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Video has become a powerful driver of B2B marketing success, enhancing engagement, trust, and conversions. Learn how to integrate it into your content strategy. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising
Qantas and Australian luggage brand July have joined forces to create a collection of suitcases with built-in tracking. The collaboration integrates July's CaseSafe technology directly into the suitcases' TSA lock system, allowing travelers to monitor their belongings through Apple's Find My network or Google's Find Hub. This tracking solution offers extended battery life and maintains connectivity across global travel networks, addressing a persistent pain point for frequent flyers.Available in two distinct designs (a midnight black standard edition and a dark blue premium version for Gold status and above Frequent Flyers), the range includes both carry-on and checked baggage sizes. Each piece features distinctive Qantas branding and an integrated luggage tag holder. As July's co-founder Athan Didaskalou points out, the embedded tracking technology creates a "set and forget" experience that provides complete peace of mind throughout someone's journey.
Category:
Marketing and Advertising
Which marketing tasks do SMBs outsource most to marketing agencies? What proportion of SMBs use at least one marketing agency? How often do SMBs switch agencies? Read the full article at MarketingProfs
Category:
Marketing and Advertising
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