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Heres the sad truth about sports score apps: Most of them arent all that interested in actually telling you the score. After all, wheres the money in providing straightforward information like that? The modern sports score app has to do more. It must bombard you with banner ads and betting odds, implore you to create an account and opt into notifications, sell you some tickets, and show some videos to keep engagement up. The scores themselves are an afterthought. Fortunately, theres an alternative that tells you the outcomes of every major sporting event without distractions. And the same sort of resources are available to bring minimalist magic to your news, weather, and even navigation, tooif you know where to look. This tip originally appeared in the free Cool Tools newsletter from The Intelligence. Get the next issue in your inbox and get ready to discover all sorts of awesome tech treasures! Useful info, without the filler First things first: For a simpler way to look up sports scores, just head to PlainTextSports.com in any web browser. Plain Text Sports is a website that lists out sports scores using only letters, numbers, and characters. The site loads pretty much instantly, and scanning the scores takes a few fast seconds. Its free, toowith no ads, logins, or subscriptions. The Plain Text Sports interface really is as plain as can be. After using an app like ESPN or TheScore, Plain Text Sports bare-bones appearance can take some getting used tobut youll quickly realize how much information is packed onto the homepage. For each league, you can click through to the schedule, standings, and team pages. Clicking on a game brings up detailed statistics and play-by-play details. Because this is a website, each league, team, and standings page also has its own URL. That means you can easily bookmark the ones you care about and skip the default home screen. Theres also a handy dark mode toggle at the top of the page. You’ll see all the pertinent info without any of the usual distractions. While Plain Text Sports does not have a dedicated mobile app, you can always add the site as a home screen icon. The site even provides a page with instructions for iOS and Android. The only notable downside with Plain Text Sports is its lack of highlight videos. Those would obviously be against the sites ethos, but if it could find a way to link to the latest clips from a site like ESPN or YouTube, itd be pretty much unbeatable. More plain-text resources Once you start getting your sports scores this way, you may find yourself hooked on the plain-text lifestyle. Here are some other resources that convey information in a similar way: 68k.news: Headlines in plain text. text.npr.org: NPRs list of headlines, which lead to text-only versions of each article. lite.cnn.com: Similar to the above, but for CNN. wttr.in: Your local weather forecast, rendered in ASCII symbols. (Fine-tune the forecast with these URL modifications.) gdir.telae.net: Text-based Google Maps directions, the way they used to be. This, suffice it to say, isn’t your average weather website. It doesnt get much simpler than that. Plain Text Sports is a website that works in any browser (as are all the other resources mentioned above). Its free to access, with no ads, subscriptions, or usage limits. (The same is mostly true for the other sites, too, though some do have ads.) The site doesnt track your individual usage or require any sort of personal data. Treat yourself to all sorts of brain-boosting goodies like this with the free Cool Tools newsletterstarting with an instant introduction to an incredible audio app thatll tune up your days in truly delightful ways.
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E-Commerce
In announcing its Great Healthcare Plan in January 2026, the Trump administration became the latest in a long history of efforts by the U.S. government to rein in the soaring cost of healthcare. As a physician and professor studying the intersection of business and health, I know that the challenges in reforming the sprawling U.S. healthcare system are immense. Thats partly for political and even philosophical reasons. But it also reflects a complex system fraught with competing interestsand the fact that patients, hospitals, health insurance companies, and drug manufacturers change their behaviors in conflicting ways when faced with new rules. Soaring costs U.S. healthcare is the most expensive in the world, and according to a poll published in late January 2026, two-thirds of Americans are very worried about their ability to pay for itwhether its their medications, a doctors visit, health insurance or an unpredictably costly medical emergency. Disputes over health policy even played a central role in the federal government shutdown in fall 2025. Trumps healthcare framework outlines no specific policy actions, but it does establish priorities to address a number of longtime concerns, including prescription drug costs, price transparency, lowering insurance premiums, and making health insurance companies generally more accountable. Why have these challenges been so difficult to address? Drug price sticker shock Prescription drug costs in the U.S. began rising sharply in the 1980s, when drugmakers increased the development of innovative new treatments for common diseases. But efforts to combat this trend have resembled a game of whack-a-mole because the factors driving it are so intertwined. One issue is the unique