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I think models will be better at interviewing than people, said Victor Lazarte, the founder of mobile games company Wildlife Studio, on venture capital podcast The Twenty Minute VC in April. You’d think that John Kim, the CEO of a San Francisco-based AI recruiting company, would wholeheartedly agree. But you’d be wrong. “There needs to be a human in the loop for recruiting,” says Kim, CEO of Paraform, which raised $20 million during its Series A funding in June. That’s good news for recruiters, job seekers, and the companies looking for talent. Businesses are leaning more on AI to reduce hiring, but also putting more focus on finding the best people for the jobs they are filling. Job applicants want to make sure they are getting the kind of treatment that puts them in the best possible position to get a great new role. And recruiters want to sort through the noise in this buyers’ market and do what they do best. In this piece, premium subscribers will learn: The best thing human recruiters can do for job seekers and employers that AI cant How many hours a day recruiters save using a platform like Paraform Why it’s vital for startups in particular to hire right the first time Solving startups biggest problem In 2023, John Kim and his cofounder, Jeffrey Li, surveyed their peers, other founders, and people in their coworking space, thinking up their next startup idea. They asked: whats the biggest problem youre trying to solve? Overwhelmingly, the answer was hiring. For startups, the first hires can be make or break: A 2023 study found if a startup lost an early employee within six years, headcount drops by 8% and revenue by 12% over the next five years. Ten years later, these companies were still behind their counterparts that retained their early teams. Initially, Kim and Li built a platform where people could refer their friends for jobs, but found there wasnt much activity, except for one group of users: recruiters. And they werent just any recruiters. They were external recruiters, such as freelancers and recruiters from boutique firms. When companies are flush in cash, they over-hire recruiters. But recruiters are usually the first to go when there are layoffs, says Kim. (During the tech layoffs that started in 2022 and that bled through 2023, HR and talent sourcing accounted for about 30% of laid-off employees, according to one study of over 1,100 LinkedIn profiles of workers who were laid off.) Working for only one company means a recruiters ability to place candidates is limitedsince youre only hiring for roles at a single place. However, while independent or boutique recruiters may have more job options for their candidates, they have to grind: They must spend hours sourcing both companies that are hiring and find candidates for those jobs by combing through LinkedIn and Indeed, or attending industry events. These jobs might be on different recruiting platforms, and its up to the recruiter to stay organized. Kim and Li saw the value in recruiters, particularly for startups, where founders may be short on hiring experience. They believed that hiring requires a human recruiter to understand what a candidate truly needs and whether a role is truly a good fit. We doubled down and decided to build something for them, says Kim. They launched Paraform in 2023. Today, Paraform is geared toward helping tech startups hire. Companies pay Paraform a fee to post their job openings, and then recruiters can apply to be matched with companies. Once a recruiter is matched to a company, they can then upload a candidates résumé and submit it. The recruiters get financial rewards for referring candidates, getting them to the interview stage, and of course, if the candidate is hired. Paraform removes half of the burden from a recruiters shouldersthey no longer have to source jobs. Paraform also has a suite of AI tools that make recruiters lives easier. First, theres a tool that transcribes recruiters phone calls with job candidates and provides summary notes. Theres also an AI tool that recommends other jobs on the platform that a candidate might be a good fit for. Kim said the AI increases placements by as much as 25%, and this number continues to grow. All of this saves me two to three hours a day, says Katelyn Ewe, founder of Brisk Talent, an agency specializing in engineering recruiting for tech startups. Ewe, who has been using Paraform since 2023, finds it easier to use than other AI tools for recruiters, and shes particularly appreciative of the opportunities Paraform gives her access to. Instead of me having to chase companies for job openings to work on, Paraform gives me instant access to their network of clientstop-tier companiesthat I would consider my dream clients,” she says. “This means I dont have to do any cold calls, or meetings for business development. In addition, Paraform provides a sort of concierge service to recruiters: Its operations team works directly with recruiters to onboard them, provides daily support, and helps the recruiters grow their businesses. Th Paraform team would work with me to recommend companies [with job postings] Id be a good fit for [to find candidates], as well as tips for best practices, says Ewe. Paraform claims they can help recruiters increase their earnings by three to five times, and place candidates 10 times faster compared to traditional methods. However, this begs the question: whos to say the AI service couldnt get better and better until it makes 100% of the matches . . . making recruiters unnecessary? The power of the human recruiting paradigm Kim is clear that he believes humans are essential for recruiting. “The recruiters are the ones who truly assess culture, fit interpersonal dynamics [and] develop trust with the candidates. We try to do as much as possible to make their lives easier, he says. That may sound overly optimistic in an age where AI truly is stealing peoples jobs. However, the recruiters using Paraform agree with Kims sentiment: despite the AI doing a lot of heavy lifting, humans bring a lot to the table. For example: Ewe explains that candidates will often say the right thing; yes, they are excited about the role, yes, they are willing to relocate. But there are thousands of small tells that give away their sincerity that AI could never catch. If a candidate sounds rehearsed, fumbles, pauses a little too long, or doesn’t want to elaborate, thats often a sign that they might not be interested. Or that they are just looking to get an offer that