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For CES this year, JBL has added three new gaming headsets to its JBL Quantum product lineup. JBL Quantum 950X is the latest set of flagship headphones from the brand, with 50mm carbon dynamic drivers and features such as spatial audio, 3D head tracking and active noise cancelation. The set is compatible with PC, consoles and mobile platforms through 2.4GHz, Bluetooth 5.3 or wired connection. The 950X has a pair of hot-swappable and rechargeable batteries that give 50 hours of playtime. It comes with a 6mm cardioid boom microphone that uses AI noise reduction to keep background sounds out of in-game communication. The headset will retail for $400 and will be available starting in April 2026.The other two new products are the JBL Quantum 650X and the JBL Quantum 250. The wireless 650X also has 50mm carbon dynamic drivers, spatial sound and the same connectivity options as the 950X. It has an expected battery life of 45 hours. The less expensive 650X will also be available in April and will retail for $200. The JBL Quantum 250 is a wired headset with many of the same drivers and features as the other two products. It has black and white model options, and will cost $80. This third model will be available starting March 2026.This article originally appeared on Engadget at https://www.engadget.com/audio/headphones/jbl-launches-a-trio-of-gaming-headsets-for-ces-130000929.html?src=rss
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Marketing and Advertising
Dutch holiday rental platform Natuurhuisje has launched a campaign that positions nature as a protagonist. Through the tagline "Ik wacht op je" (I'm waiting for you), the brand frames the outdoors as an active presence beckoning city dwellers to slow down. A television spot moves between macro and micro perspectives submerged underwater shots, aerial views of forests, light filtering through leaves to construct a visual language rooted in wonder rather than mere escape. The approach reflects research showing that Natuurhuisje's customers book specifically to experience nature and find solitude away from crowds.Running across TV, cinema, outdoor, radio and social channels and developed by Amsterdam agency Gardeners, the campaign distinguishes Natuurhuisje's offering from mainstream holiday parks by emphasizing the relative isolation of the platform's 18,000 properties across Europe. By framing proximity to nature as its primary value proposition and contributing 5% of revenue to local biodiversity projects Natuurhuisje addresses the gap between consumers' stated desire for nature connection and the reality that most accommodations compromise that experience.TREND BITENatuurhuisje is tapping into the growing appetite for awe that sense of vastness and wonder that emerges when humans slow down enough to soak up their natural surroundings. The wellness tourism market is projected to grow from USD 954 billion in 2024 to USD 1.68 trillion by 2030, and demand for wellness experiences that connect travelers with nature is growing. Nearly 50,000 TikTok videos are tagged #forestbathing, and Skyscanner indicates a third of travelers in 2026 will seek to avoid over-touristed areas in favor of quieter, less-visited places. The opportunity for brands in this space? Moving beyond Instagrammable backdrops and facilitating genuine encounters with awe.
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Marketing and Advertising
It's not the first of its kind, but a few key differences set Fraimic apart from other E Ink art displays. Aura, Switchbot and others have something similar. But unlike other versions, this one requires no subscription, lets you swap out the surrounding frame and doesnt require an app to upload the art. Instead, a built-in mic picks up your idea, sends it to OpenAI and creates an image that pops up in a few moments on the screen. The on-board accelerometer even knows whether the device is in landscape or portrait orientation, and applies the correct format. A purchase of the Fraimic comes with 100 free AI creations per year, and if thats not enough, you can buy more. But if, like me, you dont consider the images a machines brain smashes together to actually be art, the Fraimic also allows you to upload your own images via the brands website. And should that website ever go away, your device isnt obsolete, as it can also handle local uploads. The Fraimic canvas Fraimic The other qualities that make E Ink displays intriguing are all here. These screens are similar to what you get with a color ereader or E Ink tablet and, like those devices, only require power when changing whats displayed. This one has enough juice to last for years even if you swap out the image once per day. It uses a 13-inch Spectra 6 E Ink display, which has a resolution of about 200 dots per inch. If youve seen a color epaper tablet or ereader, youll have an idea of what the image looks like. Its not high-definition and the colors arent super vibrant, but the effect is pleasantly subdued and, for the right images, looks properly arty. Even under the always-too-bright glare of the CES show floor lights, the images managed to look lush and saturated. With the right (human-generated) art, Id be happy to hang this in my living room. The standard-sized display will run you $399, which is $100 cheaper than Auras similarly sized device and $50 more than SwitchBots. Pre-orders for Fraimic are open now and units are expected to ship in spring of this year. This article originally appeared on Engadget at https://www.engadget.com/home/smart-home/fraimic-is-an-e-ink-display-that-turns-your-ideas-into-ai-art-120000454.html?src=rss
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Marketing and Advertising
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