Xorte logo

News Markets Groups

USA | Europe | Asia | World| Stocks | Commodities



Add a new RSS channel

 

Keywords

Marketing and Advertising

2026-01-13 10:29:03| TRENDWATCHING.COM

Roughly a quarter of every broccoli plant consists of edible leaves that are typically left to rot in the field. So, this month,  IKEA Sweden is introducing broccoli leaf soup at its restaurants.A broccoli plant is roughly 20% floret, 30% stalk and 50% leaves. Yet when harvested, the leaves remain unharvested, even though about half are perfectly edible. Harvesting the tenderest half of the leaves could theoretically double broccoli yield without requiring additional land, water, fertilizer and seeds, and without depleting soil nutrients. IKEA's soup emerged from a pilot project led by Axfoundation, which brought together the entire value chain to develop an efficient method for processing Swedish broccoli leaves.By chopping, packaging and gently heat-treating the leaves, the team created a raw ingredient with appealing flavor, color, aroma and texture suitable for various dishes. Vegetable wholesaler Grönsakshallen Sorunda then developed the soup recipe, combining broccoli leaves with leeks, potatoes and onions. Priced at SEK 25 (roughly USD 2.70/ EUR 2.30), the soup will be available in limited quantities across all Swedish IKEA stores starting late January, with hopes to scale up significantly during the 2026 harvest season.TREND BITE Food waste in agriculture often happens long before consumers enter the picture, with perfectly usable parts of crops abandoned at harvest. IKEA's broccoli leaf initiative demonstrates how retailers can work backward through the supply chain to capture value that's literally being left on the ground.By developing processing methods and recipes for overlooked ingredients, brands can turn agricultural inefficiency into affordable menu items while making a tangible dent in food waste. And at SEK 25, IKEA is making the eco-positive choice the accessible choice aligned with their "democratic design" philosophy. The environmental benefit becomes almost incidental to the consumer they're just buying affordable soup that happens to be rescuing food waste.

Category: Marketing and Advertising
 

2026-01-13 00:48:27| Engadget

Computer brand Framework has hiked the prices on RAM for its Desktop systems and Mainframes in response to rising costs with its suppliers. Compared with when the Desktops were announced, the 32GB and 64GB options each cost $40 more, but its 128GB variation now costs an extra $460. The current pricing for machines is $1,139 for 32GB, $1,639 for 64GB or $2,459 for 128GB. Since the company began altering its pricing structure last month, it committed to remaining transparent with customers about the changes happening to RAM prices. Framework also said it would reduce prices again once the market calms down. The original prices will be honored for any existing pre-orders. One of the big takeaways from CES 2026 was that RAM is going to be an expensive commodity this year. The rising costs are largely in response to artificial intelligence projects, such as the rush to build data centers. As a result, buyers who take the modular approach may want to upgrade less costly components for better specs without making the increasingly hefty investment in memory. This article originally appeared on Engadget at https://www.engadget.com/computing/framework-increases-desktop-prices-by-up-to-460-due-to-ram-crisis-234827145.html?src=rss

Category: Marketing and Advertising
 

2026-01-12 22:47:07| Engadget

Now that the winter holidays are well and truly past, now's the perfect time to take stock of your tech setup. If you were gifted (or gifted yourself) some new gear in December, make sure that you've got the proper accessories to keep that gear performing at its best. If a new way to power all those batteries would be a benefit, Amazon's currently running a discount on an excellent wireless charging pad. The UGREEN MagFlow Qi2 3-in-1 Charger Station 25W is on sale for $95. That's only a little bit above the lowest price we've ever seen for the product (which was $90), and it's still a 32 percent discount off its usual cost. This is our top pick for a 3-in-1 charging pad thanks to its versatility. The UGREEN can work equally well as a permanent fixture in your home or act as a portable charging station. It boasts a foldable design and has smart little design details to keep it feeling like a premium product. The Qi2 25W charging works across a range of iPhone models and accessories, such as AirPods. There's also a dedicated part of the pad's design for an Apple Watch, which uses a proprietary charging standard, to power up too. Just note that you'll need a newer model of phone and the latest iOS 26 in order to take full advantage of the 25W charging capability. The wireless pad also comes with both a charging plug and a cable. We felt this UGREEN model was a great value at $140, so being able to snag one for a third of the usual price is an even better deal. Follow @EngadgetDeals on X for the latest tech deals and buying advice.This article originally appeared on Engadget at https://www.engadget.com/deals/our-favorite-ugreen-3-in-1-wireless-charger-is-32-percent-off-right-now-214707069.html?src=rss

