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Disney+ will add vertical videos to its service in the US sometime this year, in hopes that they can entice viewers to engage with its app every day. The company has made the announcement at its Tech + Data Showcase event at CES 2026. Disney first dabbled in vertical content with Verts, which launched for the ESPN app in August 2025, giving it the insight it needed on how its users respond to the video format. Erin Teague, Disney Entertainments EVP of Product Management, told Deadline that the company will use the format for all kinds of content. The service isnt just planning to use it as a vehicle for movie and series teasers, but also for original short-form programming. She didnt say what kinds of original programming Disney+ will be adding as vertical videos to its app, but vertical micro-dramas have become incredibly popular over the past year. Were obviously thinking about integrating vertical video in ways that are native to core user behaviors, Teague said. So, it wont be a kind of a disjointed, random experience. The company is targeting Gen Z and Gen Alpha users, in particular, since theyre not inclined to sit and watch long-form content on their phones for hours. Disney said in a statement that the experience will evolve as it expands across news and entertainment and will be personalized for users, with making the service a must-visit daily destination as its goal. After all, if a user is already in the app, theyre more likely to explore and watch the services programming. This article originally appeared on Engadget at https://www.engadget.com/entertainment/streaming/disney-is-launching-vertical-videos-this-year-120000776.html?src=rss
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Marketing and Advertising
For years, weve been wondering when Samsung would actually bring Ballie, its cute household companion robot, to market and now we finally have our answer: it wont. After the planned summer 2025 release window came and went, the company has opted not to release the gizmo as a consumer product, at least not for the foreseeable future. According to Bloomberg, Samsung has "indefinitely shelved" the robot. A spokesperson told the publication that the company will keep Ballie around as an "active innovation platform" internally. "After multiple years of real-world testing, it continues to inform how Samsung designs spatially aware, context-driven experiences, particularly in areas like smart home intelligence, ambient AI and privacy-by-design," the spokesperson added. Theres a sliver of a chance that Samsung will eventually bring Ballie to market, but that seems unlikely as things stand. So, six years after we first clapped eyes on the robot at CES 2020, (and two years after a redesigned larger version debuted), it appears to be doomed as a consumer device. Its a bit of a shame, as Ballie seemed like a fun gadget. In fairness to Samsung, companies are now likely having to be more judicious about what products especially more experimental ones go into full production amid rising costs of things like RAM. This article originally appeared on Engadget at https://www.engadget.com/home/smart-home/you-wont-be-able-to-buy-samsungs-household-ballie-robot-after-all-104529942.html?src=rss
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Marketing and Advertising
OpenAI just introduced ChatGPT Health, a dedicated space within its chatbot designed to help people make sense of fragmented health information.
Category:
Marketing and Advertising
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