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Marketing and Advertising

2008-12-04 01:41:00| Advertising Age - Homepage

NEW YORK (AdAge.com) -- The Wall Street Journal's print edition and The New York Times Online will both introduce new elements Thursday morning as The Journal makes a play for new ad revenue and The Times tries to increase its allure to web surfers. The Journal is running an advertiser's cover wrap on Thursday for the first time in its history, covering one-third of the front page and all of the back with an ad for Dell. The Times Online, meanwhile, is finally activating Times Extra, an alternate view of the home page that offers links to related coverage from other news sources and blogs.

Category: Marketing and Advertising

2008-12-04 01:40:01| digg

For the first time, a gene is being linked to increased susceptibility to the placebo effect, the mysterious capacity some people have to benefit from sham treatments

Category: Marketing and Advertising

2008-12-04 01:40:00| Gizmodo

This revieLITE iPhone and iPod charger night light is one of the most amazing things I've seen today; and I've seen tens of things today. Why do I love it so much? Because it's an iPhone charger AND a night light. Is a further explanation necessary? The reviveLITE cradles your iPhone on its left while plugged in and illuminating your hallways and bathrooms. It's $40, which is expensive for a night light and expensive for an iPhone charger, but not that bad for an iPhone charger that's also a night light. [Scosche]

Category: Marketing and Advertising

2008-12-04 01:37:19| Influential Interactive Marketing

Tags out video stand flip

Category: Marketing and Advertising

2008-12-04 01:36:32| iMedia Connection: All Feeds

The two video advertising models that have emerged are pre-roll and overlay, but if you're taking a hard look at your budget, which one is worth your money?
Tags video winning whats battleground

Category: Marketing and Advertising

2008-12-04 01:36:32| iMedia Connection: All Feeds

We often think of digital as fulfilling specific roles, yet new roles are emerging continuously. Underscore Marketing's president describes the institutional inertia our industry faces.
Tags the box fighting

Category: Marketing and Advertising

2008-12-04 01:36:32| iMedia Connection: All Feeds

Digital OOH is an emerging marketing channel with audiences that are both desirable and captive. Here's how to harness opportunities on "the fourth screen."
Tags digital advertising rules successful

Category: Marketing and Advertising

2008-12-04 01:36:02| Church of the Customer Blog

Tags peter schiff peter schiff schiff peter

Category: Marketing and Advertising

2008-12-04 01:35:00| Advertising Age - Homepage

The current tally of the most popular Apple iPhone applications shows that consumers are willing to pay nominally for games and entertainment and that there are broad opportunities for advertisers.

Category: Marketing and Advertising

2008-12-04 01:34:11| Direct Marketing - Topix.net

"Absolute hoax and absolute hoax," said Marc Choma of the Canadian Wireless Telecommunications Association.
Tags talking popcorn popping cellphones

Category: Marketing and Advertising

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