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2024-02-22 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

B2B influencer marketing offers a unique opportunity to build credibility and trust among prospects and customers. Embrace it--but do so with the utmost care for brand safety. Follow these eight steps. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2024-02-22 15:00:45| Engadget

The Thermapen One instant-read meat thermometer is on sale for $79, which is $30 off the MSRP of $109. This is an Engadget exclusive and the sale runs from February 22 through February 28, or whenever the stock runs dry. In other words, move quickly if you want to snag one of these. There are plenty of meat thermometers out there, but this is our favorite. The Thermapen One made our list of the best grilling gear for several reasons. Its incredibly fast, offering precise temperature calculations in under a second. The display is bright and easy to read, with an auto-rotating screen that makes the numbers easy to see no matter how you hold it. At the end of the day, speed and precision are what you want with a meat thermometer. The Thermapen One kicks it up a notch, however, by including a sleep/auto-wake feature that preserves battery life and an IP67 rating to protect it from accidental spills. Gravy and sauce will always find a way to get on just about everything. The Thermapen One also made our list of the best small kitchen gadgets, as you cant get much smaller than a thermometer. We called it the best your money can buy. As a matter of fact, the only bad thing you can say about this thing is that it costs more than rival products. This sale helps offset that. Again, the deal disappears into a puff of smoke on February 28 or when supplies run out. Follow @EngadgetDeals on Twitter and subscribe to the Engadget Deals newsletter for the latest tech deals and buying advice.This article originally appeared on Engadget at https://www.engadget.com/our-favorite-instant-read-meat-thermometer-is-on-sale-for-79-140045704.html?src=rss

Category: Marketing and Advertising
 

2024-02-22 15:00:37| Engadget

NVIDIA is testing out a new unified app that lets users adjust GPU settings, install software and fine-tune gameplay, all from the same place. Currently, you have to access the dated Control Panel app and do some heavy menu diving to do stuff like configuring G-Sync. Theres also an entirely separate "user-friendly" app called GeForce Experience for basic GPU adjustments, driver updates and quick settings. So this collapses two different things into one. The appropriately-named NVIDIA app is just a beta for now, but seems to do a whole lot. You can use it to update drivers, discover and install standalone applications like GeForce Now and make all kinds of GPU adjustments. To further simplify things for PC gamers, you can also use it to fine-tune both game settings and driver settings. Its pretty much a one-stop shop. Theres a redesigned in-game overlay for easier access to recording tools and performance monitoring. The overlay also lets you apply various gameplay filters, including AI-powered filters available to GeForce RTX users. The app looks to be squarely aimed at those who balk at the perceived complexity of PC gaming. You can even use it to redeem bundles and rewards and opt into experimental features and new RTX capabilities.  Speaking of new RTX capabilities, the app lets users easily experiment with that new remix tool that adds AI-optimized upscaled textures to older games. The celebrated Half Life 2 is getting an unofficial RTX remaster thanks to this technology. The app will also have access to a new feature called RTX Dynamic Vibrance that beefs up visual clarity and improves upon the current Digital Vibrance feature found in the current Control Panel app. To celebrate this beta release, NVIDIA has unveiled a new Game Ready Driver for the survival crafting game Nightingale. This driver optimizes the game with DLSS 3 and adds the companys Reflex latency-reducing tech. As for the beta, its available for download right now. So go ahead and give it a shot.This article originally appeared on Engadget at https://www.engadget.com/nvidia-is-testing-an-app-that-unifies-geforce-experience-and-control-panel-140037038.html?src=rss