Category: Marketing and Advertising
 

2026-01-12 21:55:27| Engadget

We learned last March that Lego and Pokémon would be joining forces and the first results of their partnership are here. Pre-orders for all three kits are open now, with an expected ship date of February 27. As one might have guessed from the lightning bolts on the previous promotional image, one of the debut pocket monsters getting the brick treatment is Pikachu, complete with a Poké Ball. The 2,050-piece kit can be built to show Pikachu either leaping out of the open Poké Ball into battle or at rest staring up at the builder, closed Poké Ball between his paws. The Pikachu kit costs $200. There's also a 587-piece model of Eevee, which goes for $60. On the bigger side is a set featuring a trio of Pokémon: Venusaur, Charizard and Blastoise. This kit has 6,838 pieces and can show the group together in battle formation or separately in their own mini environments. It retails for $650. Lego Before you leap to pre-order pages, however, here's a word of caution. In Lego form, our little friends lookkinda strange? I'm not the biggest Lego builder, but I am a rather accomplished architect in Minecraft, so I am well aware of the innate challenge in constructing a rounded shape from square blocks. Take Pikachu, for instance. Part of his appeal is his chubby little cheeks. There are bricks with more rounded sides in this collection that hint at his usual rotundness, but the proportions of his face just feel a little off to me. I had the same reaction to the other figures as well, although Eevee seems to have fared a little better than the others. They're all sort of cute, but not nearly so cute as they are in other formats. But like I said, Lego is not my personal block of choice, so perhaps I'm in the minority here! If you love these bricky pocket monsters, then roll on over to Lego's website and snap up these kits faster than a Mewtwo. This article originally appeared on Engadget at https://www.engadget.com/entertainment/legos-first-pokemon-sets-are-now-available-for-pre-order-205527102.html?src=rss

Category: Marketing and Advertising
 

2026-01-12 20:30:00| Engadget

If you follow Anthropic, you're probably familiar with Claude Code. Since the fall of 2024, the company has been training its AI models to use and navigate computers like a human would, and the coding agent has been the most practical expression of that work, giving developers a way to automate rote programming tasks. Starting today, Anthropic is giving regular people a way to take advantage of those capabilities, with the release of a new preview feature called Claude Cowork.The company is billing Cowork as "a simpler way for anyone not just developers to work with Claude." After you give the system access to a folder on your computer, it can read, edit or create new files in that folder on your behalf. Anthropic gives a few different example use cases for Cowork. For instance, you could ask Claude to organize your downloads folder, telling it to rename the files contained within to something that's easier to parse at a glance. Another example: you could use Claude to turn screenshots of receipts and invoices into a spreadsheet for tracking expenses. Cowork can also navigate websites provided you install Claudes Chrome plugin and make can use Anthropic's Connectors framework to access third-party apps like Canva. "Cowork is designed to make using Claude for new work as simple as possible. You dont need to keep manually providing context or converting Claudes outputs into the right format," the company said. "Nor do you have to wait for Claude to finish before offering further ideas or feedback: you can queue up tasks and let Claude work through them in parallel."          If the idea of granting Claude access to your computer sounds ill-advised, Anthropic says Claude "cant read or edit anything you dont give it explicit access to." However, the company does note the system can "take potentially destructive actions," such as deleting a file that is important to you or misinterpreting your instructions. For that reason, Anthropic suggests it's best to give "very clear" guidance to Claude.   Anthropic isnt the first to offer a computer agent. Microsoft, for example, has been pushing Copilot hard for nearly three years, despite seemingly limited adoption. For Anthropic, the challenge will be convincing people these tools are useful where others have failed. The fact Claude Code has been universally loved by programmers may make that task easier. For now, Anthropic is giving users of its pricey Claude Max subscription first access to the preview. If you want to try Cowork for yourself, you'll also need a Mac with the Claude macOS app installed. For everyone else, youll need to join a wait list.     This article originally appeared on Engadget at https://www.engadget.com/ai/anthropic-made-a-version-of-its-coding-ai-for-regular-people-193000363.html?src=rss

