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When looking for an apartment in San Francisco today, artificial intelligence can seem inescapable; and thats not just because every rental building seems to have an AI bot answering calls. In San Francisco, the technologys ascendencyand the subsequent skyrocketing job growth has helped make the apartment market one of the tightest in the nation, with the fastest growing rent in the U.S. Lisa McCarrel, Managing Partner of Move Bay Area, a relocation and rental housing service, has seen the rental market become frenzied in recent months due in part to the increase in AI and AI-adjacent jobs. With units harder to come by, shes seen some potential tenants offer a years rent in cash upfront. I just had a meeting with my team because spring time is typically when the rental market here starts to get crazy, says McCarrel. But its already crazy. Ive been running this business for 11 years, and this is the first time Ive had to hold a meeting to prepare staff for what will be a hyper-competitive market. Between 2024 and 2025, job postings for AI roles in the Bay Area, many extremely high-paying, grew 72%, from roughly 57,000 to 99,000, according to an analysis by the Bay Area Council Economic Institute. That influx of new, highly paid workerswho may be renting until a post-IPO windfallhas helped rents in the city of San Francisco jump 13% year-over-year, according to data from Apartment List. The market currently has a 3.5% vacancy rate, roughly half the national average (nearly even with the citys pre-Covid 2019 vacancy rate of 3.4%). Jackie Tom, founder and broker of the agency Rentals in SF, said the market is now very busy and well past pre-pandemic pricing. A different kind of tech boom But not all tech booms are created equal. AIs outsized impact on San Francisco differs today significantly from the impact of the 2010s tech expansion, when it felt like tech hiring had a wider impact on other economic sectors. In part, thats because of both where AI firms are located and their workforce cultures, as well as the overall state of the economy. That same job posting analysis found non-AI jobs in the region declined 1% over the same period. Ten years ago, you had tech workers flocking to San Francisco, but a lot of them moved to the South Bay or the Peninsula, or lived across the city and took buses to Menlo Park, Mountain View or Cupertino, says Apartment List economist Chris Salviati, referencing the Silicon Valley HQs of Meta, Alphabet, and Apple, respectively. Right now, the neighborhoods where AI companies are based are seeing an influx of apartment demand. San Francisco neighborhoods such as SoMa, where Anthropic recently took over a 430,000 square-foot office, and Mission Bay, where OpenAI expanded its office footprint to encompass more than 1 million square feet, have seen skyrocketing demand for rental units, says Salviati. RentCafe data shows one-bedroom units in these neighborhoods at $4,700 and $3,800. Anna Squires Levine, president of coworking firm Industrious, said demand for their San Francisco locations has been off the charts due to AI. AI firms have embraced 9-9-6 culture, a concept pushing workers to grind from 9 a.m. to 9 p.m. six days a week. With that kind of schedule, and offices and startups clustered in a handful of neighborhoods, the new AI workforce wants to live as close as possible, ideally walking distance, to eliminate long commutes. One firm, Cluey, even gives its employees rental subsidies. Thats a sea change from the 2010s boom that reshaped San Francisco, where many workers either lived in the city, as well as Oakland, and commuted to Silicon Valley offices. In fact, whereas Oakland was seen as a battleground against gentrification during the last tech wave a decade ago, dealing with dramatic rent increases, today, its apartment market has flatlined, as a lack of demand and a surplus of new apartment supply has pushed rents down 20% compared to 2020. AIs growth, in terms of its office leasing footprint, remains ravenous, says Colin Yasukochi, executive director of the Tech Insights Center at CBRE, a massive international real estate brokerage and services firm. Last year, nearly a third of the 10.5 million square feet of office leases were for AI companies. Yasukochi says that if you add up all the total space requirements for AI firms looking for new offices right now, it would total 3.3 million square feet. McCarrel of Move Bay Area says shes seeing industry growth move in phases; last year, she was helping AI startup founders find places to live, and now shes working with more of the employees theyre starting to hire. For AI