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2026-01-16 15:12:23| Engadget

The fate of Warner Bros. Discovery remains the biggest story in Hollywood, with Paramount Skydance refusing to back down from its rival bid to the proposed Netflix acquisition of the company. If the Netflix deal does go through, the companys co-chief executive, Ted Sarandos, has attempted to ease concerns around what that could mean for theaters. In an interview with The New York Times, Sarandos responded to a question about his companys commitment to the theatrical business by insisting that he has no interest in bringing a swift end to it. "We will run that business largely like it is today, with 45-day windows," he said. "Im giving you a hard number. If were going to be in the theatrical business, and we are, were competitive people we want to win. I want to win opening weekend. I want to win box office." Prior to this new NYT interviews publication, Deadline reported that it had been told by sources that Netflix was supportive of a 17-day window, which would obviously be far more damaging to theaters. This came after the Stranger Things finale reportedly banked north of $25m during its brief theatrical run over New Years Eve and New Years Day. Sarandos was also asked if he regretted saying the theatrical business as we know it today is an "outmoded" idea. He told the NYT: "You have to listen to that quote again. I said 'outmoded for some.' I mean, like the town that 'Sinners' is supposed to be set in does not have a movie theater there. For those folks, its certainly outmoded. Youre not going to get in the car and go to the next town to go see a movie." (Movies are actually nascent technology in Sinners, which is set in the 1930s. Bad example, Ted!) He went on to explain that for someone like his daughter, who lives in Manhattan and has a number of theaters within walking distance of her home, the term does not apply in the same way. The Netflix co-chief execs latest comments seem to be designed to appease theater owners as much as the movie-going public, after a number of chains opposed the proposed WBD sale. "Such an acquisition will further consolidate control over production and distribution of motion pictures in the hands of a single, dominant, global streaming platform in a market that is already highly concentrated," said trade organization Cinema United in a statement to Congress.This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/netflix-will-give-wbd-movies-45-day-theater-exclusivity-if-deal-goes-through-141223786.html?src=rss

Category: Marketing and Advertising
 

2026-01-16 15:00:00| Engadget

Meta is killing the standalone Workrooms app on February 16, 2026. The company presented Workrooms as a virtual reality space where teams can meet and collaborate in an immersive environment when it launched the product. Now Meta says its Horizon platform has evolved enough to support a wide range of productivity apps and tools, so it made the decision to discontinue Workrooms as a standalone app.The company recently slashed its spending on the metaverse and started the process to lay off more than 1,000 employees from its Reality Labs division. Due to those layoffs and organizational changes, it closed three of its VR studios. Reality Labs had lost more than $70 billion since 2021, and Meta told Engadget that it had decided to shift some of its investments from the metaverse towards wearables, such as its AI-powered Ray-Ban smart glasses. The company is also discontinuing Horizon managed services, its subscription service that helps organizations manage their Quest headsets, in February. Users will no longer be able to access the Workrooms app or any of their data in it starting on February 16. Meta is allowing people to download their data if they need it until that date. This article originally appeared on Engadget at https://www.engadget.com/big-tech/meta-is-closing-down-its-vr-meeting-rooms-as-part-of-its-wider-cull-140000422.html?src=rss

Category: Marketing and Advertising
 

2026-01-16 14:50:57| Engadget

The Italian Competition Authority (AGCM) has opened two investigations into Microsoft-owned game studio Activision Blizzard, centered around the mobile games Diablo Immortal and Call of Duty: Mobile. The AGCM alleges the free-to-play games use "misleading and aggressive practices" to encourage in-game purchases. Regulators say the games rely on a "deceptive user interface design" meant to encourage longer and more frequent play sessions while bombarding players with reminders and opportunities to spend real money in-game. Players might be reminded to buy a limited-time item before it's gone or urged not to miss out on rewards, with in-app messages and push notifications that reach players during and outside gameplay. The authority also raised concerns about virtual currency and in-game currency bundles that can make it harder to understand real-world costs. Parental control settings are also being scrutinized as the AGCM says the default settings are too permissive, such as allowing in-game purchases and unlimited play time. The watchdog will also investigate potential violations of consumer contractual rights and practices that may encourage players to unknowingly give up those rights, such as the EU's 14-day right of withdrawal. Free-to-play games have long leaned on loot boxes and other in-game purchases to drive monetization. Unlike full-priced games like Diablo IV, these systems can blur the line between natural progression and pay-to-win. For an idea of how quickly costs can add up, consider one player who reportedly spent $100,000 on Diablo Immortal.This article originally appeared on Engadget at https://www.engadget.com/gaming/italian-regulators-are-investigating-activision-blizzards-monetization-practices-135057481.html?src=rss

