Xorte logo

News Markets Groups

USA | Europe | Asia | World| Stocks | Commodities



Add a new RSS channel

 

Keywords

Marketing and Advertising

2024-06-11 19:20:19| Engadget

For all the AI features, customization options and everything else coming to Apples operating systems this year, there is one other notable update. The company is rebranding Apple ID to Apple Account in iOS 18, iPadOS 18, macOS Sequoia and watchOS 11. The reason behind the change is to provide "a consistent sign-in experience across Apple services and devices," the company wrote in a blog post. Apple Account "relies on a user's existing credentials," so you won't have to change anything. The betas of the new operating systems already use the term Apple Account, but MacRumors notes that Apple ID is still used in some places, such as the account sign-in page on Apple's website. The company is most likely going to complete the Apple Account transition by the time it rolls out the latest major public versions of the operating systems (which also include tvOS and visionOS) this fall. Catch up here for all the news out of Apple's WWDC 2024. This article originally appeared on Engadget at https://www.engadget.com/apple-id-is-now-apple-account-172019457.html?src=rss

Category: Marketing and Advertising
 

2024-06-11 18:32:25| Engadget

As Apple races to add more advanced features to its smartphones, other companies are moving in the opposite direction. One such company, Light, just unveiled its latest and greatest minimalist phone, offering a stark contrast to the app-filled gadgets we all stare at way, way too much. The Light Phone III eschews the e-paper screen found with the previous models, opting for a sleek black-and-white OLED. It still doesnt offer any access to social media, the internet or even email. This is, first and foremost, a phone. Its not completely bare, however, as the Light Phone III includes a camera and an embedded NFC chip for making payments. It also allows access to navigation tools, a simple music player, texting, voice notes, a calendar, a timer and an alarm. Its larger than previous generations, with a cute form factor that can only be described as the Rabbit R1, but serious. Theres no half-baked AI integration here, however, but there is an analog scroll wheel on the side for navigation and for making adjustments. Its around the width of modern iPhones, but much shorter. The team says this was on purpose, so as to make it easier to text while holding the device vertically. Light Light has also paid for private access to navigational information, so Google wont get ahold of any tracking data. The camera looks to be a simple point-and-shoot that cant compete with modern offerings from Google or Apple, but will get the job done. Other specs include 6GB of RAM, up from 1GB in the Light Phone II, 128GB of memory and a newer Qualcomm chip. There's a fingerprint ID on the power button and loudspeakers at the bottom. The battery is much larger than what was included with previous iterations and its user-replaceable. Now, heres the bad news. The Light Phone III is $800, which is more than twice the price of the $300 Light Phone II. Thats a whole lot of cheddar for what amounts to, well, a phone. Deleting all of the intrusive apps on your current smartphone costs $0, though thats easier said than done.  However, Light is running a deal for early adopters. The phones available for $400 for a limited time to crowdfund mass production. Models should ship out in January.This article originally appeared on Engadget at https://www.engadget.com/light-unveils-a-new-minimalist-phone-with-a-black-and-white-oled-screen-163225012.html?src=rss

Category: Marketing and Advertising
 

2024-06-11 18:09:17| Engadget

Google is bringing some new and upgraded features to its hardware lineup as part of the June Pixel feature drop. The update will start rolling out today to all supported Pixel phones, tablets and smartwatches. First of all, Google is expanding access to its Gemini Nano generative AI model, which will now be available on Pixel 8 and Pixel 8a. Until now, it's only been present on the Pixel 8 Pro. At the outset, the model will be available as a developer option on Pixel 8 and 8a and this can be enabled through the device settings. The Recorder app is getting an AI-powered boost too. Google says you'll get more detailed summaries of recordings on Pixel 8, Pixel 8 Pro and Pixel 8a compared with earlier versions of the app. Speaker labels will be applied if you have a Pixel 6 or newer, and there's the option to export transcripts to text files and Google Docs. Handily, you'll now be able to connect a Pixel 8a, Pixel 8 or Pixel 8 Pro to an external display via USB-C to view videos and photos on a larger screen. On the Pixel Fold and sixth-gen and later Pro Pixels, you'll be able to choose which lens to use while taking photos. Meanwhile, Pixel 6 and newer models will support reverse phone number lookup directly from the call log. Those devices and Pixel Tablet will also be able to "automatically identify the best moment from your photo in HDR+ with just a single shutter press," Google says, which will seemingly make it easier to take a snap of your smiling face when it's in focus. Pixel Watch is getting some updates too, including car crash detection on the second-gen model. If your wearable detects that you may have been in a severe car accident, it will ask if you're okay. If you don't respond or you need help, it can contact emergency services for you. The feature will also notify your contacts and provide them with your real-time location. Other updates include fall detection improvements and PayPal access via Google Wallet on both generations of the Pixel Watch.  Google says there will be easier access to the Google Home App on devices running Wear OS 3 and above too. You'll be able to access and control a smart home device from your watch face, for instance, and access favorite devices with a swipe. The Google Home Favorites widget is coming to phones and tablets running Android 12 and later too. Last but not least, when a Pixel Tablet is docked in hub mode, it can receive richer notifications from a Nest doorbell. You'll be able to see who's at the door, chat with them via two-way talk or send a quick response.This article originally appeared on Engadget at https://www.engadget.com/google-brings-gemini-nano-to-more-pixel-devices-and-enhances-recorder-summaries-160917592.html?src=rss