firms, says Yasukochi, the most important factor is time, as they race each other to deliver the newest model or breakthrough; leases have mostly been for massive blocks of move-in ready space they can immediately occupy and get to work (typically, high-end office tenants would spend lots of time and money refurbishing their trophy offices). Keeping pressure on a crowded rental market The influx of thousands of new tech jobs doesnt offset area job losses in other sectors, as well as the tech industry at large, says Abby Raisz, Vice President of Research at the Bay Area Council Economic Institute. But it is concentrating pressure on the high end of the rental market. The citys long-time shortage of new housing, as well as stubbornly high interest rates pushing more high-income renters into the rental market instead of buying, has made that segment of the market especially crowded in 2026. McCarrel says that its a full-time job for someone seeking a place to have to continuously call leads and monitor what is and isnt available; she doubts even an AI program made by some of these new arrivals would help someone figure out a new living arrangement. Theres too many barriers, she says. You have to be very careful the way you communicate with brokers and owners; theres a lot of competition. Most forecasts see AI companies continuing to expand, which will bring more jobs, and increase competition among San Francisco apartment seekers. Enrico Moretti, an economist at UC Berkeley, says as firms start commercializing AI, there will be an explosion in hiring as investment in training leads to more monetization. But the contours of this boom remain uncertain; if AI tools can make workers more efficient and therefore shrink office space and headcount, the companies most impacted by this effect will be those creating the AI in the first place. We have to throw out the ideas about the way companies grow right now, says Raisz. AI companies will be the best at using their tech to be efficient, and theyll be really good about being efficient and not overhiring. Is AI a new job creator o destroyer? Its still a question mark. McCarrel says the market is so tough, shell probably be handing out copies of articles like this one to potential renters she works with; the process of finding an apartment can be like a marathon, so best to set expectations right away.
Category:
E-Commerce
By now, youve surely noticed it. Jean waistlines, sky-high not so long ago, are going lower. Low enough that you might need to think of underwear as outerwear. Across the fashion industry, experts agree that in 2026, ultra-low-rise will be a key business driver in the denim sector, with some brands saying that their low-rise styles have replaced the eternally popular high-rise as their best selling cut. “What we’re going to see in this next decade is [itll be] really dominated by the low-rise,” says Amy Williams, CEO of Citizens of Humanity group, which also owns the premium denim brand Agolde. “Right now, you’re sort of at that early stage where people are just now getting a feel for it. If you pay attention to the runways or street style, you might have already picked up on this shift, as celebrities, models, and on-trend normies started trading in high-waisted jeans for pairs that sit low on the hips in the past couple of years. But the real tell is that low-rise jeans finally hit mass market. In 2025, global brands with slowerto-adopt consumers like Gap found their large customer base was finally ready for the navel-gazing silhouette. Weve been kind of waiting for this moment, Noelle Rogers, senior vice president and general manager of Gap Specialty, told me last August. We tested a few times on low-rise and it wasnt until the last 9, 10 months that the customer was ready. Now denim designers are pushing low-rise further. Well definitely see more ultra-rises coming through in 2026, says Susie Draffan, senior denim strategist at WGSN who began tracking low-rise in 2019 when macro trends like a resurgent interest in 90s and Y2K aesthetics put the style on her radar. Mass-market brand Lucky launched an ultra-low-rise flare style (thats an itty-bitty, two-button, 7.25-inch rise) with Addison Rae last August, after the company first spotted her wearing the vintage version in the wild. [Photo: Lucky] Fashion is going to be pushing those extremes, Tamara Reynolds, vice president of the Denim Center of Excellence at Catalyst, the parent company of Lucky Brand. We are really excited about low-rise still, and we’re even more excited about super low-rise. This style was bound to happen. High-rise is a silhouette that’s really held people’s attention for almost 15 