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A new entrant in the e-commerce landscape aims to transform how people discover fashion online. Unlike traditional shopping platforms that are retrofitting AI capabilities onto existing systems, Daydream was built from the ground up as a conversational commerce experience. The platform functions as a chat-based shopping agent that understands nuanced queries and personal preferences: customers explain what they're looking for, Daydream serves up options. From there, it's a conversational process of finding similar or different garments and styles until the right item is found.Daydream adapts to individual style preferences, serving as a digital personal shopper that learns from each interaction with a user. At launch, the platform boasts partnerships with nearly 8,000 global brands and retailers. Founded by e-commerce veteran Julie Bornstein and a team of former leaders from Google, Microsoft, Amazon, and Nordstrom, Daydream scored USD 50 million in seed funding co-led by Forerunner Ventures and Index Ventures, with participation from GV and True Ventures.TREND BITEWhat Daydream is promising isn't just personalization; it's personalization that feels like magic: a highly curated, emotionally intelligent experience where the platform acts more like a personal stylist or concierge than a search engine.Once they've become accustomed to Daydream and other retail agents, here's what consumers will start expecting before they purchase: Shopping that feels more like a creative collaboration than a transaction Aesthetic intelligence: stores and platforms that 'get' their taste Recommendations that evolve and improve with every interaction
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Marketing and Advertising
Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs
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Marketing and Advertising
eufyMake E1, the world's first personal 3D-texture UV printer, has shattered Kickstarter records by raising over USD 44 million from backers worldwide. The campaign reached USD 10 million in just 14 hours, surpassing the platform's previous funding record of USD 41.7 million. And demonstrating serious demand for accessible manufacturing tools.The device promises to democratize professional-grade printing by delivering 3D textures up to 5 mm thick. The E1's modular design allows users to print on a wide range of objects and materials, from coffee mugs to metal sheets, supported by an AI-powered workflow and a library of 20,000+ templates. Its biggest draw might well be its size the E1 is a whopping 90% smaller than conventional UV printers, making the technology available for home studios and small businesses.TREND BITEThe maturation of the creator economy has given rise to new expectations around individual expression and entrepreneurship. Throw in renewed interest in local manufacturing amid tariff uncertainties plus AI tools that amplify people's creative capabilities, and it makes sense that tools combining digital creativity with physical output are resonating so strongly.The question for brands becomes: what's your role when your customers could potentially become your manufacturers or even your competitors? Will we see established companies partnering with these democratized production tools, or will they find themselves disrupted by a generation of consumers who would rather print their own products than purchase off the rack?
Category:
Marketing and Advertising
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