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2024-04-24 20:04:01| Engadget

The Biden administration is tackling the monumental task of making Americas industrial freight system more environmentally friendly. The White House said on Wednesday that it aims to have 30 percent of industrial truck sales produce zero emissions by 2030 and 100 percent by 2040. In addition to those non-binding targets, the White House is meeting on Wednesday with stakeholders from the commercial vehicle, shipping and infrastructure industries to help execute its agenda. The roundtable is designed to advance the Biden Administrations goal of supercharging the buildout of the infrastructure necessary to make a zero-emissions freight ecosystem a reality in the United States. Unsurprisingly, the freight industry uses a lot of energy and produces a lot of pollution to match. Bloomberg notes that the transportation sector emits about 29 percent of US greenhouse gas emissions, and freight (including shipping, trucking and trains) makes up about a third of that figure. So, you can ballpark that the American freight industry is responsible for roughly 10 percent of the countrys carbon emissions. As part of the election-year rollout, the Biden Administration plans to ask the public to comment on charging infrastructure for heavy-duty vehicles, signaling that the specifics of the plan arent yet finalized. The White House wants to avoid a fragmented industrial EV charging system without a universally agreed-upon standard. The industry has seemingly settled on Teslas NACS as the de facto choice in the lightweight consumer sector. Alongside the newly announced industrial goals, the Biden Administrations Environmental Protection Agency (EPA) is opening up about $1 billion in Inflation Reduction Act (IRA) funding to replace Class 6 and 7 vehicles (school buses, garbage trucks and delivery trucks) with electric equivalents. The IRA requires that at least $400 million of that funding goes to local communities hit the hardest by industrial pollution. The White House says 72 million Americans live near truck freight routes and bear the brunt of their short-term output. Sadly but unsurprisingly (given the nations history), people of color and those from low-income households are most likely to be heavily affected by high environmental toxin levels. The White Houses goals are admirable, given the urgency of the global climate crisis and the freight industrys role. However, one significant problem remains: These are voluntary, non-binding resolutions that could and, given public comments, almost certainly would be undone by a second Trump Administration, should the serial napper return to office next year. As with many other aspects of the nations and worlds future, US voters will decide the outcome this November.This article originally appeared on Engadget at https://www.engadget.com/the-white-house-wants-a-zero-emission-freight-industry-by-2040-180401537.html?src=rss

Category: Marketing and Advertising
 

2024-04-24 19:31:25| Engadget

Parents throughout the country just breathed a sigh of relief at the prospect of allowing more screen time for their kids that doesnt revolve around some really loud and annoying YouTube dude. PBS just launched a new free ad-supported channel called PBS Retro, as reported by The Wrap. As the name suggests, this is a repository for all of your favorite edutainment classics from the 1980s, 1990s and beyond. The nostalgia is strong with this one. PBS Retro is available via The Roku Channel, which is a streaming service on smart TVs and, of course, Roku devices. The 24/7 channel airs all of the shows youre likely picturing right now, including Reading Rainbow and Mister Rogers Neighborhood. Youll also be able to introduce your kids to Thomas and Friends, Zoboomafoo and Kratt's Creatures, among others. Its a collection of old-school classics. This isnt the only PBS-adjacent channel available on Rokus platform. Its home to other ad-supported channels like PBS Antiques Roadshow, Antiques Road Trip, PBS Food, Julia Child and PBS Nature. There are also plenty of PBS-related channels available via subscription, including PBS Masterpiece, PBS Kids, PBS Living, PBS Documentaries and PBS America. Some of these are available on Hulu+ Live TV. PBS may become an even bigger fixture in the free ad-supported streaming television (FAST) space in the future. The organization says it's in the early days of experimentation with a goal of making PBS content available in new places. It will continue to consider additional opportunities if these FAST channels increase revenue and brand awareness. In the meantime, Mister Rogers Neighborhood makes for some mighty fine ASMR.This article originally appeared on Engadget at https://www.engadget.com/pbs-retro-is-a-new-fast-channel-playing-just-the-classics-173125500.html?src=rss