Category: Marketing and Advertising
 

2026-01-12 20:28:14| Engadget

The peak time for deals on streaming services the holiday shopping season has come and gone, but Disney is back with a fresh offer for the new year. New and eligible returning subscribers can get one month of the ad-supported Disney+ Hulu bundle for just $10. That's $3 off the usual monthly rate for the bundle, and more than 58 percent off if you consider the prices for each service individually (Disney+ at $12 per month and, separately, Hulu also at $12 per month). We'd be remiss if we didn't mention that this isn't quite as good as the Black Friday deal we saw last year, which offered the same bundle for $5 per month for one year. However, if you missed that offer or just want to try out Disney+ and Hulu for a brief period of time, this is a good way to do so. Disney+ and Hulu make one of the most balanced streaming pairs available, blending family-friendly favorites with acclaimed originals and network TV staples. Disney+ brings a vast library of animated classics, blockbuster franchises and exclusive content from Marvel, Pixar, Star Wars and National Geographic. Its the place to stream nearly every Star Wars film and series, plus the full Marvel Cinematic Universe lineup and Disneys most recent theatrical releases. Hulu balances things out with a more adult-oriented lineup of current TV shows, next-day network episodes and a growing roster of award-winning originals. The platform hosts series like The Bear, The Handmaids Tale and Only Murders in the Building, alongside comedies, thrillers and documentaries that regularly feature in awards conversations. Its also the home for next-day streaming of ABC and FX shows, making it especially useful if youve already cut the cable cord but still want to keep up with primetime TV. The Duo Basic bundle ties these two services together under a single subscription, offering a simple way to expand your library without juggling multiple accounts. This tier includes ads on both platforms, but the trade-off is significant savings compared with paying for each service separately. For many households, thats an acceptable compromise when it means access to such a wide range of content. Follow @EngadgetDeals on X for the latest tech deals and buying advice.This article originally appeared on Engadget at https://www.engadget.com/deals/the-disney-hulu-bundle-is-on-sale-for-10-for-one-month-right-now-192814784.html?src=rss

Category: Marketing and Advertising
 

2026-01-12 20:21:00| Engadget

On the heels of Mark Zuckerberg announcing that Meta's former board member, Dina Powell McCormick, would be formally joining the company as president and vice chairman, the CEO has shared new details about her purview at the company. The executive will play a key role overseeing Meta's sprawling infrastructure investments as part of a newly announced initiative called Meta Compute."Meta is planning to build tens of gigawatts this decade, and hundreds of gigawatts or more over time," Zuckerberg said in an update. "How we engineer, invest, and partner to build this infrastructure will become a strategic advantage."Zuckerberg said that Meta's head of global engineering Santosh Janardhan will lead the "top-level initiative" and that recent hire and former Safe Superintelligence CEO Daniel Gross will "lead a new group responsible for long-term capacity strategy, supplier partnerships, industry analysis, planning, and business modeling." McCormick is expected to "work on partnering with governments and sovereigns to build, deploy, invest in, and finance Meta's infrastructure."Meta has been investing heavily in infrastructure to fuel its AI "superintelligence" ambitions. The company also recently announced three agreements to buy massive amounts of nuclear power to help power its data centers. Zuckerberg has previously said he expects Meta to spend $600 billion on AI infrastructure and jobs by 2028. This article originally appeared on Engadget at https://www.engadget.com/ai/mark-zuckerberg-announces-new-meta-compute-initiative-for-its-data-center-and-ai-projects-192100086.html?src=rss

