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2024-06-11 14:00:44| Engadget

Following customer outrage over its latest terms of service (ToS), Adobe is making updates to add more detail around areas like of AI and content ownership, the company said in a blog post. "Your content is yours and will never be used to train any generative AI tool," wrote head of product Scott Belsky and VP of legal and policy Dana Rao.  Subscribers using products like Photoshop, Premiere Pro and Lightroom were incensed by new, vague language they interpreted to mean that Adobe could freely use their work to train the company's generative AI models. In other words, creators thought that Adobe could use AI to effectively rip off their work and then resell it.  Other language was thought to mean that the company could actually take ownership of users' copyrighted material (understandably so, when you see it).  None of that was accurate, Adobe said, noting that the new terms of use were put in place for its product improvement program and content moderation for legal reasons, mostly around CSAM. However, many users didn't see it that way and Belsky admitted that the company "could have been clearer" with the updated ToS. "In a world where customers are anxious about how their data is used, and how generative AI models are trained, it is the responsibility of companies that host customer data and content to declare their policies not just publicly, but in their legally binding Terms of Use," Belsky said.  To that end, the company promised to overhaul the ToS using "more plain language and examples to help customers understand what [ToS clauses] mean and why we have them," it wrote. Adobe didn't help its own cause by releasing an update on June 6th with some minor changes to the same vague language as the original ToS and no sign of an apology. That only seemed to fuel the fire more, with subscribers to its Creative Cloud service threatening to quit en masse.  In addition, Adobe claims that it only trains its Firefly system on Adobe Stock images. However, multiple artists have noted that their names are used as search terms in Adobe's stock footage site, as Creative Bloq reported. The results yield AI-generated art that occasionally mimics the artists' styles.  Its latest post is more of a true mea culpa with a detailed explanation of what it plans to change. Along with the AI and copyright areas, the company emphasized that users can opt out of its product improvement programs and that it will more "narrowly tailor" licenses to the activities required. It added that it only scans data on the cloud and never looks at locally stored content. Finally, Adobe said it will be listening to customer feedback around the new changes.This article originally appeared on Engadget at https://www.engadget.com/adobe-is-updating-its-terms-of-service-following-a-backlash-over-recent-changes-120044152.html?src=rss

Category: Marketing and Advertising

2024-06-11 13:15:50| Engadget

Apples annual developer shindig kicked off with its traditional keynote outlining all the new tricks its products will soon do. There are big changes for iOS 18, iPadOS 18, macOS Sequoia and watchOS 11, not to mention visionOS 2. Some highlights include a standalone Passwords app, better health metrics on the Watch and Apple Intelligence, its own spin on AI. Theres more to learn about, so keep reading to learn all the biggest stories from the show. Dan Cooper The biggest stories you might have missed Blackmagic is developing a camera for immersive Apple Vision Pro videos Yes, iOS 18 will include RCS support Apples new AI-powered Siri can use apps for you Apple may integrate Googles Gemini AI into iOS in the future iOS 18 embraces Apple Intelligence, deeper customization and a more useful Siri macOS Sequoia will let you see your iPhone mirrored on your Macs screen iPadOS 18 is getting a big boost with Apple Intelligence You can get these reports delivered daily direct to your inbox. Subscribe right here! Apples first attempt at AI is Apple Intelligence A for Apple A for Artificial I get it! Apple Apple has finally bowed to pressure, bringing AI to its devices in the form of Apple Intelligence, powered by OpenAI. The system will bolster Siri, offering its generative AI smarts to write emails, summarize news articles and offer finer-grain control of your apps. Itll be interesting to see, given Apples long-held distaste for machine learning gimmicks, if this can win where Google and Microsoft have floundered. Continue Reading. Apple brings a full-featured Passwords app to the Mac, iPhone, iPad and Windows Lets see how third-party password managers respond. Apple Apple already has a dedicated password manager buried in its operating systems, but now itll be its own app. Passwords will act as a standalone password manager across every Apple platform and will even work on Windows via iCloud. Like iCloud Keychain, itll generate and record passwords to all of your sites and services, locking them behind biometric security. Continue Reading.This article originally appeared on Engadget at https://www.engadget.com/the-morning-after-everything-apple-announced-at-wwdc-111550649.html?src=rss

