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On March 8th, AI-powered app builder Lovable is making its platform entirely free for 24 hours to mark International Women's Day.The initiative, dubbed SheBuilds and offered in partnership with Anthropic and Stripe, pairs free platform access to Lovable with USD 100 in Claude API credits and USD 250 in Stripe fee credits per participant. It's a package designed to remove the financial friction that might keep aspiring builders from experimenting. Over 30 community-hosted events across 17 countries will offer in-person support from experienced users, while an online track connects participants globally through Lovable's Discord server.Lovable is a "vibe coding" platform, a tool that lets users describe what they want in plain language to generate functional web applications without requiring traditional coding skills. Why it's a good match for Women's Day? The persistent gender gap in tech. Women make up roughly a quarter of the global tech workforce and an even smaller share of technical and leadership roles.By stripping away both the cost barrier and the coding prerequisite, SheBuilds is essentially proposing a shortcut around the traditional tech route one that sidesteps gatekeeping and asks: what would you build if technical barriers didn't exist? (As coding automation ramps up at smoldering speeds, it's uncertain what "tech work" will even mean in a year or two. Areas where women already perform strongly, like product thinking, user empathy, problem framing and communication, might actually become more valuable.)TREND BITESheBuilds is part of a broader shift in how to approach inclusion moving from symbolic gestures toward initiatives that hand people tangible tools and agency. Rather than hosting a panel discussion or releasing a branded social post, Lovable is betting that the most empowering thing it can do is get its product into more hands and let the results speak for themselves. Access, not just awareness, drives change. Takeaway for other brands: pair a cause with some genuine utility for outcomes that extend well beyond a day on the calendar.
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For anyone who has been following the soap opera unfolding between Netflix and Paramount Skydance over the past few months in their financial brinksmanship to acquire Warner Bros. Discovery, the saga may be nearing its end. Today, WBD said its board of directors have determined that the latest offer from Paramount Skydance amounted to the better proposal. The media outfit gave Netflix four business days to match Paramount's terms, but the streamer didn't waste any time in declining to raise its own bid. "We believe we would have been strong stewards of Warner Bros.' iconic brands, and that our deal would have strengthened the entertainment industry and preserved and created more production jobs in the US," the statement from Netflix co-CEOs Ted Sarandos and Greg Peters said. "But this transaction was always a 'nice to have' at the right price, not a 'must have' at any price." In addition to the purchase price of $31 per WBD share, Paramount's latest offer also included a provision that it would cover the $2.8 billion termination fee that WBD would owe to Netflix for dissolving the existing merger agreement between the businesses. So rather than paying $82.7 billion to acquire the Warner Bros. part of the operation, it appears Netflix may walk away with no new content but padding its coffers with an extra nearly $3 billion. After Netflix's initial offer, Paramount Skydance swooped in with a hostile takeover attempt of the entire Warner Bros. Discovery business. WBD rejected it, Paramount tried again. Several additional volleys between the involved parties occurred over the past few weeks. While WBD has not yet formally accepted Paramount's offer which will be subject to long-winded regulatory approvals sure to spark more drama it seems the dust will soon settle for this chapter.This article originally appeared on Engadget at https://www.engadget.com/entertainment/netflix-backs-out-of-warner-bros-discovery-bidding-war-233117188.html?src=rss
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Marketing and Advertising
Audio company iFi just introduced a new DAC (digital-to-analogue converter) that's both smaller and lighter than its previous model, and only costs $59. The iFi GO Link 2 connects to a smartphone or other audio-playing device over USB-C and can instantly improve the listening experience on wired headphones.Wireless earbuds and music streaming services have normalized listening to your favorite songs at a lower quality. For anyone who doesn't consider themselves an audiophile, that might not matter, but now that several streaming services offer higher sample rates and lossless audio, you might consider other ways of listening. In order to experience all the benefits of high-res or lossless audio, you need wired headphones, something that's increasingly difficult when most smartphones only have a USB-C port. That's where the iFi GO Link 2 comes in. The dongle plugs into a USB-C port and lets you connect a pair of wired earbuds while preserving your high quality audio at the same time.iFiiFi's new DAC is eight percent smaller than the previous GO Link and 29 percent lighter, approaching the size of Apple's USB-C to 3.5mm Headphone Jack dongle. The GO Link 2's built-in ESS Sabre DAC chipset is supposed to add "6dB of dynamic range between the loudest and quietest moments" and reduce distortion for clearer sound by up to 62 percent when compared to the original GO Link.Via iFi's companion Nexis app on Android, the GO Link 2 can also be updated on the go and further customized with digital filters. The GO Link 2 supports two digital filters one hybrid and one linear so that you can adjust things to your preferred sound profile. You can also use the Nexis app to set volume limits when you're listening with the DAC attached.The previous GO Link made it on Engadget's list of the best DACs for Apple Music Lossless, and at the same price, the GO Link 2 seems like it could, too. The iFi GO Link 2 is available to purchase now for $59.This article originally appeared on Engadget at https://www.engadget.com/audio/ifis-new-go-link-2-dac-is-a-cheap-way-to-reap-the-lossless-benefits-of-your-spotify-plan-231535369.html?src=rss
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