Category: Marketing and Advertising
 

2024-06-11 17:17:55| Engadget

Govee smart lights and fixtures are up to 35 percent off right now, as part of a far-reaching sale on Amazon. The deals include all of the smart bulbs, LED strips and flood lights you can shake a stick at, but perhaps the most notable item is the Govee Floor Lamp Pro. Its on sale for $200 via a clippable coupon, which is a discount of $20. This floor lamp easily made our list of the best smart LED light bulbs, despite being much more than a simple bulb. The Floor Lamp Pro is a slickly-designed lighting fixture thats over two feet tall and displays multiple colors at once. The diverse array of hues on offer make it a great choice for simply lighting up a room or making sure you look alright during a Zoom meeting. The fixture includes a Bluetooth speaker at the base, to allow for the occasional music-based light show. The speaker can even play a wide variety of white noise types for sleeping or meditating. I'm a white noise addict at all times of the day. Being a modern smart lamp, it also works with Alexa and Google Assistant. The only bad thing to say about the Floor Lamp Pro is the exorbitant price, which typically clocks in at $220. Dropping it down to $200 doesnt make it an impulse buy, but it's at least a bit more palatable. You can also pick up some nifty LED light strips for $80, which knocks 20 percent off the asking price. These offer Matter support and can be strung together to create the light show of your dreams. Follow @EngadgetDeals on Twitter and subscribe to the Engadget Deals newsletter for the latest tech deals and buying advice.This article originally appeared on Engadget at https://www.engadget.com/govee-smart-lights-are-up-to-35-percent-off-right-now-151755814.html?src=rss

Category: Marketing and Advertising
 

2024-06-11 17:00:59| Engadget

Kunitsu-Gami: Path of the Goddess is lush. Set on the side of a mountain thats been covered in a terrible black defilement, Kunitsu-Gamis world is an ancient, psychedelic dreamscape packed with magic and otherworldly horrors. Its also mechanically dense, with moments of slow strategizing and rapid-fire hack-and-slash combat. After playing for nearly an hour at Summer Game Fest, its clear that Kunitsu-Gami is much more than a beautiful screenshot. The game is divided into day and night mechanics, but all of the action takes place in various camps along the mountainside, set under green canopies and among dense foliage. The defilement creates plants with glowing pink orbs and slathers some areas in an iridescent black goo, trapping villagers in putrid sacs and infecting the local deer population. Capcom Players are tasked with protecting the Maiden Yoshiro from the Seethe, the monsters that spawn out of the defilement at night. Yoshiro is the key to cleansing the mountainside, but her ritual takes time and shes incredibly vulnerable. It really takes a village to protect her. During the day, players purge the defilement and rescue locals from their containment sacs, while also clearing a path for Yoshiros dance. Press B on the gamepad to assign an attack role to a villager, and then press RB to place them in the environment. At night, the Seethe pour out of the Torii Gates the basic hordes are composed of globular, juicy monsters with long, thin arms and gaping mouths lined with sharp teeth. Combat plays out in a rhythmic sword dance style, with simple inputs that can be combined into fancy combos. Using just two attack buttons and a 360-degree camera, players slash through the Seethe, make sure the creatures dont get too close to Yoshiro, and manage their additional attack units. Combat flows smoothly, with satisfying swordplay and a challenging rush of monsters to defeat at each Torii Gate. After cleansing an area, players can hang out in the camp, upgrading their skills, unlocking new abilities, and learning about the food and culture of the region thats been defiled. There are also challenge areas with bigger, deadlier monsters to kill. Here, players are provided a small team of villagers plus upgrade materials to assign these units specific roles, like archer or woodcutter. The challenge enemy I encountered, Gakinyudo, was a giant, eyeless beast that ripped its own jaw in half before the battle began, revealing an even more disgusting form. The monsters in Kunitsu-Gami have distinct backstories dripping in vile details, and I adore the amount of attention their designs have been given. Heres how Capcom describes the beast I battled: The ravenous Gakinyudo are born from the corpses of lecherous monks who fell to defilement from their debauchery while alive. They prefer to dig up their meals from graveyards. Metal. I defeated the Gakinyudo, but it took some time, unit rearrangement and a new group-attack move to finish the job. I enjoyed every slice of my sword in this fight. Capcom The games environments and character designs are dense with fascinating details. The Maiden Yoshiro wears layers of flowing fabrics, a delicate face covering and intricately adorned jewelry, and she dances with a slow, focused purpose. She feels both fragile and incredibly powerful. The distanced, third-person perspective and fully adjustable camera encourage players to investigate every corner of each new area, slashing plants to receive resource orbs and purging shrines that have been covered in ooze. As each night approaches, the games background music becomes more unsettling and discordant, until its overrun by hellish screams and the Seethe begin spawning. Details like this make Kunitsu-Gami memorable, even just in demo form. It's clear that there's much more to uncover in this game and I'm eager to explore its ancient, magical mountainside in full. Kuntisu-Gami: Path of the Goddess is due to come out on July 19 for PlayStation 4, PS5, Xbox One, Xbox Series X/S and PC. Itll be available on Game Pass at launch. Catch up on all of the news from Summer Game Fest 2024 right here!This article originally appeared on Engadget at https://www.engadget.com/kunitsu-gami-path-of-the-goddess-feels-as-luscious-as-it-looks-150059627.html?src=rss

