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Balancing gut feelings with hard data isn’t a soft skill. It’s a strategic advantage. In an era where AI, automation, and ubiquitous dashboards flood us with metrics, it’s tempting to believe that better spreadsheets alone will yield better decisions. But our most consequential choices rarely emerge from a cell in column D. They arise from an ongoing negotiation between intuition and rational analysis. The paradox is this: as technology becomes more sophisticated at processing information, the human capacity to notice what mattersthe intangible signals of opportunity or riskbecomes more valuable. Yet most organizations force a false choice. We either romanticize intuition (“I just know this investment is a winner”) or we bury it under rationalizations (“The model says no”). A healthierand more innovativeapproach is to design for both. {"blockType":"mv-promo-block","data":{"imageDesktopUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2026\/01\/i-16x9-figure-thinking.jpg","imageMobileUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2026\/01\/i-16x9-figure-thinking_0b545c.jpg","eyebrow":"","headline":"\u003Cem\u003EWonderRigor Newsletter\u003C\/em\u003E","dek":"Want more insights, tools, and invitations from Dr. Natalie Nixon about applying creativity for meaningful business results and the future of work? Subscribe \u003Ca href=\u0022https:\/\/urldefense.proofpoint.com\/v2\/url?u=https-3A__figure-2D8-2Dthinking-2Dllc.kit.com_sign-2Dup\u0026amp;d=DwMFaQ\u0026amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM\u0026amp;r=xHenyQfyc6YcuCNMBsOvfYGQILM1d1ruredVZikn4HE\u0026amp;m=F383gnrChFhYKPhcpNHI1hY3o58IHIn_LkB5QJDrs3G5Wfft-DcucUO4UEmGO7GZ\u0026amp;s=JlJm7GyKCJvPW0jyrsfTFtinteKDitN13vfPZiuJnP8\u0026amp;e=\u0022 target=\u0022_blank\u0022 rel=\u0022noreferrer noopener\u0022\u003Ehere\u003C\/a\u003E for the free WonderRigor newsletter at Figure8Thinking.com","subhed":"","description":"","ctaText":"Learn More","ctaUrl":"http:\/\/Figure8Thinking.com","theme":{"bg":"#3b3f46","text":"#ffffff","eyebrow":"#9aa2aa","subhed":"#ffffff","buttonBg":"#6e8ba6","buttonHoverBg":"#3b3f46","buttonText":"#ffffff"},"imageDesktopId":91470060,"imageMobileId":91470061,"shareable":false,"slug":""}} The Science Behind the Marriage of Modes Recent research reveals something counterintuitive. According to a Science Direct article about entrepreneurs decision making, when entrepreneurs with domain expertise integrate AI-driven analysis with their intuitive insights, they achieve the most balanced outcomes, excelling simultaneously in novelty, depth, and innovation. A controlled study of 124 entrepreneurs found that while AI assistance increased the number of recognized opportunities and the depth of evaluation, it simultaneously reduced novelty and contextual sensitivity. But here’s the interesting thing: sector knowledge and intuitive judgment restored this creative dimension. The entrepreneurs who combined both sources of intelligence outperformed those relying on either alone. Separately, research into human-AI collaboration in decision-making found that expertise in the decision-making domain is a necessary condition for intuition to be effective. Organizations attempting to eliminate intuition in favor of pure analytics often find themselves unable to navigate ill-structured problemsyou know, the kind that have no precedent and require human judgment. Conversely, intuition without analytical rigor falls prey to bias and incomplete information. What neuroscience reveals is even more compelling. Research shows that leaders who cultivate interoceptive awareness, which is your ability to sense and interpret internal bodily signals, experience improved self-regulation and more grounded decision-making. A study published in NeuroImage found that individuals with higher interoceptive awareness showed increased activation in the insular cortex during decision-making tasks, suggesting a direct link between bodily awareness and cognitive processes. In other words, learning to read your physical responses during deliberation literally changes how your brain processes information. Redesign How You Think One practical shift is to separate your phases of thinking. In the first phase, privilege expansive, intuitive work: walking meetings, whiteboard sessions, voice notes, even practices like yoga nidra (a guided relaxation technique) or non-sleep deep rest that loosen our grip on linear