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JBL just revealed a bunch of new earbuds at CES 2026, suiting just about every ear canal out there. First up, there are several new additions to the Endurance line of sports-adjacent earbuds. The baddest of the bunch is likely the Endurance Zone, which offers 32 hours of battery life and fast charging. They include the company's proprietary OpenSound technology, which directs audio signals to the ears without blocking the ear canal. This means that wearers should be able to detect ambient noise during a workout. This is extremely helpful when someone is asking to use the machine because you've been staring at your phone instead of doing reps. JBL The Zone earbuds also offer multipoint connections, earhooks for stability and an exterior designed for long-term durability. These buds cost $180 and will be available later this month. The Endurance Peak 4 earbuds don't integrate with OpenSound, but do offer superior battery life to the Zone. They can get up to 48 hours per charge, when factoring in the included charging case. They cost $130 and will also be purchasable later in January. JBL The Endurance Pace wraparound earbuds are a fairly budget-friendly way to get access to that OpenSound tech. They cost just $90, but the battery maxes out at 10 hours, as there's no charging case. Look for these later this month. The Endurance Run 3 are extremely budget-friendly earbuds, with prices ranging from $25 to $35. These are wired devices, with a USB-C model and a 3.5mm model. They'll be available in February. The JBL Sense Pro also includes OpenSound and can play spatial content. The battery and case lasts up to 38 hours and there's wireless charging. These are designed for hi-fi audio, so they include redesigned drivers and a bass boosting algorithm. There are four integrated microphones for making calls. These earbuds cost $200, with availability in March. JBL The JBL Sense Lite earbuds, as the name suggests, are extremely light and made to be worn all day. They include OpenSound tech, 32 hours of battery life and touch controls. These buds will also be available in March, with a price of $150. Finally, there are the Soundgear Clips. As the name suggests, these lightweight earbuds clip to the ears. They also use the company's OpenSound air-conduction technology. The earbuds are fairly striking, with a metallic tint and translucent finish. The battery life clocks in at 32 hours and can do fast charging. They cost $150 and will also go on sale this March.This article originally appeared on Engadget at https://www.engadget.com/audio/headphones/jbl-just-announced-a-bunch-of-new-earbuds-at-ces-130044239.html?src=rss
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Marketing and Advertising
For CES this year, JBL has added three new gaming headsets to its JBL Quantum product lineup. JBL Quantum 950X is the latest set of flagship headphones from the brand, with 50mm carbon dynamic drivers and features such as spatial audio, 3D head tracking and active noise cancelation. The set is compatible with PC, consoles and mobile platforms through 2.4GHz, Bluetooth 5.3 or wired connection. The 950X has a pair of hot-swappable and rechargeable batteries that give 50 hours of playtime. It comes with a 6mm cardioid boom microphone that uses AI noise reduction to keep background sounds out of in-game communication. The headset will retail for $400 and will be available starting in April 2026.The other two new products are the JBL Quantum 650X and the JBL Quantum 250. The wireless 650X also has 50mm carbon dynamic drivers, spatial sound and the same connectivity options as the 950X. It has an expected battery life of 45 hours. The less expensive 650X will also be available in April and will retail for $200. The JBL Quantum 250 is a wired headset with many of the same drivers and features as the other two products. It has black and white model options, and will cost $80. This third model will be available starting March 2026.This article originally appeared on Engadget at https://www.engadget.com/audio/headphones/jbl-launches-a-trio-of-gaming-headsets-for-ces-130000929.html?src=rss
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Marketing and Advertising
Dutch holiday rental platform Natuurhuisje has launched a campaign that positions nature as a protagonist. Through the tagline "Ik wacht op je" (I'm waiting for you), the brand frames the outdoors as an active presence beckoning city dwellers to slow down. A television spot moves between macro and micro perspectives submerged underwater shots, aerial views of forests, light filtering through leaves to construct a visual language rooted in wonder rather than mere escape. The approach reflects research showing that Natuurhuisje's customers book specifically to experience nature and find solitude away from crowds.Running across TV, cinema, outdoor, radio and social channels and developed by Amsterdam agency Gardeners, the campaign distinguishes Natuurhuisje's offering from mainstream holiday parks by emphasizing the relative isolation of the platform's 18,000 properties across Europe. By framing proximity to nature as its primary value proposition and contributing 5% of revenue to local biodiversity projects Natuurhuisje addresses the gap between consumers' stated desire for nature connection and the reality that most accommodations compromise that experience.TREND BITENatuurhuisje is tapping into the growing appetite for awe that sense of vastness and wonder that emerges when humans slow down enough to soak up their natural surroundings. The wellness tourism market is projected to grow from USD 954 billion in 2024 to USD 1.68 trillion by 2030, and demand for wellness experiences that connect travelers with nature is growing. Nearly 50,000 TikTok videos are tagged #forestbathing, and Skyscanner indicates a third of travelers in 2026 will seek to avoid over-touristed areas in favor of quieter, less-visited places. The opportunity for brands in this space? Moving beyond Instagrammable backdrops and facilitating genuine encounters with awe.
Category:
Marketing and Advertising
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