set of challenges that define drug development. As with any consumer good, manufacturers price prescription drugs to cover costs and earn profits. Drug manufacturing, however, involves an expensive and time-consuming development process with a high risk of failure. Patent protection is another issue. Drug patents last 20 years, but completing costly trials necessary for regulatory approval takes up much of that period, reducing the time when manufacturers have exclusive rights to sell the drug. After a patent expires, generic versions can be made and sold for significantly less, lowering the profits for the original manufacturer. Though some data challenges this claim, the pharmaceutical industry contends that high prices while drugs are under patent help companies recover their investment, which then funds the discovery of new drugs. And they often find ways to extend their patents, which keeps prices elevated for longer. Then there are the intermediaries. Once a drug is on the market, prices are typically set through negotiations with administrators called pharmacy benefit managers, who negotiate discounts and rebates on prescription drugs for health insurers and employers offering benefits to their workers. Pharmacy benefit managers are paid based on those discounts, so they do not have an incentive to lower total drug prices, though new transparency rules enacted February 3 aim to change payment practices. Drugmakers often raise the list price of drugs to make up for the markdowns that pharmacy benefit managers negotiateand possibly even more than that. In many countries, centralized government negotiators set the price for prescription drugs, resulting in lower drug prices. This has prompted American officials to consider using those prices as a reference for setting drug prices here. In its blueprint, the Trump administration has called for a most-favored nation drug pricing policy, under which some U.S. drug prices would match the lowest prices paid in other countries. This may work in the short term, but manufacturers say it could also curtail investment in innovative new drugs. And some industry experts worry that it may push manufacturers to raise international prices. Policy experts have questioned whether TrumpRx will bring down drug prices. In late 2025, 16 parmaceutical companies agreed to most-favored nation pricing for some drugs. Consumers can now buy them directly from manufacturers through TrumpRx, a portal that points consumers to drug manufacturers and provides coupons for purchasing more than 40 widely used brand-name drugs at a discount, which launched February 5. However, many drugs available through the platform can be purchased at lower prices as generics Increasing price transparency Fewer than 1 in 20 Americans know how much healthcare services will cost before they receive them. One fix for this seems obvious: Make providers list their prices up front. That way, consumers could compare prices and choose the most cost-effective options for their care. Spurred by bipartisan support in Congress, the government has embraced price transparency for healthcare services over the past decade. In February 2025, the Trump administration announced stricter enforcement for hospitals, which must now post actual prices, rather than estimates, for common medical procedures. Data is mixed on whether the approach is working as planned, however. Hospitals have reduced prices for people paying out of pocket, but not for those paying with insurance, according to a 2025 study. For one thing, when regulations change, companies make strategic decisions to achieve their financial goals and meet the new rulessometimes yielding unintended consequences. One study found, for example, that price transparency regulations in a series of clinics led to an increase in physician charges to insurance companies because some providers who had been charging less raised their prices to match more expensive competitors. Additionally, a 2024 federal government study found that 46% of hospitals were not compliant. The American Hospital Association, a trade group, suggested price transparency imposes a high administrative burden on hospitals while providing confusing information to patients, whose costs may vary depending on unique aspects of their conditions. And the fine for noncompliance, $300 per day, may be insufficient to offset the cost of disclosing this information, according to some health policy experts. Beyond high costs, patients also worry that insurers wont actually cover the care they receive. Cigna is currently fighting a lawsuit accusing its doctors of denying claims almost instantlywithin an average of 1.2 secondsbut concerns about claims denial are rampant across the industry. Companies use of artificial intelligence to deny claims is compounding the problem. Fewer than 1 in 20 Americans know how much healthcare services will cost before they get them. [Images: Adobe Stock] Curbing the rise in health insurance premiums Many Americans struggle to afford monthly insurance premiums. But curbing that increase significantly may be impossible without reining in overall healthcare costs and, paradoxically, keeping more people insured. Insurance works by pooling money paid by members of an insurance plan. That money covers all members healthcare costs, with some using more than they contribute and others less. Premium prices therefore depend on how many people are in the plan, as well as the services insurance will cover and the services people