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AI is reshaping SaaS as flexibility, customization, and rapid prototyping replace rigid contracts. Learn how B2B leaders can modernize stacks, pilot AI-native alternatives, and measure real value faster. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising
This infographic explores key key social media trends to watch in areas like workflows, user-generated content, influencer marketing, and team management. Read the full article at MarketingProfs
Category:
Marketing and Advertising
Explore the narrative power in B2B marketing, examining mythmaking, ethical storytelling, and how brands can wield influence responsibly without imposing meaning or limiting long-term growth over time. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising
Do marketers know terms related to AI search engine optimization like GEO, AEO, and LLMO? Which terms are trending, have the most positive sentiment, and have the most related job openings? To find out, researchers analyzed original and third-party data. Read the full article at MarketingProfs
Category:
Marketing and Advertising
B2B buyers increasingly rely on AI as a decision partner, not just a search tool. Explore how AI-driven discovery works and what marketers must do to earn citations. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising