Xorte logo

News Markets Groups

USA | Europe | Asia | World| Stocks | Commodities



Add a new RSS channel

 

Keywords

Marketing and Advertising

2025-12-18 13:00:42| Engadget

Earlier this year Sony sued Tencent for copyright infringement over its Light of Motiram game, calling it a "slavish clone" of Horizon Zero Dawn. Then, earlier this month, Tencent agreed to stop promoting and publicly testing the game. Now, the two companies have reached a "confidential settlement" and the case has been dismissed, according to court documents seen by The Verge. Light of Motiram has also disappeared from Steam and Epic's game stores.  "SIE and Tencent are pleased to have reached a confidential resolution and will have no further public comment on this matter," Tencent's spokesperson told The Verge.  When Sony first filed its lawsuit in July 2025, it said that Tencent's game appeared to copy aspects of not just Horizon Zero Dawn, but other franchise games including Horizon Forbidden West and Lego Horizon Adventures. That included the post-apocalyptic setting with humans and machines coexisting, the visual appearance of characters and even the marketing materials something Engadget certainly noticed when Tencent first announced the game. This article originally appeared on Engadget at https://www.engadget.com/gaming/sony-settles-with-tencent-over-slavish-horizon-clone-120042886.html?src=rss

Category: Marketing and Advertising
 

2025-12-18 02:00:00| Engadget

LG is teaming up with Dolby for a new collection of speakers that the companies are unveiling ahead of CES 2026. The LG Sound Suite features a modular lineup the H7 soundbar, M7 and M5 wireless surround speakers and the W7 subwoofer. The speakers can be combined in more than two dozen different configurations, from a pair to a full 13.1.7 channel surround sound home theater setup.The main pitch of the LG Sound Suite is its application of Dolby Atmos FlexConnect. This is the audio brand's tech for optimizing sound from wherever wireless speakers are placed. It's meant to deliver optimal sound even from unusual locations, even when you're limited by outlet locations, furniture placement or other quirks of a room's layout. The collaboration with LG brings FlexConnect to a soundbar for the first time. When the H7 soundbar is used as the lead device, the suite will bring Dolby Atmos FlexConnect audio to any television. In a future software update, LG will also bring support for Dolby Atmos FlexConnect directly to some of its premium TVs, including select 2025 models.This article originally appeared on Engadget at https://www.engadget.com/audio/speakers/dolby-and-lg-introduce-a-modular-home-audio-system-for-ces-2026-010000126.html?src=rss

Category: Marketing and Advertising
 

2025-12-18 00:58:33| Engadget

A report from Reuters claims that scientists in China have created a prototype of a machine that could eventually be used to produce semiconductor chips capable of powering artificial intelligence. Sources told the publication that a team in Shenzhen completed the prototype of an extreme ultraviolet lithography machine earlier this year and it is allegedly now undergoing testing. The EUV machine was reportedly made by former engineers from Dutch semiconductor supplier ASML. Reuters states that China is targeting production of its own EUV chips beginning in 2028, although other experts have projected 2030 as a more likely date. EUV is a supremely complicated bit of technology; we have an explainer below that gets into some of the details. It is at the heart of the chips made by companies such as Intel and TSMC, so any company trying to compete would also need access to EUV. Although the Chinese prototype is not yet making chips, it is reportedly able to generate the extreme ultraviolet light needed for chip manufacturing.If confirmed, this development would put China in control of tech much sooner than analysts had previously expected. To date, EUV has largely been kept out of reach by Western companies and used as a bargaining chip by the US government. Chinese President Xi Jinping has placed a high priority on the country being able to produce its own semiconductors. "The aim is for China to eventually be able to make advanced chips on machines that are entirely China-made," a source told Reuters. "China wants the United States 100 percent kicked out of its supply chains."This article originally appeared on Engadget at https://www.engadget.com/big-tech/china-reportedly-has-a-prototype-euv-machine-built-by-ex-asml-employees-235833756.html?src=rss