Category: Marketing and Advertising
 

2024-02-22 15:00:18| Engadget

Im not sure if theres a good way to name the second part of a trilogy of games based on an original title thats the seventh in a series of games. But this one is called Final Fantasy 7 Rebirth. Rebirth takes the characters and world reintroduced with Remake and does a better job at scaling it all up. Instead of one single metropolis, Midgar, this time, its a world tour. Theres also an expanded roster of playable characters almost doubling Remakes total, each with a unique playstyle once again. The expansive new world finally takes advantage of the PS5 hardware. Rebirth feels like a fantasy world and Square Enix has successfully combined exploration in a Final Fantasy title with rich, dense cities and settlements, more like its golden era RPGs. Sure, Final Fantasy XVI gave me world to explore, but there wasnt much in a lot of it. (Even if it had the narrative excuses for why.) The Gold Saucer is a multi-story Disneyland with mogs and chocobo characters emblazoned everywhere, theme park rides, travelators, holograms and glossy surfaces. Meanwhile, Cosmo Canyon looks like a tree house that took a hundred years to make, filled with tourists and woo-woo hippies. There is even a hippie circle where you can share your truth. (Funnily enough, theres an Ayahuasca-style vision sequence in the game, which has nothing to do with Cosmo Canyon which is a bit of a waste.) The story of Rebirth follows protagonist Cloud and the rest of his party as they chase antagonist Sephiroth, getting sinister mega-corporation Shinra riled up along the way. Cloud seems increasingly unhinged as Sephiroth seemingly worms his way into his head. It is a slightly different route to the original game, adding an extra layer on top of the missed memories and his unusual origins. In fact, in the second half of Rebirth, not only does Cloud become increasingly unlikeable, but I start to dislike the rest of the party for not calling him out on his poor decisions and weird behavior. Childhood friend Tifa? You're an enabler. My unease with the main characters persists through to the end, unfortunately. The party hops between towns, boarding ships, or finding different breeds of giant rideable birds that can traverse mountains or shallow water. Its these areas outside of the city hubs where the exploration, the battles and the side quests happen. So many side quests. Remake had some dull side quests a lot of fetch quests seemingly there to eke out the playtime. Rebirth suffers from this too this isnt quite Witcher-level side quests and I think its exacerbated when youre playing a game whose story beats you kinda know, as youre going to feel diverted from them. As you enter new regions, new points of interest will populate your map. These can range from natural springs to artifact hunts (featuring an iconic Final Fantasy series mainstay) that could include holographic battles, a new tower defense game and a card game that I was more than willing to invest a little too much time into. There's also a lot of items to pick-up, reminding anyone of the gathering-and-crafting headaches of many current-gen games, from Baldur's Gate 3 to Horizon to... most open-world games, to be honest. Fortunately, despite my trepidation, you don't have to collect everything. The game provided enough items just through my normal exploration to make the items I wanted. Particularly potent accessories and items are usually locked behind an item that only the strongest monster in a certain region drops.  Square Enix At least the lions share of side quests, games and challenges are optional. If youre not interested in figuring out a route to a rocky outcrop to defeat a monster, then you really dont have to. You can just make a beeline for the next primary objective and see where the story goes. Rebirth doesnt address all the questions you may have about this Remake trilogy. Youll have to wait for the third part of the story, and I also dont want to ruin the story for fans who waited decades for this project.  There are occasional flash sideways, to an alternate timeline where most of the original party died in an accident, but spin-off protagonist, Zack, another SOLDIER like Cloud, is still alive. His death in the original game was a major story beat, alongside another: the death of main party member Aerith. Does she survive Chapter 2? Will this be Final Fantasy 7s The Empire Strikes Back? I can't say but there is one particularly satisfying final battle. Some side quests held my attention. If anything, sometimes I got so distracted that I lost track of the storys twists and turns. Rebirth benefits from a rich collection of characters both from Remake and the original, helping to add interest to what are sometimes merely item-collecting quests. More often than not, I was happy to be distracted because the art direction and environment design were just so gorgeous. It all looks bigger and better than Remake, no more two-dimensional wallpaper skies and horizons. From the top of Cosmo Canyon, you can still see the fans of the Cosmo area, there for your flying bird exploration. During my playthrough, there were some questionable graphic textures, especially in the overworld, but Square Enix launched a patch to correct most of this a day before this reviews embargo. While I'm no pixel peeper or FPS obsessive, before the patch I did find Performance mode (FF7 Rebirth once again offers a high-frame option and a high-res option to play in) a little too blurry. I hope future updates address that. Despite all that, this is often the prettiest PS5 game since Horizon Forbidden West. Once again, Square Enix has folded in a soundtrack filled with new melodies and even more remixes and reimaginings of the basic MIDI originals from 1997. My pick: the new Cosmo region overworld theme, which screams Beck. A music reference also from 1997. Square Enix This game is delightfully stupid in places intentionally. Theres a sense of humor that gets as ridiculous as any Like a Dragon sidequest. Segways? Yes. Ninja clones of the most annoying character, yes, a catdog riding a giant bird, yes. The battle system takes what Remake introduced and adds further cooperative attacks and skills. There are synergy skills, instant, no-cost attacks and defensive moves that combine your controlling character with party allies. Then there are synergy abilities (completely different) that build up over a battle, as you use your more typical attacks and spells. These are more like special attacks, often ensuring you can beat tricky enemies. Alongside damage, theyll offer a buff, like faster attack gauges, unlimited MP or raising the limit levels of characters to even more powerful ultimate moves. Square Enix It seems, at the start, excessive, and I am someone who owns a $150 polygon figurine of Cloud in a dress. The whole system (including pressuring and staggering, the elemental weaknesses, status effects, buffs, debuffs, limit breaks, and an active time battle (ATB) gauge needed to do anything substantive with your players) is a lot. Even if youre coming from Remake, as I did, Rebirths battle system can overwhelm at the start. While the game introduces these new synergies in simpler two-party battles, it never quite offers a good enough explanation for utilizing it in early battles. As I mentioned in my preview, theres a new aerial combat system, but aside from Cloud, I have no idea how to launch other characters into the air without tapping into dedicated synergy abilities. Fortunately, the battle system as a whole, muddy learning curve aside, is fun. And extremely satisfying once you figure out the patterns and behaviors of certain bosses. I'll admit: I died a few times. But I never felt frustrated by it.   I really enjoyed the battle challenges in Remake, and Rebirth has seemingly just shy of a hundred of them, spread across battle arenas, holodeck fights and rare monsters in the wild. Im already fascinated with the card game Queens Blood. Card games have their own entire side-story, but the best parts are the card puzzles where you have to really understand how the more unique cards work to win. Square Enix Other highlights include a bunch of reimagined minigames beyond the Queens Blood, though. So. Many. Minigames. Theres a new Fort Condor tower defense game, the bike ride battle from Remake, a holographic Super Punch-Out-styled game, a Star Fox-style shoot-em-up in fact Super Nintendo seems to have heavily inspired the game selection at Rebirths Gold Saucer amusement park. Theres a lot to do, and while there are certainly repetitive elements, it feels like the game is providing them for completionists, not everyone else. I completed all the side quests in two areas, playing the game in a new dynamic difficulty setting, where enemies wont scale down their levels as you play, but they will scale up, meaning youre not going to steamroll the game if youve grinded for a few levels before. Of course, theres standard difficulty too. It will definitely be a challenging playthrough if you havent played Remake. And dont worry if you havent the original 1997 game: Rebirth ensures die-hard fans and newcomers can follow along, with many easter eggs for the former if they pay attention. Rebirth is the difficult middle chapter. Remake on the PS4 showed it was possible to imagine a PlayStation game for the modern era, with deeper combat, and beautiful graphics, but perhaps not quite the heft to create FF7, the world. That's what Rebirth seems to achieve. Looking back on Remake now, entirely set in the city of Midgar, it seems claustrophobic by comparison. This article originally appeared on Engadget at https://www.engadget.com/final-fantasy-7-rebirth-review-a-whole-new-world-140018063.html?src=rss