Category: Marketing and Advertising
 

2024-04-24 18:36:22| Engadget

At CES this January, startup Rabbit unveiled its first device, just in time for the end of the year of the rabbit according to the lunar calendar. Its a cute little orange square that was positioned as a pocket companion that moves AI from words to action. In other words, its basically a dedicated AI machine that acts kind of like a walkie talkie to a virtual assistant. Sound familiar? Youre probably thinking of the Humane AI Pin, which was announced last year and started shipping this month. I awarded it a score of 50 (out of 100) earlier this month, while outlets like Wired and The Verge gave it similarly low marks of 4 out of 10. The people at Rabbit have been paying close attention to the aftermath of the Humane AI Pin launch and reviews. It was evident in founder and CEO Jesse Lyu's address at an unboxing event at the TWA hotel in New York last night, where the company showed off the Rabbit R1 and eager early adopters listened rapturously before picking up their pre-orders. Engadget's sample unit is on its way to Devindra Hardawar, who will be tackling this review. But I was in attendance last night to check out units at the event that industry peers were unboxing (thanks to Max Weinbach for the assistance!). What is the Rabbit R1? As a refresher, the Rabbit R1 is a bright orange square, co-engineered by Teenage Engineering and Rabbit. It has a 2.88-inch color display built in, an 8-megapixel camera that can face both ways and a scroll wheel reminiscent of the crank on the Playdate. The latter, by the way, is a compact gaming handheld that was also designed by Teenage Engineering, and the Rabbit R1 shares its adorable retro aesthetic. Again, like the Humane AI Pin, the Rabbit R1 is supposed to be your portal to an AI-powered assistant and operating system. However, there are a few key differences, which Lyu covered extensively at the launch event last night. Rabbit R1 vs Humane AI Pin Let's get this out of the way: The Rabbit R1 already looks a lot more appealing than the Humane AI Pin. First of all, it costs $199 less than a third of the AI Pin's $700. Humane also requires a monthly $24 subscription fee or its device will be rendered basically useless. Rabbit, as Lyu repeatedly reiterated all night, does not require such a fee. You'll just be responsible for your own cellular service (4G LTE only, no 5G), and can bring your own SIM card or just default to good old Wi-Fi. There, you'll also find the USB-C charging port. The R1's advantages over the Pin don't end there. By virtue of its integrated screen (instead of a wonky, albeit intriguing projector), the orange square is more versatile and a lot easier to interact with. You can use the wheel to scroll through elements and press the button on the right side to confirm a choice. You could also tap the screen or push down a button to start talking to the software. Now, I havent taken a photo with the device myself, but I was pleasantly surprised by the quality of images I saw on its screen. Maybe my expectations were pretty low, but when reviewers in a media room were setting up their devices by using the onboard cameras to scan QR codes, I found the images on the screens clear and impressively vibrant. Users wont just be capturing photos, videos and QR codes with the Rabbit R1, by the way. It also has a Vision feature like the Humane AI Pin that will analyze an image you take and tell you whats in it. In Lyus demo, the R1 told him that it saw a crowd of people at an event or concert venue. Cherlynn Low for Engadget Well have to wait till Devindra actually takes some pictures with our R1 unit and downloads them from the web-based portal that Rabbit cleverly calls the Rabbit Hole. Its name for camera-based features is Rabbit Eye, which is just kind of delightful. In fact, another thing that distinguishes Rabbit from Humane is the formers personality. The R1 just oozes character. From the witty feature names to the retro aesthetic to the onscreen animation and the fact that the AI will actually make (cheesy) jokes, Rabbit and Teenage Engineering have developed something