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Michikusa Hanten breaks down manufacturing costs for its new dog camping fence, showing customers exactly what they're paying for. A new Japanese outdoor gear company has launched a tent-style fence that transforms any campsite into an enclosed area where dogs can roam leash-free. Michikusa Hanten's Wander Wall fences off about 40 square meters with 100 cm-high walls designed to contain small dogs while remaining low enough for owners to step over. The product addresses a real gap: while some campgrounds in Japan now offer dedicated no-leash sites surrounded by permanent fencing, those spots are scarce and expensive. Wander Wall brings that freedom to standard campsites for JPY 68,200 (around USD 430).While the Wander Wall is cool, what sets this launch apart isn't the product itself, but how the company is pitching it. This is the first product by Michikusa Hanten, and the brand published a detailed cost breakdown showing exactly what goes into that JPY 68,200 price tag: materials (JPY 19,840), labor (6,270), shipping and logistics (7,350), and so on, down to the per-unit import fees. The company states its policy plainly: customers should understand and feel good about what they're paying for. It's a drastic departure from the outdoor gear industry's usual opacity, where markups and margins stay hidden behind brand mystique and performance claims.TREND BITEPricing transparency remains rare in consumer goods, where any gap between manufacturing costs and retail price might breed suspicion or resentment once revealed. Michikusa Hanten's approach publishing its cost structure upfront serves multiple purposes. It builds trust by removing the guesswork and positions the brand as confident enough in its value proposition that it doesn't need to hide behind pricing smoke and mirrors. And it appeals to a growing segment of consumers who want to understand not just what they're buying, but whether the exchange feels fair. For brands willing to embrace it, pricing transparency can be a powerful differentiator, capable of transforming a regular transaction into a relationship built on mutual respect.
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Marketing and Advertising
In 2024, Microsoft caused a lot of head-scratching and general bemusement with the launch of its "This is an Xbox" marketing campaign. Now, though, it appears the quandary over what is and isn't an Xbox has been resolved. Game Developer noticed that the original blog post on Xbox Wire that kicked off the whole affair has been removed. It seems Xbox will be going a new direction with its future promotions. Maybe since the new Project Helix hardware it has in the works is more definite attempt to blur console and PC gaming, "This is an Xbox" might have been truly confusing as a tagline. Maybe with the recent changing of the guard at the company, the top brass decided that it was the right time to start fresh with a less meme-able marketing plan. Whatever the reason, we have enjoyed this opportunity to learn about the existential philosophy behind being an Xbox. And fortunately, although the blog post may be gone, the video trailer still exists whenever we need to remind ourselves of the many things that can be Xbox-ified. This article originally appeared on Engadget at https://www.engadget.com/gaming/xbox/i-guess-this-wasnt-an-xbox-after-all-230154314.html?src=rss
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Marketing and Advertising
Superhuman has taken its writing assistant Grammarly on quite the merry-go-round ride regarding its approach to AI tools. In August, the company launched a feature called Expert Review that would offer feedback on your writing, offering AI-generated feedback that would appear to come from a famous writer or academic of note. These recreations were based on "publicly available information from third-party LLMs," which sounds a lot like web crawlers of dubious legality were involved. The suggested experts would be based on the subject matter and could be anyone from great scientific minds to bestselling fiction authors to your friendly neighborhood tech bloggers. Living or dead, these writers' names appeared on Grammarly without their permission or knowledge. "References to experts in this product are for informational purposes only and do not indicate any affiliation with Grammarly or endorsement by those individuals or entities," the company hedged in a disclaimer on the service. As one might imagine, once people took notice, a large number of the living contingent of those writers were none too pleased with Grammarly and Superhuman. The company initially attempted to address the complaints by allowing writers to opt out of the platform. Which I'm sure was a big relief to the deceased contingent and to those living ones who aren't closely following AI news and might still not know they were being cited by the tool. Today, Superhuman CEO Shishir Mehrotra wrote in a LinkedIn post that the company will disable Expert Review while it reassesses the feature. "The agent was designed to help users discover influential perspectives and scholarship relevant to their work, while also providing meaningful ways for experts to build deeper relationships with their fans," he said. Yes, Carl Sagan must be bemoaning the lack of deep relationships with his fans from the afterlife. This article originally appeared on Engadget at https://www.engadget.com/ai/grammarly-has-disabled-its-tool-offering-generative-ai-feedback-credited-to-real-writers-201614257.html?src=rss
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Marketing and Advertising
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