Category: Marketing and Advertising
 

2024-02-22 14:47:33| Engadget

Paint might not seem like the heaviest component to consider when building a large device like an airplane, but its mass can add up. Now, a new and lightweight substance could provide a welcome substitute: Two material scientists from Kobe University, Fujii Minoru and Sugimoto Hiroshi, have discovered nanospheres that are near-invisible silicone crystals. The particles can reflect light thanks to very large and efficient scattering, research published in the journal of ACS Applied Nano Matter details. The result could mean covering a surface in vibrant color while only adding 10 percent of the weight that paint would bring, Fast Company reports. This reduction could have a tremendous impact on factors such as cost and carbon dioxide produced. Simply put, a plane must use more fuel as its weight goes up, thus directly increasing the amount of money airlines spend (and then charge customers), along with the quantity of fuel burned as carbon dioxide into the atmosphere. Minoru and Hiroshi's discovery focuses on structural rather than pigment color to exhibit and maintain hues. The former absorbs wavelengths while reflecting the ones the human eye picks up. Structural colors, on the other hand, are "intense and bright colors result from the interaction of light with periodic micro- and nanostructures that cause color by interference, coherent scattering, or diffraction," according to the Encyclopedia of Nanotechnology. The team's work follows previous research in which they were able to build nanocrystals to a specific size. Then came the creation of colloquial suspension, which keeps the crystalline silicon nanoparticles mixed with supporting liquid rather than separating. At present, the color of the nanosphere-based ink varies as the team changes the nanocrystals' sizes. Larger particles create warm hues like red, while smaller particles display cooler tones like blue. These shades should remain identical no matter the angle at which a person sees them.This article originally appeared on Engadget at https://www.engadget.com/scientists-develop-nanosphere-paint-that-could-reduce-planes-carbon-dioxide-emissions-134733040.html?src=rss

