits in HDR. And to make both screens even more enjoyable, ASUS managed to shrink the size of their bezels down to just 8.28mm. That's a reduction of 70 percent compared to the previous model, so now there's even less getting in the way of you utilizing these screens to their fullest. Performance The Zenbook Duo can be configured with a range of new Intel Core Ultra 7 and Core Ultra 9 processors, including the X9 388H chip used on our review unit. For general use and productivity, the laptop is super smooth and responsive, though that shouldn't be a surprise coming from Intel's latest top-of-the-line mobile CPU. However, for those seeking max performance, some of the benchmark numbers aren't quite as impressive as you might expect. Thats because ASUS has limited the Duo's TDP (thermal design power) to 45 watts which is shy of the chip's 80-watt turbo power limit. The kickstand in back adds a bit a bulk, but it's better than not having one at all like with Lenovo's Yoga Book. Sam Rutherford for Engadget In PCMark 10, the Zenbook Duo only managed a score of 7,153 compared to 9,651 from a Dell XPS 14, despite the latter having a lower-tier Intel Core Ultra X7 358H processor. That said, in other tests like Geekbench 6, the Duo had no trouble staying on top with a multicore score of 17,095 versus 9,651 for the Dell.  Another pleasant surprise is that because the Duo's chip comes with Intel's upgraded Arc B390 integrated GPU, this thing has plenty of oomph to game on, let alone edit videos or other similar tasks. In Elden Ring at 1,920 x 1,200, the Zenbook maintained a relatively stable framerate between 55 and 60 fps on high settings, which is great considering this thing doesn't have discrete graphics. This means as long as you don't mind fiddling with game options a bit, you should be able to play newer AAA games without too much trouble.  Battery life The left side of the Zenbook Duo features a full-size HDMI connector along with a USB-C port, plus a backup USB-C jack for charging the detachable keyboard. Sam Rutherford for Engadget You'd think a laptop with two displays would be super power hungry. However, by increasing the capacity of its cell from 75WHrs to 99WHrs, ASUS has made the Zenbook Duo's endurance (or lack thereof) a complete non-issue. On PCMark 10's Modern Office rundown test, the laptop lasted 18 hours and 33 minutes in single-screen mode. Granted, that's nearly four hours less than what we got from MSI's Prestige 14 Flip AI+, but considering that's the longest-lasting notebook we've ever tested, I'm not bothered. When compared to ASUS' own Zenbook A14 (18:16), things are basically a wash, which I think is a win for the Duo, as the A14 is meant to be an ultralight system with an emphasis on portability and longevity.  Obviously, battery life takes a hit when you're using both displays. However, when I re-ran our battery test with its two displays turned on, the Duo still impressed with a time of 14:23. This is more than enough to give you the confidence to set this thing up in dual-screen mode even when an outlet isn't close at hand. Thankfully, for times when you do need a power adapter, the charging brick on ASUS' cable is rather compact, so it's not a chore to lug it around.  Wrap-up The Zenbook Duo's battery life is good enough you won't always need its power brick. Thankfully, when you do, ASUS' 100-watt adapter is relatively compact. Sam Rutherford for Engadget I'm a believer that one day people will eventually embrace typing on screens with laptops just like they have for smartphones. However, even if you're not willing to make that jump just yet, the Zenbook Duo still has all of its bases covered. Its detachable keyboard gives you a pleasant experience while freeing up the bottom of the notebook to be a second display. This allows you to have something similar to a traditional dual-monitor desktop but in a chassis that you can easily take on the road without any major compromises.  The 2026 Zenbook Duo combines a compact design with strong performance, plenty of ports and surprisingly good battery life. Sure, it's a touch heavier than a typical 14-inch laptop, but its two screens more than make up for a little added weight and thickness. That leaves price as the Duo's remaining drawback, and starting at $2,100 (or $2,300 as reviewed), it certainly isn't cheap.  However, when you consider that a similarly equipped rival like a Dell XPS 14 costs just $50 less for a single screen, that price difference is rather negligible. Alternatively, if you opt for a more affordable ultraportable and then tack on a decent third-party portable monitor, you're still likely looking at a package that costs between $1,500 and $1,800. Plus, that setup is significantly bulkier and more annoying to carry around. So while the Zenbook Duo might be an unconventional pick right now, it has all the tools to deliver unmatched portable productivity and I dont think it will be too much longer until the masses catch on. This article originally appeared on Engadget at https://www.engadget.com/computing/laptops/asus-zenbook-duo-2026-review-two-screens-really-are-better-than-one-140000982.html?src=rss