actually use. Because healthcare costs are rising overall, commercial insurance companies may not be able to significantly lower premiums without reducing their ability to cover costs and absorb risk. Nearly two-thirds of Americans under age 65 receive health insurance through employers. Another 6.9% of them get it through Affordable Care Act marketplaces, where enrollment numbers are extremely sensitive to premium costs. Enrollment in ACA plans nearly doubled in 2021, from about 12 million to more than 24 million, when the government introduced subsidies to reduce premiums during the COVID-19 pandemic. But when the subsidies expired on January 1, 2026, about 1.4 million dropped coverage, and for most who didnt, premiums more than doubled. The Congressional Budget Office projects that another 3.7 million will become uninsured in 2027, reversing some of the huge gains made since the ACA was passed in 2010. When health insurance costs rise, healthier people may risk going without. Those who remain insured tend to need more health services, requiring those more costly services to be covered by a smaller pool of people and raising premium prices even higher. The Trump administration has proposed routing the money spent on subsidies directly to eligible Americans to help them purchase health insurance. How much people would receive is unclear, but amounts in previous proposals wouldnt cover what the subsidies provided. To sum it up, healthcare is extremely complicated and there are numerous barriers to reforms, as successive U.S. administrations have learned over the years. Whether the Trump administration finds some success will depend on how well the policies are able to surmount these and other obstacles. Patrick Aguilar is the managing director of health at Washington University in St. Louis. This article is republished from The Conversation under a Creative Commons license. Read the original article.
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E-Commerce
Personality is one of the most underrated predictors of career success in the world. Defined by scientists as the range of habits and typical behaviors that make us who we areand different from othersand with more than a century of robust academic evidence on how it impacts work and other real-life outcomes, here are some fascinating facts to digest: (1) The simplest and most reliable way to understand someones personality is to look at their scores (position) along five universal traits, namely emotional stability (how calm, composed, and non-anxious you are), extraversion (how sociable, assertive, and energetic you are), agreeableness (how kind, polite, and friendly you are), openness to experience (how curious, intellectual, and open-minded you are), and conscientiousness (how driven, organized, and self-controlled you are). In fact, every other character trait you may read aboute.g., EQ, grit, empathy, resilience, authoritarian, and overconfidentis nothing but a combination of those Big Five traits, if not merely one of them relabeled (old wine in new bottles). (2) There are multiple ways to assess these personality traits, ranging from peer-ratings (most people would agree on their views of a specific person, since we all have consistent reputations and others are able to decode them), AI-scraping of digital footprints (what we say and do online, and how we say and do it compared to others), and science-based personality assessment (you can take a free, visual two-minute version here). Although some believe that self-report questionnaires are inadequate to capture someones personalitybecause anyone can lie or distort their answers and manage impressionswell-designed tests translate someones preferred self-presentation into a prediction of their future performance, including how they behave in work and career settings. {"blockType":"mv-promo-block","data":{"imageDesktopUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2025\/10\/tcp-photo-syndey-16X9.jpg","imageMobileUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2025\/10\/tcp-photo-syndey-1x1-2.jpg","eyebrow":"","headline":"Get more insights from Tomas Chamorro-Premuzic","dek":"Dr. Tomas Chamorro-Premuzic is a professor of organizational psychology at UCL and Columbia University, and the co-founder of DeeperSignals. He has authored 15 books and over 250 scientific articles on the psychology of talent, leadership, AI, and entrepreneurship. ","subhed":"","description":"","ctaText":"Learn More","ctaUrl":"https:\/\/drtomas.com\/intro\/","theme":{"bg":"#2b2d30","text":"#ffffff","eyebrow":"#9aa2aa","subhed":"#ffffff","buttonBg":"#3b3f46","buttonHoverBg":"#3b3f46","buttonText":"#ffffff"},"imageDesktopId":91424798,"imageMobileId":91424800,"shareable":false,"slug":""}} (3) There are hundreds of independent scientific studies highlighting the consistent predictive power of personality vis--vis all types of job performance and career success outcomes. Most notably, the Big Five have been found to predict job satisfaction (higher in emotionally stable, agreeable, and conscientious people), leadership potential (higher in extraverted, emotionally stable, open-to-experience, and conscientious people), sales performance (higher in extraverts), general career progression (higher in conscientious and extraverted people, though the latter depends on culture), and resilience (higher in emotionally stable and conscientious people). Even negative or undesirable outcomes, such as absenteeism, work conflict, and career instability (all