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Its simple to accidentally become entranced by an endless loop of videos on Instagram or TikTok. But sometimes, that mindless scroll is interrupted by a reminder that what you thought was a 10-minute break spent on your phone was closer to 30 minutes. Olivia Yokubonis, armed with a kind voice and scientific research, often pops up in feeds on social platforms, gently reminding viewers that they might not remember the video they saw two videos before she appeared on the screen. Yokubonis is a content creator who goes by the name Olivia Unplugged online, making videos to combat overuse or mindless use of social media. For the most part, people who view her videos welcome the disruption from the endless loop of content, treating it as a wake-up call to get off their phones. Other times, they are snarky. People will comment and theyll be like, Oh, (its) ironic that youre posting. And Im like, Where else am I supposed to find you, Kyle? Outside? Youre not outside. You are here, sitting here, she said. For us to actually be seen, we have to be where people are. Yokubonis content responds to the feeling many people have: that they spend too much time on social media or apps. Most people have no clue how much time they spend on social media, said Ofir Turel, a professor of information systems management at the University of Melbourne who has been studying social media use for years. Through his research, Turel found that when he presented people with their screen time information, they were practically in a state of shock and many people voluntarily reduced their usage afterwards. Yokubonis is part of a growing group of content creators who make videos encouraging viewers to close out the app theyre on. Some are aggressive in their approach, some more tame; some only occasionally post about social media overuse, and some, like Yokubonis, devote their accounts to it. She works for Opal, a screen time app designed to help users reclaim their focus, she said, but those who engage with her content might not have any idea she is working for the company. Brand logos, constant plugs to download the app and other signs of branding are almost entirely absent from her page. People love hearing from people, she said. Millions of views on her videos point to that being true. Its a fine line and a balance of finding a way to be able to cut through that noise but also not adding to the noise, she added. Ian A. Anderson, a postdoctoral scholar at California Institute of Technology, said he finds this kind of content interesting, but is curious whether it’s disruptive enough to prompt action. He also said he wonders whether those with the strongest scrolling habits are thoughtless about the way (they’re) intaking information. If they’re paying full attention, I feel like it could be an effective disruption, but I also think there is a degree to which, if you are really a habitual scroller, maybe you arent fully engaging with it, he said. I can think of all sorts of different variables that could change the effectiveness, but it does sound like an interesting way to intervene from the inside. With billions of active users across TikTok, Instagram, YouTube, and other social media platforms, talk of cutting down on screen time is perennial, as is the idea of addiction to social platforms. But theres tremendous disagreement over whether social media addiction actually exists. Is social media addiction real? Researchers, psychologists and other experts agree some people spend too much time on social media, but the agreement tends to stop there. Some researchers question whether addiction is the appropriate term to describe heavy use of social media, arguing that a person must be experiencing identifiable symptoms, like strong, sometimes uncontrollable urges and withdrawal, to qualify as addiction. Others, like Turel, acknowledge the term seems to resonate with more people and is often used colloquially. Anderson said he recognized the prevalence of casual mentions of being addicted to phones and was curious to see if that talk was benign. A recent study of his suggests the debate extends further than academic discourse. In a representative sample of active Instagram users, Anderson found that people often overestimate whether they are addicted to the app. On a self-report scale, 18% of participants agreed that they were at least somewhat addicted to Instagram and 5% indicated substantial agreement, but only 2% of participants were deemed at risk of addiction based on their symptoms. Believing you are addicted also impacts how you address that issue, Anderson said. If you perceive yourself as more addicted, it actually hurts your ability to control your use or your perception of that ability and makes you kind of blame yourself more for overuse, Anderson said. There are these negative consequences to addiction perception. Cutting down on screen time For those looking to curb their social media habits, Anderson suggests making small, meaningful, changes to stop from opening your social media app of choice. Moving the apps place on your phone or turning off notifications are light touch interventions, but more involved options, like not bringing your phone into the bedroom or other places where you often use it could also help. Plenty of intervention methods have been offered to consumers in the form of products or services. But those interventions require self-awareness and a desire to cut down on use. Content creators who infiltrate social media feeds with information about the psychology behind why people scroll for hours a day can plant those early seeds. Cat Goetze, who goes by CatGPT online, makes non-pretentious, non-patronizing content about artificial intelligence, building off her experience in the tech industry. But shes also been on a lengthy road to cut down her own screen time. She often makes videos about why the platforms are so compelling and why we tend to spend longer than we anticipate on them. Theres a whole infrastructure theres an army of nerds whose only job is to get you to increase your time spent on that platform, she said. Theres a whole machine thats trying to get you to be that way and its not your fault and youre not going to win this just (through) willpower. Goetze also founded the business Physical Phones, which makes Bluetooth landline phones that connect to smartphones, encouraging people to spend less time on their devices. The inside of the packaging reads offline is the new luxury. She was able to build the business at an accelerated pace thanks to her social media audience. But the early success of Physical Phones also demonstrates the demand for solutions to high screen time, she said. Social media will always play a part in our lives. I dont necessarily think thats a bad thing. If we can get the average sceen time down from, if its 10 hours for a person to one hour, or from three hours to 30 minutes, that is going to be a net positive benefit for that individual and for society, Goetze said. That being said, Id love to be the person that theyre watching for those 30 minutes. Kaitlyn Huamani, AP technology writer
