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Elon Musk posted on X that Tesla will be restarting work on Dojo3, the third generation of its in-house supercomputer project. The Dojo team had been disbanded last year as the company prioritized the AI chips that run on board Tesla vehicles. Musk said the company is returning to the project "now that the AI5 chip design is in good shape." The purpose of the Dojo project is to process video recordings and other data from Tesla vehicles and use that to train the "neural net" behind the company's Full Self-Driving software. Last year, however, Musk posted on X that "It doesnt make sense for Tesla to divide its resources and scale two quite different AI chip designs. The Tesla AI5, AI6 and subsequent chips will be excellent for inference and at least pretty good for training. All effort is focused on that." The AI chips Musk is referring to are ones developed for running FSD onboard Tesla vehicles and are not optimized for training. The AI6 chips will be made by Samsung in the company's Texas factory, after it struck a $16 billion agreement with Tesla. Musk has also claimed a lot of things over the years, and many of those assertions either were misrepresentations or simply didn't pan out. Working against this chip project: Musk said that Dojo3 will be "space-based AI compute," as he and others believe that data centers in orbit are a superior alternative to the land-based behemoths currently being built. The idea is that space provides easier access to the sun's energy, and the cold temperatures there might greatly reduce the power needed, among other benefits. While it's an increasingly popular if entirely speculative idea, experts have their doubts.This article originally appeared on Engadget at https://www.engadget.com/ai/musk-claims-tesla-will-restart-work-on-its-dojo-supercomputer-173127863.html?src=rss
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Marketing and Advertising
Metas Threads is pulling further ahead of Elon Musks X on mobile, based on recent estimates from analytics firm Similarweb, Forbes reports. In the first stretch of January, Threads averaged roughly 143 million daily active users worldwide on mobile devices, compared with about 126 million for X. Similarwebs year-over-year snapshot shows Threads growing sharply, up 37.8 percent year-over-year, while Xs daily mobile audience fell 11.9 percent across the same period. The picture is more mixed in the US, where X still holds a narrow edge on mobile. Similarweb data puts X at about 21.2 million daily active US mobile users in early January versus roughly 19.5 million for Threads. However, Threads US mobile usage has risen substantially faster over the past year, surging almost 42 percent to X's 18 percent. X remains far larger on desktop, where it draws around 150 million daily users or visits worldwide, while Threads web presence sits at just 9 million. Forbes also reported on Similarweb data for Bluesky, another competing text-based platform started by Twitter founder Jack Dorsey. Dorsey left the board in the summer of 2024, later telling Pirate Wires he believed Bluesky was "literally repeating all the mistakes we made as a company," in reference to Twitter. The social network opened registrations in 2024, and sits now with a daily mobile user base of 3.6 million, which Similarweb says is down 44.4 percent year-over-year. X has found itself in hot water yet again over xAI's Grok chatbot, which was altering pictures of women on the platform to create lewd images at the request of users without the consent of those pictured. In some cases, the chatbot also altered the images of underage girls. The uproar in response led the company to shut off image generation for nonsubscribers and place firmer guardrails on what types of images can be generated. The delayed action came after weeks of Grok creating tens of thousands of these images, and after the Attorney General of California launched an investigation.This article originally appeared on Engadget at https://www.engadget.com/social-media/threads-has-more-global-daily-users-than-x-on-mobile-for-the-first-time-144936831.html?src=rss
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Marketing and Advertising
Addressing a disconnect between Gen Z's values and its capabilities, the Levi's Wear Longer Project is a free educational initiative teaching young people how to repair, alter and customize their clothing. Developed in partnership with Discovery Education, the program offers a digital curriculum, in-classroom lessons and community workshops designed to fill what the brand's 2025 research identified as a significant skills deficit: 41% of Gen Z lack basic clothing repair abilities like hemming or patching, compared to less than 25% of older generations who typically learned these skills at home or in school. And 35% of Gen Z say they'd keep garments longer if they knew how to fix them. The program scales across multiple touchpoints, from self-directed online guides to employee-led workshops in Levi's stores, positioning the 150-year-old denim brand as an educator rather than just a retailer. By teaching skills that extend its clothing's lifespan, Levi's is betting that reducing waste and building customer capability can be part of its overall business strategy.TREND BITEThe Wear Longer Project signals how legacy brands can leverage their heritage to address contemporary consumer tensions. Gen Z's simultaneous commitment to sustainability and lack of practical skills creates space for companies to become educators. As millions of wearable garments end up in landfills each year, repair knowledge becomes a competitive differentiator.Levi's isn't simply selling vague promises of durability it's teaching customers to actualize values they already hold but lack the skills to put into practice. For brands grappling with how to authentically engage younger consumers on sustainability, this approach offers a template: identify the gap between aspiration and ability, then fill it with practical tools that reinforce your product's core strengths.
Category:
Marketing and Advertising
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