Category: Marketing and Advertising
 

2026-01-12 18:53:17| Engadget

Paramount Skydance just does not want to take no for an answer. After having multiple bids to acquire Warner Bros. Discovery (WBD) rejected, including a recent hostile bid that the WBD board recommended that shareholders reject, Paramount is turning to the courts and mounting a proxy fight. In a letter to shareholders on Monday, Paramount CEO David Ellison said the company has filed suit in Delaware Chancery Court seeking more disclosure about WBDs pending Netflix deal and the process that led to its acceptance. Paramount argues WBD hasnt provided basic information shareholders need to evaluate competing offers, including how WBD valued the planned cable-networks spinout Discovery Global (or Global Networks, depending on the filing). The Netflix acquisition would leave Discovery Global to become its own publicly traded company, while the Paramount offer included these assets. Paramount is also escalating the corporate pressure campaign, with Ellison saying it intends to nominate a slate of directors for election at WBDs 2026 annual meeting. The end goal would be installing a board that would engage on Paramounts offer under the terms of WBDs merger agreement with Netflix. If WBD were to call a special meeting to approve the Netflix transaction before the annual meeting, Paramount says it will solicit proxy votes against the deal. It also plans to push a bylaw change requiring shareholders to approve any separation of Discovery Global. This change seems like Paramount stoking the flames (whether real or imagined) surrounding shareholders having their WBD shares bought out without the value of Discovery Global built-in under the Netflix merger. Paramount remains convinced that its offer is "superior" to that of Netflix, while WBD maintains Paramount's bid offers "insufficient value" and that Paramount has failed to submit a true best proposal "despite clear direction from WBD on both the deficiencies and potential solutions." The lawsuit now aims to force WBD to spell out exactly how it arrived at recommending the Netflix deal over Paramount's bid. WBD expressed concerns over whether a potential Paramount deal would even reach closing, citing the substantial debt the smaller studio would have to take on to pull off a leveraged buyout.This article originally appeared on Engadget at https://www.engadget.com/entertainment/paramount-wont-quit-files-suit-against-warner-bros-discovery-over-rejected-bid-175317166.html?src=rss

Category: Marketing and Advertising
 

2026-01-12 16:52:04| Engadget

India is considering new smartphone security rules that would require device makers to allow government access to source code for vulnerability analysis. It would also require companies to notify the government of major software updates and security patches before rollout, according to Reuters. This is the latest in a raft of unprecedented proposals by the Indian government under the guise of security, as it weighs making a package of 83 security standards drafted in 2023 legally binding in the worlds second-largest smartphone market with nearly 750 million smartphones. Under the proposals, any source code review would be analyzed and potentially tested at designated labs in India. Major phone manufacturers have reportedly warned the Indian government that such a move risks revealing proprietary information. The source code proposal comes alongside a series of additional recommendations such as restrictions on background permissions for apps and the option to remove all preinstalled apps. Reuters also reports the package would mandate periodic malware scanning and require phones to store system logs for at least 12 months, requirements that industry groups told the publication would drain battery life, run into storage limits and slow the rollout of necessary security updates. The nations IT ministry told Reuters it "refutes the statement" that it is proposing manufacturers hand over their source code. This was despite a review of internal government and industry documents as part of the reporting. Government officials and industry executives are reportedly due to meet Tuesday for more discussions. Last month, India was set to require a state-owned cybersecurity app be preinstalled on every smartphone in the nation before backpedaling after intense backlash. Just two days later, there was reportedly a proposal to require that smartphones keep location services on at all times with no way to turn them off.This article originally appeared on Engadget at https://www.engadget.com/cybersecurity/india-is-proposing-another-far-reaching-security-rule-for-smartphones-155204829.html?src=rss

Category: Marketing and Advertising
 

2026-01-12 16:51:25| Engadget

Apple has confirmed reports that it will use Google Geminis models to help it power the new version of Siri and other generative AI features. After careful evaluation, we determined that Googles technology provides the most capable foundation for Apple Foundation Models and were excited about the innovative new experiences it will unlock for our users, Apple said in a statement obtained by CNBC. Apple first demoed a genAI version of Siri back at WWDC 2024. In March 2025, the company said it was delaying a major Siri update until this year, but it appears that Apple is not quite ready to publicly release a more capable version of the voice assistant. In June, it was reported that Apple was considering partnerships with OpenAI and Anthropic for Siri (the voice assistant can currently tap ChatGPT for certain queries as part of Apple Intelligence). Two months later, Google emerged as a possible contender. Those rumors intensified in November, when it was reported that Apple might build the new Siri using a custom version of Gemini that runs on its Private Cloud Compute servers and that it would pay Google around $1 billion a year for the privilege. Apple has not yet shared more specifics about its agreement with Google, but its a multi-year deal, according to CNBC. Engadget has contacted Apple for more details.This article originally appeared on Engadget at https://www.engadget.com/ai/apples-siri-ai-will-be-powered-by-gemini-153636649.html?src=rss

Category: Marketing and Advertising
 

Sites: [1] [2] [3] [4] [5] [6] [7] [8] [9] [10] [11] [12] next »

Privacy policy . Copyright . Contact form .