thats got a lot more flavor than Humanes almost clinical appearance and approach. Of all the things Lyu took shots at Humane about last night, though, talk of the R1s thermal performance or the AI Pins heat issues was conspicuously absent. To be clear, the R1 is slightly bigger than the Humane device, and it uses an octa-core MediaTek MT6765 processor, compared to the AI Pins Snapdragon chip. Theres no indication at the moment that the Rabbit device will run as hot as Humanes Pin, but Ive been burned (metaphorically) before and remain cautious. I am also slightly concerned about the R1s glossy plastic build. It looks nice and feels lighter than expected, weighing just 115 grams or about a quarter of a pound. The scroll wheel moved smoothly when I pushed it up and down, and there were no physical grooves or notches, unlike the rotating hinge on Samsungs Galaxy watches. The camera housing lay flush with the rest of the R1s case, and in general the unit felt refined and finished. Most of my other impressions of the Rabbit R1 come from Lyus onstage demos, where I was surprised by how quickly his device responded to his queries. He was able to type on the R1s screen and tilted it so that the controls sat below the display instead of to its right. That way, there was enough room for an onscreen keyboard that Lyu said was the same width as the one on the original iPhone. Whats next for the Rabbit R1? Rabbit also drew attention for its so-called Large Action Model (LAM), which acts as an interpreter to convert popular apps like Spotify or Doordash into interfaces that work on the R1s simple-looking operating system. Lyu also showed off some of these at the event last night, but Id much rather wait for us to test these out for ourselves. Lyu made many promises to the audience, seeming to acknowledge that the R1 might not be fully featured when it arrives in their hands. Even on the companys website, theres a list of features that are planned, in the works or being explored. For one thing, an alarm is coming this summer, along with a calendar, contacts app, GPS support, memory recall and more. Throughout his speech, Lyu repeated the phrase were gonna work on amid veiled references to Humane (for instance, emphasizing that Rabbit doesnt require an additional subscription fee). Ultimately, Lyu said we just keep adding value to this thing, in reference to a roadmap of upcoming features. Hopefully, Lyu and his team are able to deliver on the promises theyve made. Im already very inrigued by a teach mode he teased, which is basically a way to generate macros by recording an action on the R1, and letting it learn what you want to do when you tell it something. Rabbits approach certainly seems more tailored to tinkerers and enthusiasts, whereas Humanes is ambitious and yet closed off. This feels like Google and Apple all over again, except whether the AI device race will ever reach the same scale remains to be seen. Last nights event also made it clear what Rabbit wants us to think. It was hosted at the TWA hotel, which itself used to be the head house of the TWA Flight Center. The entire place is an homage to retro vibes, and the entry to Rabbits event was lined with display cases containing gadgets like a Pokedex, a Sony Watchman, a Motorola pager, Game Boy Color and more. Every glass box I walked by made me squeal, bringing up a pleasant sense memory that also resurfaced when I played with the R1. It didn't feel good in that it's premium or durable; it felt good because it reminded me of my childhood. Whether Rabbit is successful with the R1 depends on how you define success. The company has already sold more than 100,000 units this quarter and looks poised to sell at least one more (Im already whipping out my credit card). I remain skeptical about the usefulness of AI devices, but, in large part due to its price and ability to work with third-party apps at launch, Rabbit has already succeeded in making me feel like Alice entering Wonderland.This article originally appeared on Engadget at https://www.engadget.com/rabbit-r1-hands-on-already-more-fun-and-accessible-than-the-humane-ai-pin-163622560.html?src=rss

