Commuters passing through Gwanghwamun Station on Seoul's Line 5 can now swap their work shoes for running sneakers without having to leave the station.
Some 91% of agency leaders say they see a future in which headcount is somewhat or substantially reduced because of artificial intelligence. Read the full article at MarketingProfs
Customer advisory boards help B2B marketers refine ABM programs through deeper insights, stronger alignment, and increased advocacy from key clients. Discover how CABs fuel better results. Read more. Read the full article at MarketingProfs
The Orchestre symphonique de Montréal has partnered with Médecins francophones du Canada to launch a pilot program allowing physicians to prescribe concert attendance to their patients.
What do software buyers expect from a good online buying experience? What influences their decisions to buy software online? Why do they cancel software subscriptions? Read the full article at MarketingProfs
WebMD, BBC, Forbes, Business Insider, and People are the Top 5 content publishers cited most by popular AI chatbots/assistants, according to an analysis. Read the full article at MarketingProfs
AI is redefining account-based marketing by accelerating execution, improving targeting precision, and freeing teams for strategic, human-led work that drives stronger B2B relationships and results. Read more. Read the full article at MarketingProfs
Fewer webinar registrations can mean better results. Narrowing your audience and optimizing for quality rather than quantity can generate higher pipeline and engagement. Read more. Read the full article at MarketingProfs
FamilyMart, one of Japan's largest convenience store chains, has redesigned its discount stickers to feature wide-eyed, teary characters pleading "please help me" in a bid to reduce food waste.The campaign, which launched nationwide in March 2025, replaces standard markdown labels with emotionally evocative designs aimed at encouraging shoppers to purchase items nearing their expiration dates. The stickers feature cartoon illustrations of food items with imploring expressions. During a pilot, the initiative demonstrated a 5% increase in purchase rates of marked-down items compared to conventional discount labels. That may seem like a modest increase, but across FamilyMart's network, it translates to an estimated annual reduction of approximately 3,000 metric tons of food waste.The chain tested multiple sticker designs, selecting illustrations that conveyed both empathy and the urgency of food waste reduction. Customer feedback highlighted how the tearful characters made them want to help. FamilyMart has since expanded the initiative, introducing complementary on-screen animations at checkout registers that display grateful, smiling characters thanking shoppers for choosing discounted items. In October 2025, the company made the tearful character designs available free of charge to any food retailer, extending the campaign's reach beyond its own stores. It also added illustrations for bread, meat, fish and cake to the original lineup.TREND BITEFamilyMart's tearful stickers demonstrate how brands can cut through information overload with communication that's immediate, visual and emotionally direct. Rather than relying on factual appeals or complex sustainability messaging, the campaign speaks in the vernacular of emoji culture and social media using simple, expressive characters to deliver an instant emotional hook.The approach reflects a broader shift toward informal information delivery that prioritizes impact and memorability over traditional corporate communication. As consumers grow numb to standard discount signage and environmental appeals, this playful yet purposeful design language proves more effective at driving behavioral change, suggesting that the most persuasive messages may be those that feel less like marketing and more like a quick, authentic plea.
Brazilian beauty conglomerate Grupo Boticário has launched a comprehensive initiative addressing the growing trend of children using skincare products that aren't age-inappropriate.
