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2026-01-15 15:00:00| Engadget

President Trump has signed a proclamation imposing a 25 percent tariff on certain advanced computing chips, the White House has announced. As The New York Times notes, the administration previously threatened much bigger and broader tariffs for chips. Trump even said that he was going to impose a 100 percent tariff on companies unless they invest on semiconductor manufacturing in the United States. The new tariff will only affect advanced chips imported into the US and are meant to be re-exported to other countries to sell. In its announcement, the White House specifically named AMD MI325X and NVIDIA H200 as two products that will be affected by the tariff. The president recently approved H200 for export to China, saying that it isnt NVIDIAs most advanced AI chip anyway and that the company now has newer and more powerful products, such as its Blackwell semiconductors. [W]e're going to be making 25 percent on the sale of those chips, basically, Trump said. Semiconductors imported into the US for use in products to be sold in America or for use in data centers in the country, will not be affected by the new tariff. This tariff will not apply to chips that are imported to support the buildout of the US technology supply chain and the strengthening of domestic manufacturing capacity for derivatives of semiconductors, the White House wrote. But that could still change: The administration said that it may still impose broader tariffs on semiconductor imports and the products that use them in the near future. This article originally appeared on Engadget at https://www.engadget.com/big-tech/trump-administration-imposes-a-25-percent-tariff-on-high-end-chips-140000138.html?src=rss

Category: Marketing and Advertising
 

2026-01-15 14:30:00| Engadget

OpenAI has debuted a dedicated ChatGPT-powered translation tool. While folks have been using the main chatbot for translation for some time, you can now find ChatGPT Translate on its own webpage, as Android Authority spotted. The tool can translate text, voice inputs and images into more than 50 languages in seconds, OpenAI says. Theres an automatic language detection function too.Most interestingly, ChatGPT Translate can rewrite the output to take various contexts and tones into account, much in the same way that more general text-generating AI tools can do. With a single tap, it can rewrite the translation into something "more fluent," for a business formal audience, to make it more child-friendly or for academic purposes. The tools webpage says ChatGPT Translate understands "tone, idioms and context."While those tone and context considerations are intriguing, ChatGPT Translate is a little underbaked compared with the likes of Google Translate which has been around for decades and just got its own Gemini-based makeover with better support for understanding idioms and slang. The desktop version of ChatGPT Translate does not yet allow for voice inputs, though the mobile one does, as Android Authority notes. Despite claims that ChatGPT can translate text in an image, theres currently no way to upload one to the tool. Theres no website, document or handwriting translation support as yet either. Perhaps most crucially, ChatGPT Translate lives on a webpage right now and theres no dedicated app. So using it offline appears to be out of the question as things stand. No app with on-device translation support could make ChatGPT Translate a no-go for travelers in rural areas with no Internet access. Theres no support for translating real-time conversations as yet either. Googles Pixel 10, on the other hand, now supports voice translations for calls.Its not exactly clear when ChatGPT Translate debuted it arrived with zero fanfare from OpenAI. Theres a snapshot of the webpage from November on The Internet Archives Wayback Machine that looks just like the current one, but that may have simply been a case of OpenAI testing a live version of the tool. This article originally appeared on Engadget at https://www.engadget.com/ai/openai-quietly-rolls-out-a-dedicated-chatgpt-translation-tool-133000974.html?src=rss

Category: Marketing and Advertising
 

2026-01-15 14:23:00| Engadget

Spotify is raising the prices for its premium subscriptions by $1 to $2 across the board, starting this February. Those are similar figures to the companys last price hike in 2024. Subscribers across the US, Estonia and Latvia will soon receive an email, notifying them that theyll be paying a larger amount for their February bill. The streaming service said its raising its prices occasionally to reflect the value that Spotify delivers, to continue offering the best possible experience and to benefit artists. It reported last year that it paid out $10 billion to music rights-holders in 2024. However, its worth noting that several Grammy-nominated songwriters boycotted an awards event it hosted to protest the supposed decreasing royalties songwriters are getting from Spotify plays. Subscribers who choose to keep their accounts will now have to pay $13 instead of $12 a month for an individual plan or $7 instead of $6 for a student plan. The Duo plan will now cost users $19 a month instead of $17, while the Family plan will cost them $22, up $2 from its previous price of $20. Meanwhile, those who decide to cancel their plans can follow our guide right here. Spotify came under fire late last year for running recruitment ads for ICE. It said the advertisements were part of a larger campaign by the US government that ran across platforms, including Meta and Google. The company also recently confirmed that the campaign has ended that there are no ICE ads currently running on the service. This article originally appeared on Engadget at https://www.engadget.com/entertainment/music/spotifys-getting-a-buck-more-expensive-in-february-132300118.html?src=rss