Category: Marketing and Advertising
 

2025-12-17 23:46:32| Engadget

Creators and publishers have long worried about Meta's ability to throttle links to outside content. Now, the company is testing out a new scheme that effectively puts link-sharing behind a paywall for creators on Facebook.Under the test, a Meta Verified subscription will determine how many links a creator can share another profile per month. According to a screenshot shared by social meda consultant Matt Navarra, creators in the test recently received a notification from Meta informing them that "certain Facebook profiles without Meta Verified, including yours, will be limited to sharing links in 2 organic posts per month."  Meta is making link sharing pay to play with a new test.A spokesperson for Meta confirmed the test to Engadget. The test is currently affecting an unspecified number of creators and pages using "professional mode" on Facebook. Publishers aren't affected for now. "This is a limited test to understand whether the ability to publish an increased volume of posts with links adds additional value for Meta Verified subscribers," the spokesperson said.While Meta seems to be trying to downplay the significance of the test, it's a notable shift for the company. Many creators and businesses rely on Facebook and reducing their ability to send traffic to outside websites could be a significant hit. Many creators are already frustrated that the company puts its better customer service features behind the Meta Verified subscription, which starts at $14.99/month. Making link-sharing a premium feature as well would be even more unpopular. Have a tip for Karissa? You can reach her by email, on X, Bluesky, Threads, or send a message to @karissabe.51 to chat confidentially on Signal.This article originally appeared on Engadget at https://www.engadget.com/social-media/a-facebook-test-makes-link-sharing-a-paid-feature-for-creators-224632957.html?src=rss

Category: Marketing and Advertising
 

2025-12-17 23:37:22| Engadget

Space is full of unsolved mysteries, and a team using NASAs James Webb Space Telescope have recently turned up a doozy. "I remember after we got the data down, our collective reaction was 'What the heck is this?' It's extremely different from what we expected," said Peter Gao of the Carnegie Earth and Planets Laboratory in Washington, a co-author on the study. The researchers found an exoplanet dubbed PSR J2322-2650b that orbits a small, dense star emitting electromagnetic radiation known as a pulsar. They are an example of a black widow system, where a rapidly spinning pulsar is paired with a smaller astronomical body. A black widow duo isnt unusual, but this pair has sparked questions about how the exoplanet originally formed. The exoplanet's proximity to the pulsar and its intense gravitational pull have distorted it into an oblong lemon shape. More unusually, PSR J2322-2650b also has a unique atmosphere comprised mostly of helium and carbon. "Instead of finding the normal molecules we expect to see on an exoplanet like water, methane, and carbon dioxide we saw molecular carbon," principal investigator Michael Zhang of University of Chicago said. Given its strange atmosphere, the team isn't certain how the exoplanet formed. "It's very hard to imagine how you get this extremely carbon-enriched composition. It seems to rule out every known formation mechanism," Zhang said. For now, well chalk this up as another mystery of the universe.This article originally appeared on Engadget at https://www.engadget.com/science/space/astronomers-find-mysterious-lemon-shaped-exoplanet-with-nasas-webb-telescope-223722244.html?src=rss

Category: Marketing and Advertising
 

2025-12-17 23:08:33| Engadget

NASA has a leader again. On Wednesday, the US Senate confirmed Jared Isaacman as the agency's administrator, with a 67-30 vote. The billionaire entrepreneur (and Elon Musk ally) will have his hands full navigating political waters while managing a severely downsized workforce.You might recall that this wasn't Isaacman's first shot at the job. He was nominated to the post earlier this year. But days before he was scheduled for a confirmation vote, President Donald Trump withdrew his nomination.The reversal reportedly came after the president was told that Isaacman had donated to prominent Democrats. (Trumps description of his decision, as based on a "thorough review of prior associations," seemed to lend weight to that.) However, that was also around the time the Trump-Musk feud was about to boil over. Regardless, Isaacman was nominated again in November.The new NASA head reportedly has broad support from the space community. (That makes him something of an aberration among Trump appointees in scientific fields.) "I am optimistic that Mr. Isaacman will bring a steady hand and clear vision to NASA," Sen. Marie Cantwell (D-WA) told The New York Times.The new administrator has traveled to space twice on private missions. In a document published in May, Isaacman shared his three objectives for NASA. These included human missions to the Moon, Mars and deep space; helping the organization do more with a constrained budget; and cost-cutting through industry and academic partnerships.This article originally appeared on Engadget at https://www.engadget.com/science/space/jared-isaacman-is-nasas-new-leader-220833691.html?src=rss

