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Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs
Category:
Marketing and Advertising
European energy giant Vattenfall has turned its offshore wind turbines into an unlikely culinary experiment. The Swedish company cultivated seaweed between the towering structures at its Vesterhav Syd wind farm in the Danish North Sea, then partnered with Danish snack producer Wavy Wonders to transform the harvest into crispy seaweed snacks. After five months of growth, the seaweed was hand-harvested, dried and baked into a nutrient-rich treat that Vattenfall distributed as "food for thought" rather than a commercial product, partnering with Samuel Jackson to share the story.The project extends far beyond novelty snacking. As part of the EU-funded WIN@sea initiative, Vattenfall is pioneering "multi-use platforms" that maximize ocean space efficiency by combining renewable energy generation with aquaculture. The seaweed absorbs excess CO2 and agricultural runoff nutrients that fuel harmful algae blooms, effectively cleaning the surrounding waters while growing. This dual-purpose approach allows different industries to share infrastructure and maintenance, reducing fuel consumption and operational costs while supporting marine ecosystem recovery.TREND BITEThe climate conversation is evolving from "less harm" to "active healing," and Vattenfall's wind-farmed seaweed snacks crystallize this shift. By transforming abstract renewable energy into something tangible a crunchy snack that literally embodies ocean regeneration the company demonstrates how brands can make invisible environmental benefits tangible.The rise of "multi-use everything" also reflects growing consumer expectations that sustainability initiatives should stack benefits rather than simply tick boxes. Wind farms that also clean water and grow food, solar installations that shelter crops or grazing sheep, data centers that heat neighborhoods if your renewable energy project can be eaten, shared and experienced, the abstract promise of sustainability becomes a concrete story that will stick with consumers.
Category:
Marketing and Advertising
This infographic explores how a "measurement paradox" leads marketers to wrongly attribute sales and incorrectly divide brand marketing and performance marketing. Read the full article at MarketingProfs
Category:
Marketing and Advertising
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