problem-solving. The job of this phase is not to decide; it’s to notice. What’s tugging at your attention? What feels unexpectedly alive or off? What pattern are you sensing before you can articulate it? This isn’t meditation or mysticism. It’s the recognition that your brain’s pattern-recognition systems, honed by years of experience in your domain, often detect signals faster than your conscious, analytical mind can process them. Honor that system. Later, in a distinct evaluative phase, invite rigor back in. We interrogate assumptions. We ask: What data supports this hunch? What contradicts it? Who would disagree, and on what grounds? Who benefits if this decision goes our way? Who bears the costs? Simply naming that we are in “intuitive mode” or “rational mode” reduces the unspoken power struggle between the two. It also prevents the common organizational mistake I see all the time: abandoning the intuitive insight midway through because the data is messy, or defending an intuitive pull long after contradicting evidence has emerged. Treat Hunches as Hypotheses The next step is to treat intuition as a hypothesis, not a verdict. A gut feeling about a hire, a product direction, or a market pivot can be translated into small, testable experiments. Pilot the idea with a narrow customer segment. Run an A/B test instead of a full rollout. Offer a time-bound consulting or project role before committing to a full-time leader. This shifts the conversation from “Should I trust my instinct?” to “What would I need to see to strengthen or challenge this intuition?” That’s rigor without self-betrayal. It’s also how learning accelerates. You’re not choosing between data and gut; you’re using data to train your gut. The Interoceptive Edge Of course, not all gut feelings are wisdom. Some are simply our biases wearing a confident costume. This is where building interoceptive awareness matters. Paying attention to how your body feels before and after major decisions can, over time, distinguish between expansive intuition and constricting fear. Research on interoceptive training demonstrates that after just one week of focused practice, participants showed enhanced interoceptive accuracy and significantly more rational decision-making. They also reported reductions in anxiety and somatic symptoms. The implication for leaders is clear: developing the capacity to read your internal signals isn’t indulgentit’s foundational. Consider keeping a brief “intuition log”: What did I feel? What did I decide? How did it turn out? Are there patterns? You’re effetively training your inner instrument. Over time, you become more reliable at distinguishing between a genuine signal and noise. Counter Implicit Bias To counter cultural and implicit bias, organizations need deliberate friction in decision-making. Research on affinity bias (our tendency to favor people similar to us) reveals that this bias operates silently and persistently. One study found that male candidates are 1.5 times more likely to advance to screening than equally qualified women. More broadly, diverse teams outperform homogeneous ones on measures of innovation, problem-solving, and financial returns, yet affinity bias remains one of the most common barriers to building such teams. Designate someone in key meetings to challenge assumptions: How might affinity bias be shaping this decision? If this candidate or idea looked nothing like our past successes, would we still be excited? Would we hire or promote this person if they came from a different background? If this market opportunity came from a woman rather than a man proposing it, would we fund it? Pairing intuitive pulls with structured dissent helps ensure we’re not just re-inscribing “this is how we do things around here.” It also reveals when our intuition is actually convenience masquerading as wisdom. The “Both/And” Decision Framework Ultimately, the goal is a “both/and” review of major decisions. On one side of the page: data, constraints, risks, what the models say. On the other: gut feel, emotional tone, bodily cues, pattern recognition from experience, what feels alive. Include the assumptions that underlie each. Include the people who would gain and lose with each choice. The closing question is simple: Given both columns, what is the smallest, most reversible next step? Make It Visible When leaders narrate this process out loud”Here’s what my intuition is telling me, here’s what the data says, and here’s how I’m reconciling