Category: Marketing and Advertising
 

2026-01-15 14:00:12| Engadget

After reaching a proposed settlement last year, the FTC has banned General Motors from sharing specific consumer data with third parties, TechCrunch reported. The finalized order wraps up one of the more egregious cases of a corporation collecting its customers' data and then using it against them.  Two years ago, the New York Times report released a report detailing how GM's OnStar "Smart Driver" program collected and sold detailed geolocation and driving behavior data to third parties, including data brokers. Those brokers in turn sold the data to insurance providers, which jacked up the rates for some drivers based on the data. "It felt like a betrayal," said a Chevy Bolt owner that saw his insurance rise by 21 percent based on the data. "Theyre taking information that I didnt realize was going to be shared and screwing with our insurance." According to the terms of the settlement, GM is barred from sharing specific user data with consumer reporting agencies for a five year period. The automaker is also required to request user permission before collecting, using or sharing vehicle data with any third party. It must do that when a consumer purchases a car at a dealership, with the customer asked in person whether they agree or not with the data collection, GM said.  Some of the settlement is moot as GM stopped its Smart Driver program for all brands in April 2024. The company unenrolled all customers and stopped its third-party relationship with LexisNexis and Verisk, the brokers that sold driver data to insurance companies.  GM faced other actions over the data collection, including lawsuits from Texas, Nebraska and other states. "Our investigation revealed that General Motors has engaged in egregious business practices that violated Texans privacy and broke the law. We will hold them accountable," said Texas AG Ken Paxton at the time.  In a statement to TechCrunch, GM said: "The Federal Trade Commission has formally approved the agreement reached last year with General Motors to address concerns. As vehicle connectivity becomes increasingly integral to the driving experience, GM remains committed to protecting customer privacy, maintaining trust, and ensuring customers have a clear understanding of our practices." This article originally appeared on Engadget at https://www.engadget.com/transportation/ftc-finalizes-gm-punishment-over-driver-data-sharing-scandal-130012313.html?src=rss

Category: Marketing and Advertising
 

2026-01-15 11:30:00| Engadget

The SpaceX Dragon spacecraft carrying the Crew-11 astronauts has splashed down into the ocean after they left the ISS a month earlier than planned due a medical issue. Its the first time NASA cut a mission short due to a medical concern. The agency didnt name the crew member and their condition but stated that they were stable and that it wasnt a case of medical evacuation. NASA merely decided to end the mission early out of an abundance of caution, because the ISS didnt have the tools for a proper diagnosis. NASA astronauts Mike Fincke and Zena Cardman, JAXAs Kimiya Yui and Russian cosmonaut Oleg Platonov the members of Crew-11 left for the space station on August 1 and were supposed to stay there until February. Despite the mission being cut early, they still stayed 167 days in space before they made their way back home. The Dragon capsule carrying the members splashed down off the coast of San Diego, California at 3:41AM on January 15. A SpaceX medical doctor was the first person who checked in on them, though that is routine procedure and not because of one members medical issue. With Crew-11 back on Earth, there are now only three people aboard the orbiting lab. Two are Russian cosmonauts, while the other one is NASA astronaut Chris Williams. NASA is now looking at options to be able to send Crew-12 to the ISS earlier than its planned February 15 launch. LIVE: After undocking from the @Space_Station, Crew-11 is on their way back to Earth. Tune in to watch them splash down off the coast of California, scheduled for 3:41am ET (0841 UTC). https://t.co/mIUojli3XW NASA (@NASA) January 15, 2026 This article originally appeared on Engadget at https://www.engadget.com/science/space/iss-mission-splashes-down-after-medical-issue-103000302.html?src=rss