years, says Citizens of Humanitys Williams. So, as with anything in fashion, that pendulum swings backward, but when it goes back, it evolves into something new. Part of that evolution is todays range of equally acceptable pant silhouettes: wide-leg baggy, straight, bootcut, flare, and, dare I say, increasingly skinny. Whats most fun about this moment is that while were seeing some strong micro-trends within denimslimmer, straighter, lower-rise cuts are undoubtedly dominating the conversationwere still seeing brands across the market sell nearly every kind of denim shape and style, says Alexandra Avdey, vice president of merchandising at Reformation. In the past, there has almost always been a single must-have style. Right now, theres something for everyone. So pick your poison. The result is sure to be toxic (1. adj., pejorative, a negative association due to the ultra-low-rises inherent ties to an era that correlated beauty with thinness; or 2., adj., complimentary, origin: Britney Spears song; a nostalgic association with naughties cultural icons that brings new and interesting approaches to dress in the current context.) Ultra-low-rise is polarizing. But whether or not you want to hang, its going to be here for a while. Britney Spears onstage at the American Music Awards in 2001 [Photo: Frank Micelotta/ABC/Getty Images] Slow burn, hot stats Data from a cross-section of denim brands is indicating that low-rise is a big business driver. At Citizens of Humanity, its low-slung baggy represents 35% of its business. Four of its top 10 styles are low-rise, according to the company. Agolde since introduced a low-rise bootcut for Spring, which the website describes as a true nod to the early 2000s. Though the company doesn’t plan to release any ultra-low-rise styles, this bootcut is now the companys lowest rise (8 inches) and sits low on the hips. The numbers are even more striking at Reformation. Sales of low-rise denim grew 500% in 2025 compared to 2024. Like Citizens, 4 of Refs top 10 jeans SKUs year to date are low-rise. Its top-selling denim style is its Cary low-rise slouchy wide-leg jean, which overtook its high-rise counterpart. (Hitting about an inch below the navel, Cary feels a bit more like a mid-rise.) [Photo: Reformation] And the style isnt just for the youngest consumers. The company says that low-rise is performing across generations, with 38% of low-rise e-comm sales driven by Gen Z and 30% by millennials. If anything, going low has more to do with a willingness to experiment rather than age. At Lucky, whose customers are predominantly women in their twenties, low-rise sales increased 763% in August 2025 compared to the previous year, and contributed 43% to full price denim sales, compared to 8% the previous year. Gap didnt share specific data, but following a test period that resulted in high sales volumes, the company went all in on low-rise with its long and lean launch with girl group Katseye last August. We’ve seen a huge uptrend that is more U.S. and North American-based starting in basically like August of this year, Citizens CEO Williams told me in late 2025, noting the upswing is all coming from either low-rise or straight leg shapes. View this post on Instagram A post shared by McQueen (@alexandermcqueen) Of course, runways are one of the best signals for what brands will launch down the road, and waistlines are jostling for share. Over the last two seasons, designer labels like Diesel (see its nearly-bumster styles) and Alexander McQueen (revival of its actual 90s bumster styles) have shown off ultra-low-rise styles. Low and natural or high-rise styles held equal share of the denim mix at the A/W 25/26 shows, at 17.8%, with low-rise styles increasing 11.8 percentage points year over year, according to WGSN catwalks data provided to Fast Company. Katseye [Photo: Gap] Cultural emergence Last fall I was scrolling through Instagram and a paparazzi photo of actress Zoë Kravitzmy personal style chimerain baggy low-rise jeans crossed my feed. Kravitz, 37, wore them low on the hip, without a waistband or pockets so theyre flat across the pelvis. They also had an adjustable toggle closure at the ankle. The design felt new. After some recon I learned it was the $325 Still Heres Sport jean that fashion acolytes have been ravenously scooping up. View this post on Instagram Head of Brand Eliza Rolfs told me when I visited the Williamsburg, Brooklyn, store that the connection happened organically, after Kravitzs stylist, Danielle Goldberg, reached out and pulled some styles. Kravitz kept three pairs of the Sport, which Rolfs describes as a more classic approach to low-rise. She’s not the only fan: The