Some 97% of B2B marketing leaders say they're excited about incorporating AI into their strategies, according to recent research. Read the full article at MarketingProfs
External benchmarks can distort assessments of your email performance. Learn how best to use external benchmarks along with internal benchmarks to make informed, strategic decisions for improved outcomes. Read more. Read the full article at MarketingProfs
Here's a twist on traditional wedding celebrations that isn't about the food, the flowers or the venue: Paris-based Invitin allows couples to sell a limited number of wedding invitations to carefully selected strangers. The platform, founded by Katia Lekarski after a simple question from her five-year-old daughter ("Why are we never invited to weddings?") creates a marketplace where couples can offset wedding costs while offering outsiders access to authentic celebrations typically reserved for friends and family.
