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2024-06-12 18:45:18| Engadget

Jabra is exiting the consumer earbuds business. The move is shocking as it comes only a day after the company unveiled new models of its Elite earbuds. Peter Karlstromer, CEO of parent company GN, said the decision is part of our commitment to focus on attractive markets where we can deliver profitable growth and strong returns. The company will discontinue the Jabra Elite (consumer earbuds) and Talk (mono Bluetooth) product lines. In late 2023, it pivoted the Elite line towards the premium segment in a move designed to compete with industry heavyweights Apple, Sony and Bose. However, the company lamented that its target markets have changed over time. Its current assessment is that we cannot generate a fair return on investment compared to the many other opportunities we have within our Hearing, Enterprise, and Gaming businesses. Jabra will reduce the inventory of the to-be-discontinued products, and it expects to complete the wind-down by the end of the year. However, GN says it will service and support its devices for several years. Although a bit farther under the radar than obvious competitors like AirPods, Jabra made some high-quality audio gear. Engadgets audio expert Billy Steele called the 2021 Jabra Elite 3 the new standard for affordable wireless earbuds, as the company struck an alluring balance between quality and value. Now, whos pumped for the new Jabra Elite 10 and Elite 8 Active earbuds coming later this month?This article originally appeared on Engadget at https://www.engadget.com/jabra-says-its-exiting-the-consumer-headphones-business-a-day-after-launching-new-earbuds-164518215.html?src=rss

Category: Marketing and Advertising
 

2024-06-12 18:33:57| Engadget

It looks like the sun hasnt quite set on Finn, Jake, Marceline, Princess Bubblegum and the rest of the post-apocalyptic gang. The iconic cartoon Adventure Time is coming back in a big way, according to a report by Variety. Cartoon Network Studios is working on three new entries in the franchise, one movie and two TV shows. There are no plot details regarding the movie, which makes sense given the end of the show and those follow-up specials, but theres a bunch of talented people behind the scenes. Rebecca Sugar is back, who made many of the best episodes of the original run before creating Steven Universe. The same goes for Adam Muto, the showrunner throughout the latter half of the series, and Over the Garden Wall co-creator Patrick McHale. We dont have any release date or platform information for the movie, but itll likely stream on Max. Adventure Time: Side Quests is a kids' show that looks similar in theme to the early seasons of the OG series. It stars a younger Finn and Jake as they get their start in adventuring throughout the Land of Ooo. This wont be a heavily serialized show. Itll mostly be standalone episodes starring earlier versions of beloved characters, like The Ice King. Nate Cash, who was an animator on the original series, is attached to this one. "ADVENTURE TIME: HEYO BMO" is in development at Cartoon Network Studios. The first-ever #AdventureTime preschool series follows little BMO as he approaches each challenge he faces with his unique brand of enthusiasm and a curiosity to learn and fill his database. #AnnecyFestival pic.twitter.com/ifsOsNFbaz Animation on Max (@AnimationOnMax) June 12, 2024 Finally, theres Adventure Time: Heyo BMO. This show wont just be for kids, its being made for preschoolers. As the name indicates, it stars everyones favorite sentient portable gaming console, BMO. An early promotional still indicates that the animation will be some sort of riff on claymation. Adam Muto will also be involved with this project.  It looks like theres something here for everyone. The movie should please adults who grew up on the show. Side Quests is for kids, like the original Adventure Time was at first, and Heyo BMO is for preschool-aged children. Also, Max recently greenlit the alt-universe spinoff Fionna and Cake for a second season. The adventure truly will never end! For the record, Im here for it.This article originally appeared on Engadget at https://www.engadget.com/adventure-time-is-coming-back-with-a-movie-and-two-spinoff-series-163357706.html?src=rss

