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Marketing and Advertising

2018-01-17 04:33:00| Engadget

Samsung has unveiled a sweet-looking Galaxy Note 8 you might never get your hands on. The Korean conglomerate has designed a limited edition version of its extra large phone exclusively for 2018 PyeongChang Winter Olympics participants. It's fitted w...

Category: Marketing and Advertising
 

2018-01-17 03:51:00| Engadget

You don't just have to attend Sacramento Kings games if you're itching to spend some digital money on a pro sports event. Dallas Mavericks owner Mark Cuban has confirmed (both to Bloomberg and on Twitter) that his basketball team will start acceptin...

Category: Marketing and Advertising
 

2018-01-17 03:18:59| Search Engine Guide Blog

by Robert Clough Guaranteed SEO Tips to Use for PromotionUsing SEO is a beneficial way to promote any product of your business. Check out this article on guaranteed SEO solutions to try for your business!These days, you can't forget SEO. The world of e-commerce is simply too competitive. The same goes for promoting medical software.To compete and successfully promote your software, you need to come up with a guaranteed SEO strategy.What Is SEO?Search engine optimization, or SEO, is a process by which web developers influence search engines. The goal is to increase search engine rank so the optimized pages appear in search engines' top results.After all, consumers rarely go to the second page of results. In fact, few scroll beyond the first few results.So a guaranteed SEO strategy is a must.Guaranteed SEO TipsThankfully, SEO is a multi-faceted process. There are several ways you can create a guaranteed SEO strategy.Let's review the most popular and effective methods below.Create Original, High-Quality ContentOriginal, high-quality content is arguably the most important SEO tactic.Consumers use search engines because they are in need of information. Site content contains that information.You must ensure your site contains only original, high-quality content for a number of reasons.First, content that is of high quality is credible. It shows that you know what you're talking about. Consumers want businesses that are legitimate and know their trade.After all, the Internet is a breeding ground for scams.Second, e-commerce is very much a niche-driven market. Consumers are on the look-out for something specific rather than general.For that reason, your content needs to be original. General topics are covered on just about every site. Consumers won't sift through all of those sites to find yours.If you create something original, though, you stand out.Optimize Everything, Not Just Your ContentMany business owners and first-time web developers think that search engine optimization is limited to content. It's not.Search engine bots crawl every readable portion of a website. Therefore, all of those portions need to be optimized as well.Headers and page titles should be optimized as should URL slugs.Additionally, you should optimize your pages' meta descriptions.Those who are new to SEO likely have never heard of meta descriptions. Meta descriptions are page summaries that appear on search engine results pages (SERPs).Meta descriptions aren't seen on the actual pages. If a page doesn't have one, search engines display a preview of the page's content instead. For that reason, meta descriptions are easily overlooked.Another portion to optimize is alternative page text. Alternative page text appears in lieu of your images if they should happen not to load.Feature ReviewsReviews have a huge impact on the marketing world. In fact, 88% of consumers read reviews prior to making a decision.As such, you should include reviews of your products and services on your website. The most effective places are your product and service pages. Another effective place is a separate page dedicated to reviews.Many search engines display reviews when consumers search for reviews of a company. These reviews are often denoted as five stars. As such, you should consider including a five-star ranking system on your website.Build LinksSearch engines take links into account while ranking sites. Links do a few different things for your guaranteed SEO strategy.First, well-chosen, well-placed links lend your website credibility.All links should be credible. They should contain high-quality content. They should also lead to a reputable, trustworthy site.Additionally, all links should be relevant to your content. Specifically, they should be relevant to the word or phrase in your content to which you've attached them.Link building also serves as a networking opportunity. Many sites that find themselves featured on other sites will, in return, feature those sites.Keyword UsageKeywords are the words and phrases that consumers use to find information on websites. They, along with consumers' geographic locations, are what search engines use to rank websites according to relevance.For that reason, it is imperative that you incorporate these keywords into your website.Keywords can be difficult to determine. Thankfully, there are a variety of online tools that you can use to identify the keywords most beneficial to your business's website. One such keyword finder is KWFinder.com.It is important to keep in mind that many keyword finders require some sort of investment. Whether it's a subscription or a purchase, you should be willing to pay. The return on investment you receive will be well worth the money spent.Tailor Your Content To Your Target AudienceEvery brand and product has a target audience.A target audience is the consumer demographic at whom your brand or product is aimed. Identifying this audience is key as it helps you make important marketing decisions.Making poor, uninformed decisions results in loss of time and resources.Once you have identified your target audience, you should customize all of your content to appeal to that audience. Word choices and sales pitches should reflect the needs and desires of the audience.For example, let's say you find that most of your medical software's consumers are doctors. So they can find out more about your software, you'd word your content so that it speaks directly to those doctors. You'd use phrases such as "your patients" and "your staff."Utilize Google AnalyticsGoogle Analytics is a powerful tool available to those who have a Google account.Google Analytics works by keeping track of your website's metrics. It notes the demographics of those who visit your website. It also records the time and day of their visit to your website.Additionally, the tool displays where those visitors came from.By using Google Analytics, you can analyze your site's traffic. You'll be able to determine who is interested in your site, why, and when they're most likely to arrive.Tracking and analyzing traffic metrics is another important part of search engine optimization. Those metrics help you make smart decisions concerning your content and guaranteed SEO strategy.Need More SEO Resources? Check Us Out!At Search Engine Guide, we specialize in providing small businesses with search engine marketing resources. From content to link building to social media to online reputation management, we cover it all at Search Engine Guide.For more information on search engine optimization, check out our SEO blog reel! Be sure and visit our small business news site.