Category: Marketing and Advertising
 

2024-02-22 14:11:28| Engadget

Xiaomi just couldn't wait until MWC to unveil its latest Leica-endorsed flagship phone. Following the 12S Ultra and 13 Ultra, Xiaomi is finally catching up with the competition by picking up Sony's second-gen 1-inch mobile camera sensor, the LYT-900, for its brand new 14 Ultra flagship phone. This marks the second device to don this crme de la crme of imaging silicons, after Oppo's Hasselblad-tuned Find X7 Ultra from early January. That said, the Xiaomi 14 Ultra does have a slight edge with its faster main variable aperture at up to f/1.63, beating the Find X7 Ultra's f/1.8 on paper, at least. With the exception of the faster f/2.5 aperture on the new 120mm periscope shooter, the remaining three Summilux rear cameras are almost identical to the previous set, and they are still powered by a Sony IMX858 sensor each. The biggest change in this field is the new Xiaomi AISP neural chip, which claims to be the world's first AI large-model computational platform for photography. This leverages four large models "FusionLM," "ToneLM," "ColorLM" and "PortraitLM" to fine-tune results, especially with digital zoom at 30x or more. Xiaomi The 14 Ultra also packs some surprises in the battery, durability and connectivity categories. As seen in the super-slim Mix Fold 3 and Honor Magic V2, the 14 Ultra is Xiaomi's first candybar to jump onto the silicon carbon cell bandwagon, in order to pack 5,300mAh of juice into a space that's 8 percent smaller. Xiaomi claims that compared to the previous model, you get 17-percent more stamina with this battery upgrade. To replenish the battery, you get both 90W of wired fast charging and 80W of wireless fast charging these take 12.5 minutes and 20 minutes to reach 50 percent, respectively. Going along with the "Year of the Dragon" theme, Xiaomi claims that the 14 Ultra's "Dragon Armor" structure has double the bending resistance, thanks to its special "6M42" aluminum alloy mid-frame (supposedly crafted with a better grip as well). The Chinese brand even claims that this part is 8-percent stronger than the iPhone 15 Pro's titanium frame." aluminum alloy mid-frame (supposedly crafted with a better grip as well). The Chinese brand even claims that this part is 8-percent stronger than the iPhone 15 Pro's titanium frame, but it decided to offer a more premium titanium version as well. Xiaomi This metallic frame is complemented by a "Dragon Crystal" glass shielding the 6.73-inch AMOLED screen (3,200 x 1,440 120Hz; made by TCL CSOT) with apparently 10 times more drop resistance. Xiaomi also touts its new vegan leather material, which has been certified by SGS to have six times more wear resistance, has more dirt resistance and is less prone to yellowing due to ultraviolet rays an important breakthrough particularly for the white version. But if you prefer something shiny, the 14 Ultra is also available in a blue "Dragon Crystal" ceramic flavor, which resembles ceramic but isn't as heavy it only weighs 5 grams more than its vegan leather counterpart. Regardless of the cover material, this device has IP68 rating for dust and water resistance. Much like the 14 and 14 Pro from October (and the SU7 electric sedan's in-car entertainment system), the 14 Ultra runs on Xiaomi's Android-based HyperOS, and it's powered by Qualcomm's latest Snapdragon 8 Gen 3 processor. This is cooled by a dual-loop vapor chamber, which also sucks heat out of the camera modules. The processor is backed by Xiaomi's new proprietary chip, the Surge T1, which apparently boosts cellular connectivity by up to 37 percent, as well as Wi-Fi and Bluetooth connections by up to 16 percent. Xiaomi This device also supports two-way satellite calling and texting, now with 60-percent faster satellite locking and 29-percent faster satellite connection. As a bonus, when you're lost, you can send your location data along with vital signs from your wearable device presumably exclusive to one of the latest Xiaomi watches or smart bands. Sadly, these satellite features are likely limited to China for now. We'll likely be hearing about the Xiaomi 14 Ultra's global launch at MWC next week, but for now, we can refer to the Chinese pre-order pricing. The vegan leather and ceramic variants all start from 6,499 yuan (about $900) for the 12GB of RAM and 256GB of storage configuration, and max out at 7,799 yuan ($1,080) with 16GB of RAM and 1TB of storage. These will be available for retail from February 27. The titanium version with dark gray vegan leather is based on the top configuration but costs an extra 1,000 yuan ($140), and it won't be available until March 12. Xiaomi Likes its predecessor, the 14 Ultra has an optional photography kit with a shutter button grip that adds an extra 1,500mAh of power. The upgrade this time is the new video recording button, along with a customizable jog dial. You can get this accessory for 699 yuan ($100) as a bundle with the phone.This article originally appeared on Engadget at https://www.engadget.com/xiaomi-14-ultra-combines-a-1-inch-camera-sensor-with-four-ai-imaging-models-131127654.html?src=rss