brands Pear wash sold out in 25 minutes after its first release, which led to 10,000 people joining a waitlist. The original Sport Jean, which launched in July 2025, sold out four times within its first six months on the market. As with previous trends, many denim designers I spoke with cited street and celebrity style as their early ultra-low-rise indicators, and name-checked Bella and Gigi Hadid as two examples. The members of Katseye are always in hip-bone, thong-strap, or belly-chain-bearing pants. (Thong straps, functionally designed to hide a visible panty line, have now become lucrative new real estate for charms and bedazzling.) So are other Gen Z pop stars like Tate McCray, Addison Rae, or more recently, fellow millennial Charli XCX, 33, who wore a thong-bearing jean to promo her new movie, The Moment. In the beginning of February, stylist Andrew Mukamal dressed Margo Robbie, 35, in super-low leather pants for a look during her Wuthering Heights press tour. @voguegermany #margotrobbie is in London for her #wutheringheights press tour. #voguegermany #margotrobbieofficial (Video: Getty Images) original sound – Thats because many current cultural icons are looking to the irreverence and confidence of early 2000s stars like Paris Hilton and Britney Spears, according to Reynolds. Really low-rise denim was a key piece in the outfitting and the entire look. That’s how the Y2K kind of revival came across and it caught like wildfire, she says. Reformation plans to lean even more into Y2K this year, with components like exposed buttons, rivets, seaming details and low-rise boot-cut styles, for instance. Christina Aguilera at the 2001 MTV Video Music Awards [Photo: Ron Galella Ltd./Ron Galella Collection/Getty Images] Nostalgia is a big driver, says Draffan. Interest in that period revived a range of low-rise styles, with 90s-inspired baggy and straight legs as well as bootcut styles from the noughties driving the revival, she adds. But dont just peg ultra-low-rises comeback to a long-simmering cultural fixation on Xtina at the 2001 VMAs. The low-rise revival has a co-dependency with other shifting denim trends like baggy pants. As those baggier fits got lower and lower slung, and they’re belted and theyre hanging off the hips, it gave rise to the midriff, right? asks Reynolds. So that’s where I feel like the rumblings from a design point of view first came. Can design fixes mend cultural flaws? Like anything you wear, denim has direct ties to material and tech innovations as well as the broader sociocultural climate. Back in the day when skinny jeans became a thing, it was primarily because stretch products had evolved to a point where there was so much stretch in the product that you could wear a skin tight jean all day long and be really comfortable, says Williams. Stretch materials remained as waistlines shifted to high-rise in the early to mid-2010s (I was a Citizens of Humanity Rocket devotee), and it made for a skin-tight fit like leggings, which people also couldnt wait to peel off and replace with sweats or actual Lululemon leggings when they got home. [Photo: Cody Lidtke/Still Here] When the pandemic hit, so did the wide-legged pants. It’s super comfortable and you can wear it all day long, says Williams. I think that’s what got people out of their sweatpants from COVID and into wide leg jeans. The most common rise was still around 9 inches (considered high-rise), though. Williams says high-rise jeans have been telling the same fashion story for a long time, and consumers are simply ready for styling that has something fresh to say. You can tell when you lose your attention span and the customer changes gears, she says. I do think there’s just an element that is absolutely cyclical. Kate Moss circa 2005 [Photo: Antony Jones/U.K. Press/Getty Images] When I delivered the news to friends that ultra-low-rise is back, the reaction wasnt very different from what itd be like to share that you got back together with a boyfriend they all secretly hated: healthy skepticism. You have to be hot to wear low-rise, an aggravated friend told me at a party (in this context: hot = 2000s model thin). Cynicism from those of us whove been through the first go-around is fair, because the ultra-low-rise revival calls back to the era we came of age in: dominated by fatphobia and capped by Kate Moss telling WWD one of her mottos is Nothing tastes as good as skinny feels. And while contemporary low-rise is in reality more of a wearable mid-rise (Reformation, for instance, dropped the crotch so the wearer could adjust where it sits by sizing up or down), ultra-low-rise, which sits low on the hip bone and creates a more square