Category: Marketing and Advertising
 

2026-01-16 14:30:18| Engadget

San Francisco-founded Smart glasses maker Viture has been sued in a US court by rival XREAL over claims it infringed on its patents, XREAL announced in a press release. The complaint, lodged in a federal Texas court, accuses Viture of illegally incorporating XREAL's patented tech into its products including the Luma Pro, Luma Ultra and Beast models.  "The lawsuit is not merely about enforcing a single patent," the company wrote. "It is about stopping a pattern of intellectual property infringement that undermines the integrity of innovation and endangers continued technological development in this industry."  XREAL has already won a preliminary injunction against Viture in Germany. That resulted in a sales freeze in that country, which could spread to nine other European nations including France, Italy and Spain. That injunction affects Viture's Pro, Luma and Luma Pro smart glasses. Both companies make augmented reality (AR) glasses with built-in displays that connect to smartphone or laptops, letting you play games, watch movies or do productivity tasks. Their products offer similar display resolutions and fields of view, both of which are key specifications for those products.  In response, Viture issued its own statement: "Our product does not infringe upon the cited patent in any way," the company told Tom's Guide. "We encourage everyone to look closely at the patent itself and form their own judgment, it becomes clear very quickly how weak and questionable it is. XREAL has simultaneously circulated false claims suggesting that Viture is 'banned across nine European countries.' This is entirely untrue." The company added that it's taking legal action itself because of XREAL's comments.  Viture is a relatively new player in the AR/VR world, but XREAL's lawsuit could be a prelude to similar actions, judging by the wording in its press release. XREAL holds over 800 patent and patent applications around the world around AR, VR and other tech, and claims that Viture has fewer than 70 and none in the US and Europe. At CES 2026, XREAL unveiled several new products, including the ROG X R1 AR glasses built in conjunction with ASUS. This article originally appeared on Engadget at https://www.engadget.com/wearables/xreal-files-lawsuit-against-rival-smart-glass-maker-viture-133018692.html?src=rss

Category: Marketing and Advertising
 

2026-01-16 14:09:34| Engadget

After telling the YouTube channel Hardware Unboxed that it was putting its RTX 5060 Ti 16GB and 5070 Ti into "end-of-life status," ASUS has backtracked on those comments and now says the GPUs will remain on sale.  "Certain media may have received incomplete information from an ASUS PR representative regarding these products," the company said in a dedicated press release." The GeForce RTX 5070 Ti and GeForce RTX 5060 Ti 16 GB have not been discontinued or designated as end-of-life (EOL). ASUS has no plans to stop selling these models." ASUS further clarified that supply fluctuations, primarily due to memory supply constraints, have temporarily affected production output and stocks. "As a result, availability may appear limited in certain markets, but this should not be interpreted as a production halt or product retirement. ASUS will continue to support the GeForce RTX 5070 Ti and RTX 5060 Ti 16 GB and is working closely with partners to stabilize supply as conditions improve." Yesterday, Hardware Unboxed said that ASUS "explicitly told us this model is currently facing a supply shortage and, as such, they have placed the model into end-of-life status." In a new pinned comment, the channel noted that the new information "completely walks back their original statement to us." Hardware Unboxed learned of the shortage by speaking to resellers in Australia, who said that the 5070 Ti is no longer available to purchase from partners and distributors, adding they expect that to be the case throughout at least the first quarter of the year. Based on that, along with ASUS's statement, they released the video in question yesterday.  Although ASUS now says that it will still make both of those GPUs, being able to buy one could be next to impossible, based on what retailers told Hardware Unboxed. The AI boom has sent the cost of memory soaring, leading to price hikes for GPUs and other PC components. That in turn has led to anger among gamers, and the problem may get much worse before it gets better. This article originally appeared on Engadget at https://www.engadget.com/computing/accessories/asus-changes-mind-will-continue-selling-the-rtx-5070-ti-after-all-130934271.html?src=rss