Category: Marketing and Advertising
 

2026-01-15 06:00:00| TRENDWATCHING.COM

Mattel's latest addition to its Barbie Fashionistas line addresses a glaring gap in toy aisles and popular culture: authentic representation of autistic children, particularly girls. Developed over 18 months with the Autistic Self Advocacy Network, Autistic Barbie features elements that reflect experiences common to many autistic individuals. These include articulated joints that enable stimming movements, an averted eye gaze and accessories like noise-canceling headphones and a communication tablet. The doll's loose-fitting purple dress minimizes sensory discomfort, while a functional fidget spinner offers a tactile outlet. Every detail emerged from consultations with the autistic community rather than outsider assumptions about their needs. Mattel also donated over 1,000 dolls to pediatric hospitals serving children on the autism spectrum. The initiative builds on research conducted with Cardiff University, showing that doll play activates brain regions involved in empathy and social processing findings that apply to neurotypical and neurodivergent children alike. As expressed by autistic advocate Madison Marilla, who has collected Barbie dolls since age four, the representation resonates: "This autistic Barbie makes me feel truly seen and heard."TREND BITEOverwhelmed with options, parents and children seek products that feel intentionally designed for them rather than mass-produced for an imagined average. By partnering with the autistic community to create a doll that reflects specific sensory needs and communication styles, Mattel demonstrates that meaningful curation requires going beyond demographic checkboxes. The result is a product that empowers autistic children to see their experiences as valid and valued, turning a toy into a tool for building confidence and self-recognition.

Category: Marketing and Advertising
 

2026-01-15 00:14:30| Engadget

X says it is changing its policies around Groks image-editing abilities following a multi-week outcry over the chatbot repeatedly being accused of generating sexualized images of children and nonconsensual nudity. In an update shared from the @Safety account on X, the company said it has implemented technological measures to prevent the Grok account from allowing the editing of images of real people in revealing clothing such as bikinis.The new safeguards, according to X, will apply to all users regardless of whether they pay for Grok. xAI is also moving all of Groks image-generating features behind its subscriber paywall so that non-paying users will no longer be able to create images. And it will geoblock "the ability of all users to generate images of real people in bikinis, underwear, and similar attire via the Grok account and in Grok in X" in regions where it's illegal.https://t.co/awlfMjX6FS Safety (@Safety) January 14, 2026 The company's statement comes hours after the state of California opened an investigation into xAI and Grok over its handling of AI-generated nudity and child exploitation material. A statement from California Attorney General Rob Bonta cited one analysis that found "more than half of the 20,000 images generated by xAI between Christmas and New Years depicted people in minimal clothing," including some that appeared to be children. In its update, X said that it has "zero tolerance" for child exploitation and that it removes "high-priority violative content, including Child Sexual Abuse Material (CSAM) and non-consensual nudity" from its platform. Earlier in the day, Elon Musk said he was "not aware of any naked underage images generated by Grok." He later added that when its NSFW setting is enabled, "Grok is supposed [sic] allow upper body nudity of imaginary adult humans (not real ones) consistent with what can be seen in R-rated movies on Apple TV." He added that "this will vary in other regions" based on local laws.  Malaysia and Indonesia both recently moved to block Grok citing safety concerns and its handling of sexually explicit AI-generated material. In the UK, where regulator Ofcom is also investigating xAI and Grok, officials have also said they would back a similar block of the chatbot. Have a tip for Karissa? You can reach her by email, on X, Bluesky, Threads, or send a message to @karissabe.51 to chat confidentially on Signal.This article originally appeared on Engadget at https://www.engadget.com/ai/x-says-grok-will-no-longer-edit-images-of-real-people-into-bikinis-231430257.html?src=rss

Category: Marketing and Advertising
 

2026-01-14 23:43:53| Engadget

Netflix is continuing to double down on podcasts, with the streaming service's announcement that it has hired talent to host two original shows for its platform. The first show stars NFL Hall of Famer-turned-analyst Michael Irvin and the second is a talk show for former Saturday Night Live cast member Pete Davidson.The White House with Michael Irvin premieres January 19. The abode in the title refers to a building near the Dallas Cowboys facilities rather than the seat of US presidential power, but the overlap was intentional. "In a crowded media landscape, recognition matters and few names carry the same immediate weight," Irvin said. The podcast will have new episodes twice weekly with a rotating panel of co-hosts and guests covering sports news, commentary and analysis. The other project is titled The Pete Davidson Show, and the comedian will host weekly discussions with special guests. Episodes will primarily be filmed in Davidson's garage. The Netflix exclusive premieres its first episode on January 30 at 12:01AM PT.These programs will join a lineup of other video podcasts from iHeartRadio's library after the media company inked a deal with Netflix in December 2025. Netflix also landed access to begin streaming some Spotify programming this year. This article originally appeared on Engadget at https://www.engadget.com/entertainment/streaming/netflix-will-air-new-video-podcasts-from-pete-davidson-and-michael-irvin-this-month-224353011.html?src=rss