Category: Marketing and Advertising
 

2024-04-24 17:59:11| Engadget

Google keeps promising to phase out third-party cookies on Chrome but not actually doing it. The company vowed to deprecate cookies back in 2020, pushing the date back to 2023 and then 2024. We did get some traction earlier this year, when Google disabled cookies for one percent of Chrome users, but those efforts have stalled. Now, the company says it wont happen until next year. Its easy to drag Google for this but its not entirely in the companys hands. The tech giant is working closely with the UKs Competition and Markets Authority (CMA) to ensure that any tools it implements to replace the cookies tracking and measurement capabilities arent anti-competitive. These tools are known collectively as the Privacy Sandbox and Google says it has to wait until the CMA has had sufficient time to review results from industry tests thatll be provided by the end of June. Googles Privacy Sandbox has stirred up some controversy in recent years. The proposed tools have drawn complaints from adtech companies, publishers and ad agencies, on the grounds that they are difficult to operate, dont adequately replace traditional cookies and give too much power to Google. To that end, the company said that it recognizes ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers. This is another reason given for the delay until next year. The CMA isnt the only regulatory agency giving the side-eye to the current iteration of these Privacy Sandbox tools. The UK-based Information Commissioners Office drafted a report that indicated these tools could be used by advertisers to identify consumers, as suggested by the Wall Street Journal. Those in the ad industry want to see cookies given the heave-ho, despite complaints about Privacy Sandbox. Drew Stein, CEO of adtech data firm Audigent, told Engadget that its time for Google to deliver on the promise of a better ecosystem by implementing its plans to eliminate third-party cookies. The CMA, on the other hand, has indicated a willingness to keep third-party cookies in play, particularly if Googles solution does more harm than good. Craig Jenkins, the CMAs director of digital markets, recently said the organization would delay implementation of Privacy Sandbox tools if were not satisfied we can resolve the concerns, as reported by Adweek. Well see what happens in 2025.This article originally appeared on Engadget at https://www.engadget.com/google-has-delayed-killing-third-party-cookies-from-chrome-again-155911583.html?src=rss

Category: Marketing and Advertising
 

2024-04-24 17:41:06| Engadget

The bill that will force a sale or ban of TikTok in the United States is now law. President Joe Biden signed a package of foreign aid bills that included the Protecting Americans from Foreign Adversary Controlled Applications Act, one day after the legislation was approved by the Senate. In a statement, TikTok said it would challenge the law in court, which could delay an eventual sale or ban. This unconstitutional law is a TikTok ban, and we will challenge it in court, the company said. We believe the facts and the law are clearly on our side, and we will ultimately prevail. The fact is, we have invested billions of dollars to keep U.S. data safe and our platform free from outside influence and manipulation. This ban would devastate seven million businesses and silence 170 million Americans. The law gives TikToks parent company ByteDance, which is based in China, up to a year to sell the app to a new owner. If the company fails to divest, then TikTok will be banned from US app stores and web hosting services. Unlike previous attempts to force a sale or ban of the app, the Protecting Americans from Foreign Adversary Controlled Applications Act, had overwhelming bipartisan support and was able to move through Congress with remarkable speed. The original version of the bill, which called for a six-month window to divest, passed the House in March, just days after it was introduced. An updated version, which allows up to 12 months for a divestment, passed over the weekend. In a video shared on TikTok, CEO Shou Chew called it a disappointing moment for the company. Make no mistake, this is a ban on TikTok and a ban on you and your voice, he said. It's actually ironic because the freedom of expression on TikTok reflects the same American values that make the United States a beacon of freedom. Developing...This article originally appeared on Engadget at https://www.engadget.com/joe-biden-signs-the-bill-that-could-ban-tiktok-in-the-united-states-154106950.html?src=rss

Category: Marketing and Advertising
 

2024-04-24 17:00:03| Engadget

Valve has closed a loophole in Steam's refund policy that effectively allowed players to beat a game before its official release date and get their money back. The company has long had a policy in place whereby users could refund a game, no questions asked, as long as they havent played for more than two hours within 14 days. Until now, the refund policy was far more lenient for games in early access or advanced access, but Valve has nipped that in the bud. "When you purchase a title on Steam prior to the release date, the two hour playtime limit for refunds will apply (except for beta testing), but the 14-day period for refunds will not start until the release date," Valve's updated policy reads, as noted by IGN. "For example, if you purchase a game that is in Early Access or Advanced Access, any playtime will count against the two-hour refund limit. If you pre-purchase a title which is not playable prior to the release date, you can request a refund at any time prior to release of that title, and the standard 14-day/two-hour refund period will apply starting on the games release date." Early access enables players to try an incomplete version of a game. Its helpful for developers as they can take feedback from players and use that to improve their project before ramping up the marketing campaign ahead of the official release. Supergiant famously used this strategy to tremendous success with Hades (and is perhaps looking to repeat that trick with the sequel). But a game can remain in early access for years. Under the previous policy, players could put many hours into an early access game and still claim a refund on Steam. As for advanced access, that relates to playing a full version of a game before its proper debut. It's pretty common for publishers to sell a deluxe edition of a game that lets players dive in a few days early. However, Steam made it possible for someone to beat a game in advanced access and get their money back before the standard version was available to everyone. Now, the two-hour time limit applies to games in early access and advanced access. There's also a new advanced access label to make it clear when a game offers that. There is one other key issue with the otherwise generous two-hour refund policy that Steam hasn't fully addressed, however. It's not uncommon for players to roll credits on very short games, typically indie titles. That leaves the game's developer and publisher out of pocket.This article originally appeared on Engadget at https://www.engadget.com/steam-closes-an-early-access-loophole-in-its-refund-policy-150003143.html?src=rss