Category: Marketing and Advertising
 

2024-02-22 14:00:03| Engadget

Metas Oversight Board is expanding its purview to include Threads. The group announced that Threads users will now be able to appeal Metas content moderation decisions, giving the independent group the ability to influence policies for Metas newest app. Its a notable expansion for the Oversight Board, which up until now has weighed in on content moderation issues related to Facebook and Instagram posts. Having independent accountability early on for a new app such as Threads is vitally important., board co-chair Helle Thorning-Schmidt said in a statement. According to the Oversight Board, user appeals on Threads will function similarly to how they do on Instagram and Facebook. When users have exhausted Metas internal process, theyll be able to request a review from the Oversight Board. Under the rules established when the board was formed, Meta is required to implement the board's decisions regarding specific posts, but isnt obligated to adhere to its policy recommendations. Adding Threads content moderation to the boards scope underscores the growing influence of the Twitter-like app that launched last summer. Threads has already grown to 130 million users and Mark Zuckerberg has speculated that it could one day reach a billion users. Officially, Threads has the same rules as Instagram. But Meta has already encountered some pushback from users over its policies for recommending content. Threads currently blocks search terms related to COVID-19 and other potentially sensitive topics. The company also raised some eyebrows when it said last week that it wouldnt recommend accounts that post too much political content unless users choose to opt-in to such suggestions. Regardless of whether the board ends up weighing in on those choices, it will likely be some time before Threads users see any changes as the result of the boards recommendations. The Oversight Board only accepts a tiny fraction of user appeals, and it can take several weeks or months for the group to make a decision, and many more months for Meta to change any of its rules as a result of the guidance. (The board can, in some cases, expedite the process.)This article originally appeared on Engadget at https://www.engadget.com/metas-oversight-board-will-now-hear-appeals-from-threads-users-too-130003273.html?src=rss

Category: Marketing and Advertising
 

2024-02-22 13:15:38| Engadget

In the big Nintendo Direct presentation yesterday, we learned of two of the four Xbox titles Microsoft said would appear on the other consoles. One of them is Pentiment, coming to Nintendo Switch, PS4 and PS5, well, today. Microsoft The critically acclaimed Pentiment has been an Xbox, PC and Xbox Cloud exclusive since launch in late 2022. It has an eye-catching animated historical art style and is delightfully niche. The games director, Josh Sawyer, said creating and launching a game like this would never have been possible without Game Pass, which, as Kris Holt notes, makes it an unusual pick to be transferred to other platforms. Xbox boss Phil Spencer said earlier this month the titles hopping platforms had all been on Xbox and PC for at least a year and had hit their full potential on those platforms. The other game coming to other consoles is Grounded pretty much Honey I Shrunk the Kids, the game and will land April 16. Microsoft also later confirmed that Hi-Fi Rush and Sea of Thieves are coming to PlayStation 5. Mat Smith The biggest stories you might have missed The best laptops for 2024 Appeals court overturns $1 billion copyright lawsuit against Cox Elden Ring expansion Shadow of the Erdtree arrives on June 21 You can get these reports delivered daily direct to your inbox. Subscribe right here! Watch the first Borderlands movie trailer It stars Cate Blanchett, Jamie Lee Curtis, Kevin Hart and Jack Black. YouTube Theres a Borderlands movie coming out, and we have our very first teaser trailer. This footage gives us a glimpse of all of the major characters. Cate Blanchett is taking a nice fat paycheck starring as the famously short-tempered Lilith, whos searching for a mysterious vault. Comedian Kevin Hart portrays the mercenary Roland, and Jamie Lee Curtis plays the scientist Dr. Tannis, who featured in all three games. Also, you cant have a video game adaptation without Jack Black, it seems. Continue reading. Apple Sports puts real-time scores on your iPhone lockscreen Its a smoother way to follow your favorite teams. Apple Apple has launched a new iPhone app, offering real-time stats for a number of major sports leagues. Once youve installed Apple Sports, you can set your favorite team and get a trove of data on your lock screen in the live activities box when the team is playing. The app is free and available in the US, UK and Canada for basketball, hockey and soccer. The company said other sports, including baseball and football, will debut when new seasons kick off. Continue reading. FTC concludes Twitter didnt violate data security rules, in spite of Musks orders Staff disregarded Musks directive to provide outsiders with full access to everything. The Federal Trade Commission (FTC) concluded Elon Musk ordered Twitter (now X) employees to take actions that would have violated FTC rules on consumer data privacy and security. Twitter security employees took appropriate measures to protect consumers private information, likely sparing Musks company from government repercussions. FTC chair Lina Khan wrote: Ultimately, the third-party individuals did not receive direct access to Twitters systems, but instead worked with other company employees who accessed the systems on the individuals behalf. Continue reading.This article originally appeared on Engadget at https://www.engadget.com/the-morning-after-these-are-the-first-xbox-exclusive-games-heading-to-switch-and-ps5-121538895.html?src=rss