Category: Marketing and Advertising
 

2024-06-12 18:15:21| Engadget

Summer nights are ideal for gathering around a fire pit but smoke in your eyes is less than fun. Solo Stove makes stainless steel numbers that minimize the smoke thanks to a double wall design that recirculates the air and reburns the particulate, resulting in less of it getting in your face and in your hair. If you've got an outdoor space that could use a little night time fire ambiance, now is a good time to get a Solo Stove as the company is hosting a sale on bundles of its more popular models. That includes the Ranger Essential Bundle for $210 instead of $320 (a $110 discount). The Ranger is billed as the portable model big enough for people to gather around, but at 15-inches across, you can easily take it with you on camping trips and the like. The bundle includes the stove ($230 at full price on its own) plus a stand to give the stove a little lift, an ash plate for easier cleanup, a lid to keep the rain out and a carry case to help with portability.  The bundle comes as part of a larger Father's Day sale, with discounts across the site, including a set based around the mid-sized, 19.5-inch Bonfire for $80 off at $340. The largest stove, the 30-inch diameter Canyon, is part of a bundle that's seeing the smallest discount, with $20 off to make it $820. Whichever size you go for, we think you'll enjoy the mostly smoke free experience and recommend it in our guide to outdoor gear. One of our favorite pizza ovens from that same guide, the Solo Pi dual fuel is also on sale, for $70 off the starter bundle (it's now $380).  Follow @EngadgetDeals on Twitter and subscribe to the Engadget Deals newsletter for the latest tech deals and buying advice.This article originally appeared on Engadget at https://www.engadget.com/solo-stove-fire-pit-bundles-are-up-to-110-off-right-now-161521027.html?src=rss

Category: Marketing and Advertising
 

2024-06-12 18:00:26| Engadget

Sony takes games seriously. Thats reflected in its tentpole releases, which are overwhelmingly gritty, adult affairs like Horizon, God of War and The Last of Us. Its surprising, then, that its Summer Game Fest demo area replaced Sad Dads and apocalypses with cutesy Astro Bot figurines and Lego. Lots of Lego. Lego Horizon Adventures might not have generated the Summer Game Fest headlines that the new Doom and Assassins Creed games did, but in many ways its legacy may be more interesting. Co-developed by Guerilla Games (known for the Horizon and Killzone series) and the AAA support team Studio Gobo, it aims to bring the world of the Horizon games to a new generation and a new platform, the Nintendo Switch. Horizon Adventures isnt the first Sony game on Switch. MLB: The Show routinely comes to both Nintendos console and Xbox, but thats a licensed sports game, and Horizon is a key PlayStation franchise. It has a VR spin-off, a live-action adaptation confirmed for Netflix and an MMO heavily rumored in its future. Bringing the latest iteration of the series day one to Switch, then, is unusual. Were trying to bring in as broad an audience as possible, Guerilla Games narrative director James Windeler told Engadget. The collaboration with Switch, thats an incredibly unique opportunity it will really help bring in a family-friendly audience. Its also just a plain bigger audience. Nintendos console has been around since 2017, and the market for Switch games is over 140 million. (For context, there are around 58 million PlayStation 5s in the wild.) Lego titles are also in a tiny minority of non-Nintendo games to top the Switch retail sales charts. The game itself, from the 30-minute demo I played, seems delightful. The world of Horizon translates well to Lego, with the robodinos in particular being a highlight. There is already a Forbidden West Tallneck Lego set and it would be extremely surprising if we dont see Thunderjaws and Scrappers showing up in Lego stores soon. Combat is surprisingly faithful to the original games, with Aloy sneaking around tall grass to get a good angle on an enemy and using her Focus to spot weak points. Also faithful to the original games is that stealth can very quickly fall by the wayside in favor of frenetic dodging. Less faithful: I got through one tricky fight by repeatedly summoning a hot dog vendor to throw exploding franks all over the place. It is a Lego game, I guess. Tone-wise, Guerilla is shooting for the Lego Movie-like cross-generational irreverent humor, which isnt really my jam but I appreciate it. Windeler said Guerilla is trying to hit key elements of the first game without directly remaking it: It's definitely not a one-to-one retelling, but neither is it a parody in the sense that you don't need to be a Horizon aficionado to really kind of respond to the humor. It's broader in that way. The voice cast from the original games, including Ashly Burch as Aloy and JB Blanc as Rost, is back for Horizon Adventures and seemingly having a lot of fun. Burchs delivery in particular is ultra wide-eyed and excited, more like her work as Tiny Tina in the Borderlands series or one of her many animated characters. Its a fun spin on a traditionally stoic character. Sony Co-op is a big feature for Horizon Adventures. Local co-op is a drop-in, drop-out affair, which, as with most Lego games, enables an adult to easily help a kid get past a tricky area. But Lego games are also a lot of fun to play among consenting adults if youre both into the particular franchise I know plenty of grown-ups who live for Lego Star Wars. Away from the couch, there is online multiplayer, which is obviously more targeted at adults. I am not a huge Horizon fan. Of all the open-world collect-a-thons, its one of my favorites, but it is very much not my genre. My partner is a fan, though, and were always on the lookout for middle-ground co-op games that can bridge the gap in our tastes. Maybe Horizon Adventures could be that, and Ill become a real Horizon head because of it? Finding new audiences is something Sony and Microsoft have been grappling with over the past couple of years. This Xbox-PlayStation generation has not seen as explosive growth as the last, and the kind of AAA experiences they typically shoot for are expensive to produce. Microsoft seems to be committed to multiplatform releases for several established franchises its acquired, like Call of Duty, Diablo and Doom. It also ported four formerly exclusive titles Hi-Fi Rush, Grounded, Pentiment and Sea of Thieves to rivals machines earlier this year. Sonys approach has, until recently, been to court PC players with ports of older titles such as Horizon Zero Dawn and God of War. This year it also released Helldivers 2 on PC day one, which went very well until it didnt. Company president Hiroki Totoki told investors in February that he would like to go aggressive on improving our margin performance (what a gamer!) by focusing more on multi-platform releases. The assumption at the time was that he was solely referring to PCs, but the Switch release of Horizon Adventures seemingly opens this effort up to more platforms. Its unlikely that Sony will bring its giant AAA games to a rival console at launch. But it could be that Sony begins to treat the Switch much like Nintendo used to treat mobile devices. The mid '10s saw an influx of Nintendo games on iPhone and Android, including Super Mario Run, Fire Emblem Heroes, Animal Crossing Pocket Camp and Mario Kart Tour. The strategy was pretty clear: Introduce Nintendo characters to a more casual audience, and convert a number of them over to the full experience. If Horizon Adventures goes well and why would it not? its easy to see Sony opening the floodgates and sending a bunch of its franchises to Nintendos mass-market console. Lego Horizon Adventures launches 'Holiday 2024' on PlayStation 5, PC and Nintendo Switch. Catch up on all of the news from Summer Game Fest 2024 right here!This article originally appeared on Engadget at https://www.engadget.com/lego-horizon-adventures-might-be-sonys-most-important-game-of-the-year-160026354.html?src=rss

