 |
|
|
|||||
Discover five marketing shifts transforming how teams connect with customers--from AI use to first-party data and authentic voices. See how leading marketers adapt. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising
Pinterest just launched Thrift Shop, a dedicated set of boards on Pinterest Shop. The curated, shoppable boards offer a new way for users to discover and purchase vintage and secondhand items. Running through September 26th, the initiative sees Pinterest partnering with over 30 vintage retailers globally. Boards feature curated drops from industry tastemakers and Pinterest offers tools like collage templates that help users create thrift wishlists, bridging the gap between online inspiration and both digital and in-person shopping.The timing aligns with Pinterest's 2025 Fall Trend Report, which shows surging searches for terms like "dream thrift finds" and "vintage autumn aesthetic," especially among Gen Z, who now make up over 50% of Pinterest's users. Pinterest is essentially formalizing what users were already doing organically using the platform to find inspiration, plan purchases and curate personal style through preloved pieces.TREND BITEGen Z is tired of the TikTok-ification of fashion, where trends collapse into sameness. By curating thrift and vintage finds, Pinterest positions itself as the antidote: a platform where style is anchored in scarcity and story. Buying thrift is as much about identity as affordability and sustainability. Every piece is a narrative artifact, making shoppers feel like co-creators instead of mere consumers.Expect those shoppers to start asking mainstream brands: why should I buy new when preloved is more original, more sustainable and often more stylish? As people increasingly seek unique pieces, brands that can authentically connect to that desire for surprise and self-expression will find themselves ahead of a curve that shows no signs of flattening.
Category:
Marketing and Advertising
Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs
Category:
Marketing and Advertising
All news |
||||||||||||||||||
|
||||||||||||||||||