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Most digital marketing agencies don't think the health of the industry is very good right now, but most also expect revenue to increase this year, according to recent research. Read the full article at MarketingProfs
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Marketing and Advertising
Apple released its new 14-inch MacBook Pro M5 in October with little fanfare. But, despite the underselling, we found the device to be a great upgrade to its predecessor and the best MacBook for creatives. Now, you can find out for yourself with less of a strain on your wallet, thanks to a big sale. Currently, B&H has discounts available for a variety of configurations. The cheapest option is the MacBook Pro M5 with 16GB of RAM and 512GB of SSD. It's available in Space Black and Silver for $1,499, down from $1,599 the lowest price we've seen for it. There's also a deal on the 24GB of RAM option, but the best savings are $300 off the model with 32GB of RAM and either 512GB ($1,699) or 1TB ($1,899). We gave the 14-inch Apple MacBook Pro M5 a 92 in our October review. We were impressed with how much faster up to 60 percent the GPU is than with the M4. It has a 10-core GPU, 10-core CPU and 16 Neural Engine cores. Beyond that, it has an extensive battery life, lasting 34 hours and 30 minutes while playing a looping HD video. It also has an excellent design, great keyboard and an extensive port selection. Follow @EngadgetDeals on X for the latest tech deals and buying advice.This article originally appeared on Engadget at https://www.engadget.com/deals/apples-14-inch-macbook-pro-m5-is-up-to-300-off-131743149.html?src=rss
Category:
Marketing and Advertising
The European Commission (EC) has opened an investigation into low-cost fast fashion retailer Shein. EC officials are concerned about the sale of illegal products, including child sexual abuse material, as well as the potentially addictive design of its shopping experience. The Commission found fellow low-cost retailer Temu in violation of the Digital Services Act after a similar investigation last year. The probe is being opened under the Digital Services Act, a set of EU rules governing online services. The Commission will examine how Shein drives engagement with shoppers, including using a points and rewards system, and whether the company is properly mitigating the risk of addiction via these and other features. Algorithmic recommendation systems are another point of contention, and the Commission will ask Shein to disclose how it suggests products to users. It also says that the company must offer users a system that is not based on profiling. The Singapore-based company has faced a great deal of scrutiny in past years on a number of fronts, including its labor practices, materials sourcing, data practices and IP infringement. Last year the Texas Attorney General opened a probe into the company's safety and labor practices amid allegations that Shein uses forced labor as well as toxic or hazardous materials. Addictive design has been a recent priority for European regulators, with the Commission demanding that TikTok make changes to its platform after a similar probe concluded earlier this month. Algorithms have also been in focus, with the Commission recently launching a probe into how exactly X's recommendation algorithm works. The regulatory body will now continue collecting evidence in the matter, and holds the authority within the EU to levy fines and demand changes should the platform wish to continue operations in the region.This article originally appeared on Engadget at https://www.engadget.com/general/europe-probes-sheins-addictive-app-design-and-illegal-product-sales-125322191.html?src=rss
Category:
Marketing and Advertising
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