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Fewer content marketers are publishing long blog posts, but those that do are seeing stronger results, according to recent research. Read the full article at MarketingProfs
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Marketing and Advertising
Sperm counts have dropped 59% since 1973, testosterone levels are declining, and men now father their first child four years later than they did in 1980. Yet despite men accounting for half of all infertility cases, the fertility industry has largely overlooked them. SwimClub is betting that a science-first approach can change that. The supplement brand launched in September 2025 with what it claims is the first sperm performance formula combining evidence-based ingredients at clinically effective doses. Developed with Dr. Michael Eisenberg, Director of Male Reproductive Medicine at Stanford, the daily regimen targets all four key sperm parameters: count, motility, morphology and DNA integrity.The brand emerged from personal experience rather than market research. Co-founder Osman Khan watched his wife juggle over 20 different pills daily during their fertility journey, while CEO Steve Zanette searched for male-focused solutions after multiple miscarriages. Their answer is the Spermatogen Complex, which packs 12 studied ingredients (including omega-3 fatty acids, coenzyme Q10 and L-carnitine) into a single daily dose. SwimClub is the first launch from Squared Circles, a consumer health venture studio backed by L Catterton.TREND BITEInfertility has long been framed as a "women's issue," even though men are a factor in about half of all cases. As declining sperm counts move from research journals to mainstream conversation, that imbalance no longer holds. Companies that meet men where they are with clear, science-backed solutions that acknowledge their role without shame or silence stand to capture a market that's been hiding in plain sight.
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Marketing and Advertising
Positioning itself as both a roadmap and a rallying cry, the Climate Tech Atlas is a free, authoritative guide to where the most significant decarbonization breakthroughs are likely to emerge. Launched this month by the Stanford Doerr School of Sustainability, McKinsey & Company and other partners, the platform identifies more than 60 "Innovation Imperatives" and 39 "Moonshots" across six sectors, from buildings and manufacturing to food systems and carbon removal.The platform's timing is deliberate. Historical precedent suggests breakthroughs often flourish during periods of uncertainty startups founded during the 2008 financial crisis showed better long-term survival rates than those launched in calmer waters. By directing attention toward solutions that move the needle at scale, the atlas aims to help students, innovators, investors, policymakers and philanthropists cut through the noise and focus on what actually matters.TREND BITEThe Climate Tech Atlas reframes climate innovation from existential burden to trillion-dollar growth frontier. It's a shift that gives businesses permission to tell a bolder story: "We're not tinkering on the margins; we're building the future infrastructure of human prosperity."
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Marketing and Advertising
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