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YouTube is the most widely used social platform by adults in the United States, according to recent research. Read the full article at MarketingProfs
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Marketing and Advertising
As we expected, Meta has begun laying off more than 1,000 employees from its Reality Labs division, which focused on virtual reality and metaverse products, Bloomberg reports. The company will refocus on developing wearables, like its recent batch of AI-powered Ray-Ban smart glasses, according to a memo from CTO Andrew Bosworth.The news isnt too surprising. Reality Labs has lost more than $70 billion since the beginning of 2021, and while Meta has done a solid job of delivering desirable consumer VR headsets and smart glasses, that business hasnt been nearly profitable enough to justify the cost. And of course, Mark Zuckerbergs huge gamble on the metaverse, which involved renaming the company from Facebook to Meta in 2021, has gone nowhere.Developing This article originally appeared on Engadget at https://www.engadget.com/ar-vr/meta-refocuses-on-ai-hardware-as-metaverse-layoffs-begin-145924706.html?src=rss
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Marketing and Advertising
Apple has been putting more onus on its services for the past several years the company makes tens of billions of dollars in revenue from that side of the business, which it claimed had a record year in 2025. Apple is nudging a little more in that direction with a new subscription bundle called Apple Creator Studio.This allows creators to pay a single fee ($13 per month or $129 per year) to use Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor and MainStage. Subscribers will get access to premium content in Pages, Keynote and Numbers (as well as in Freeform later this year). Of course, there are AI features too. Apple Creator Studio will be available starting on January 28 and you can try it out at no cost through a one-month free trial. College students and educators can subscribe to Apple Creator Studio for $3 per month or $30 per year. Up to six people can access all of the plans features if one person in a Family Sharing group subscribes. Apple noted that Final Cut Pro, Pixelmator Pro, Logic Pro, Motion, Compressor and MainStage will still be available as one-time purchases for Mac through the Mac App Store. Given that those can be pretty pricy (going up to $300 for Final Cut Pro), the subscription could be enticing to many burgeoning creators.This seems like Apples attempt to muscle in on Adobes territory, especially now that its bringing AI features to many of these apps. Adding new features to productivity apps like Numbers and Keynote means Apples taking a shot at the likes of Microsoft 365 Copilot (yeeeeah, thats what Office is called now) and Google Workspace as well.On Mac and iPad, Final Cut Pro has a new feature called Beat Detection. Apple suggests this makes editing video to the rhythm of music fast and fun. It uses an AI model from Logic Pro to analyze music tracks and display a Beat Grid. The idea here is to visualize song parts, beats and bars to help editors align their cuts with the music. The Montage Maker tool in Final Cut Pro on an iPad.AppleAn AI-powered Montage Maker tool can stitch together a dynamic video based on the best visual moments within the footage. Youll be able to tweak these montages and use an Auto Crop tool to reframe the clip into a vertical format to make it a better fit for social media. Final Cut Pro has transcript and visual search functions too.Logic Pro, MainStage, Pixelmator Pro (which is coming to iPad with Apple Pencil support) and Motion will all have AI-powered features as well. As you might expect, youll need an Apple Intelligence-capable device to use some of these.Apple is also introducing something called the Content Hub. This media library includes curated, high-quality photos, graphics and illustrations. As for Keynote, Pages, and Numbers, youll be able to access premium templates and themes in those otherwise-free apps with a Apple Creator Studio plan. Subscribers will be able to try beta versions of new features, such as a way to generate a draft of a Keynote presentation text based on an outline, and a Magic Fill tool to generate formulas and fill in tables in Numbers.This article originally appeared on Engadget at https://www.engadget.com/apps/apple-bundles-creative-apps-such-as-final-cut-pro-and-logic-pro-into-a-single-subscription-145210038.html?src=rss
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Marketing and Advertising
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