rather than hourglass shape, is less universally flattering. [Phto: Agolde] While theyre trending right now with Gen Z, there is obviously a huge swath of the market for whom a low-rise will just not appeal, says Draffan, the WGSN strategist. Its a tricky rise to pull off, not to mention that anyone over 30 already did the low-rise at some point in their lives, and isnt keen to go back there, especially Millennials and the mature market. She describes mid and high-rises as more flattering with broader consumer appeal. The good news for the low-rise-averse is that wearable high and mid rises are still in the mix, so those with an aversion to navel exposure can keep a safe distance in the comfortable rise of their choice. For low-rise, the cool thing about denim trends is when a silhouette does come back in style is that it lingers a little bit, rather than fast fashion, [which is] a voracious trend cycle, says Rolfs of Still Here Sport. Denim tends to stick for a couple of years and that has ripple effects in the rest of the garments as well. The leg opening of denim is tapering toward straight, which in turn looks nice with a pair of loafers, which are becoming more popular too, thanks to a prep revival. The customer’s purchasing a lot more than they have, says Williams, who calls straight legs and loafers the new wide leg and Sambas. And itll keep evolving: a stovepipe skinny jean is one of WGSNs key fashion items for 2026. Anatomy of the new low-rise Denim designers I spoke with insist the style is more inclusive this time around, and brands like Gap are showing the style on a variety of body types. The fit of Y2K-era low-rise jeans were a painted-on, tightly fitting second skin. When it comes to today’s aesthetics, it feels much more sophisticated and cool to wear something that sits a little bit away from the body, says Williams. So you’ll see a low-rise iterated, in a way, that has like a bit of ease, maybe bagginess to it so it still looks refined and it has a little bit more of what you would imagine today’s model off duty to have evolved to. [Photos: Agolde (left), Lucky] Williams says the new cuts are easier to wear and have more balance proportions, allowing for a different visual anchor. Now you’re anchoring the jean at that low hip, so the top part is the anchor rather than the legs and the booty as the anchor, she says. That solves the whole host of problems that we’ve all witnessed. [Photos: Agolde (left), Lucky] Designers make lots of micro adjustments to make a low-rise jean look more flattering and proportional. You’re going from a proportion that’s hourglass-shaped to one that sits low and is a little bit more square, and you’re shrinking down all of the proportions, McDonald says of the difference between a high-rise fit and low. To accommodate for this shift in proportions, ultra-low-rise jeans have different pocket scoops, smaller, shorter back pockets, and adjusted spacing between pockets. Whereas the waistband of many skin-tight 2000s era ultra-low-rise was a V-shape in two pieces to be ultra form-fitting, todays typically have a slightly curved waistband for a sense of cheeky boyishness, says McDonald. (Luckys ultra-low-rise does have a V waistband.) One of the things that’s most exciting about a low-rise jean is just how appealing your bum looks, she says. It creates the cutest boyish, bum shape. The curved waistband is meant to prevent gapping, but also helps keep the pant up even though it generally sits at the widest part of the hipbone. [Photo: Still Here] I see all of the women that are adopting this that were afraid of it at first and we’re like, oh, actually it’s great it looks good on them, says Reynolds. It’s all ages, all body types, and all attitudes, and so I’m really proud and impressed with the outcome and the adoption that’s happening across the board. She adds, It’s one of those things you sort of have to get out of your mind and just put it on, right? For anything new, there can be a resistance and you’re like, Oh wait, I love this. I tested a several pairs in my usual size. One of the best was the Gap long and lean 90s loose, which had a touch of stretch and contour waistband which didnt, well, gap. Neither did Still Here’s Sport or Reformations 100% cotton low-rise Cary, although it had the most mid-rise fit in my usual size. Its not foolproof though. Agolde’s low-rise loose epitomized the cool sort of ease you want with low-rise denim: a perfectly stiff, nonchalant straight leg silhouette, balanced with a just-low-enough waistband that had a touch of looseness at the hipthough it did gap to reveal my underwear while seated at the bar. A charm opportunity, if Im brave.