Category: Marketing and Advertising
 

2024-06-12 17:15:42| Engadget

The Anker 334 MagGo magnetic power bank is on sale via Amazon for just $31. Thats a discount of over 20 percent and a record low price for this particular model. The sale even applies to all of the available color options, five in all, which is something of a rarity. Lets go over some of the features. This device boasts a 10,000mAh capacity, which should allow for around 20 extra hours of smartphone use. It charges wirelessly with 10N of magnetic force and can both juice up your phone and charge itself simultaneously, when plugged into some power. Its also pretty small, easily fitting into a pocket or bag, and downright cute. The varied color options help with that. There are integrated temperature sensors to prevent overheating and handy LED lights on the exterior to let you know when it's charging. This is, more or less, an entry-level power bank, so it doesnt have some of the high-tech bells and whistles of its more expensive cousins. It cant charge multiple items at once, like some of the 3-in-1 products out there, and takes around four hours to fully charge a modern smartphone. Still, it is an Anker product, and the company makes good chargers and power banks. Follow @EngadgetDeals on Twitter and subscribe to the Engadget Deals newsletter for the latest tech deals and buying advice.This article originally appeared on Engadget at https://www.engadget.com/pick-up-this-anker-magnetic-power-bank-for-only-31-151542078.html?src=rss

Category: Marketing and Advertising
 

2024-06-12 17:12:34| TRENDWATCHING.COM

The UK's National Health Service (NHS) is set to roll out a partnership with Flok Health, the country's first AI-powered physiotherapy clinic, in an effort to reduce waiting times and alleviate pressure on healthcare providers. Flok's platform, which has been approved as a registered healthcare provider, will offer NHS patients same-day access to automated video appointments with an AI physiotherapist via a smartphone app.Patients seeking treatment for back pain can be referred to Flok Health through their primary care physician or can self-refer directly to the service. During an initial video assessment, the AI physiotherapist evaluates the patient's symptoms and, if approved for treatment, provides on-demand video appointments, prescribes exercises and pain management techniques and adjusts treatments based on the patient's progress.While Flok has initially been approved to treat back pain, it's working on clinics for other musculoskeletal conditions. The service will be introduced later this year.