Category: Marketing and Advertising

2024-06-11 11:00:46| Engadget

Jabra's Elite 10 and Elite 8 Active earbuds debuted in August, but the company isn't waiting for an annual update to unveil a second-generation model for both of those sets. Neither of them will look different, except for some new color options, but there are big upgrades to both. The company has taken this opportunity to make changes to noise cancellation, audio features, spatial sound and other areas. First, both the new Elite 10 and Elite 8 Active will come with what Jabra calls "the world's first LE Audio smart case." This will allow you to plug the charging case into any USB-C or 3.5mm jack to wirelessly transmit sound to the earbuds. While in-flight entertainment might be a primary use case here, other possibilities abound, including audio from workout equipment, TVs and more. The company says the revamped cases are equipped with a new chip to transmit LE Audio with lower latency than similar options already on the market. Jabra also promises better overall sound quality when using the feature, including "Hi-Fi" playback. Next, Jabra says it also improved the active noise cancellation (ANC) performance on both the new Elite 10 and Elite 8 Active. The company is promising to block "up to twice as much noise" as the previous generations. To do so, Jabra explains that it fine-tuned the internal feedback microphones to provide better noise blocking for mid- and low-frequency sounds. What's more, ANC algorithms have been updated to better utilize their adaptive capabilities, so the earbuds should handle things like airplane noise and the roar of the gym more effectively.  Jabra also did some fine-tuning to its HearThrough mode. The ambient sound feature on both the new Elite 10 and Elite 8 Active has been tweaked for enhanced sound outdoors with a dedicated Natural HearThrough mode. This new setting offers increased wind noise reduction that's twice as effective as that of the previous generation, according to the company. Algorithms expand the frequency range of the regular HearThrough mode to make this possible. Jabra Elite 8 Active (2nd gen)Jabra While the Elite 8 Active had Dolby Audio and and the Elite 10 offered Dolby Atmos with head tracking, Jabra says the second-generation models both offer improved tuning for spatial sound. The company explains that during testing, 95 percent of its "expert panel" preferred the new audio profile to that of the previous gen. Lastly, Jabra is promising improved call quality on both the new Elite 10 and Elite 8 Active thanks to updated noise-reduction algorithms that provide enhanced voice recognition in subpar environments.  All of the other stats on both sets of earbuds are holdovers from the previous generation. That includes the IP68 rating on the Elite 8 Active (case is IP54) and the IP57 rating on the Elite 10 (no case rating). You can also still expect up to six hours of battery life with ANC on for the Elite 10 (27 hours total with the case) and up to eight house of noise-cancelling use on the Elite 8 Active (32 hours total with the case). Bluetooth multipoint connectivity is still here, as are Fast Pair, Swift Pair and Spotify Tap. The second-gen Elite 10 can also still connect directly to smartwatches, so long as they support HFP, A2DP and AVRCP Bluetooth profiles.  The Elite 10 (2nd gen) will be available in titanium black, gloss black, brown, blue and white for $279. The Elite 8 Active (2nd gen) comes in navy, black, coral and olive green for $299. Both of those prices are $29 more than the first versions that debuted last year and these two upgraded models will be available mid-June.This article originally appeared on Engadget at https://www.engadget.com/jabra-updated-its-elite-earbuds-with-an-le-audio-case-improved-anc-and-more-090046844.html?src=rss

Category: Marketing and Advertising

2024-06-11 07:29:07| TRENDWATCHING.COM

The first product of its kind, Vaseline Pro Derma Transition Body Lotion is explicitly targeted to transgender women. The lotion was created in collaboration with Thailand's transgender community to address the unique skin challenges people face during and after the transition process. Ingredients tackle common skin-related side effects of hormone therapy, such as sensitivity to light, dullness, irritation, uneven skin tone and proneness to allergies.

Category: Marketing and Advertising

2024-06-11 06:31:51| Engadget

If you think Just Dance would be a great addition to your library of virtual reality games and experiences, then mark this date: October 15. 2024. Ubisoft is launching Just Dance VR: Welcome to Dancity that day for the Meta Quest 2, Meta Quest Pro and Meta Quest 3. You'll be able to customize your avatars for the game and choose your own body shape, facial expression, skin color, hair and outfit. Once you're done creating a virtual version of yourself, you can enter the Dancity social hub to meet other players.  You'll also have your own "apartment" in game, where you can dance with up to six players or do other interactive activities with the group, like play basketball. The game will let you send emote stickers to players who aren't in your friends list, but you can do voice chats with dancers who are. Welcome to Dancity features 360-degree environments and what Ubisoft describes as an "all-new gameplay with two-hand scoring." You'll be able to dance to 25 hit and original songs at launch, including Don't Stop Me Now by Queen, Bad Liar by Selena Gomez, Starships by Nicki Minaj and Call Me Maybe by Carly Rae Jepsen. As UploadVR notes, the game was supposed to be exclusively available to Pico headsets. However, after the ByteDance-owned company laid off a big portion of its workforce, Ubisoft started working with a new partner (Meta) to develop the game. This article originally appeared on Engadget at https://www.engadget.com/just-dance-vr-is-coming-to-meta-quest-headsets-in-october-043151830.html?src=rss