them”then they normalize a culture where neither spreadsheets nor gut checks are taboo. This transparency also models the kind of thinking that develops over time. Junior leaders see that confidence isn’t about certainty; it’s about integrating multiple sources of information and taking action despite genuine uncertainty. In the imagination era, where ideas are our true currency and markets move faster than data can track the shifts, the organizations that thrive won’t be those that worship logic or intuition alone. They’ll be those that have the courage and discipline to let them dance. {"blockType":"mv-promo-block","data":{"imageDesktopUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2026\/01\/i-16x9-figure-thinking.jpg","imageMobileUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2026\/01\/i-16x9-figure-thinking_0b545c.jpg","eyebrow":"","headline":"\u003Cem\u003EWonderRigor Newsletter\u003C\/em\u003E","dek":"Want more insights, tools, and invitations from Dr. Natalie Nixon about applying creativity for meaningful business results and the future of work? Subscribe \u003Ca href=\u0022https:\/\/urldefense.proofpoint.com\/v2\/url?u=https-3A__figure-2D8-2Dthinking-2Dllc.kit.com_sign-2Dup\u0026amp;d=DwMFaQ\u0026amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM\u0026amp;r=xHenyQfyc6YcuCNMBsOvfYGQILM1d1ruredVZikn4HE\u0026amp;m=F383gnrChFhYKPhcpNHI1hY3o58IHIn_LkB5QJDrs3G5Wfft-DcucUO4UEmGO7GZ\u0026amp;s=JlJm7GyKCJvPW0jyrsfTFtinteKDitN13vfPZiuJnP8\u0026amp;e=\u0022 target=\u0022_blank\u0022 rel=\u0022noreferrer noopener\u0022\u003Ehere\u003C\/a\u003E for the free WonderRigor newsletter at Figure8Thinking.com","subhed":"","description":"","ctaText":"Learn More","ctaUrl":"http:\/\/Figure8Thinking.com","theme":{"bg":"#3b3f46","text":"#ffffff","eyebrow":"#9aa2aa","subhed":"#ffffff","buttonBg":"#6e8ba6","buttonHoverBg":"#3b3f46","buttonText":"#ffffff"},"imageDesktopId":91470060,"imageMobileId":91470061,"shareable":false,"slug":""}}
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E-Commerce
Curving walls of clay brick and the dappled light of a forest canopy make up the design of the 2026 Serpentine Pavilion, the annual architectural installation that has become one of the field’s most prestigious commissions. This year’s pavilion is being designed by Isabel Abascal and Alessandro Arienzo of LANZA atelier, a Mexico City-based architecture studio. An annual installation outside the Serpentine art gallery in London’s Kensington Park that is freely open to the public from June through October, the Serpentine Pavilion is high-brow design that’s unusually accessible. Isabel Abascal and Alessandro Arienzo of Lanza atelier. [Photo: Pia Riverola] Hitting the premise on the nose, LANZA atelier’s design was inspired by a common English architectural feature known as a “serpentine” or a “crinkle-crankle” that uses a gently curving line of bricks to form a decorative wall. For the Serpentine Pavilion, the architects lined one side of the structure with this serpentine wall, built just a single brick wide. An architectural trick, the wall’s curves provide stability through lateral support, making it need fewer bricks than if the wall were straight. [Image: Lanza atelier/courtesy Serpentine] Inside, the pavilion evokes the trees of the surrounding park with a series of brick columnsalso a single brick widesupporting a semi-transparent roof. Bricks also make up the floor surface, making the interior a thoroughly earthy experience. This single material’s dominance is only broken by its white-painted metal frame lattice roof, which bounces light into the space. Its curvaceous form creates niches within the pavilion while also forming portals to the park and to the Serpentine gallery nearby. The Serpentine Pavilion has been an architectural event for 25 years, serving as both a showcase and a creative outlet for emerging architects and artists. One of the highest-profile commissions in the field, the Serpentine Pavilion has been designed by an A-list of designers since its first iteration, including Pritzker Prizewinning architects Zaha Hadid, Rem Koolhaas, Peter Zumthor, and Diébédo Francis Kéré, and artists Ai Weiwei, Theaster Gates, and Olafur Eliasson. The Serpentine Pavilion is a global stage for LANZA atelier, a small office founded in 2015. The firm’s built works include several private homes, a children’s community center, and minimal yet elegant public bathroom. The 2026 Serpentine Pavilion will open to the public June 6.
