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2025-07-03 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

A study shows how emotionally resonant B2B ads can build brand strength and drive brand value and business performance. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-07-03 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-07-03 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Which brands led by celebrities and social media creators do people love most? To find out, researchers surveyed 1,000 shoppers in the United States. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-07-02 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Learn how thought leadership fuels more effective lead generation by reaching untapped audiences, fueling demand, and guiding buyers through their buying journey. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-07-02 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Some 45% of full-time professionals now have a hybrid work arrangement, down from 62% in 2022, and 46% say their organization has changed its policy to require more time to be spent in the office. Read the full article at MarketingProfs

Category: Marketing and Advertising

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