Category: Marketing and Advertising
 

2026-01-16 14:00:00| Engadget

TikTok is bolstering its age-verification measures across Europe. In the coming weeks, the platform will roll out upgraded age-detection tech in the European Economic Area, as well as in the UK and Switzerland. The systems will assess the likely age of a user based on their profile information and activity. When the tech flags an account that may belong to a user aged under 13 (the minimum age to use TikTok), a specialist moderator will assess whether it should be banned. TikTok will send users in Europe a notification to tell them about these measures and offer them a chance to learn more.Also, if a moderator is looking at content for other reasons and thinks an account might belong to an underage user, they can flag it to a specialist for further review. Anyone can report an account they suspect is used by someone under 13 as well. TikTok says it removes about 6 million underage accounts in total from the platform every month.Those whose accounts are banned can appeal if they think their access was wrongly terminated. Users can then provide a government-approved ID, a credit card authorization or selfie for age estimation (the latter process has not gone well for Roblox as of late, as kids found workarounds for age checks). TikTok acknowledged that there's no single ideal solution to the issue as things stand. "Despite best efforts, there remains no globally agreed-upon method for effectively confirming a person's age in a way that also preserves their privacy," it stated in a blog post. "At TikTok, we're committed to keeping children under the age of 13 off our platform, providing teens with age-appropriate experiences and continuing to assess and implement a range of solutions. We believe that a multi-layered approach to age assurance one in which multiple techniques are used is essential to protecting teens and upholding safety-by-design principles."TikTok is rolling out these practices after a pilot in Europe over the last year. That project helped the platform to identify and remove thousands more underage accounts. It worked with the Data Protection Commission (its main privacy regulator in the EU) to help ensure it complied with the blocs strict data protection standards.These measures are coming into force amid intensifying calls to keep kids off social media. A social media ban for under 16s in Australia went into effect last month. Affected platforms have collectively closed or restricted millions of accounts as a result. Reddit has filed a lawsuit over the ban. A similar ban might be on the cards in the UK amid public pressure and cross-party support. Prime Minister Keir Starmer said "all options are on the table" and that he was watching "what is happening in Australia."The House of Lords is set to vote on proposals for an under-16 social media ban next week. If an amendment passes, members of parliament will hold a binding vote on the matter in the coming months.This article originally appeared on Engadget at https://www.engadget.com/social-media/tiktok-tightens-age-verification-across-europe-130000847.html?src=rss

Category: Marketing and Advertising
 

2026-01-16 13:15:06| Engadget

If you thought we were exaggerating, the hunger for memory and GPUs is making many companies reassess their priorities. YouTube channel Hardware Unboxed discovered ASUS has stopped producing the RTX 5070 Ti and 5060 Ti 16GB due to the ongoing memory crunch. Both GPUs are 16GB models, making them more expensive to manufacture in the current climate. Demand for GeForce RTX GPUs is strong, and memory supply is constrained. We continue to ship all GeForce SKUs and are working closely with our suppliers to maximize memory availability, an NVIDIA spokesperson told Engadget. At CES 2026, we saw PCs and computing in the next 12 months will have higher prices and more limited availability for consumers. At the end of 2025, RAM prices skyrocketed, driven by demand from AI data centers. Thats not stopping anytime soon. Mat Smith The other big stories (and deals) this morning The Animal Crossing: New Horizons 3.0 expansion has arrived earlier than expected How to claim Verizons $20 credit for Wednesdays service outage Get one month of the Disney+ and Hulu bundle for only $10 Valerion VisionMaster Max projector review: Near-perfect image quality comes at a price Matthew McConaughey just trademarked himself In the fight against AI. Getty Matthew McConaughey filed trademark applications to prevent AI companies from using his likeness without permission, and the US Patent and Trademark Office has approved eight so far. Trademarks were for video and audio clips featuring the actor staring, smiling and talking. One was for an audio recording of him saying alright, alright, alright, his catchphrase from the movie Dazed and Confused. Under the law, its already prohibited for companies to steal someones likeness to sell products. However, given the vague rules governing the use of someones likeness, McConaughey is taking a proactive approach. McConaughey himself is an investor in ElevenLabs and has partnered with the AI startup to create a Spanish version of his newsletter. Está bien, está bien, está bien. Continue reading. Amazon is making a Fallout competition reality TV show Addiction! Radiation poisoning! Skeletal law enforcement? AMAZON The second season of Amazons excellent Fallout show is currently streaming, but the company is already looking to generate more revenue from its license to the well-regarded game series. Prime Video has greenlit an unscripted reality show titled Fallout Shelter. It will be a 10-episode run with Studio Lambert, the team behind reality projects including Squid Game: The Challenge and The Traitors. Continue reading. X says Grok will no longer edit images of real people into bikinis But image generation isnt going anywhere. Following numerous complaints and several state and national investigations, X is revising its policies on Groks image-editing capabilities. New safeguards will place Groks image-generating features behind Xs subscription offering, and it will geoblock all users ability to generate images of real people in well, less clothing, in regions where its illegal. California Attorney General Rob Bonta cited one analysis that found more than half of the 20,000 images generated by xAI between Christmas and New Year depicted people in minimal clothing. Thats been the primary use? Continue reading. This article originally appeared on Engadget at https://www.engadget.com/general/the-morning-after-engadget-newsletter-121506027.html?src=rss

