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AI is no longer optional in ABM. Learn how B2B marketers are using it today, what's holding them back, and what's next. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising
In response to the hospitality industry's persistent employee turnover problem, Kyoto-based luxury ryokan operator Nazuna is launching a new recruitment strategy: inviting job candidates to experience their accommodations before interviewing for positions.
Category:
Marketing and Advertising
What if the climate emergency looked like a game? Enter FutureGuessr, a new 360° anticipation experience from creative studio Artefact 3000 and climate coalition Réseau Action Climat.
Category:
Marketing and Advertising
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