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We've finally made it to February, but, with the ongoing long nights, you might want a pick-me-up to get you through the rest of winter. Take the Apple iPad mini with the A17 Pro chip, which is on sale for $400, down from $500. Its small size is perfect for cozying up on the couch or to use on your daily commute. Apple released this iPad mini in late 2024 and it was a solid update. We gave it an 83 in our review thanks to the power of its A17 Pro chip and that it comes with a minimum of 128GB of storage. The model currently on sale comes with 128GB, Wi-Fi and all four color options: Blue, Purple, Space Gray and Starlight. We named the Apple iPad mini our favorite compact iPad though, to be fair, its only competitor is itself. Still, it's a good iPad with an 8.3-inch Liquid Retina display, Apple Intelligence and 12MP Wide back and 12MP Ultra Wide cameras. For 20 percent off, it's a great option for a light, useful way to entertain yourself through the rest of winter and beyond. Check out our coverage of the best Apple deals for more discounts, and follow @EngadgetDeals on X for the latest tech deals and buying advice.This article originally appeared on Engadget at https://www.engadget.com/deals/the-latest-ipad-mini-is-100-off-right-now-140900983.html?src=rss
Category:
Marketing and Advertising
TikTok is finally "back to normal" in the US after days of technical issues and outages tied to winter storms. Less than a week after companies like Oracle took ownership of TikTok's domestic operations, the platform faced a major power outage when one of its primary US data center sites run by Oracle got taken down by the storm. The problems started last Monday, January 26, when TikTok announced it was working on a "major infrastructure issue" and warned of bugs, time-out requests, missing earnings, and more. The next day TikTok shared that progress has been made but there were still some issues. It added, "Creators may temporarily see '0' views or likes on videos, and your earnings may look like they're missing. This is a display error caused by server timeouts; your actual data and engagement are safe." Then, yesterday, February 1, TikTok claimed the problem was straightened out and that users shouldn't experience any more related issues. "We're sorry about the issues experienced by our U.S. community. We appreciate how much you count on TikTok to create, discover, and connect with what matters to you," the platform stated in its update. "Thank you for your patience and understanding." A number of US users have uninstalled TikTok in response to its new ownership and technical issues. Some users also claimed that TikTok was censoring what they could post or what others saw. For instance, The Guardian reports that many people faced issues sharing videos about ICE agents killing Alex Pretti and general anti-ICE content. On January 26, analytics firm Sensor Tower told CNBC that uninstalls of the app had increased by over 150 percent during the five days since its change in ownership, when compared to the three months before. At the same time, independent app and competitor UpScrolled saw a surge in downloads. This article originally appeared on Engadget at https://www.engadget.com/apps/tiktok-says-its-back-to-normal-after-winter-storm-related-outages-114848212.html?src=rss
Category:
Marketing and Advertising
An unlikely voice on cyber security, McDonald's Netherlands used its menu items as a cautionary tale about passwords.On Change Your Password Day (February 1st), the fast-food chain highlighted data from Have I Been Pwned showing that 'bigmac' has appeared as a password in 110,922 data breaches. The campaign draws attention to how consumers habitually choose predictable passwords. They don't just use names of their pets or children, but also familiar brands and favorite products, which compromises their online security.The rest of the McDonald's menu also appears frequently in compromised password databases: 'frenchfries' shows up 34,407 times, 'happymeal' 17,269 times, and 'mcnuggets' 2,219 times, with countless variations adding numbers or special characters. While cybersecurity experts have long warned against weak passwords, the persistence of these patterns suggests that awareness campaigns haven't translated into behavioral change. McDonald's used the occasion to encourage consumers to rethink their password strategies.TREND BITEAs cyber threats escalate and data breaches multiply, the gap between knowing better and doing better remains stubbornly wide. By turning its own brand ubiquity into a teaching moment, McDonald's demonstrates how consumer-facing companies can step into educational roles that extend beyond their core business. When traditional security campaigns fail to change behavior, brands with cultural currency may prove more effective messengers. What everyday knowledge gap could your brand help close by leveraging what makes you familiar?
Category:
Marketing and Advertising
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