Category: Marketing and Advertising
 

2024-02-22 12:26:17| Engadget

X, formerly Twitter, is once again restricting content in India. The company's Global Government Affairs account announced that the Indian government had issued an executive order mandating that X withhold specific accounts and posts or face penalties such as "significant fines and imprisonment." X further stated that it doesn't agree with the order and is challenging it.  The designated posts and accounts will only be blocked within India, however, there's no clear list of those affected. "Due to legal restrictions, we are unable to publish the executive orders, but we believe that making them public is essential for transparency," the Global Government Affairs post stated. "This lack of disclosure can lead to a lack of accountability and arbitrary decision-making." X claims to have notified all affected parties.  The posts likely center around the ongoing farmers' protest, which, since February 13, has seen multiple farmers' unions on strike in a bid to get floor pricing, or a minimum support price, for crops sold. Violent clashes between protesters and police have already resulted in at least one death, AP News reports. Mohammed Zubair, an Indian journalist and co-founder of Alt News, shared purported screenshots of suspended accounts belonging to individuals critical of the current government, on-the-ground reporters, prominent farm unionists, and more.  This forced blocking is far from the first incident between X and India. In 2022, X sued the Indian government for "arbitrarily and disproportionately" applying its IT laws passed the year prior. The law required the company to hire a point of contact for the local authorities and a domestic compliance officer. Prior to this concession, in early 2021, the Indian government had threatened to jail X's employees if posts about the then occurring farmers' protest stayed live on the site. Shortly after, the country mandated that X remove content criticizing its COVID-19 response. India dismissed X's suit in June 2023, claiming the company didn't properly explain why it had ever delayed complying with the country's IT laws. The court also fined X 5 million rupees ($60,300), stating, "You are not a farmer but a billon dollar company." The order followed shortly after Twitter co-founder Jack Dorsey claimed that India had threatened to raid employees' homes and shut down the site if the company hadn't taken down posts during the farmers' protest. This article originally appeared on Engadget at https://www.engadget.com/indias-government-is-forcing-x-to-censor-accounts-via-executive-order-amid-the-farmers-protest-112617420.html?src=rss

Category: Marketing and Advertising
 

2024-02-22 12:15:46| Engadget

After teasing it for the past couple of weeks, Google is rolling out a new sign-in page with a slightly cleaner design. The changes are small and don't affect functionality, but it's something that users encounter often, and Google has been using the previous version since it changed its logo, as far as I can see.  The refresh puts the sign-in (and sign-up) page more in line with the company's Material Design ethic introduced back in 2014. To that end, it's now aligned left (instead of centered) and features an orientation that automatically adjusts to your screen's size so it's wider on PC screens and narrower on smartphones. It shows up on all types of devices, but may not appear on older browsers, the company said.  The biggest previous change Google made to its sign-in page was putting password entry onto a second page back in 2015. That update was made "in preparation for future authentication solutions that complement passwords," and to reduce confusion among people who have multiple Google accounts, it said at the time.  Google emphasized that the change will be permanent, much like the switch to Gmail's integrated view. The rollout will be fairly gradual, starting on February 21 and set for completion by March 4, 2024.This article originally appeared on Engadget at https://www.engadget.com/googles-sign-in-and-sign-up-pages-have-a-new-look-111546179.html?src=rss

Category: Marketing and Advertising
 

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