Category: Marketing and Advertising
 

2024-06-11 17:00:30| Engadget

Dragon Age: The Veilguard was given a proper unveiling at Summer Game Fest, with an Oceans 11-style intro to the gang of heroes and fantasy character tropes that will make up your cadre. Bioware also invited me to a hands-off demo of Veilguard, where I got to briefly see the character creation setup and the opening chapter of the game, as you join the likes of Varric and other characters from Dragon Ages past. It does look different, though. Ive only dipped into the Dragon Age series in the past, but the character style of Dragon Age: The Veilguard (especially in the trailer) looked, initially, like some kind of League Of Legends-style spin-off or even a, gasp, mobile game. Theres undoubtedly a cartoonish spin on characters, although Solas, the primary antagonist (and sadsack elf), seems to be his miserable, mournful self. The environments we saw during the demo are suitably fantastical. During parts of the game, several vantage points appear to show off all the mystical landmarks. Oh, and a large chunk of the opening chapter is a town under siege by dimensional beasts. Other significant changes appear in combat. While youll still be able to pause to consider tactics and enemy targets in a controller-friendly move, unique attacks for your character can be launched from a quick launch menu while the battle continues around you. It appears that The Veilguard could be more fast-paced than its predecessors. I watched several battles between Rook, your custom-made character, and allies, including crossbow-wielding Varrik, fan-favorite Harding the scout, and the frostmage (and detective?!) Neve. We werent able to issue commands to our allies, but you will be able to in the final game. We watched a rogue build in action, which combined bow attacks with close-quarters dagger moves. If you choose a warrior, expect to focus on defense and heavy strikes, while a mage seems to lean on ranged combat. Enjoy this sneak-peek at tomorrow's Gameplay Reveal!Rook and Varric arrive in the stunning - and seedy - city of Minrathous. Little do they know what dangers await. Tune in tomorrow to find out: https://t.co/UGVqA1ZiTE #DragonAge pic.twitter.com/LSJ3oBVoZo Dragon Age (@dragonage) June 10, 2024 Its an action RPG, though, and youll have to work with your party members to strip away armor and protection before doing damage. Parries seem to form the core defense mechanic for rogues, but Veilguard Game Director Corinne Busche noted that, alongside difficultly modes, there are custom difficulty settings you can make fast-twitch battle mechanics more forgiving. While we only got a brief look at the character creation process, youll be able to choose from different voices, fantasy races, and even a cool triangular build generator for the body of your character. The dadbod dwarf mage of your dreams is, finally, here. For fans of the series, though, the latest installment is aimed at expanding the world you probably already love. Areas and spots mentioned in passing in previous games will open up for exploration later in the game, were promised. When crafting a character, youll be able to flesh them out with one of several back-stories, which will often tap into groups and organizations from the series past. Theyll also get referenced by both your companions and other characters in-game when relevant. Neve and our build of Rook had a connection through a group in Rooks past. The decision wheel is here, too. While the battles and the monsters and the dragons are a core part of Dragon Age, the series is best known for letting players take the story into their own hands, making decisions, forgiving enemies (or not) and more. That looks like itll be a core part again of Veilguard. As Rook reacts to Varriks approach to Solas, as he wields dimensional forces, you can say its a bad idea, and your companions will act accordingly. Was it a bad idea? Youll have to wait for the release, which is sometime in fall 2024. Catch up on all of the news from Summer Game Fest 2024 right here!This article originally appeared on Engadget at https://www.engadget.com/dragon-age-the-veilguard-is-a-fantasy-epic-filled-with-big-decisions-150030570.html?src=rss

