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2025-11-21 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-11-20 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Using digital twins, B2B marketers can rehearse product launches securely, cut costs, reduce audience fatigue, and reveal unseen risks before going live. Discover how simulations strengthen planning and execution. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-11-20 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Employees say that the thumbs up is the most appropriate emoji in the workplace and that the eggplant is the most inappropriate, according to recent research. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-11-19 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Don't ignore brand-building's role in driving future sales by over-investing in lower-funnel tactics. Performance branding uses data, AI, and analytics to strengthen upper-funnel campaigns. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-11-19 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Most professional writers say they're now using AI tools for their work, and most also say that they think AI tools will lead to decreased opportunities for writers, according to recent research. Read the full article at MarketingProfs

Category: Marketing and Advertising

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