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B2B buyers face complex decisions and long cycles. Education-led marketing builds trust by offering clarity, insight, and real value. Position your brand as a trusted guide. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising
Swedish perfume brand Koyia has opened a forest-based perfumery where customers can purchase fragrances using time instead of money. They're invited to spend 599 seconds of stillness in nature rather than 599 Swedish kronor: 599 SEC instead of 599 SEK.
Category:
Marketing and Advertising
Has the rise of AI tools coincided with changes in employment levels in the United States? Specifically, have the employment levels of younger workers in AI-exposed fields been affected? Read the full article at MarketingProfs
Category:
Marketing and Advertising
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