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Pinterest just launched Thrift Shop, a dedicated set of boards on Pinterest Shop. The curated, shoppable boards offer a new way for users to discover and purchase vintage and secondhand items. Running through September 26th, the initiative sees Pinterest partnering with over 30 vintage retailers globally. Boards feature curated drops from industry tastemakers and Pinterest offers tools like collage templates that help users create thrift wishlists, bridging the gap between online inspiration and both digital and in-person shopping.The timing aligns with Pinterest's 2025 Fall Trend Report, which shows surging searches for terms like "dream thrift finds" and "vintage autumn aesthetic," especially among Gen Z, who now make up over 50% of Pinterest's users. Pinterest is essentially formalizing what users were already doing organically using the platform to find inspiration, plan purchases and curate personal style through preloved pieces.TREND BITEGen Z is tired of the TikTok-ification of fashion, where trends collapse into sameness. By curating thrift and vintage finds, Pinterest positions itself as the antidote: a platform where style is anchored in scarcity and story. Buying thrift is as much about identity as affordability and sustainability. Every piece is a narrative artifact, making shoppers feel like co-creators instead of mere consumers.Expect those shoppers to start asking mainstream brands: why should I buy new when preloved is more original, more sustainable and often more stylish? As people increasingly seek unique pieces, brands that can authentically connect to that desire for surprise and self-expression will find themselves ahead of a curve that shows no signs of flattening.
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Marketing and Advertising
Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs
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Marketing and Advertising
European energy giant Vattenfall has turned its offshore wind turbines into an unlikely culinary experiment. The Swedish company cultivated seaweed between the towering structures at its Vesterhav Syd wind farm in the Danish North Sea, then partnered with Danish snack producer Wavy Wonders to transform the harvest into crispy seaweed snacks. After five months of growth, the seaweed was hand-harvested, dried and baked into a nutrient-rich treat that Vattenfall distributed as "food for thought" rather than a commercial product, partnering with Samuel Jackson to share the story.The project extends far beyond novelty snacking. As part of the EU-funded WIN@sea initiative, Vattenfall is pioneering "multi-use platforms" that maximize ocean space efficiency by combining renewable energy generation with aquaculture. The seaweed absorbs excess CO2 and agricultural runoff nutrients that fuel harmful algae blooms, effectively cleaning the surrounding waters while growing. This dual-purpose approach allows different industries to share infrastructure and maintenance, reducing fuel consumption and operational costs while supporting marine ecosystem recovery.TREND BITEThe climate conversation is evolving from "less harm" to "active healing," and Vattenfall's wind-farmed seaweed snacks crystallize this shift. By transforming abstract renewable energy into something tangible a crunchy snack that literally embodies ocean regeneration the company demonstrates how brands can make invisible environmental benefits tangible.The rise of "multi-use everything" also reflects growing consumer expectations that sustainability initiatives should stack benefits rather than simply tick boxes. Wind farms that also clean water and grow food, solar installations that shelter crops or grazing sheep, data centers that heat neighborhoods if your renewable energy project can be eaten, shared and experienced, the abstract promise of sustainability becomes a concrete story that will stick with consumers.
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Marketing and Advertising
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