Category: Marketing and Advertising
 

2026-02-10 14:11:19| Engadget

Last year the UK declared that Apple and Google were a duopoly with "strategic market status" in the mobile platforms market, making them subject to special regulations. However, the UK's Competition and Markets Authority (CMA) will not regulate Google and Apple's app stores like the EU has done. Rather, government plans to enforce its own digital markets rules in a "pragmatic" way by accepting "commitments" from Apple and Google in areas like app rankings, the CMA announced.  Google and Apple agreed to work with the CMA to address concerns on the following matters: app review, app ranking, use of data and interoperability process. Effectively, regulators require the tech giants to treat developers fairly, particularly when they compete against Google and Apple's own apps. However, the UK's rules are more like suggestions and "not legally binding in any case," former CMA director Tom Smith told the Financial Times. This is in stark contrast to Europe's Digital Markets Act, which forced Apple to make changes to open up iOS features and data to rivals, allow app installations from outside its Store and reduce fees collected on purchases.  That could change if the companies fail to comply with its measures, though. The CMA plans to check metrics like the number of apps approved or rejected, app review times and developer complaints received. New requirements could then be brought forward if deemed necessary. "For example, if we find Apple is routinely declining interoperability requests without good reason... we could bring forward specific interoperability requirements. Non-compliance would also mean we would be unlikely to consider commitments as a similar approach in [the] future." Google said in a blog today that it "welcomed the opportunity to resolve the CMA's concerns collaboratively." Apple, meanwhile, seemed similarly pleased with the deal. "The commitments announced today allow Apple to continue advancing important privacy and security innovations for users and great opportunities for developers, an Apple spokesperson told Bloomberg. The UK is possibly taking a light touch on app store rules to avoid antagonizing the Trump administration. Earlier today, French President Emmanuel Macron predicted that the US could go after the EU on areas like data privacy, digital taxation and the plan of multiple EU countries to ban children from social media. "The US will, in the coming months thats certain attack us over digital regulation," Macron said at a special summit yesterday. This article originally appeared on Engadget at https://www.engadget.com/big-tech/uk-takes-light-touch-approach-to-regulating-apple-and-googles-app-stores-131119575.html?src=rss

Category: Marketing and Advertising
 

2026-02-10 14:08:33| Engadget

The first Pony.ai bZ4X robotaxi, made in partnership with Toyota, has just rolled off the production line and is ready to be deployed. Its the first of many, if the companies stick to their plan, which is to produce more than 1,000 bZ4X robotaxis this year. The bZ4X is one of the three autonomous vehicle models Pony.ai intends to use for commercial services in Tier 1 Chinese cities, including Beijing and Shanghai. The other two vehicles are already being used for Pony.ais ride-hailing service, while the bZ4X robotaxis will be gradually integrated into its fleet. Pony.ais goal is to operate 3,000 vehicles by the end of 2026. Toyota introduced the new bZ4X last year, and the non-autonomous versions are available for purchase to the public. Pony.ais version comes equipped with the companys Gen-7 autonomous driving system, which features Bluetooth-based automatic vehicle unlocking and in-cabin voice interaction. It also comes integrated with online music services and braking patterns that can help minimize motion sickness for passengers. Pony.ai was founded in 2016 and has been testing and operating self-driving vehicles since then. It received permission from Beijing to offer self-driving car services to the general public back in 2022. While Its a Chinese company, it has headquarters in Silicon Valley and filed for an IPO in the US in 2024.This article originally appeared on Engadget at https://www.engadget.com/transportation/evs/toyota-and-ponyai-start-mass-producing-robotaxis-for-china-130833065.html?src=rss

Category: Marketing and Advertising
 

2026-02-10 13:41:03| Engadget

Spotify announced Tuesday that it hit 751 million total monthly active users (MAUs) for quarter-four of 2025. That record-high is an 11 percent jump from the year before and a significant bump from the third quarter's 713 million MAUs.  The quarterly earnings report also showed a 10 percent jump year-over-year in Premium subscribers, from 263 million to 290 million. Europe makes up the greatest number of the Swedish company's premium subscribers (36 percent), with North America coming second at 25 percent.  Spotify contributes a few factors to its growth, including AI. "We consider ourselves the R&D department for the music industry. Our job is to understand new technologies quickly and capture their potential, which weve done time and again," Gustav Söderström, Co-CEO of Spotify, said in a statement. The entire industry stands to benefit from this [AI] paradigm shift but we believe those who embrace this change and move fast, will benefit the most. In late 2025, Spotify announced it would get rid of some of the AI "slop" on its platform and have "artist-first AI music products" though the specifics were very vague.  The company also claims that December's Spotify Wrapped was bigger than ever, with over 300 million engaged users and 630 million shares across 56 languages. This article originally appeared on Engadget at https://www.engadget.com/entertainment/music/spotify-now-has-more-than-750-million-monthly-users-124103630.html?src=rss