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E-Commerce
Greenland may be at the center of international affairs, but the crypto markets are in the red to kick off the holiday-shortened week. Tuesday morning, Bitcoin was trading at around $91,000, which was down around 4.5% over the past five days. It had been trading around $95,000, but took a tumble late Sunday evening, suddenly falling to less than $93,000, and trended downward early Tuesday. Ethereum, or ETH, followed a similar trajectory: ETH values are down almost 8% over the past five days, and are currently trading just north of $3,000. XRP did the same and, as of Tuesday morning, is down roughly 7%. In all, the crypto market is down more than 3% since Monday, per the CoinDesk 20, a crypto market index. Other markets are also seeing a slight downturn, though not as large as crypto. The S&P 500, for example, was down almost 1.5% as Tuesdays trading commenced. As for the catalyst? Geopolitical tensions appear to be at the center of things, with President Trump issuing threats of new tariffs on European countries over the weekend. That threat comes in response to Trumps desire to acquire Greenland from Denmark, which Denmark, and the rest of Europe, have balked at. Specifically, Trump threatened new 10% tariffs on Denmark, Norway, Sweden, Finland, France, Germany, the Netherlands, and the United Kingdom. Those tariffs would commence on February 1. Trump also said the tariffs would rise to 25% at the beginning of June if Denmark does not agree to negotiate some sort of transfer of Greenland to the U.S. European Union leaders responded Tuesday morning as the back-and-forth continues. The European Union and the United States have agreed to a trade deal last July, European Commission President Ursula von der Leyen said at the World Economic Forum in Davos, Switzerland. And in politics as in business, a deal is a deal. And when friends shake hands, it must mean something. Its likely that as long as the testy situation continues, crypto and other markets could experience volatility.
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E-Commerce
The Sundance Film Festival may be a little bittersweet this year. It will be familiar in some ways as it kicks off on Thursday in Park City, Utah. There will be stars, from Natalie Portman to Charli XCX, and breakout discoveries, tearjerkers, comedies, thrillers, oddities that defy categorization and maybe even a few future Oscar nominees. The pop ups and sponsors will be out in full force on Main Street. The lines to get into the 90 movies premiering across 10 days will be long and the volunteers will be endlessly helpful and cheery in subfreezing temperatures.But the country’s premier showcase for independent film is also in a time of profound transition after decades of relative stability. The festival is bidding farewell to its longtime home and forging forward without its founder, Robert Redford, who died in September. Next year, it must find its footing in another mountain town, Boulder, Colorado. Celebrating the legacy of Robert Redford and his creation It’s no surprise that legacy will be a through-line at this year’s final edition in Park City. There will be screenings of restored Sundance gems like “Little Miss Sunshine,” “Mysterious Skin,” “House Party” and “Humpday” as well as Redford’s first truly independent film, the 1969 sports drama “Downhill Racer.” Many will also pay tribute to Redford at the institute’s fundraising event, where honorees include Chloé Zhao, Ed Harris and Nia DaCosta.“Sundance has always been about showcasing and fostering independent movies in America. Without that, so many filmmakers wouldn’t have had the careers they have,” said “Mysterious Skin” filmmaker Gregg Araki. He first attended the festival in 1992 and has been back many times, including at the labs where Zhao was one of his students.Quite a few festival veterans are planning to make the trip, including “Navalny” filmmaker Daniel Roher. His first Sundance in 2022 might have been a bit unconventional (made fully remote at the last minute due to the pandemic) but ended on a high note with an Oscar. This year he’s back with two films, his narrative debut “Tuner,” and the world premiere of “The AI Doc: Or How I Became an Apocaloptimist,” which he co-directed with Charlie Tyrell.