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Those cheap hot dogs sold just inside IKEA stores? In the UAE, they've been supersized. IKEA's in-store bistros and restaurants have long been a stroke of commercial genius. Loss-leading hot dogs and meatballs lure millions through the door and keep them fueled through marathon furniture runs. Introduced on 30 January 2026, the retailer's new hot dog stretches to nearly 50 centimeters, dwarfing the standard version and priced at a modest AED 19 (around USD 5). For context, the iconic blue FRAKTA bag is just 5 cm bigger. IKEA leaned into the inherent comedy of scale something so ridiculous it demands to be photographed, shared and discussed. The visual absurdity is the point: images of shoppers clutching what looks like a pool noodle on a bun spread rapidly across social media, turning a food court novelty into a viral moment. And unlike many social-first stunts, this one delivers tangible value: it's a real product, at a real price, available at real stores.TREND BITEIn a media landscape fractured by algorithms and niche feeds, breaking through requires either surgical precision or sheer spectacle. IKEA chose spectacle. The half-meter hot dog taps into what we've dubbed ABSURDDITIES: the growing recognition that maximalist, deliberately over-the-top moves are among the most reliable ways to create shared cultural moments. When nearly a third of social media users log on specifically to find out what everyone's talking about, brands that manufacture unmissable absurdity earn attention that traditional advertising struggles to buy.
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Marketing and Advertising
Amazon MGM just released the final trailer for its upcoming film starring Ryan Gosling, Project Hail Mary, and it provides our first good look at his five-legged alien co-star, Rocky. The movie adapts a 2021 Andy Weir (The Martian) novel of the same name, and follows Dr. Ryland Grace, a scientist who wakes up on a spacecraft far from Earth with no recollection of how he got there or why, only to discover he's on a seemingly impossible mission to stop an extinction event. If you've read the book, you already know we're in for an emotional rollercoaster with this one, and the latest trailer aptly tugs at our heartstrings with a glimpse of the friendship that grows between Grace and an alien he meets after waking up and the incredibly high stakes they're facing. The movie will be released nationwide on March 20, but Amazon announced alongside this trailer that it'll be offering tickets for early screenings in premium formats including IMAX, Dolby Cinema, 4DX and 70MM to Prime members. Those screenings will begin on March 16, and tickets go on sale February 20 through Fandango. This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/the-final-trailer-for-project-hail-mary-is-here-and-its-an-emotional-ride-213444765.html?src=rss
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Marketing and Advertising
It might be near impossible to be a kid these days without a smartphone, but AT&T wants to offer parents a decent compromise. The wireless carrier launched its AmiGO Jr. Phone, which combines Samsung hardware and AT&T's app, to offer kids a smartphone that has parental controls baked right in. The AmiGO Jr. Phone is just a Samsung Galaxy A16, which still remains a solid budget smartphone pick with a 50-megapixel main camera, a 6.7-inch display and reliable battery life. However, AT&T tweaked the Samsung hardware into its kid-friendly smartphone by including features like live location tracking, safe zones and screentime restrictions that can be controlled via the AmiGO app. It's not the first time we've seen a smartphone with parental controls, since competitors like Bark and Pinwheel have been on the market for a couple of years now, but it's the first time a major mobile carrier is offering its own standalone product. As for the AmiGO Jr. Phone, it's now available on AT&T's website for $3 a month, but you'll have to commit to a 36-month contract that provides bill credits. You still have to pay for your monthly service charges as an AT&T customer, but it'll be cheaper than buying a Galaxy A16 outright for $200. For even more security, AT&T also launched its AmiGO Jr. Watch 2 to expand its ecosystem that already includes a tablet designed for kids.This article originally appeared on Engadget at https://www.engadget.com/mobile/smartphones/atts-budget-friendly-phone-for-kids-was-designed-with-parental-controls-in-mind-202200139.html?src=rss
Category:
Marketing and Advertising
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