Category: Marketing and Advertising
 

2018-01-17 03:15:00| Gizmodo

Nine out of 12 sitting members of the Department of the Interiors National Park System Advisory Board resigned on Monday in protest of Interior Secretary Ryan Zinke, who is very fond of having subordinates fly flags in his honor and hang dead animals in his office but apparently not meeting with them.Read more...

Category: Marketing and Advertising
 

2018-01-17 02:38:25| Advertising Age - Homepage

YouTube is making it more difficult for video creators to join in its ads program so it can better control the platform for advertisers.YouTube announced the new eligibility requirements for video makers in a blog post Tuesday, and they set a new bar for popularity a creator must achieve in order to show ads. YouTube, owned by Google, also changed the protocols for vetting Google Preferred videos, promising full human oversight of the program.Google Preferred is a select ad program meant to serve ads to only the highest quality videos, but brands have found ads running alongside videos they find objectionable, falling short of the premium placement they were promised. Continue reading at AdAge.com

Category: Marketing and Advertising
 

2018-01-17 02:30:00| Gizmodo

With a team of over 700 visual effects artists and other on-set crew working in studios around the world, the Moving Picture Company produced 1,200 shots for Pirates of the Caribbean: Dead Men Tell No Tales, including bringing to lifeor afterlifeghostly great white sharks.Read more...

Category: Marketing and Advertising
 

2018-01-17 02:26:55| digg

Canadian author Margaret Atwood examines how she landed in such hot water among her peers for signing an open letter regarding UBCs handling of a sexual-harassment case.

Category: Marketing and Advertising
 

2018-01-17 02:26:55| digg

In 1866, Montana specifically the Yogo Gulch was awash with disappointed prospectors, tossing out the blue pebbles they found in their sluice boxes as they panned for gold.

Category: Marketing and Advertising
 

2018-01-17 02:24:00| Engadget

YouTube has been under fire for months over inappropriate content masquerading as kid-friendly videos and popular creators acting out of line. Now, Google has introduced stricter requirements for the video platform's YouTube Partners and Preferred pr...

Category: Marketing and Advertising
 

2018-01-17 02:05:15| Coupons.com Printable Coupons

This is a short list, there are many more coupons available at Coupons.com

Category: Marketing and Advertising
 

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