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2025-10-01 16:17:45| Fast Company

TikTok is a one-stop-shop for recipe inspo, viral dance trends, tin-foil-hat conspiracies, and, increasingly, political commentary. Now, its also where one in five Americans are getting their news.  Thats according to a Pew Research Center analysis published last week, which has tracked a dramatic uptick in news consumption on the platform, up from just 3% in 2020. During that span, no social media platform weve studied has experienced faster growth in news consumption, Pew noted.   In Pews survey, 43% of adults under 30 said they regularly get their news on TikTok, up from 9% five years ago. But it’s not just younger people. A quarter of adults between the ages of 30 and 49 also regularly turn to TikTok as a news source, compared to just 2% in 2020.  This analysis is based on Pews survey of 5,153 U.S. adults between August 18 and 24. While the researchers focused only on adult TikTok users, overall more than half of TikTok users (55%) now say they regularly get news on the platform, up from 22% in 2020. TikTok is now on par with several other social media sites including X (formerly Twitter), Facebook and Truth Social in the share of its adult users who regularly get news there, researchers wrote. The tide on TikTok has been turning for some time, with more and more media outlets and independent journalists adapting to reach new audiences and doubling down on vertical video. These days, snappy, shareable content, delivered in 30 seconds or less, is far more likely to hook audiences shrinking attention spans than long form reporting.  The quality of this news content is another story. Since much of this content comes from individual creators, or newsfluencers, rather than established news organizations, fact and opinion can often be presented interchangeably, and misinformation can spread quickly.  News delivered directly to the FYP, courtesy of a highly individualized algorithm, has the problem of sinking people further and further into echo chambers of their own creation. It then begs the question: What kind of news are we each consuming?


Category: E-Commerce

 

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2025-10-01 16:04:14| Fast Company

Factory activity shrank in much of the world last month, private surveys showed on Wednesday, as signs of a slowdown in U.S. growth and the anticipated impact of President Donald Trump’s tariffs added to pressure from weak Chinese demand. Euro zone manufacturing slipped back into contraction as new orders fell at their fastest rate in six months, with export markets acting as a particular drag, signalling that the recovery in the region’s industrial sector was fragile. The HCOB Eurozone Manufacturing Purchasing Managers’ Index (PMI), compiled by S&P Global, fell to 49.8 in September from August’s 50.7, which was the first reading above the 50.0-point line denoting growth since mid-2022. “The drop in the PMI is showing up across the board, with respective figures for consumer goods, capital goods and intermediate goods all down on the month,” said Cyrus de la Rubia, chief economist at Hamburg Commercial Bank. Surveys revealed a split across the currency union with the Netherlands leading the expansion with activity at a 38-month high while growth continued in Greece, Ireland and Spain. Meanwhile, the bloc’s three largest economies Germany, France and Italy all registered contractions. In Britain, outside the European Union, activity shrank at the fastest pace in five months, reflecting subdued domestic demand and fewer export orders, painting a more downbeat picture than recent official data. In Asia, the stress on manufacturers highlights the challenge policymakers face in protecting their export-reliant region from higher U.S. levies, a key policy of the Trump administration that has upended the global trade order and put the brakes on economic growth. Export powerhouse Japan and global tech hub Taiwan saw manufacturing activity shrink in September, the surveys showed, leaving businesses in Asia heavily dependent on the U.S. market on a fragile footing. Worryingly, China, a key engine of the global economy, also remained in the doldrums. An official survey released on Monday showed manufacturing activity in the world’s second-biggest economy contracted for a sixth month in September, dragged down by weak consumption and the squeeze from U.S. tariffs. The prolonged slump underlines the twin pressures on China’s economy: Domestic demand has failed to mount a durable recovery in the years since the coronavirus pandemic, while Trump’s tariffs have squeezed Chinese factories as well as overseas firms that buy components. “The September PMI readings for most countries in Asia remained weak and we continue to expect manufacturing activity in the region to struggle in the near term,” said Shivaan Tandon, emerging markets economist at Capital Economics. “With growth set to soften and inflation likely to remain contained, we expect central banks in Asia to loosen policy further.” The S&P Global Japan Manufacturing PMI fell to 48.5 in September from 49.7 in August, staying below the 50.0 threshold. It shrank at the fastest pace in six months due to steep falls in output and new orders, the survey showed. Taiwan’s manufacturing PMI fell to 46.8 last month. Factory activity also shrank in the Philippines and Malaysia, the private surveys showed. By contrast, South Korea’s factory activity expanded for the first time in eight months underpinned by improving overseas demand. The manufacturing PMI in Asia’s fourth-largest economy, released by S&P Global, rose to 50.7 in September, moving above the 50-mark for the first time since January 2025. The outlook for South Korea’s exporters, however, hinges on negotiations to formalise a July deal aimed at reducing U.S. tariffs on Korean goods imports including automobiles to 15% from 25% in return for South Korea’s investment of $350 billion in the U.S. The talks have stalled due to Seoul’s concerns over foreign exchange implications. India’s manufacturing sector expansion lost some momentum and slipped to its weakest pace in four months, suggesting Washington’s punitive 50% tariffs on its goods could be starting to hurt Asia’s third-largest economy. Jonathan Cable and Leika Kihara, Reuters