more likely when you have lower emotional stability, conscientiousness, and agreeableness). In short, who you are determines how you work and how you relate to work, including your boss, colleagues, and clients. And yet, the predictive power of personality is not destiny. Acknowledging that personality shapes career outcomes does not mean we are prisoners of our dispositions. It does mean, however, that control comes in specific and sometimes counterintuitive forms. Behavioral changes First, while it is hard to change your personality, it is entirely possible to change your behavior: Personality describes tendencies, not fixed scripts. It reflects what comes naturally, not what is possible. A useful way to think about personality is as a set of default settings rather than an immutable operating system. You may be naturally introverted, emotionally reactive, or low in conscientiousness, but that does not prevent you from acting differently when the situation requires it. It does mean that doing so will take more effort and intention than it would for someone whose personality aligns more closely with the role. This is where self-awareness becomes essential. Without it, people mistake their habits for necessities and their preferences for constraints. With it, they can anticipate when their instincts will help and when they will mislead them. Self-awareness is not achieved through introspection alone. It comes from structured feedback, personality assessment, coaching, and noticing patterns over time. If you receive the same feedback across roles, bosses, or teams, that is not coincidence. It is personality expressing itself. A useful analogy is handedness. Being left-handed does not prevent you from using your right hand, but it does mean that writing with it will feel awkward and effortful at first. Over time, however, people adapt, compensate, and sometimes become functionally ambidextrous. Personality works in much the same way. Good and bad matches Second, there is no such thing as a universally good or bad personality. There are only good or bad matches. Traits become assets or liabilities depending on context. High extraversion is advantageous in leadership and sales, but less so in roles requiring sustained focus. High agreeableness supports collaboration, but can undermine negotiation and tough decision-making. High openness fuels learning and innovation, but may complicate execution if not balanced with discipline. This is why talent is often best understood as personality in the right place. Careers accelerate when environments reward who you already are rather than punish it. Much of what organizations label as underperformance is simply misfit. The same individual can look average in one role and exceptional in another, without changing much at all. This also explains why changing environments is often more effective than trying to change oneself. If development proves hard or slow, adjusting role design, team composition, or organizational culture can quickly turn a personality liability into a strength. This is not avoidance. It is strategic self-management. Change happens Third, people can and do change, including in durable ways: Personality is relatively stable, but it is not fixed. Longitudinal research shows that people change across adulthood, often becoming more emotionally stable, agreeable, and conscientious over time. More targeted change can occur through sustained role demands, life events, and deliberate inerventions such as coaching. Crucially, coaching almost always works by helping people go against their nature. Leaders are rarely coached to do more of what comes naturally. They are coached to slow down when they rush, listen when they dominate, tolerate uncertainty when they avoid it, or impose structure when they prefer improvisation. In that sense, development is inherently anti-authentic. Growth usually requires behaving less like your default self, not more. This is also why development feels effortful. Personality change does not happen through insight alone, but through repeated behavioral experiments that gradually recalibrate habits. Over time, what once felt unnatural can become routine, expanding a persons behavioral range. A perfect fit isnt required Fourth, and critically, it is perfectly possible to succeed in roles that are not tailor-made for your personality: Personality explains a meaningful but limited portion of career success. Even under the most generous estimates, it accounts for perhaps 40% to 50% of the variance in outcomes, often less. The rest is explained by skills, learning, motivation, context, opportunity, and persistence. In practice, this means that people routinely succeed in roles that do not fit them naturally. Introverts can be excellent salespeople. They may not draw energy from constant interaction, but they often compensate through preparation, deep listening, and follow-up. Highly agreeable individuals can become effective negotiators by learning when to create constructive conflict. Risk-averse people can lead innovation by relying on disciplined experimentation rather than bold improvisation. Less conscientious individuals can thrive in structured roles by building external systems that compensate for their preferences. In many of these cases, success depends on emotional labor: the ability to display enthusiasm, confidence, or composure that may not reflect ones internal state but is appropriate for the role. Emotional labor is often dismissed as inauthentic, yet it