Category: Marketing and Advertising
 

2024-04-24 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

What are the biggest challenges freelancers face when working with clients? How do they feel about their onboarding, team integration, and feedback experiences with clients? To find out, researchers surveyed 200 freelancers. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2024-04-24 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

This episode features insights from Vin Turk, a co-founder and the COO at Madison Logic, a provider of ABM solutions. Vin shares his expertise on using CTV and ABM to enhance B2B marketing impact and effectiveness. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2024-04-24 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Discover the transformative power of design in marketing. From brand identity to user-centric designs, visual strategies drive success. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2024-04-24 15:00:18| Engadget

Last fall, Qualcomm revealed a major upgrade for its laptop chips with the Snapdragon X Elite. And while were still waiting for those processors to make their way into retail devices, today Qualcomm is expanding the line with the Snapdragon X Plus, which I had a chance to test out ahead of its arrival on gadgets later this year. Similar to the X Elite, the X Plus is based on the same 4nm process and Arm-based Oryon CPU architecture as its sibling. The difference is that the new chip is meant to be used in slightly more affordable mainstream laptops, and as such it only has 10 CPU cores (vs 12 for the X Elite) and reduced clock speeds (3.4Ghz vs 3.8Ghz for the X Elite). This positioning is a lot like what Qualcomms rivals have been doing for a while, with the X Elite serving as the flagship chip (like Intels Core Ultra 9 series) and the X Plus sitting just below that (which would be equivalent to the Core Ultra 7 line). Qualcomm However, one thing that hasnt changed is that just like the X Elite, the X Plus Hexagon NPU puts out the same 45 TOPS of machine learning performance. This is particularly notable as Microsoft recently suggested that laptops would require at least 40 TOPS in order to run various elements of its Copilot AI service on-device. Qualcomm is also making some big claims regarding power efficiency, with the X Plus chip said to deliver 37 percent faster CPU performance compared to an Intel Core Ultra 7 155H when both chips are running at the same wattage. And when put up against other Arm-based chips, Qualcomm says the X Plus is 10 percent faster than Apples M3 processor in multi-threaded CPU tasks. Photo by Sam Rutherford Unfortunately, the X Plus is not expected to show up in retail devices until sometime in the second half of 2024. That said, at a hands-on event, I was able to run a few benchmarks on some early Qualcomm-built reference devices. And to my pleasant surprise, the X Plus performed as expected with multi-core scores in Geekbench of 12,905 and multi-thread performance in Cinebench 2024 of 852. (Note: Because the processor has not been released yet, theres an error in Cinebench that results in the chips GPU incorrectly being listed as from the X Elite instead of the X Plus.) This is a promising showing for Qualcomms second and less expensive chip featuring its Oryon architecture. Though as always, the real test will come when the X Plus starts showing up in proper retail hardware. Thats because even if it boasts impressive benchmark figures, these processors will still need to play nicely with Windows, which has not had nearly as smooth a transition to Arm-based silicon as Apples macOS. Photo by Sam Rutherford/Engadget But with renewed support for Windows on Snapdragon PCs and Qualcomm recently working with major players like Google to bring dramatic performance improvements in Chrome for devices running its laptop chips, things may be smoother this time. This article originally appeared on Engadget at https://www.engadget.com/qualcomm-is-expanding-its-next-gen-laptop-chip-line-with-the-snapdragon-x-plus-130018288.html?src=rss

Category: Marketing and Advertising
 

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