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By protecting the workers most exposed to the sun, Lidherma turned Argentina's iconic beach churro vendors into proof points for daily SPF use.
Category:
Marketing and Advertising
Minocqua Marketplace aggregates 80+ vendors who've pledged not to fund MAGA candidates. A Kickstarter campaign is funding its national relaunch.
Category:
Marketing and Advertising
Minocqua Marketplace aggregates 80+ vendors who've pledged not to fund MAGA candidates. A Kickstarter campaign is funding its national relaunch.
Category:
Marketing and Advertising
In the US, T-Mobile has launched what it calls the first real-time AI platform built directly into a wireless network, starting with Live Translation.The new service enables phone call translation in over 50 languages without requiring apps, downloads or specific devices. It works on any phone connected to T-Mobile's network, from flip phones to the latest smartphones, as long as at least one caller is a T-Mobile customer. All they need to do is say "Hey T-Mobile, translate." Beta registration is open now for postpaid customers, with access rolling out this spring ahead of a commercial launch later this year.Existing translation services typically require dedicated apps, specific hardware or separate subscriptions: barriers that limit adoption, particularly among less tech-savvy users or those on older devices. By embedding AI capabilities at the network level, T-Mobile is positioning translation as infrastructure rather than a product. The carrier is betting that removing friction from cross-language calls could deepen customer loyalty in ways that coverage and network speed improvements no longer can.TREND BITET-Mobile's play reflects a deeper consumer expectation taking hold: technology should work invisibly to make life easier. The implications stretch well beyond telecom. For the 60 million Americans in multilingual households, real-time translation isn't a mere convenience it's a tool for closeness and (intergenerational) connection. For small businesses, it means no longer losing customers because of a language gap. Scale that up to healthcare, where language barriers contribute to misdiagnosis and delayed treatment, or to government services, where they block access to housing, benefits and legal aid, and the stakes become even more evident.The pattern emerging here is one brands across sectors should watch closely: consumers will increasingly expect intelligence embedded at the infrastructure level, requiring zero setup, and designed to enhance human connection rather than replace it. The organizations that deliver on that whether they're carriers, banks, hospitals or public agencies will set a new standard for what "accessible" actually means.
Category:
Marketing and Advertising
On Valentine's Day, French retailer Fnac hosted what it billed as its first-ever cultural speed dating event at its Callao flagship in central Madrid.
Category:
Marketing and Advertising