Category: E-Commerce

 

2025-10-01 16:00:00| Fast Company

Discontent has surged across U.S. society, largely defined the last three presidential elections, and now appears set to challenge business owners in the workplace. The rising sense of grievance expressed across all demographic groups has reached new highs, according to a new survey, with both companies and their CEOs suffering some of the biggest drops in trust among respondents. The rising tide of acrimony and accusation recorded in the 25th Annual Edelman Trust Barometer shouldnt be too surprising for anyone who followed the November election campaignsor who just listens to conversations in the office and shop floor. Whether it was Democrats warning of a fascist threat to democracy or Republicans complaining about woke reverse discrimination, the expression of victimized resentment has grown ever louder within American discourse in recent years. And it doesnt just apply to politics. Nearly 60 percent of U.S. respondents to the new Edelman poll reported their sense of grievance against business, government, and the rich is moderate or higher than before, which is generating some worrying consequences.The U.S. figure is only slightly below the average 61% grievance expressed by the 33,000 people Edelman questioned in its global survey. The key drivers of that sentiment were perceptions that companies and governments make decisions that negatively affect most people while only serving a select few. That figured into the wider prevailing view that political and economic systems are structured to favor the richwho were said to grow wealthier from those arrangements all the time. Not surprisingly, that resulting distrust of governments, businesses, and media was expressed in larger numbers by lower and modest-earning people than affluent participants. Meanwhile, nearly two-thirds of respondents said the threat of discrimination has increased since 2024, including 14% more whites in the U.S. expressing that view compared to last yearthe largest increase the poll recorded. Fears of job losses were also higher in the 2025 survey, with 62% of global participants citing artificial intelligence (AI) and globalization as top threats. Only a third of worldwide participants thought the situation would be better for following generations, with just 20% believing the once prevalent belief that things would continue improving in the future. Those varied sources of disgruntlementand feelings of injusticewere linked to the surveys most disturbing finding. Fully 40% of people said they approved of of hostile activism to drive change. That included attacking people online, intentionally spreading disinformation, threatening or committing violence, and damaging public or private property if that served to attain a desired outcome. That belief was highest among people aged 18 to 34 at 53%, with 41% of those in the 35-to-54-year bracket also agreeing. That represents a large percentage of society now thinking those means justify the ends they seeka sentiment made clear following the murder last month of UnitedHealthcare CEO Brian Thompson. Much of that may sound characteristic of the domestic and international political conflicts that led to the 2021 storming of Congress or countless protests of the violence between Israel and Palestinians. But the wider atmosphere of rising grievance in which those occurred has now become a concern that business owners need to prepare forand be able to respond to if it arises in their workplaces. Should that happen, it may make difficulties adjusting to the reportedly challenging attitudes of many Gen Z employees seem quaint. The reason: With both views of business competence and ethics plunging to below 50% between 2020 and 2025, the increasing groan of grievance may grow louder and more defiant over time, possibly aired directly at company managers and owners. Thats why leaders need to prepare for the eventuality. (People) with a higher sense of grievance are more likely to believe that business is not doing enough to address societal issues, the Edelman report said. To navigate these expectations, understand where you have obligations, act on behalf of your stakeholders, and advocate for your organization. That margin for companies to respond positively to what may outwardly seem to be social complaints is created by a contradiction in the survey’s findings. While it established that trust in business has continued to dropwhile grievances significantly increasethat rising unhappiness also reflects expectations for companies do something to resolve the problems employees see as sources of discontent. For example, grievance levels were particularly high regarding companies not going far enough to address issues like climate change, cost of living affordability, discrimination, and retraining as jobs come under threat from AI and other tech. At the same time, while distrust in all CEOs increased, it was limited when participants were asked about their own bosses. Still, as Edelman CEO Richard Edelman points out, that rising volume of grievance is increasingly likely to be voiced in the workplace as it spreads. When it does, companies and managers will need to be ready to offer positive responsesawaiting the necessary remedial actions from other social, economic, and governmental institutions also being held responsible. “Business is facing backlash from those opposing its role as a catalyst for societal change,” said Edelman. “Moving back from a grievance-based society will require a cross-institution effort to address issues like information integrity, affordability, sustainability, and the future of AI. According to the surveys analysis, that can only come from business, government, media, and NGOs addressing the core causes behind rising grievances, with reactions that nurture broad-based trust, growth, and prosperity. By Bruce Crumley This article originally appeared on Fast Company‘s sister publication, Inc. Inc. is the voice of the American entrepreneur. We inspire, inform, and document the most fascinating people in business: the risk-takers, the innovators, and the ultra-driven go-getters that represent the most dynamic force in the American economy.


Category: E-Commerce

 

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