Some 44% of journalists say they have a negative view of the use of AI by PR pros to craft press releases and pitches, 12% have a positive view, and 38% are neutral. Read the full article at MarketingProfs
Last-click attribution overlooks key interactions that influence B2B buying decisions. Explore other attribution models to understand how various channels contribute to conversions and ROI. Read more. Read the full article at MarketingProfs
Tired of dodging pedestrians and inhaling exhaust fumes on the same old city routes, young runners in the UK are heading for the hills. Airbnb and Strava have joined forces this autumn to spotlight a growing travel pattern they're calling "run-cations" countryside escapes built around scenic trails rather than urban sightseeing. The partnership offers curated stays in five trending rural destinations, complete with popular running routes pulled from Strava's community data and complimentary treats from local bakeries for anyone who completes a run or books an Airbnb in the area.The collaboration responds to commissioned research showing that three-quarters of Gen Z runners have planned or are considering a countryside running getaway, and 56% admit feeling bored by their usual urban routes. Strava reports that Gen Z now makes up a third of athletes on its platform, a figure that's jumped 30% in the past 18 months. And nearly a quarter of UK runs logged on the app happen with other people. Rather than chasing personal bests, many are using these trips to disconnect from screens and reconnect with friends in wide-open spaces from the ancient woodlands of the Forest of Dean to the chalk hills of the South Downs.TREND BITEThis partnership reflects growing recognition that time in nature delivers measurable wellness benefits, particularly for a generation grappling with screen fatigue and urban burnout. Research continues to demonstrate that spending time outdoors can improve mental health, with some studies finding that proximity to green spaces correlates with biological markers of youth.As consumers increasingly seek awe-inspiring experiences that combine physical activity with natural environments, brands that facilitate access to transformative outdoor moments whether through curated rural stays or community-driven discovery of running routes can help people cultivate the sense of restoration and belonging that urban environments often fail to provide. Could your brand create pathways that turn brief escapes into opportunities for genuine renewal?
Marketers are increasingly turning to AI to edit their blog content, and they're finding AI to be as effective as a team of human editors, according to recent research. Read the full article at MarketingProfs
Which brand touchpoints do people say they find most engaging, and what drives them to make repeat purchases from brands? Read the full article at MarketingProfs
Modern CX success depends on eliminating friction and applying AI strategically to scale. Learn how to balance automation and fundamentals to build seamless customer experiences that drive growth. Read more. Read the full article at MarketingProfs
Organic infant formula company Bobbie is channeling parental frustration into political action with a campaign starring Cardi B as its temporary Chief Confidence Officer. The initiative tackles twin challenges: rebuilding trust in American-made formula after the 2022 shortage crisis, and mobilizing parents to demand systemic change around paid leave and maternal health.At the campaign's center is a hotline 732-QQ-CARDI where parents can share stories that Bobbie's advocacy arm will forward directly to lawmakers. Eight callers will receive three months of paid leave funding. The timing aligns with the September 2025 reintroduction of the FAMILY Act, which, if enacted, would give US workers access to paid family and medical leave.TREND BITEProgressive consumers welcome the 'law of the brand.' There's widespread frustration at the gap between the world consumers desire and the one they live in. People looking for strong institutions to resolve this tension will welcome corporations who use their resources to call for, and even impose, laws that drive constructive change and make the world a better place.Bobbie's campaign exemplifies this shift by converting customer stories into direct legislative pressure while funding concrete benefits that mirror proposed policy. When governments fail to guarantee basic protections, brands that step into the void not just with charitable donations but with organized advocacy infrastructure can rebuild trust while reshaping the competitive landscape around values rather than price alone.
In launching its EverPuff jacket, Everlane also outlines the puffer's future trajectory: from initial purchase (USD 298) to potential repair, eventual resale via the company's Re:Everlane platform, and finally, recycling when the garment can no longer be worn. The jacket's design reflects this multi-stage lifecycle, with nearly every component sourced from certified recycled materials, from down insulation to water-resistant shell. Made of mono-materials, it's also designed to be easily disassembled. A repair warranty reinforces the expectation that ownership involves maintenance rather than disposal.The approach signals a broader shift in how outerwear brands position durability. Rather than emphasizing newness or seasonal refresh, Everlane frames the EverPuff as an object designed for longevity and circularity. The recycled down comes from post-use bedding and outerwear; the shell carries bluesign certification and is waterproof without using PFAS. When a customer eventually parts with the jacket, the brand provides infrastructure for its next chapter, whether that means connecting it to a new owner or ensuring its materials re-enter production cycles.TREND BITEFeatures like resale and material recycling are normalizing the idea that products live multiple lives. Everlane isn't just selling a coat; it's selling participation in a regenerative loop and clearly spelling out the steps it has taken. The language of longevity ("season after season," "repair warranty") turns ownership into stewardship. Consumers weary of fast fashion's waste cycle are being invited to enter into a new or, rather, a very old-fashioned type of relationship with their possessions. One built on care, not replacement. As climate pressures intensify and younger shoppers prioritize brands demonstrating genuine commitment to circularity, mapping a product's full lifecycle will become a hygiene factor.
