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With its new Let It Fly campaign, Saudia rewards travellers who purchase locally made cultural items.
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Marketing and Advertising
TikTok's newly formed US entity is off to a very bumpy start. As the app continues to face technical issues affecting the recommendation algorithm, view counts and other features, TikTok is also seeing a wave of frustrated users uninstalling it, according to new data.Analytics firm Sensor Tower, which tracks downloads and other app store-related metrics, told CNBC that there has been a 150 percent rise in uninstalls of the TikTok app in the United States compared with the last three months. An analyst at Sensor Tower told Engadget that TikTok's US daily active users (DAUs) have increased about 2 percent in the same time period, and are flat week-over-week. TikTok has blamed a power outage at a data center for causing issues, but hasn't said when users can expect a fix or explained how a power outage could be responsible for nuking users' video views or drastically changing their recommendation algorithm. At the same time, an independent app called UpScrolled has seen a surge in interest over the last few days. The app is currently the ninth most-downloaded app in the US App Store and the second most popular social app (Meta's Threads is currently in the number one spot for social apps). The app has also reached the top five in the UK and Australian app stores. In the United States, its sudden popularity seems to be closely tied to recent changes at TikTok. UpScrolled has seen 41,000 total downloads between Thursday (the day the US joint venture was formalized) and Saturday, according to estimates from App Figures. The app, which was first released last June, has been downloaded about 140,000 times between Apple and Google's app stores, according to App Figures. Prior to last Thursday, the app was averaging less than 500 downloads a day, according to the company. The rapid increase in downloads has apparently caused some issues for the company which asked users to "bear with us" on Monday.Well, this is new...You showed up so fast our servers tapped out. Frustrating? Yes. Emotional? Also yes.We're a tiny team building what Big Tech stopped being. Right now we're scaling on caffeine to keep up with what YOU started.Bear with us. We're on it. pic.twitter.com/OAlYcN6t5q UpScrolled (@realUpScrolled) January 26, 2026 Created by an Australian developer, UpScrolled looks a bit like Instagram. Users can share photos and shortform videos. The app defaults to a chronological "following" feed, though it does also recommend content to users. The app is "privately funded by its founder, Issam Hijazi, together with a small group of individual investors who share our mission and values," according to an FAQ on UpScrolled's website. It currently has no ads, though the company says it "probably" will in the future. This isn't the first time turmoil at TikTok has benefitted a previously little-known app. Chinese app RedNote briefly became the top app in the United States early last year as TikTok faced a potential ban. RedNote's popularity proved to be short-lived, though, as the 2025 TikTok "ban" ended up lasting only a couple of hours. But with new owners at TikTok and growing frustration over technical issues with the app, there could be an opportunity for a new shortform video service that's not controlled by a huge corporation. And that's what UpScrolled seems to be betting on. "Too often, users are left uncertain about whether their voices will be heard or quietly suppressed," the company writes on its website. "UpScrolled changes that by ensuring every post has a fair chance to be seen, creating an environment that is authentic, unfiltered, and equitable for all."This article originally appeared on Engadget at https://www.engadget.com/social-media/people-are-uninstalling-tiktok-and-downloading-an-indie-competitor-233345222.html?src=rss
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Marketing and Advertising
Google has agreed to a $68 million settlement regarding claims that its voice assistant inappropriately spied on smartphone users. Plaintiffs claimed that the companys Google Assistant platform began listening to them after it misheard conversations that sounded like its wake words. The suit argued that private information that Google Assistant shouldn't have heard was then used to deliver those individuals targeted ads. Reuters reported that Google denied wrongdoing in the suit, but according to court papers, the company agreed to a settlement in order to avoid the risk and costs of litigating the issue. The preliminary class action settlement was filed on Friday and now awaits approval from U.S. District Judge Beth Labson Freeman.Google has been transitioning away from the Google Assistant platform in the past year, replacing it with its Gemini tool. Not that AI chatbots should be trusted as paragons of privacy either.Apple faced a very similar allegations around its Siri voice assistant in 2019; that class-action suit ended in a $95 million settlement in January 2025. Not sure if a reward of $20 per device feels sufficient when these companies are accidentally overhearing deeply personal conversations and details, but that's how the justice system shakes out some times. This article originally appeared on Engadget at https://www.engadget.com/big-tech/google-agrees-to-68-million-settlement-in-voice-assistant-privacy-lawsuit-222405727.html?src=rss
Category:
Marketing and Advertising
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