Category: Marketing and Advertising
 

2024-06-12 16:38:01| Engadget

You folks out there who have been waiting for a good deal before picking up Amazons Kindle Scribe, the companys first Kindle with stylus support, now may be your time. The device has dropped to an all-time low price of $240. Thats 29 percent off the regular price for the base model with the Basic Pen and 16 GB of storage. In addition, theres an option you can plump for that includes three months of Kindle Unlimited. That bundle costs the same price, but remember to cancel Kindle Unlimited before the three months are up if you don't want to keep using it (the service typically costs $12 per month). One important thing to bear in mind here is that Amazon Prime Day is slated to take place in July. That mega sale always includes steep discounts on Amazons own products. While $240 is the best offer weve seen for the Kindle Scribe, theres the possibility that the price will drop even lower for a couple of days in July. That said, a discount of $100 is nothing to sniff at for our pick for the best e-reader E Ink tablet around. The 10.2-inch touchscreen has auto-adjusting front lights to make it easy to use in a variety of lighting conditions. The stylus and tablet combine to deliver a low-latency writing experience, which makes writing on the device by hand feel more natural. You can create multiple notebooks too, adding pages as you see fit. The Kindle Scribe's battery can power the device for months between charges as E Ink screens are incredibly efficient. You can, of course, read e-books from Amazon and Amazon Unlimited. You can also listen to audiobooks thanks to Audible and Bluetooth support. On the downside, we found it somewhat frustrating that it's not possible to write notes in the margins of most books. For the time being, that function is limited to a selection that's made up of journals and puzzle books such as crosswords and sudoku ones. In fiction and non-fiction books, you'll need to hold the stylus against the screen to highlight a word or phrase and add notes there. If that's not an issue for you, we reckon you can't go too far wrong with the Kindle Scribe. Follow @EngadgetDeals on Twitter and subscribe to the Engadget Deals newsletter for the latest tech deals and buying advice.This article originally appeared on Engadget at https://www.engadget.com/amazons-kindle-scribe-drops-to-a-record-low-of-240-143801159.html?src=rss

Category: Marketing and Advertising
 

2024-06-12 16:00:01| Engadget

Pew Research and the Knight Foundation just put out a pair of lengthy reports on how Americans are experiencing news and politics on social media. There are a number of noteworthy stats in the research but, for me, it mostly underscores that news distribution is kind of a mess. Its not that news has disappeared from X, TikTok, Facebook and Instagram, but the way that most users are encountering news content is vastly different from platform to platform. And much of what people say they are seeing is not coming from journalists and media organizations but influencers other unconnected accounts. Perhaps unsurprisingly, the researchers found that most people arent on social media to follow news. A minority of TikTok (41 percent), Instagram (33 percent) and Facebook (37 percent) users reported that getting news was a major or minor reason they used the platform. X, as Pew points out, was a notable exception, with 65 percent of people reporting news as a reason they use the service. That may not be especially surprising, given Twitters long-running reputation as a news source and Metas more recent shift away from the media industry. And even though majorities of Facebook, Instagram and TikTok said they didnt seek out news, most people reported that they see some kind of news-related content on the platforms. But when you dig into the kind of news participants say they see, the top categories were opinions and funny posts about current events. Look at the breakdown below: opinions and funny posts were significantly more prevalent than news articles or information about a breaking news event on every platform. (Again, the only exception was X, where people said they see articles at roughly the same rate as funny posts about the news.) Pew research Its also striking to consider the sources for news-related posts reported by the study's participants. On every platform except X, the top source of news and news-related content is not journalists or media orgs. On Facebook and Instagram, its friends and family, and on TikTok its other people. The other people category is also quite high for X, with 75 percent saying they see news from these accounts. This suggests that much of the news content people see on X and TikTok is being driven by those platforms recommendation algorithms. Pew Research While Pew typically repeats the same sorts of studies at regular intervals, allowing readers to extrapolate trends over time, this study is brand new, so unfortunately, we dont have historical data to compare all these stats to. But they do broadly reflect what many in the media industry have been experiencing over the last few years. Publishers are getting far less traffic from social media, and news is increasingly filtered through influencers, meme creators and random algorithmically-surfaced accounts. Its also worth noting that for every platform, most people said that at least sometimes they see inaccurate news. And for X, which had the biggest share of news consumers and people seeing journalistic content, 86 percent of participants reported seeing news that seems inaccurate. The reports authors dont draw a conclusion about what this all means in general, let alone in an election year when there is increasing anxiety about the spread of AI-fueled misinformation. But the report suggests that finding reliable and accurate news on social media is far from straightforward.This article originally appeared on Engadget at https://www.engadget.com/news-on-social-media-is-a-fractured-mess-pew-study-indicates-140001507.html?src=rss

Category: Marketing and Advertising
 

2024-06-12 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

What types of content do journalists find most valuable from PR professionals? How do they want to receive pitches and how often? To find out, researchers surveyed 3,016 journalists in 19 countries. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2024-06-12 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Learn how to launch and grow a successful B2B podcast with these 11 expert tips. Start podcasting your way to marketing success. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

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