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New Zealand's government recently declared that the nation's population had jumped from 5 million to 695 billion. The eye-catching figure, displayed on digital billboards across Auckland, Wellington and Christchurch, represents the Department of Conservation's attempt to count every visible plant, bird, fish and tree in the country. Director General Penny Nelson describes it as a "back-of-the-envelope estimate" designed to spark conversations about the country's biodiversity crisis and underline the importance of those other residents to New Zealand's human inhabitants.The campaign, dubbed "Always Be Naturing," emerges from sobering research revealing a dangerous disconnect in public perception. While 90% of New Zealanders care about nature and 89% believe it's in good shape, the reality tells a starkly different story: just 238 kkp remain, fewer than 40 New Zealand fairy terns survive, and 63% of ecosystems teeter on the brink of collapse. As the DOC states: "Humans make up less than 0.001% of New Zealands population. Maybe its time to start thinking about the other 99.999%."
Category:
Marketing and Advertising
Ten years after opening in a modest 16-square-meter kiosk in Jakarta, Indonesian coffee chain TUKU now has 72 stores across Indonesia and is preparing to bring its homegrown approach to European markets. The company is opening its first international store in Amsterdam later this month. The brand's signature drink? Kopi Susu Tetangga, or 'Neighbor's Milk Coffee,' consisting of espresso, milk, creamer and palm sugar.Central to TUKU's identity is its commitment to Indonesia's agricultural heritage through direct partnerships with local farmers. The company works closely with 630 coffee farmers and 275 palm sugar producers, creating a supply chain that connects traditional farming communities with modern retail operations. This farm-to-cup approach allows TUKU to showcase distinctly Indonesian ingredients from single-origin beans grown across the archipelago to traditional palm sugar that adds local character to the brand's beverages.
Category:
Marketing and Advertising
Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs
Category:
Marketing and Advertising
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