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Discover how brand-bidding and ad-hijacking distort ROI, raise acquisition costs, and erode profitability--and learn what steps to take to protect branded search. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising
Marketers face pressure for immediate results, but sustainable growth requires balance. Learn how brand and performance marketing can reinforce each other to deliver long-term value. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising
Some 65% of hiring professionals say they've encountered AI-enhanced job applicants, and half say they consider enhancing a resume with AI to be a form of fraud, according a recent survey. Read the full article at MarketingProfs
Category:
Marketing and Advertising
B2B marketers are turning to subject-matter experts in short-form video to share knowledge, build trust, and connect authentically with audiences across platforms. Explore proven approaches for success. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising
Although the use of AI-powered tools like ChatGPT has been growing rapidly in the US, that does not yet appear to be substantially affecting the use of traditional search engines, according to recent research. Read the full article at MarketingProfs
Category:
Marketing and Advertising