“We’re going through a weird moment in the world There’s something that strikes me about an institution that has been evergreen, that seems so entrenched going through its own transition and rebirth,” Roher told The Associated Press. “I’m choosing to frame this year as a celebration of Sundance and the institute and a future that will ensure the festival goes on forever and ever and ever and stays the vital conduit for so many filmmakers that it has been.”Over the past four decades, countless careers have been shaped and boosted by the festival and the Institute. Three of this year’s presumed Oscar nominees Paul Thomas Anderson, Ryan Coogler and Zhao are among those the Institute supported early in their careers.Jay Duplass, who first came to Sundance in 2003 with his brother, Mark, with what he calls a “$3 film” said it was the place where his career was made.“I’d probably be a psychologist right now if it wasn’t for Sundance,” Duplass said.While he’s been to “probably 15 Sundances” since, it hasn’t lost its luster. In fact, when a programmer called him to tell him that his new film “See You When I See You” was selected, he cried. The film is based on a memoir in which a young comedy writer (Cooper Raiff) attempts to process the death of his sister (Kaitlyn Dever). It’s one of many films that finds humor amid grim subjects. Bold swings, comedies and Hollywood stars As always, the lineup is full of starry films as well, including Cathy Yan’s art world satire, “The Gallerist,” starring Portman, Jenna Ortega, Sterling K. Brown, Zach Galifianakis and Da’Vine Joy Randolph. The romantic drama “Carousel,” from Rachel Lambert, features Chris Pine and Jenny Slate as high school exes who rekindle their romance later in life. Araki is also bringing a new film, “I Want Your Sex,” in which Olivia Wilde plays a provocative artist (Araki described as a cross between Madonna and Robert Mapplethorpe) who takes on Cooper Hoffman as her younger muse.“It’s kind of a sex-positive love letter to Gen Z,” Araki said. “It’s a comedy. It has elements of mystery, thriller, murder a little bit of ‘Sunset Boulevard’ it’s fun, it’s colorful, it’s sexy. It’s a ride.”Wilde also steps behind the camera for “The Invite,” in which she stars alongside Seth Rogen as a couple whose marriage disintegrates over the course of an evening. Olivia Colman is a fisherwoman looking to make the perfect husband in “Wicker,” co-starring Alexander Skarsgrd. Zoey Deutch plays a Midwestern bride-to-be seeking out her celebrity “free pass” (Jon Hamm) in the screwball comedy “Gail Daughtry and the Celebrity Sex Pass.” And Ethan Hawke and Russell Crowe lead the Depression-era crime drama “The Weight.”Pop star and noted cinephile Charli XCX will also be out and about, starring in the self-referential mockumentary “The Moment,” and appearing in “The Gallerist” and “I Want Your Sex” as well. Documentaries about celebrities and urgent subjects The 2026 festival features a robust lineup of documentaries too, which have a good track record of snagging eventual Oscar nominations and wins. There are a handful of films about famous faces, including basketball star Brittney Griner, Courtney Love, Salman Rushdie, Billie Jean King, Nelson Mandela and comedian Maria Bamford.Others delve into newsy subjects past and present, like “When A Witness Recants,” in which author Ta-Nehisi Coates revisits the case of the 1983 murder of a boy in his Baltimore middle school and learns the truth. “American Doctor” follows three professionals trying to help in Gaza. “Who Killed Alex Odeh” examines the 1985 assassination of a Palestinian American activist in Southern California. “Everybody To Kenmure Street” is about civil resistance to deportations in Glasgow in 2021. And “Silenced” tracks international human rights lawyer Jennifer Robinson in her fight against the weaponization of defamation laws against victims of gender violence.And some don’t fit into any easy category, like “The History of Concrete” in which filmmaker John Wilson takes what he learned at a “how to sell a Hallmark movie” seminar and tries to apply it to a documentary on concrete. Saying goodbye to Main Street There might be a bit of wistfulness in the air too, as everyone takes stock of the last Sundance in Park City and tries to imagine what Boulder might hold.“It feels very special to be part of the last ne in Park City,” Duplass said. “It’s just a super special place where, you know there are going to be movies there with giant stars and there’s also going to be some kids there who made movies for a few thousand dollars. And they’re all going to mix.”Araki, like Redford, knew long ago that the festival had outgrown Park City. It will be strange to no longer have its iconic locations like Egyptian Theatre and Eccles and The Ray anymore, but it’s also just a place.“The legacy and the tradition of Sundance will continue no matter where it is,” Araki said. For more coverage of the 2026 Sundance Film Festival, visit: https://apnews.com/hub/sundance-film-festival Lindsey Bahr, AP Film Writer