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E-Commerce
The state of Indiana is no stranger to underdog stories. Hoosiers and Rudy, two of the most iconic underdog sports films ever made, both take place in the state, and both are based on true stories. Hoosier nation now has a trilogy. Indiana University’s football team had been a Big Ten doormat for as long as the conference had existed. Then, athletic director Scott Dolson hired Curt Cignetti as head coach, and Cignetti embarked on the greatest turnaround story in modern college sports. In just his second season, he led the Hoosiers to their first-ever national championship, defeating the University of Miami Hurricanes, 27-21, on Monday night, and completing a perfect season that nobody saw coming. Well, except for Cignetti himself. It took more than just one person, but Cignetti was the catalyst that eventually catapulted IU to the top of the sport. Here’s a look at some key numbers from an unforgettable Hoosiers season. 16-0 Indiana became the first major college football team to go 16-0 in a single season since Yale in 1894. The caveat being that those Bulldogs didnt play all 16 games against other colleges, mixing in a few games against athletic clubs. $93 million Cignetti has signed three different contracts with Indiana: his initial contract in November 2023, an extension worth $8 million per year in November 2024, and then a behemoth extension worth nearly $93 million over eight years in October 2025. 3 Through that last contract, Cignetti is entitled to a good-faith market review and renegotiation that makes him no less than the third-highest-paid Football Bowl Subdivision (FBS) coach should the Hoosiers make it to the College Football Playoff semifinal. Thanks to Coach Lane Kiffins contract at LSU, Cignetti will be due for another raise shortly. 5 Indiana quarterback Fernando Mendoza became just the fifth quarterback in the last 75 years to win the Heisman Trophy while leading his team to an undefeated national championship. He joins Joe Burrow (LSU, 2019), Jameis Winston (Florida State, 2013), Cam Newton (Auburn, 2010), and Matt Leinart (USC, 2004) in that club. Mendoza is currently –8000 to join Burrow, Winston, and Newton as first overall NFL Draft picks as well. 12 Mendozas 12-yard touchdown run on 4th down and five with just under ten minutes to play is the most memorable play from the game. The Hoosiers dialed up a designed quarterback run, and the Miami native made a juke move to gain the first down, then powered through multiple would-be tacklers to dive over the goal line for the score. 715 Entering the 2025 season, Indianas 715 all-time losses were the most by any program in major college football. Conference foe Northwestern lost its 716th game against USC on November 7th, taking the dubious honor from the Hoosiers. 2.5x Indianas football budget rose more than 2.5x from 2021 to 2024, when the budget was last reported at just over $61 million. That figure likely climbed even more from 2024 to 2025, with the Hoosiers going all in on Cignetti. The 2024 mark was the first time since at least 2005 that IU has exceeded the median Big Ten football budget. 24 Indiana University is not a stranger to winning national championships, football notwithstanding. The Hoosiers have won 24 NCAA team championships between six different sports, including five in mens basketball. The last NCAA Championship that IU won was mens soccer in 2012, when it defeated Georgetown. .798 Curt Cignettis winning percentage as a head college football coach ranks among the most impressive in the country. Between Division II Indiana University of Pennsylvania, FCS Elon, James Madison (in both FCS and FBS), and now, Indiana, hes won 146 of his 183 games. Nick Saban widely regarded as the greatest college football coach ever won just a shade over 80% of his games. Its not the highest mark of all time (Mount Union legend Vince Kehres won over 92% of his games, coaching Division III) or even in his own conference (Ohio States Ryan Day has won 87% of his games) but considering the circumstances, he keeps pretty special company. He wins. Google him. +10,000 Per Sportsoddshistory.com, Indiana was +10,000 to win the national championship in the preseason. No other national champion dating back to the start of the database (2001) had preseason odds longer than +5000. The Hoosiers had the same odds as Florida State, which went 5-7, Nebraska, which went 7-6, and USC, which went 9-4. $10.90 The amount Cignetti spends every day on his Chipotle Burrito Bowl for his lunch in the office. Chicken, beans, rice, and a side of guac.
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E-Commerce
Netflix exceeded Wall Street’s revenue estimates for its holiday quarter, as it crossed 325 million subscribers, the company said on Tuesday. Revenue came in at $12.1 billion for October through Decembertopping forecasts of $11.97 billion for the quarter, according to analysts surveyed by LSEG. Nielsen reported that Netflix’s monthly viewership rose 10% in December, thanks largely to the final season of hit sci-fi series “Stranger Things,” which generated 15 billion viewing minutes. Netflix also streamed two National Football League games on Christmas Day and released a third film in the “Knives Out” murder mystery series. Investors remain focused on Netflix’s $82.7 billion pursuit of Warner Bros Discovery’s studio and other entertainment assets, as it seeks to fend off a hostile bid from Paramount Skydance. Netflix amended its merger agreement to an all-cash offer for the film and television studios, its extensive content library, and major entertainment franchises, including “Game of Thrones,” “Harry Potter,” and DC Comics’ superheroes like Batman and Superman. “Our revised all-cash agreement will enable an expedited timeline to a stockholder vote and provide greater financial certainty,” Netflix Co-CEO Ted Sarandos said in a statement accompanying Tuesday’s amended bid. In its note to investors, Netflix said the Warner Bros acquisition will provide it with an even broader and higher-quality selection of movies and shows for its subscribers, while it will be able to offer more personalized, flexible subscription offers with the addition of HBO Max. The company said it obtained commitments for a $59 billion bridge loan on December 4 to support the Warner acquisition. On Monday, it increased the bridge loan commitment by $8.2 billion to support its all-cash $27.75 per share offer. In financial results, Netflix reported adjusted per-share earnings of 56 cents for the fourth quarter ended in December, slightly above estimates of 55 cents per share. Netflix forecasts continued growth in 2026, with revenue of $50.7 billion to $51.7 billion. Ad revenue is expected to roughly double, Netflix said. Dawn Chmielewski and Lisa Richwine, Reuters
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