Category: Marketing and Advertising

2024-06-11 04:28:34| Engadget

At Apple's WWDC presentation this year, the company said it was working with Blackmagic Design to make immersive videos for the Vision Pro easier to work with and capture. Turns out Blackmagic is currently developing a camera specifically to capture immersive films for Apple's mixed-reality headset. The digital cinema company and manufacturer announced the Blackmagic URSA Cine Immersive camera on X/Twitter and made sure to add a few photos to give us a glimpse of what it would look like.  Introducing Blackmagic URSA Cine Immersive! New camera in development, designed to capture content for Apple Vision Pro with 8160 x 7200 resolution per eye, 16 stops of dynamic range for 90fps stereoscopic 3D immersive cinema content and more! Available later in 2024. Learn more! pic.twitter.com/5pbSDnJYuI Blackmagic Design (@Blackmagic_News) June 10, 2024 It didn't share a lot of details about the device other than it's "designed to capture content for Apple Vision Pro" with 8,160 x 7,200 resolution per eye and "16 stops of dynamic range for 90fps stereoscopic 3D immersive cinema content." Based on the images Blackmagic attached to its post, users will even be able to strap the camera to a drone for aerial videos. The company is hoping to release the camera sometime later this year, though it didn't say how much the device would cost. In the past, Blackmagic released a camera that can shoot in 12K for $9,995, which is much lower than what other comparable models cost. Last year, it unveiled its first full-frame model that can shoot video in 6K for $2,595.  Blackmagic Design Apple showed off the new lens Canon is working on for its R7 camera at WWDC, as well. The 7.8mm f/4 dedicated spatial lens is also meant to capture content for the Apple Vision Pro. While the brand has previously released lenses for virtual reality, it said that none of its current cameras are fast enough to offer video that matches Apple's headset. Like Blackmagic's announcement, Canon's was light on details, though we'll most likely hear more information the nearer we get to the lens' release date.  Catch up here for all the news out of Apple's WWDC 2024. This article originally appeared on Engadget at https://www.engadget.com/blackmagic-is-developing-a-camera-for-immersive-apple-vision-pro-videos-022834820.html?src=rss

Category: Marketing and Advertising

2024-06-11 02:07:52| Engadget

Apple's spin on AI is finally here, and it already seems smarter than Microsoft Copilot and Google Bard. Apple Intelligence focuses on privacy and "personal intelligence," with a bit of an assist from ChatGPT. While we haven't tested it ourselves yet, Apple appears to be avoiding the pitfalls of Microsoft's Recall feature, as well as Google Bard's unfortunate early gaffes. The company isn't trying to capture everything you're doing on your computer, and it's being careful about how it's using larger AI models like ChatGPT.  Shortly after the WWDC 2024 keynote ended, Engadget's Cherlynn Low and Devindra Hardawar discussed why they think Apple is taking a more thoughtful approach to AI. This article originally appeared on Engadget at https://www.engadget.com/how-apple-intelligence-could-avoid-microsoft-and-googles-ai-mistakes-000751533.html?src=rss

