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To celebrate International Fried Chicken Day, KFC Philippines invited fans to design their dream KFC snacks using Meta's AI sticker feature. From 4-6 July 2024, fried chicken enthusiasts could use the KFC Crave Generator to share their creations on social media with the hashtag #KFCInternationalFriedChickenDay. The fast food giant selected the 11 most innovative ideas, turning them from digital concepts into edible products. The creators of these chosen snacks were also invited to taste their creations.
Category:
Marketing and Advertising
Alibaba Groups e-commerce platform Taobao launched an updated Apple Vision Pro app late June 2024, coinciding with the headsets release in mainland China. First introduced as a beta in April, the app combines spatial computing, 3D and mixed reality technology, plus Apples multi-window capabilities. Users can view items from multiple angles, compare options and scrutinize product details such as material, texture and finish. They can also test selected products in immersive environments, such as taking Xiaomis electric vehicles for a virtual test drive or DJIs drones for a virtual test flight.
Category:
Marketing and Advertising
Providing a larger-than-life reminder of the pleasure of reading as well as a spot to do so Madrid's city council recently installed book-shaped benches across eight of its districts. The concept is the result of a partnership between the city, Penguin Random House, Carat and JCDecaux. All 26 benches, or bancolibros, portray titles published by Penguin, and each features a QR code directing viewers to more information about the book and its author.
Category:
Marketing and Advertising
Nissan's Second Delivery program is a tech-forward take on post-purchase support. Recognizing that modern vehicles are packed with complex features and questions are likely to arise once a new owner has spent some time behind the wheel, Nissan offers an in-person tutorial around two weeks after a car is purchased or leased. A trained Tech Expert visits the driver at their preferred location home, office or elsewhere to provide a comprehensive walkthrough of the vehicle's technology, from advanced driver assistance systems to smartphone integration and voice recognition.Launched in February 2023 for Ariya owners, the complimentary service is resonating with buyers, with over 5,000 appointments completed and a 93% satisfaction rate. According to Nissan, participants appreciate the program's tailored, personal approach and thoroughness, with experts spending up to two hours answering questions and demonstrating features. Building on that success, Nissan will expand Second Delivery to Rogue and LEAF models in late 2024.
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Marketing and Advertising
Aiming to help its residents cope with rising temperatures, the city of Madrid is testing a new type of bus stop shelter. In addition to providing shade, the 'Natural Cooling' bus shelter can actually lower ambient air temperature for waiting passengers by up to 9°C (16°F). Developed and patented by JCDecaux, the units aren't equipped with energy-intensive air conditioning. Instead, they use an age-old technique evaporative cooling. As water evaporates, it absorbs heat from its surroundings and cools the air around it.In the bus shelter, hot air passes through a wet, honeycombed panel. The cooled air is then directed toward people seated on its bench. The self-contained system runs on solar power and harvests rainwater, which is stored in a tank. It only switches on when temperatures exceed 25°C (77°F), and someone pushes a button on the cooling panel. No mist is produced, avoiding health risks associated with inhaling microscopic water droplets.Madrid's municipal transport company, EMT Madrid, recently installed two of the shelters in Pavones and Villaverde Cruce. While JCDecaux announced the product in 2020, this is the first time it's being trialed in a public setting. The pilot project will allow JCDecaux and EMT Madrid, which operates 4,565 shelters throughout the city, to evaluate the concept's real-world performance. If successful, cooling shelters could be widely implemented, offering a tangible solution to urban heat challenges and providing residents with a bit of relief on sweltering days.
Category:
Marketing and Advertising