Category: Marketing and Advertising
 

2026-01-16 06:45:00| TRENDWATCHING.COM

This month, Lidl is taking over restaurants across four German cities to prove a point about plant-based eating.

Category: Marketing and Advertising
 

2026-01-16 04:57:03| Engadget

This article is blocked.This article originally appeared on Engadget at https://www.engadget.com/general/rays-blocked-engadget-test-article-031847986.html?src=rss

Category: Marketing and Advertising
 

2026-01-16 01:34:07| Engadget

Kathleen Kennedy is stepping down as president of Lucasfilm. Although she will continue as a producer for several Star Wars projects, including upcoming movie The Mandalorian and Grogu, the company will now be helmed by a duo in Dave Filoni and Lynwen Brennan. It's a big changing of the guard for Star Wars fans, and marks the start of a fresh chapter for the sci-fi universe. Before taking over at Lucasfilm, Kennedy had seen great success as a producer with a couple little films you may have heard of: E.T. and Jurassic Park. She became Lucasfilm's president in 2012 when the company was acquired by Disney. At that point, it had been several years since the last Star Wars movie; Revenge of the Sith closed out the generally panned prequel trilogy in 2005. Fans' best option for Star Wars content was The Clone Wars, a standalone film and animated series which were well-regarded but primarily popular among the hardcore devotees rather than reaching the widespread cultural relevance of the prior feature films. During Kennedy's tenure, Star Wars returned to the big screen with The Force Awakens in 2015. Although that J.J. Abrams-led trilogy was also a roller coaster for many fans, it marked a renaissance for the franchise. Lucasfilm embarked on two standalone movies in Rogue One and Solo, which generated yet more buzz and more money for the company. Star Wars got the full cinematic universe treatment, with critically acclaimed live-action television projects and several new video games. The world fell in love with Baby Yoda. Ewan McGregor finally got to don his Obi-Wan Kenobi robe in a better vehicle. The franchise was back in the mainstream, with the budgets and expectations of media behemoth Disney at its back. No matter your feelings on the current state of Star Wars, it's an impressive accomplishment by Kennedy and a big legacy that she leaves behind at Lucasfilm.So now that Lucasfilm has arguably ended this phase on a high note, what's next? Dave Filoni moving into the top spot isn't much of a surprise. He's long been seen by fans and seemingly by the company as George Lucas' spiritual successor. Filoni was also the showrunner on The Clone Wars back in the day and has been involved in some capacity with many of the recent TV series, most notably The Mandalorian and Ahsoka. All that history means his new role of President and Chief Creative Officer is pretty expected, and the Star Wars faithful likely feel that they are in good hands. As the title implies, Filoni will be responsible for the artistic side of the operation, while as Co-President, Lynwen Brennan will be in charge of the business side. Brennan may be a less familiar name, but her tenure with Lucas' businesses dates back to 1999 when she joined the legendary effects studio Industrial Light & Magic. Dividing the art and the commerce can yield good results if the two are able to find a good synergy. Star Wars has proven that it's a moneymaker even when the films and series aren't particularly well-received, but here's hoping that Filoni and Brennan will each be able to maintain high standards for Lucasfilm and the Star Wars fandom.This article originally appeared on Engadget at https://www.engadget.com/entertainment/kathleen-kennedy-steps-down-as-lucasfilm-president-marking-a-new-era-for-the-star-wars-franchise-003407687.html?src=rss

Category: Marketing and Advertising
 

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