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E-Commerce
This month, American shopping malls received another nail in the coffin. Francescas, the women’s fashion and accessories chain, has reportedly quietly begun shutting down all its stores. Heres what you need to know. Whats happened? The women’s fashion and accessories chain Francescas has reportedly begun the process of going out of business, which will involve shutting down all of its stores. The news of the closures was first reported by Womens Wear Daily. Per that report, a customer service representative confirmed it is currently closing all its stores, with liquidation sales underway. However, the chain has not broadly announced the news. Fast Company has reached out to Francescas for comment. An automated recording on the company’s customer service line said all associates were busy. Emails to Francescas went unreturned. We’ll update this post if we hear back. The womans fashion chain was once ubiquitous in shopping malls across the country. Founded in 1999, the retailer rose to prominence during the early 2000s as malls were at the height of their cultural relevance just before online competitors began to reshape the shopping landscape. In 2011, Francescas debuted as a publicly traded company on the Nasdaq, but by 2020, the retailer was facing severe financial struggles, not helped by the onset of Covid-19 lockdowns and the decline in mall foot traffic. That year, the company filed for bankruptcy and was delisted from the Nasdaq. After exiting bankruptcy, the chain attempted a comeback, and even now its website lists 457 boutique stores in 45 states that employ more than 3,400 individuals. But Francescas has struggled over the past few years, incurring significant debt. One vendor told Womens Wear Daily that Francescas owes approximately $250 million in unpaid invoices. What has Francescas said about its shutdown? As of the time of this writing, Francescas hasnt made public comments about its going out of business. Currently, its website continues to operate as normal, with no mention of store closings. The only information on the website that even implies its stores are closing is its updated Return Policy page, which now states that As of January 14, 2026, all sales are final. It also says that gift card sales are final and gift cards won’t be returned. Employees were also reportedly blindsided by the shutdown, with a source telling Womens Wear Daily that merchants were laid off last week with no warning. Which Francescas stores are closing? Reportedly, all of them. When stores close, they usually only keep their doors open until all their remaining inventory has been liquidated. Francescas shoppers looking for good deals in liquidation sales are advised to contact the store directly before heading there to confirm it is still open. When are Francescas stores closing? It was not immediately clear when all this will happen. As of Monday, Francesca’s was still posting on Instagram as if everything were normal, although it is being inundated with questions from users about the reported closures. Mall retailers have had a bad year Unfortunately, Francescas is not the only mall retailer to have faced financial struggles over the last 12 months. In the first half of 2025, fast-fashion retailer Forever 21 closed hundreds of locations in America. And in August, teen and tween fashion and accessory chain Claires also decided to shutter hundreds of stores. The story behind such closures is the same for many retailers involved: rising costs, consumers who are increasingly more choosy about where and what they spend their money on, and foot traffic that never fully recovered after the Covid-19 pandemic.
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E-Commerce