Category: Marketing and Advertising
 

2024-06-11 16:26:13| Engadget

One of the bigger selling points of Apple's AirPods for some people is their unsealed design, which means they rest just outside of your ear canal instead of inserting all the way in. Open-style earbuds like these aren't good at blocking out ambient noise as a result, but they tend to be more comfortable to wear for those with sensitive ears. AirPods aren't exactly cheap, though. If this idea sounds appealing but you're on a tighter budget, the latest Amazon Echo Buds are a similar alternative that we recommend in our guide to the best budget earbuds. They normally cost $50, but a new deal at Amazon has dropped them back down to $35. That matches the lowest price we've tracked. We gave the Echo Buds a score of 77 in our review last year. So long as you're OK with earbuds that don't totally close off your ear canal, they're a good value when they're discounted to this extent. We found they needed a slight bit of EQ tweaking to sound their best the treble range was a little too hot out of the box but Amazon's Alexa app makes that simple enough. Once you dial them in, they sound perfectly decent for a sub-$50 pair of unsealed earbuds. You won't get much in the way of deep bass, as usual with open-style headphones, but there's at least some rumble and enough separation to keep tracks from sounding overly congested.  The earbuds themselves are lightweight and comfortable in the ear, and their included charging case is easy to slip into a pocket. Unlike many cheap earbuds, they support wear detection so they'll automatically pause when you remove an earbud and the ability to connect to two devices at once. Call quality is passable, if unremarkable, while the customizable touch controls are generally reliable. Naturally, you can also access Alexa hands-free, though it's possible to mute the built-in mics if you want nothing to do with that voice assistant. These are still cheap earbuds, to be clear, so they come with their share of trade-offs. Battery life is mediocre, for one, usually tapping out around five hours. The pair only has an IPX2 water- and dust-resistance rating, so they're not well-suited for sweaty workouts. There's no charging cable in the box, and the Alexa app, while fairly well-featured, is more bloated than other companion apps we've tested. Annoyingly, you also need to register with the Alexa app just to set the Echo Buds up. And again, don't get an open-style pair like this if you're looking for noise cancellation. Still, while there's a chance we see a lower price during Amazon's Prime Day sale next month, this is a solid deal for the right person right now. Follow @EngadgetDeals on Twitter and subscribe to the Engadget Deals newsletter for the latest tech deals and buying advice.This article originally appeared on Engadget at https://www.engadget.com/the-latest-amazon-echo-buds-are-back-on-sale-for-35-142612419.html?src=rss

Category: Marketing and Advertising
 

2024-06-11 16:16:10| Engadget

Spotify first revealed its plan to roll out a high-fidelity option for music streaming some years ago, but that still hasnt come to pass. This may finally be the year when the companys HiFi streaming goes live, but youll likely need to pay extra for the privilege. HiFi streaming is expected to arrive by the end of 2024 and it will be an add-on that costs users at least $5 more per month on top of an existing plan, according to Bloomberg. That's in addition to a Premium price increase that takes effect next month. As such, individual users who want to listen to high-fidelity music on Spotify may need to pay at least $17 per month, unless they're fortunate enough to be on the $6 student plan. It's not clear if the HiFi add-on will be available to those on the free tier. HiFi audio is already factored into Apple Music ($11 per month for individuals) and Amazon Music Unlimited ($11 per month for those without Prime). It was a key selling point for Tidal at the outset of that service, which also now costs $11 per month. That places Spotify, which said in 2021 it would roll out its HiFi plan that year, well behind its rivals on that front. That said, the so-called "Supremium" add-on is said to include other features, like an option to spin up custom playlists in a flash based on specific activities, dates and times of the year. Bloomberg reports that Spotify's tech will adjust playlists based on a user's behavior and eventually automatically create playlists without any input from them.This article originally appeared on Engadget at https://www.engadget.com/spotifys-hifi-plan-could-finally-arrive-this-year-but-you-may-need-to-pay-extra-141610374.html?src=rss

Category: Marketing and Advertising
 

2024-06-11 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

B2B influencers say co-created content and speaking at in-person events were the most successful types of brand collaborations they did in 2023, according to recent research from Onalytica. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2024-06-11 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Chief marketing officers at B2B firms are increasingly adopting new titles and focusing on digital skills, according to recent research from LinkedIn. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

Sites: [1] [2] [3] [4] [5] [6] [7] [8] [9] [10] [11] [12] [13] [14] [15] [16] [17] [18] next »

Privacy policy . Copyright . Contact form .