is one of the most underrated career skills. Many high performers succeed not because their jobs perfectly match who they are, but because they have learned to perform the role effectively. A useful analogy is acting. Good actors are not limited to playing versions of themselves. They succeed by understanding the demands of the role and adapting accordingly. Careers work much the same way. People often grow into roles that initially felt uncomfortable, not because their personality changed overnight, but because their capacity to adapt expanded.The danger is not stretching beyond your personality, but doing so indefinitely without recovery, awareness, or choice. In short, personality shapes how we work, how others experience us, and how our careers unfold over time. It is one of the most powerful forces in career development precisely because it operates quietly and consistently. But influence is not destiny. With self-awareness, strategic choices, and deliberate development, people can work with their personality rather than be constrained by it. The real risk is not having a particular personality. It is failing to understand the one you have, and mistaking being yourself for the same thing as being effective. {"blockType":"mv-promo-block","data":{"imageDesktopUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2025\/10\/tcp-photo-syndey-16X9.jpg","imageMobileUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2025\/10\/tcp-photo-syndey-1x1-2.jpg","eyebrow":"","headline":"Get more insights from Tomas Chamorro-Premuzic","dek":"Dr. Tomas Chamorro-Premuzic is a professor of organizational psychology at UCL and Columbia University, and the co-founder of DeeperSignals. He has authored 15 books and over 250 scientific articles on the psychology of talent, leadership, AI, and entrepreneurship. 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E-Commerce
Will Kansas City Chiefs tight end Travis Kelce retire after this football season? Kelce has not yet delivered a public answer to this question, and theres widespread speculation. But his choice of words when speaking about this decision may tell us which way hes leaning. Its a lesson for every communicator. Your choice of words carries meaning, whether you realize it or not. Sometimes that word choice can reveal more than you intended. The Chiefs just finished a dispiriting season, the first in Kelces pro career in which the team did not make the playoffs. Kelces current contract with the team ends in March. As many have pointed out, hes a shoo-in for the Hall of Fame, having broken so many records its hard to count them all. He truly has nothing left to prove. On top of that, hes engaged to Taylor Swift, with a rumored wedding date of June 13. His looks, charisma, and his incredibly famous fiancée mean there are many opportunities for him in the world of entertainment and sportscasting, beyond the wildly successful New Heights podcast he cohosts with his older brother, former Philadelphia Eagle Jason Kelce. So there are several good reasons for the younger Kelce to retire this year. On the other hand, many people suspected he would retire a year ago, after the Chiefs failed in their quest for three in a row Super Bowl wins in a humiliating loss to the Eagles. Despite those rumors, he returned to play another season. Kelce will never lose his love of the game In January, Kelce shared some of his thoughts on retirement during an episode of New Heights. Ive talked to a few people in the facility already, you know, having the exit meetings and everything, and they know where I stand, at least right now, he said. And I think theres a lot of love for the game thats still there, and I dont think Ill ever lose that. And, I dont know, its a tough thing to navigate. Then he described the conditions under which hed continue to play. If I think my body can heal up and rest up, and I can feel confident that I can go out there and give it another 18-, 20-, 21-week run, I think I would do it in a heartbeat. Pay close attention to the word he used in that sentence. I would do it in a heartbeat, not I will do it in a heartbeat. The word would in this sentence indicates that at least some of the requirements he described have not been met. It may seem like a subtle distinction, but consider the two sentences, I will go to the store and I would go to the store. That second statement implies that there is some reason not to go and therefore the speaker will not go shopping. We all notice word choices Kelce isnt a grammar expert. In fact, his entire sentence is ungrammatical. I doubt hes ever considered will versus would. But whether we think about them consciously or not, native English speakers are aware of distinctions like this one. Because of that, what he said is so revealing. Kelces retirement may not be a certainty. He says he hasnt decided yet, and that may be true. But I would do it in a heartbeat suggests that, at least right now, he thinks hell go. Either way, if youre a speaker, entrepreneur, or business leader, pay close attention to your choice of words whenever you speak on any important topic. Otherwise, you could wind up telling careful listeners more than you intended. This article originally appeared on Fast Companys sister website, Inc.com. Inc. is the voice of the American entrepreneur. We inspire, inform, and document the most fascinating people in business: the risk-takers, the innovators, and the ultra-driven go-getters that represent the most dynamic force in the American economy.