Category:
E-Commerce
In 2001, Antoni was working at a business that was underperforming and facing layoffs. People didnt know who would be cut or when. You could tell by peoples behavior that anxiety was at an all-time high. Managers were networking in the right corridors, colleagues started to crowd meetings to look indispensable, and teams were slowing down because nobody wanted to make the wrong move. One leader chose a different tactic. Every day, at the same time, he stood in the same spot where anyone could walk up to him. He shared what he actually knew (not what he guessed), answered questions without theater, and ended with a concrete direction for today. People still didnt like the situation, but the atmosphere changed. Not because he shared more information than everyone else. Because he paired transparency with clarity. That pairing is the point. Leaders talk about being transparent as if its the whole job, but it isnt. Transparency and clarity are different muscles. Transparency builds trust, while clarity builds focus. When you confuse them, you end up paying twice in lost time and diminished credibility. The myth: more transparency automatically creates clarity Transparency in a company setting typically means more dashboards, more all-hands, and more context. It feels responsibleespecially in uncertain momentsbecause it signals you arent hiding anything. But facts dont organize themselves. People still have to decide what matters, what they need to ignore, and what to do next. When leaders dont provide that structure, they leave teams confused, and teams will fill in the blanks with rumor and gossip. In the end, this leads to more insecurity and more internal politics. How transparency can coexist with confusion This is why radical transparency can coexist with mass confusion. You can be open and still leave people directionless. In some instances, transparency can even backfire. David De Cremer summarizes research showing that complete transparency can trigger predictable side effects: blame cultures (because you see who erred without understanding why), distrust (because being constantly monitored feels like suspicion), and even resistance and reduced creativity in highly exposed environments. In our decades of experience working with leaders and organizations, this oversharing is one of two extreme communication modes that companies can slip into. Its worth taking a closer look at these two and their costs before we examine how leaders can avoid them. The following are two traps that many leaders often fall into (but should stop doing). 1. Transparent but unclear: the ‘information dump’ organization This is the leader who shares everything: forecasts, board slides, Slack threads, meeting notes. They hide nothing, but execution continues to drift. Thats because you highlight nothing when you share everything. People dont know which metrics are heads up versus background. They dont know which risks are actionable. The natural response among workers in this scenario is to hedge and wait. Worse yet, when incoming data exceeds what people can process, information overload is the inevitable result. And according to research, this overload can lead to worse decision-making, higher stress, and lower productivity. Yet productivity isnt the only area that suffers. Ambiguity has measurable psychological and performance costs. Meta-analytic research on role ambiguitya close cousin of organizational unclear-nessfinds it too is associated with worse outcomes, including strain and reduced performance. Transparent-but-unclear leaders often misread the feedback from their workers. They hear, Were confused, and respond by adding more information. But in doing so, theyre trying to fix traffic jam by pouring more cars onto the road. 2. Clear but opaque: the ‘because-I-said-so’ organization The second mistake looks better on paper but is just as costly. Leaders succinctly present things, set firm deadlines, and outline whos accountable for what. As a result, everyone knows what to do. But (and this is the critical bit) the why is missing. This is important. As Nancy Duarte points out in a Harvard Business Review article, when you ask people to change behavior, their first question is rarely how. Its why. If people dont recognize the why, they can become suspicious of a leaders motives. What leaders should do instead So how do you know if youre missing transparency or clarity? Start by listening to the reactions you already get. If people say, What are we supposed to do with this?, Why are we doing these tasks? or Whats the point? you are not being clear. If people say, We feel out of the loop, or Decisions come out of nowhere, you are not being transparent. By paying attention and listening to what they express, you dont even need a survey to detect the gap. Your people are already telling you what your company needs to do. From there, we recommend a three-step process that weve seen numerous successful leaders intuitively adapt, as a way of ensuring the proper balance of transparency and clarity: Start with transparency. This is what we know, and what information we still miss. Add clarity. This is why you need to know. End with direction. These are the short-term goals we pursue, the reasons for them, and how we follow up. This is a simple yet impactful framework that brings transparency and clarity together. It eliminates unnecessary confusion and frustration, so that your people can be more productive and generate better results. And thats exactly what Antonis boss in the hallway was doing.
Category:
E-Commerce
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