Most innovation is quick-and-dirty. But there's nothing wrong with quick fixes - they point to real customer needs much more accurately than focus groups and reflect new tastes and fashions.
Its all connected. You cant really define the right action until you know the outcome youre after, and your outcome is disconnected from reality if youre not clear about what you need to do physically to make it happen. You can get at it from either direction, and you must, to get things done. David […]
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