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For decades, tuning into a sporting event at home involved watching a traditional broadcast on your TV. These days, however, many viewers arent just watching on their TVtheyve got the game streaming right to their phones. After more than two decades, NBC and the NBA have revived their partnership just in time to face this new challenge. In a media landscape where fans consume sports across traditional broadcasts, streaming platforms, and mobile devices, the question is no longer about how to televise the game, but how to design an experience that cultivates the leagues next generation of stars, its culture, and fandom while honoring the nostalgia that once defined the NBA on NBC.[Image: courtesy NBCUniversal]Our job is to document and cover the game and really celebrate the game, says Pierre Moosa, coordinating producer for NBC Sports. That was what we used to do back in the time when we had the NBA on NBC.Celebrating the game has become more complex as sports fans viewing habits are increasingly fragmented. The consumption of sports is always evolving, Moosa says. Whether its social media, digital, social, streaming, we need to meet the viewer [where they are]. To solve this, the NBA and NBCin concert with Peacock, NBCs streaming platformare launching a new mobile-first feature called Courtside Live. Its designed to function alongside traditional broadcast and gives Peacock viewers an unprecedented degree of production control by allowing them to swipe between multiple camera angles in real time, creating a more intimate experience of games.The Design Challenge In recent years mobile has become increasingly important to the fan experience. I always held my phone horizontally, Moosa says. People now hold their phone vertically to watch videos.This behavioral change started influencing Peacocks overall strategy back in 2024, when it launched its Cant Miss Highlights feature, which brought vertical video to the Peacock app for the first time. Vertical video laid the foundation and helped inform us as we were coming up with Courtside Live, says Jim Denney, NBCUs chief product officer, describing a process of experimentation in the lead-up to launching the product.According to Denney, after NBC confirmed its new partnership agreement with the NBA, a cross-functional team got to work brainstorming ideas for a next-gen fan viewing experience. Its really sitting down and starting from the fan and working backwards, he says. [Image: courtesy NBCUniversal]One of the ideas that came up was what if we could actually create the experience of being courtsidewhat would that feel like? says John Jelley, SVP of product and user experience for Peacock and global streaming at NBCUniversal. When you go to a game, you are looking around, you are seeing the coaches, heres the athletes coming on, heres the teams lined up. What if we could actually create the experience a fan [has] live but as part of the Peacock product experience? The product team presented the idea of a feature that allowed fans to flip through different camera views during a live matchup, both on their phone and TV. Denney says viewers who use multiple devices to watch NBA content tend to be more engaged, noting, We wanted a cross-section of things that we would do [well] both on TV and on mobile devices.A major learning that came from the 2024 Paris Olympics broadcast is that there are two types of fans: casual and avid. In addition to providing a quality main broadcast, NBC and Peacock want to appeal to both audience segments by offering new ways to experience the action. They also found that fans who choose to watch events in multiple views simultaneously prefer to stay in that view. Courtside Live builds on that insight by re-creating the multi-view experience for mobile devices.If you think about your mobile experience, you are swiping up and down through vertical videos, and moving between different apps, Jelley says. What we see in that behavior is that fans want the option to [say] Oh, Im watching the game, theres something great happening, I wonder if I could understand a bit more about that player or maybe catch up on some moment that happened earlier or see how the celebrities in the stands are reacting. He says making the right videos easily accessible to viewers created a net-new experience.We thought there was a real opportunity to do something completely new with Courtside, which was to bring that to everyones phones and everyones TVs through multi-view in a way that really hadnt ever been done before, Jelley explains. Designing Courtside LiveThe team began testing Courtside Live during NBA Summer League games at Golden State in July 2025 and quickly realized a big hurdle to clear involved translating horizontally captured video into a vertical format that could live on mobile phones. One of the things you have to do with Courtside Live and any vertical video is often you are shooting a scene with a TV camera, which is a 16-by-9 horizontal feed, Denney says. One of the concepts that we had was following [an individual] player [on the court], my understanding is the production team actually had a camera taped off [at] two edges so that the cameraman could