they can then leverage into a raise at their current job. Say a candidate mentions theyre willing to relocate, but doesnt have family and friends in the area, and doesnt sound particularly enthusiastic about the job. Ewe will then try to dig deeper to gauge the candidates sincerity. She might ask follow-ups: When are you looking to start your next role? Is that based on a lease expiring, or do you own a home? How hard would it be for you to move? She notes the point is to have a natural conversation, where she can learn about the candidates needs and ideal lifestyle. Maybe AI will be able to do that in the future. Who knows. But I dont think it can do that now, Ewe says. Taylor King, the CEO of Foundation Talent, a boutique recruiting firm that specializes in finding talent for tech startups in AI and crypto, agrees that its unlikely humans can be replaced by AI. Finding the right team for a place like a tech startup is a complex problem. If I need to hire a hundred cashiers at Walmart, mortgage loan officers, or entry-level sales people, thats a volume game. You could automate that, he says. But if youre chasing the top AI talentor an engineer who has a million options[candidates] want to talk to a human. He says the real differentiator is the relationship. Good recruiters arent just selling an opportunity, but showing up as a true market expert and trusted agent, who can walk [a candidate] through the next step in their career, King says. Currently, Paraform has north of 600 companies posting jobs, and about a thousand active recruiters on the platform. Recruiters get about 70% of the fee companies pay Paraform; going forward, Paraform is considering branching out into legal, medical, and financial services. Ewe and King both say they started using Paraform because they knew theyd be left behind if they didnt understand how to use AI. But Paraform may show the inverse also holds true: that companies who dont understand the values of humans will also be left behind. AI cant build genuine connections. And Kim hopes recruiters will keep having opportunities to do that. Were shifting the model [for recruiters] Kim says, to fundamentally make them better matchmakers.
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E-Commerce
According to a new NBC poll of 2,970 adults ages 18 to 29, Gen Z men and women are at oddsnot just about politics but also on how theyre viewed at work and what it means to be successful. For starters, men approve of Trump’s job performance at a far higher rate than women. A hefty 74% of women disapprove of the job Trump is doing, while only 53% of men in the same age bracket do. The genders were the most divided on Trump’s immigration policies, as 45% of men said they approve, while only 21% of women said the same. They also have different takes on gender and workplace culture. When asked if gender matters when it comes to getting ahead at work, more than two-thirds of men (69%) said gender doesn’t make a difference. Only about half of women (51%) felt similarly, and 44% of women said it helps to be a man. Only 27% of men answered the same way. One thing that Gen Zers were thought to be less divided on is their staggering rates of anxiety. Previous studies have shown that Gen Z struggles with anxietyabout work, finances, and the economy. However, according to the new poll, Gen Z women are far more anxious than men. While one-third (33%) of women said they feel anxious about the future almost all of the time, only 19% of men said they feel anxious “almost all of the time.” And when it comes to ideas about their plans for their future, as well as their views on what makes a successful life, Gen Z men and women are vastly different when examined through a political lens. Overall, they had the same top three answers on what defines success: “having a job or career you find fulfilling,” “having enough money to do the things you want to do,” and “having enough money to do the things you want to do.”However, when it came to women who voted for Harris versus men who voted for Trump, the answers were strikingly different. While the male Trump voters valued having children as the most important for personal success, the female Harris voters ranked it as the second-least important out of 13 choices, showing perhaps the starkest divide in the entire poll.
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E-Commerce
A federal appeals court on Monday revived a Trader Joe’s lawsuit accusing a fledgling employee union of trademark infringement for selling t-shirts, buttons, mugs and reusable tote bags featuring the grocery chain’s distinctive red typeface and logo. In a 3-0 decision, The 9th U.S. Circuit Court of Appeals in Pasadena, California said a trial judge was too quick to dismiss the lawsuit against Trader Joe’s United, which said it was created in 2022 and has four local chapters. Circuit Judge Gabriel Sanchez said the strength of the Trader Joe’s name, the chain’s own sale of tote bags, and the “strikingly similar” marks featuring the same red color, similar fonts and concentric circles could confuse consumers. “This is not one of the rare trademark infringement cases in which there is no plausible likelihood that a reasonably prudent consumer would be confused,” Sanchez wrote. Monday’s decision reversed a January 2024 ruling by U.S. District Judge Hernan Vera in Los Angeles, and returned the case to him. Vera called the union’s use of the Trader Joe’s mark fair use, and accused Trader Joe’s of trying to “weaponize the legal system” by suing to gain advantage in a labor dispute. Trader Joe’s disagreed, telling the appeals court that federal labor law protects many important union rights including advocacy, organizing and striking, but “selling branded goods in commerce is not one of them.” The union countered that no reasonable consumer would be confused by its tote bag, the only product sold by both parties. According to court papers, the Trader Joe’s bag featured wine, fruit, cheese and a cutting board. The union bag included a fist holding a box cutter, and the word “union.” Trader Joe’s is based in Monrovia, California, and has about 600 stores. Lawyers for the union did not immediately respond to requests for comment. Trader Joe’s and its lawyers did not immediately respond to similar requests. The case is Trader Joe’s Co v Trader Joe’s United, 9th U.S. Circuit Court of Appeals, No. 24-720. Jonathan Stempel, Reuters
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E-Commerce
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