Category: Marketing and Advertising
 

2026-01-14 22:50:48| Engadget

Elon Musk isn't the only party at fault for Grok's nonconsensual intimate deepfakes of real people, including children. What about Apple and Google? The two (frequently virtue-signaling) companies have inexplicably allowed Grok and X to remain in their app stores even as Musk's chatbot reportedly continues to produce the material. On Wednesday, a coalition of women's and progressive advocacy groups called on Tim Cook and Sundar Pichai to uphold their own rules and remove the apps.The open letters to Apple and Google were signed by 28 groups. Among them are the womens advocacy group Ultraviolet, the parents group ParentsTogether Action and the National Organization for Women.The letter accuses Apple and Google of "not just enabling NCII and CSAM, but profiting off of it. As a coalition of organizations committed to the online safety and well-being of all particularly women and children as well as the ethical application of artificial intelligence (AI), we demand that Apple leadership urgently remove Grok and X from the App Store to prevent further abuse and criminal activity."Apple and Googles guidelines explicitly prohibit such apps from their storefronts. Yet neither company has taken any measurable action to date. Neither Google nor Apple has responded to Engadget's request for comment.Pichai, Cook and Musk at Trump's inaugurationSAUL LOEB via Getty ImagesGrok's nonconsensual deepfakes were first reported on earlier this month. During a 24-hour period when the story broke, Musk's chatbot was reportedly posting "about 6,700" images per hour that were either "sexually suggestive or nudifying." An estimated 85 percent of Grok's total generated images during that period were sexualized. In addition, other top websites for generating "declothing" deepfakes averaged 79 new images per hour during that time."These statistics paint a horrifying picture of an AI chatbot and social media app rapidly turning into a tool and platform for non-consensual sexual deepfakes deepfakes that regularly depict minors," the open letter reads.Grok itself admitted as much. "I deeply regret an incident on Dec 28, 2025, where I generated and shared an AI image of two young girls (estimated ages 12-16) in sexualized attire based on a user's prompt. This violated ethical standards and potentially US laws on CSAM. It was a failure in safeguards, and I'm sorry for any harm caused. xAI is reviewing to prevent future issues." The open letter notes that the single incident the chatbot acknowledged was far from the only one.Sundar Pichai and Elon Musk at Trump's inaugurationPool via Getty ImagesX's response was to limit Grok's AI image generation feature to paying subscribers. It also adjusted the chatbot so that its generated images aren't posted to public timelines on X. However, non-paying users can reportedly still generate a limited number of bikini-clad versions of real people's photos.While Apple and Google appear to be cool with apps that produce nonconsensual deepfakes, many governments arent. On Monday, Malaysia and Indonesia wasted no time in banning Grok. The same day, UK regulator Ofcom opened a formal investigation into X. California opened one on Wednesday. The US Senate even passed the Defiance Act for a second time in the wake of the blowback. The bill allows the victims of nonconsensual explicit deepfakes to take civil action. An earlier version of the Defiance Act was passed in 2024 but stalled in the House.This article originally appeared on Engadget at https://www.engadget.com/big-tech/28-advocacy-groups-call-on-apple-and-google-to-ban-grok-x-over-nonconsensual-deepfakes-215048460.html?src=rss

Category: Marketing and Advertising
 

2026-01-14 22:16:55| Engadget

Amazon's upcoming God of War live-action TV adaptation has cast Ryan Hurst as its Kratos. Sony announced the casting today on X with a brief post and an image of both Hurst and Kratos in full scowl mode. Hurst is already sporting a very Kratos-style beard, so he's already got the right vibe going for him. He has past credits on familiar shows such as Sons of Anarchy and The Walking Dead. The upcoming Amazon series also isn't his first rodeo acting in this universe; Hurst voiced Thor in the video game God of War Ragnarok. But the most important question with this casting news is whether Hurst will even try to match Christopher Judge's spectacular delivery of that single, essential word: "Boy." Because is it even God of War without that signature line?Meet Ryan Hurst, your Kratos in the God of War series coming to Prime Video. pic.twitter.com/OPwXk2v1Hx Sony (@Sony) January 14, 2026 Loads of video games have been getting the TV treatment in the past few years, and several of the translations have been pretty dang excellent. That trend may be boosted by the increasingly cinematic nature of AAA gaming, but getting the right team behind and in front of the camera can also improve how successful the adaptation is. The involvement of Todd Howard in the Fallout show and Neil Druckmann in The Last of Us surely helped those shows stay true to the heart of their souce material. Sony first revealed that God of War was getting a television series back in 2022, although the showrunner and several executive producers departed the project in 2024 as the project took "a different creative direction." The famed Ronald D. Moore (Battlestar Galactica, For All Mankind) took over as showrunner later in 2024.This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/ryan-hurst-cast-as-kratos-for-live-action-god-of-war-show-211655396.html?src=rss

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