actually keep somebody in view.In that instance, the production team initially used a robo-camera that wasnt fit to capture the necessary angles. They revisited discussions with the vendor and explored options with more padding to identify the most suitable camera.Through that partnership with production, we found ways to make sure the users see exactly the right element, Jelley says. We employed some Japanese technology that allows the operators to make sure theyre delivering these live feeds [and] they can make sure theyre focused on the elements that are most interesting. . . . Were using a variety of technologies to make sure that the user is getting the best possible experience in that vertical format.Another UX pain point was navigation. When Peacock users watch live sporting events on their mobile phones, theyre initially presented with the main traditional broadcast in landscape view. Below that main broadcast view, Jelley explains, users will now find a medley of game views. The team designed the interface with one-handed use in mind, making standard interactions, like swiping through camera angles onmobile devices, intuitive. If you think about your phone and how you hold your phone, you have to be able to very easily navigate around this experience using just your thumb, Jelley says. We really thought about how we could make it easy to switch between these different angles very intuitively, and then use the picture-in-picture functionality that we know users love using on their phone.Jelley recognizes the paradox Peacock is balancing: While users want more choice, they dont want to feel overwhelmed. His teams testing focused predominantly on usability. To simplify navigation, the team used AI to design iconography that clearly communicates to viewers the different camera angles available. And to help viewers transition seamlessly between the main broadcast and alternative views without losing their place, the product team tweaked the styling of the main icon to guide viewers back to their original point of view. The big design constraint really was doing that on a small screen [because] you dont have a lot of real estate, Jelley admits. You dont want things to get in the way of the video, but you want to make it very easy to navigate. And I think the design we came up with really lands that well. Scalability and Repurposing Courtside Live is launching in earnest during the 75th NBA All-Star Game hosted at the Intuit Dome in Los Angeles. In preparation, the teams spent five days rehearsing for the three-day slate of All-Star events, including the Celebrity Game, Rising Stars, All-Star Saturdays three-point and dunk contests, and Sundays new U.S.-vs.-World format.According to Paul Benedict, the NBAs SVP of broadcasting and content management, the action will be captured by 50-plus cameras, more than 20 super-slow-motion cameras, and a flying cable camera. To achieve crisp, cinematic storytelling, Benedict says the production centers on providing unique access typically reserved for All-Star week.What makes Courtside Live so special is those cameras are literally on the scores table, giving you that experience, Moosa says. I may never be able to sit courtside, but I can grab my phone and be able to see what that camera angle looks like.While these angles will be available via Peacock on mobile devices, Moosa notes that the traditional broadcast will also benefit from the Courtside Live feature. So the ISO camera and the courtside cameras are going [to be] intertwined into the normal, traditional broadcast, he says. Learning through Experimentation The NBC and Peacock teams are enthusiastic about what theyll learn from their collaboration on this feature and its debut this weekend. Well be tracking each one of these [angles] and seeing how much people watch, how long in one view, how often do they come back, Jelley says. A lot of the goal of the experiences we built in mobile is about frequency, because we know that with your phone, you have it all the time. Seeing how frequently [users] come back to [the] experience is a great sign of how compelling it is and how much it becomes a part of peoples habits of watching. In addition to tracking each camera angle, Jelley and his team plan to track the percentage of mobile users who engage with Courtside Live, aiming to achieve a similar level of success as they did with the Cant Miss Highlights feature.NBC and Peacock already have an early signal of the features potential because the technology is being employed for its current Winter Olympics coverage. While initially designed for the NBA, their Olympics partner applied it to hockey and figure skating, giving fans unique access to moments like the kiss and cry area, where skaters wait with their coaches for scores. This suggests the feature can scale beyond basketball to other live event experiences.You can imagine how this could apply to other events, whether thats some of our entertainment events like the Macys Thanksgiving Day parade [or] anywhere where we have lots of different angles or even some of our other other shows, Jelley says. This will be a conversation. If this works well, how can we extend it?
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