Category: Marketing and Advertising
 

2025-12-17 23:02:38| Engadget

YouTube announced that it will no longer share data with Billboard for the creation of the Billboard Hot 100 and other charts because the video platform doesn't believe they're calculated fairly. The issue lies, per YouTube, with how Billboard weighs on-demand streams in its rankings: The publication weighs streams from paid music streaming services over ad-supported streams, and YouTube just so happens to run an ad-supported streaming service.Much like getting a book on The New York Times Bestseller list, landing a spot on the Billboard charts doesn't carry quite the same importance that it once did. When the majority of the media people consume is digital and on-demand, sales numbers aren't a guaranteed indicator of success or popularity. That's part of the reason why Billboard started including digital streams in its calculations way back in 2007, and why it announced plans to adjust how it weighs on-demand streaming just yesterday.On Tuesday, Billboard announced that it would add more weight to streaming to "better reflect an increase in streaming revenue and changing consumer behaviors." Billboard currently counts an "album consumption unit" as an album sale, which either breaks down to "3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams." In the new ranking scheme that will go into effect in January 2026, "each album consumption unit will now equal 2,500 ad-supported or 1,000 paid/subscription on-demand official audio and video streams." "The change means that it will take 33.3 percent fewer ad-supported on-demand streams of songs from an album, and 20 percent fewer paid/subscription on-demand streams of songs from an album, to equal an album unit," Billboard says. Put another way, things are moving in YouTubes favor, just apparently not as quickly as the company wants.YouTube characterizes pulling its data from Billboard as fighting for fairness and equality, but it's equally connected to the platforms demonstration of its own power. It already funnels billions of dollars to artists and labels from the money it makes on ads and subscriptions, but it clearly also wants the power to mint new chart-topping stars. We are committed to achieving equitable representation across the charts and hopefully can work with Billboard to return to theirs, YouTube says in its announcement. Until then, if you're curious about what music is making waves on YouTube, you can visit our charts here.This article originally appeared on Engadget at https://www.engadget.com/entertainment/music/billboards-charts-are-increasingly-weighted-towards-on-demand-streaming-but-not-enough-for-youtube-220238291.html?src=rss

Category: Marketing and Advertising
 

2025-12-17 21:43:21| Engadget

FIFA's first true soccer sim after the end of its EA partnership will be available exclusively on Netflix, the streaming service announced. This "reimagined FIFA football simulation game" will be developed and published by Delphi Interactive, and be available to Netflix subscribers next year, right in time for FIFA World Cup 2026.EA and FIFA maintained a nearly 30 year partnership creating soccer games before they parted ways in 2022. EA continued its soccer series afterward as EA FC, but despite being in talks with "leading game publishers, media companies and investors" about "a major new FIFA simulation football game title for 2024," a FIFA-backed competitor has yet to materialize. Instead, FIFA has mostly supported arcade soccer games in the last few years, like FIFA Rivals from Mythical Games and FIFA Heroes from ENVER.While the game Delphi Interactive is working on is pitched as a "simulation game," based on what little detail appears in Netflix's announcement, it doesn't sound like it's targeting hardcore soccer fans in the same way EA's games do. Instead, this new FIFA title is designed to be "a game that anyone, anywhere, can pick up and instantly feel the magic of football," according to Delphi Interactive CEO Caspar Daugaard. The game will also be designed to use a smartphone as a controller, possibly limiting how demanding or complicated gameplay can actually be.This new FIFA game will be Delphi Interactive's second project as a studio after working on IO Interactive's 007 First Light. Backing approachable games that can be controlled with a smartphone is part of a new approach Netflix has taken with its interactive titles in 2025. The company has either cancelled or handed off its more ambitious game projects and studios, and zeroed in on party games and adaptations as its main focus.This article originally appeared on Engadget at https://www.engadget.com/gaming/the-first-post-ea-fifa-soccer-sim-will-be-a-netflix-games-exclusive-204321196.html?src=rss

