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2024-06-14 07:19:05| TRENDWATCHING.COM

Grocery delivery platform Swiggy Instamart partnered with daily newspaper The Times of India (TOI) on an olfactory experience to promote Indias peak mango season. On 2 June 2024, the TOI Sunday Times front page featured a vivid, full-page visual of mangoes imbued with the fruits fragrance. Readers were invited to read this ad with your nose for a complete sensory experience. Approximately 800,000 copies of the special edition were distributed.

Category: Marketing and Advertising


2024-06-13 02:39:03| TRENDWATCHING.COM

In May 2024, Shanghai techno club Heim hosted Bassbath, an inclusive clubbing experience geared towards individuals with hearing impairments. Created by curatorial collective Transparent Afternoon, the event was organized by a team comprised of both hearing and deaf members.

Category: Marketing and Advertising


2024-06-12 17:12:34| TRENDWATCHING.COM

The UK's National Health Service (NHS) is set to roll out a partnership with Flok Health, the country's first AI-powered physiotherapy clinic, in an effort to reduce waiting times and alleviate pressure on healthcare providers. Flok's platform, which has been approved as a registered healthcare provider, will offer NHS patients same-day access to automated video appointments with an AI physiotherapist via a smartphone app.Patients seeking treatment for back pain can be referred to Flok Health through their primary care physician or can self-refer directly to the service. During an initial video assessment, the AI physiotherapist evaluates the patient's symptoms and, if approved for treatment, provides on-demand video appointments, prescribes exercises and pain management techniques and adjusts treatments based on the patient's progress.While Flok has initially been approved to treat back pain, it's working on clinics for other musculoskeletal conditions. The service will be introduced later this year.

Category: Marketing and Advertising


2024-06-11 07:29:07| TRENDWATCHING.COM

The first product of its kind, Vaseline Pro Derma Transition Body Lotion is explicitly targeted to transgender women. The lotion was created in collaboration with Thailand's transgender community to address the unique skin challenges people face during and after the transition process. Ingredients tackle common skin-related side effects of hormone therapy, such as sensitivity to light, dullness, irritation, uneven skin tone and proneness to allergies.

Category: Marketing and Advertising


2024-06-10 20:15:08| TRENDWATCHING.COM

In the UK, around 250,000 tents are left behind on music festival grounds every summer, with most ending up in landfills. Addressing that colossal amount of waste, sporting goods retailer Decathlon has relaunched No Tent Left Behind, a campaign incentivizing customers to buy one of its tents and return it for a full refund.Festival-goers who purchase a tent from the retailer's MH100 range and return it before 13 September 2024 will get their money back in the form of a digital gift card. They can use the tent as often as they like, as long as they don't damage it. The buy-back expands on a scheme initiated by Decathlon in 2023, which only applied to a GBP 29.99 tent.While eco-friendlier choices often come with higher price tags, Decathlon's initiative aims to make a sustainable option not just accessible but more or less free of charge. The brand is also solving a problem it helped cause with prices as low as GBP 29.99, consumers are inclined to view cheap tents as single-use items. As for the returned tents? They'll be refurbished and resold through Decathlon's Second Life program.

Category: Marketing and Advertising


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