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Today is the day that many of Apples legions of iPhone fans look forward to most. Its Apples annual iPhone event, in which the company unveils its new lineup of its iconic smartphone for the year ahead. Apple will begin its 2025 iPhone Awe Dropping event at 10 a.m. PT today, (Tuesday, September 9). But iPhones arent the only product Apple is expected to unveil. Heres what you need to know about todays Apple event, including when and where you can watch the keynote in time zones around the world. Apple iPhone 17 event: New iPhones Fast Company has previously detailed what iPhones to expect at todays Apple event, but the short answer is to expect Apple to unveil four new iPhone modelsand kill off one existing one. The current iPhone model that Apple has eliminated from its lineup is the iPhone Plus model. It will be replaced with an all-new super-thin iPhone, many have dubbed the iPhone Air. (The actual name remains unconfirmed at this time.) Apple will also introduce a new regular iPhone 17, a new iPhone 17 Pro, and a new iPhone 17 Pro Max. It is unknown at this time if those phones will have the 17 numbering scheme, or if Apple will change the model number to 26 like it has done with its operating systems this year. Apple iPhone 17 event: New Apple Watches As the Apple Watch isnt a true standalone device (it needs to be paired with an iPhone), Apple usually chooses to debut new models when it debuts new iPhones. Thats expected to be no different this year. Rumors say that Apple will refresh all three models of its Apple Watch this year, debuting the Apple Watch Series 11, the Apple Watch Ultra 3, and the Apple Watch SE 3. Expect slightly larger displays on some as well as new health features. Apple iPhone 17 event: New AirPods Apple also usually chooses to update its AirPod wireless earbuds at the same time it launches new iPhonesthough it doesnt release new AirPods every year. This year, Apple is expected only to update one of its AirPods modelsthe AirPods Pro 3. Rumors are conflicting about what upgrades the new AirPods Pro 3 will have. Earlier rumors pointed to sound and performance upgrades, but later rumors have said the only major upgrades the AirPods Pro 3 will receive are new health featuresincluding the ability to detect the wearers heart rate. Apple iPhone 17 event: New Software Apple will also preview the final versions of its suite of operating systems that run on its devices. The company has already revealed the major new feature, along with a new numbering scheme based on the year rather than the iteration of the OS. When Apple mentions iOS 26, iPadOS 26, macOS 26, watchOS 26, and visionOS 26 at todays event, it’s possible some of the operating systems could have newly announced features that are limited to some of the new hardware Apple is announcing. As for the release date of iOS 26 and the other new operating systems, expect Apple to announce their availability to the public as a free download either this week or next week. Release dates may include Friday, September 12, or Monday, September 15. Apple iPhone 17 event: time zones Apples 2025 iPhone event kicks off today, Tuesday, September 9, at 10 a.m. PT. But if youre not in the Pacific time zone, here is what time the event starts in time zones around the world. Athens: 8 p.m. Auckland: 5 a.m. September 10 Beijing: 1 a.m. September 10 Berlin: 7 p.m. Brisbane: 3 a.m. September 10 Cairo: 7 p.m. Cape Town: 7 p.m. Chicago: 12 p.m. Denver: 11 a.m. Dubai: 9 p.m. Hong Kong: 1 a.m. September 10 Honolulu: 7 a.m. Houston: 12 p.m. London: 6 p.m. Melbourne: 3 a.m. September 10 Mexico City: 12 p.m. New York: 1 p.m. Paris: 7 p.m. Phoenix: 10 a.m. Sao Paulo: 2 p.m. Singapore: 1 a.m. September 10 Sydney: 3 a.m. September 10 Tel Aviv: 8 p.m. Toronto: 1 p.m. Vancouver: 10 a.m. Apple iPhone 17 event: How to watch There are plenty of ways you can watch todays Apple iPhone event: On Apple.com: Apple will stream the event on its official Apple Events website and homepage. You can access this stream from web browsers on your computer or mobile device. On YouTube: Apple also streams its iPhone event on its official YouTube channel. You can watch on YouTubes website or in the YouTube app on any supported device. In Apples TV app: Apple also streams the iPhone event in its TV app, which is available on all its devices. Just open the TV app to find the livestream. Finally, you can watch the iPhone 17 Apple event right here on FastCompany.com. Weve embedded the YouTube stream below.
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The Innovative Leader of the Year category of Best Workplaces for Innovators honors individuals at any level, from CEO to department head, who have enhanced the innovation culture of their workplace. Winner: Sarah Russell, Director, Bellwether, X, the Moonshot Factory Mountain View, CA In 2019, as an entrepreneur in residence at Alphabets X, the Moonshot Factory, Sarah Russell created Bellwether, which harnesses AI and data to assess natural disaster risk and mitigate impact on communities. Bellwether forecasts probabilities for severe weather, provides aerial images to first responders, and helps insurers understand disaster risk. When Hurricane Helene struck last September, the tool processed 75,000 images from Civil Air Patrol in a matter of minutes rather than days. Russell is also a practicing emergency room physician and an assistant professor at Stanfords School of Medicine, and she was captain of the 1998 Harvard womens basketball team that upset Stanford to become the first March Madness 16 seed to topple a 1 seed. Finalists: Andrew Heifetz, CEO, Ampsight (acquired in May 2025 by Vibrint, where Heifetz is now chief strategy officer), Sterling, VA As CEO of Ampsight, Heifetz launched AmpArena innovation competitions so that cross-functional teams can test emerging technologies, stress-test internal tools, and propose new solutions outside of their daily responsibilities. Ely Greenfield, chief technology officer, digital media, Adobe, San Jose Greenfield has overseen the development of Firefly, Adobe’s generative AI model that has been used to generate more than 20 billion assets around the globe. He champions an iterative, experimentation-driven mindset within Adobe like Adobe’s Sneaks program, which previews early-stage innovations born from employee ideas and passion projects.
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E-Commerce
To earn Best Workplaces for Innovators recognition, all of this years winners completed an application that addressed questions about projects, investment, company-wide programs, and workplace culture. Fast Company editors evaluated every application and conducted additional research to generate a score for each company. A separate judging panel reviewed the 125 top-ranked companies to select the overall winner. The judging panel included Tomas Chamorro-Prémuzic, chief innovation officer, Manpower Group; Jana Rich, founder, Rich Talent Group; Stefan Seiler, group head of human resources, UBS; Jordan Taylor, cofounder and CEO, Medley; and Brendan Vaughan, editor-in-chief, Fast Company. Applications for categories were judged solely by Fast Company editors.
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