Category: Marketing and Advertising
 

2025-12-17 21:20:47| Engadget

When it comes to convenience, its hard to beat Amazon. And that rationale isnt limited to consumers: Many local districts shopping for supplies with public funds apply the same logic. But the Institute for Local Self-Reliance (ILSR) published a study earlier this month (via The American Prospect) that illustrates the cost of that bargain. It suggests that Amazons dynamic pricing has led many schools and other localities to overpay for supplies.Public schools and local governments have historically bought supplies by soliciting competitive bids from local suppliers. Those vendors then respond with fixed price lists, delivery timelines and other terms. This competition all out in the open, part of the public record encourages low prices and transparency.On the surface, ordering from Amazon appears to offer competition, too. After all, the platform includes third-party vendors fighting for your dollars. But turning taxpayer funds over to Amazons algorithms isnt quite that simple. Thats because the platforms dynamic pricing (algorithmically driven real-time changes) is inherently opaque.According to the report, Amazons contracts with public entities dont include fixed price lists. Instead, they include language built around swings. This contract has a dynamic pricing structure in which the price for items listed on the online digital marketplace is driven by the market, Amazons contract with Utah reads. This contract will not need to be amended when prices fluctuate.Below are some examples of wild price discrepancies for these districts. All of ILSRs examples are from localities buying supplies from Amazon Business with public funds in 2023.A City of Boulder, CO employee ordered a 12-pack of Sharpie markers from Amazon Business for $8.99. On the same day, a Denver Public Schools worker ordered the same markers for $28.63.Amazon charged Clark County, WA, $146,000 for 610 computer monitors. On another day, that same order would have cost $24,000 less.Pittsburgh Schools bought two cases of Kleenex for $57.99 each. On the same day, Denver Schools paid $36.91 for a single case.On a single August day, Denver Schools placed two separate orders for bulk cases of dry-erase markers. One cost $114.52. The other was $149.07.In March 2023, Denver Schools paid $15.39 for a Swingline stapler (sold by Amazon). A few days later, the same school system paid $61.87 for the same product (sold by a third-party seller).Even in that last example, ILSR says Amazons algorithms are the culprit. It might be tempting to blame the seller for putting a $62 price tag on a stapler or the employee for not noticing the cost, the nonprofit argues. But that overlooks Amazons pivotal role in the transaction and the profit it makes. Amazons algorithms steer shoppers attention, selecting featured products and organizing search results. The platform routinely prompts users to buy it again, even when the price has jumped. For busy public school employees, its all too easy to simply click the buy button, under the assumption that Amazon is surfacing the best option.Amazon CEO Andy JassyNoah Berger via Getty ImagesOne portion of the study looked at repeat orders for 2,500 high-frequency items. (These included Amazon-brand copy paper, Elmers glue, BIC pens, Lysol cleaning wipes and Crayola crayons.) In total, the jurisdictions in the study spent $3 million on those items. But based on the lowest prices Amazon charged during that period, they would have paid only $2.5 million. Across those same items, one school district could have saved 17 percent (about $1 million) if it consistently received Amazons lowest prices.What would fair market value have been for those items? Well, its hard to say because the algorithms are steering pricing silently in the background. A more thorough study that included the same items, bought exclusively through the traditional procurement method, would tell us much more. And recent history has taught us that trusting Big Techs algorithms to serve the public good (rather than its own bottom line) is a fools errand.In at least some cases, the practice routes public funds away from local vendors and toward overseas ones and, of course, Amazon itself. In Berkeley County, WV, the school district spent $1.3 million on Amazon Business in 2023. What portion went to sellers in the state? A measly $142.On top of all of that, the practice has snuffed out many of the smaller vendors that traditionally competed for these contracts. The disappearance of these small and mid-sized businesses weakens local economies and tax bases, the report concludes. And it leaves governments increasingly dependent on Amazon, paving the way for the kind of monopoly control that ensures higher prices, poorer service, and less innovation.In a statement sent to The Guardian, Amazon disputed the studys conclusions. Pricing research is notoriously difficult to conduct accurately and typically lacks reliable methodology, including cherry-picked product selections, mismatched product comparisons and comparing in-stock items with products out-of-stock at competitors,ILSRs report drew in spending data from 128 local governments (including cities, counties and school districts) and 122 state agencies. It also gathered contract documents and interviewed public officials, procurement experts and vendors.This article originally appeared on Engadget at https://www.engadget.com/big-tech/study-links-amazons-algorithmic-pricing-with-erratic-inflated-costs-for-school-districts-202047988.html?src=rss

Category: Marketing and Advertising
 

2025-12-17 20:36:22| Engadget

Last year, Meta announced that it was opening up its VR operating system to other headset makers, starting with ASUS and Lenovo. Now, it seems that Meta is pumping the brakes on the effort and those third-party Horizon OS headsets might never actually launch.The company has "paused" the program, Road to VR reported. Meta confirmed the move in a statement to Engadget, saying that it's instead focusing on "building the world-class first-party hardware and software needed to advance the VR market." ASUS and Lenovo didn't immediately respond to a request for comment. Both companies have said little about the headsets since they were first announced in 2024. ASUS' was going to be a "performance gaming" headset under its Republic of Gamers (ROG) brand, while Lenovo's was intended to be a mixed reality device focused on "productivity, learning and entertainment" experiences The shift isn't entirely surprising. Meta Connect was very light on virtual reality news this year as smart glasses have become a central focus for the company. Earlier this month, Bloomberg reported that Meta was planning significant cuts to the teams working on virtual reality and Horizon Worlds. The company said at the time it was "shifting some of our investment from Metaverse toward AI glasses and wearables given the momentum there."Still, Meta is seemingly leaving the door open for third-party VR headsets in the future. "Were committed to this for the long term and will revisit opportunities for 3rd-party device partnerships as the category evolves," the company said.This article originally appeared on Engadget at https://www.engadget.com/ar-vr/meta-is-pausing-third-party-vr-headsets-from-asus-and-lenovo-193622900.html?src=rss

Category: Marketing and Advertising
 

Sites: [1] [2] [3] [4] [5] [6] [7] [8] [9] [10] [11] [12] next »

Privacy policy . Copyright . Contact form .