Category: Marketing and Advertising

2024-06-11 01:33:12| Engadget

For years, Apple has touted privacy as its major advantage over rivals like Google and Microsoft. Instead of relying on cloud processing to improve or organize your images, which requires sending your photos to Google's servers, Apple handles those tasks directly on your device. But with the advent of Apple Intelligence, the company's take on artificial intelligence, the company is stepping out of its comfort zone with "Private Cloud Compute." It says "private" right in the name, so it has to be secure, right? While Apple AI will run some models locally, it will occasionally have to send data to Apple's servers for complex requests. So how is the company squaring this with its previous security stance?  According to Craig Federighi, Apple's SVP of Software Engineering, the company is being very careful about how its sending your data to its servers. "You're putting a lot of faith in the cloud... with Private Cloud Compute, the stakes are even higher," he said in a WWDC 2024 conversation with Apple's AI head, John Giannandrea, and YouTube influencer iJustine. During the WWDC keynote, Federighi showed off how Apple AI could help him reschedule a meeting and determine if he could still attend his daughter's dance recital. Apple AI was able to determine who his daughter actually was, where her event was located, and the estimated travel time from his meeting. Federighi says Apple isn't sending all of your data to the cloud, instead it's only uploading the most important bits of information relevant to your Apple AI query. Additionally, your server request is anonymous, since it's using the same IP masking technology as iCloud Private Relay. Federighi also noted that Apple's cloud servers have no permanent storage and don't have the ability to keep logs.  To make things even more secure, Federighi says Private Cloud Compute servers are running software with published images for security researchers to audit. Apple Intelligence devices can only talk with servers running those approved images if there are any changes to the servers, the local devices will also need to be updated to see them. That process may a bit restrictive, but that's precisely the point. Federighi calls it "a step up" in the level of trust you can have with server computing. "It's essential that you know no onenot Apple, not anyone else, can access the information used to process your request," he said.  This article originally appeared on Engadget at https://www.engadget.com/how-does-apple-send-your-data-to-its-cloud-ai-servers-very-carefully-it-claims-233312425.html?src=rss

Category: Marketing and Advertising

2024-06-11 00:02:40| Engadget

Apple is integrating GPT-4o, the large language model that powers ChatGPT into iOS 18, iPadOS 18 and MacOS Sequioa thanks to a partnership with OpenAI announced at WWDC, the companys annual developer conference, on Monday. But shortly after the keynote ended, Craig Federighi, Apples senior vice president of software engineering said that the company might also bake in Gemini, Googles family of large language model, into its operating systems. We want to enable users ultimately to choose the models they want, maybe Google Gemini in the future, Federighi said in a conversation with reporters after the keynote. Nothing to announce right now. The news is notable because even though Apple did mention plans to add more AI models into its operating system in the keynote, it didnt mention Gemini specifically. Letting people choose the AI model they want on their devices instead of simply foisting one on them would give Apple devices a level of customization that none of its competitors like Google or Samsung have. Catch up here for all the news out of Apple's WWDC 2024. This article originally appeared on Engadget at https://www.engadget.com/apple-may-integrate-googles-gemini-ai-into-ios-in-the-future-220240081.html?src=rss

Category: Marketing and Advertising

2024-06-10 23:03:57| Engadget

On a day when there were a few other Apple-related announcements, Capcom snuck in one of its own. Two more Resident Evil games are coming to iOS, iPadOS and macOS: Resident Evil 7 Biohazard, coming next month, and the Resident Evil 2 remake, which is currently in development. Capcom promises a console quality experience for the games, which run on the publishers RE Engine and use Apples MetalFX Upscaling tech. The company says both games will have a free demo (for a portion of each game) at launch, but youll need to make a single purchase to unlock each titles full experience. Capcom hasnt announced pricing for the new games. For reference, the App Stores current installments in the series, Resident Evil 4 and Resident Evil Village, cost $30 and $16, respectively (plus extra for optional DLC). Speaking of downloadable content, Capcom says Resident Evil 7s main game and Not A Hero DLC will launch together as a bundle. Optional DLC will include the Gold Edition upgrade, which includes End of Zoe, Banned Footage Vol. 1 and Vol. 2, the 5-Coin Set, Survival Pack and Madhouse difficulty mode. The iOS and iPadOS versions of Resident Evil 7 will include enhanced controls with a new Auto Fire feature. The idea is to make the game more playable on touch screens with an option to automatically fire weapons after aiming at enemies for a set time. The game will also support MFi gamepads. To play Resident Evil 7, youll need recent Apple devices. It only supports the iPhone 15 Pro series, iPads and Macs with Apple Silicon chips (M1 or later). Capcom hasnt yet provided the hardware requirements for Resident Evil 2. Resident Evil 7 Biohazard arrives on July 2, and Capcom says you can pre-order it today. However, it isnt yet live in the App Store at the time of publication.This article originally appeared on Engadget at https://www.engadget.com/resident-evil-7-and-the-resident-evil-2-remake-are-coming-to-iphone-ipad-and-mac-210355411.html?src=rss

Category: Marketing and Advertising

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