Category: Marketing and Advertising
 

2026-02-10 13:15:00| Engadget

The House Judiciary Committee wants the US Department of Justice to turn over all its communications with both Apple and Google regarding the companies decisions to remove apps that shared information about sightings of US Immigration and Customs Enforcement officers. Several apps were removed from both Apples App Store and Googles Play Store in October. Politico reported that Raskin has contacted Attorney General Pam Bondi. The coercion and censorship campaign, which ultimately targets the users of ICE-monitoring applications, is a clear effort to silence this Administrations critics and suppress any evidence that would expose the Administrations lies, including its Orwellian attempts to cover up the murders of Renee and Alex, Raskin wrote to Bondi. Mat SmithThe biggest stories you might have missedThe iPhone 17e will reportedly bring some key upgrades without raising the priceHBO Max is finally coming to the UK and Ireland SpaceX is pivoting to focus on a Moon base before MarsHow to disable Rings creepy Search Party featureSay goodbye to AI-assisted mass surveillance for now.RINGRingRings Super Bowl ad showcased its Search Party feature, scaring the pants off anyone concerned about a mass surveillance state and, well, the state of everything at the moment. Search Party turns individual Ring devices into a surveillance network. Each camera uses AI to detect pets running within its field of view, and feeds are pooled to help identify lost animals. If it can handle pups, why not people? Heres how to disable it. Continue reading.Inside the Ive-designed interior of Ferraris luxe EVThe Luxurious Luce.FerrariFerrariOn a lighter note, consumer tech! Ferraris new car is no Apple Car. This is the Ferrari Luce (light in Italian), the actual name for the EV formerly known as Elettrica, and we (well, Tim Stevens) were lucky enough to get a walkthrough with Sir Jony Ive himself. Thats because the interior was designed by LoveFrom, founded by Ive after leaving Apple in 2019. OpenAI acquired the design firm for $6.5 billion, and while the company has had numerous projects, the Luce could be its biggest yet. Its filled with playful touches and a lot of, well, glass. If that tilting screen doesnt shout iPhone design, what does?Continue reading.This article originally appeared on Engadget at https://www.engadget.com/general/the-morning-after-doj-may-face-investigation-over-removal-of-ice-agent-tracking-apps-121500737.html?src=rss

Category: Marketing and Advertising
 

2026-02-10 13:04:12| Engadget

Waymo has gotten a step closer to offering robotaxi rides to the public in Nashville, Tennessee. The company the city and making sure they can operate as fully autonomous rides before launching a paid service in the location. Waymo announced that it was planning to bring its robotaxis to Nashville in September 2025, with the intention opening up rides to the public sometime this year. The company has been testing its technology in Nashville since then, but it has yet say when itll start accepting bookings for rides.The company conducts extensive testing in every new city before deploying its robotaxi service. It starts by having safety drivers map the area and then updating its software with information learned from those tests, since each city has its own driving rules and conditions. Despite its testing, Waymo has had to issue a software recall several times in the past after its vehicles malfunctioned when faced with real hazards on the road. Its vehicles were previously seeing hitting gates, chains, telephone poles and stationary vehicles. Most recently, it issued a recall because its robotaxis failed to stop for school buses.At the moment, Waymo vehicles are already open to the public in Los Angeles, San Francisco, Miami and Phoenix, as well as in Atlanta and Austin through a partnership with Uber. Its active in a lot more locations, including New York, New Orleans, Seattle and even Tokyo, Japan, but its not serving riders in those locations yet. Nashville is in the list of new locations where Waymo is conducting or planning to conduct driverless trials, along with Boston, Dallas, Denver, Detroit, Houston, Las Vegas, Orlando, Sacramento, San Antonio, San Diego, Washington and London, UK. This article originally appeared on Engadget at https://www.engadget.com/transportation/waymos-vehicles-are-now-fully-driverless-in-nashville-120412343.html?src=rss

Category: Marketing and Advertising
 

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