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Amazon has sold Kindle ereaders for almost two decades but it wasn't until last year that it went beyond black and white. The Kindle Colorsoft Signature Edition came out in October and despite a previous screen issue that seems fixed it's a great product overall. Our biggest quip is the price, $280 for the 32GB edition, compared to $200 for the 32GB Kindle Paperwhite Signature Edition, for example. Now, a new sale is easing the strain on our wallets, dropping the Kindle Colorsoft Signature Edition to $225 a 20 percent discount and record-low price. The deal is the same whether or not you opt for three months free of Kindle Unlimited. The seven-inch display touts "paper-like color," up to eight weeks of use in one charge and has an an IPX8 waterproof rating. Plus, it's especially nice for graphic novel readers who want to get the full effect. Amazon is also running two types of book sales. If you have one of their ereaders, then you can get three times the amount of points every time you buy a Kindle book between today and Friday, April 25. If ereaders aren't your thing then you can check out Amazon's Book Sale, on through Monday, April 28. Follow @EngadgetDeals on X for the latest tech deals and buying advice.This article originally appeared on Engadget at https://www.engadget.com/deals/amazons-kindle-colorsoft-is-back-on-sale-for-a-record-low-price-125807447.html?src=rss
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Marketing and Advertising
Global sports brand PUMA is elevating the early morning run from a personal habit to a communal adventure with its new 5 AM High Drops activation. Launching in Boston, Tokyo, London, Mexico City and other major cities through April and May, the campaign rewards dedicated dawn runners by leaving free pairs of the latest PUMA running shoes at elevated locations along city streets.The initiative transforms the solitary ritual of pre-dawn running into a gamified, social experience. Participants need to check PUMA's local Instagram channels at 5 AM to discover the secret "high drop" locations, then be among the first to reach those spots to claim their prize: a pair of Deviate NITRO 3 or Forever Run shoes. The scavenger hunt element turns routine runs into micro-adventures, and those crack-of-dawn drops make for highly shareable moments: story and badge of honor rolled into one.PUMA's customers aren't just buying products; they're seeking peak experiences and moments of self-transcendence in everyday life. By celebrating those who "re-arrange their lives to chase the runner's high," PUMA aligns with that desire and with a fast-growing cohort of people who view physical exercise as foundational to their identity and emotional resilience.
Category:
Marketing and Advertising
Meta's Oversight Board has deemed Meta was right to leave up two videos reported for hate speech and harassment, though it recommends changes for the company. The decision follows revisions Meta made in January to its Hateful Conduct Policy. The Board started looking into the two posts last August. One of the videos showed a trans woman being confronted in a bathroom by another woman who misgenders the trans woman and asks why they should be allowed to use the women's room. The included caption states that the trans woman is a "male student who thinks he's a girl." The second is of a trans woman winning a track race with onlookers disapproving. That caption similarly calls the individual, a "boy who thinks he's a girl" and names the person (who is a minor). In its decision, the Board claims that "public debate on policies around transgender peoples' rights and inclusion is permitted, with offensive viewpoints protected under international human rights law on freedom of expression." Yes, you did read "offensive viewpoints" and "permitted" in the same sentence. It goes on to state that a majority of the Board couldn't find a strong enough "link" between removing these posts and limiting harm to trans individuals and that they didn't "represent" harassment or bullying. "Transgender women and girls' access to women's bathrooms and participation in sports are the subjects of ongoing public debate that involves various human rights concerns. It is appropriate that a high threshold be required to suppress such speech," the decision continues. The Board states that Meta's recent "hastily announced" policy changes didn't influence its decision but that it is concerned about content and implementation. "Meta should identify how the policy and enforcement updates may adversely impact the rights of LGBTQIA+ people, including minors, especially where these populations are at heightened risk," the Board states. "It should adopt measures to prevent and/or mitigate these risks and monitor their effectiveness. Finally, Meta should update the Board every six months on its progress, reporting on this publicly at the earliest opportunity." The Board also calls out a specific line in Meta's updated policy which states, "We do allow allegations of mental illness or abnormality when based on gender or sexual orientation, given political and religious discourse about transgenderism and homosexuality and common non-serious usage of words such as 'weird.'" It recommends Meta remove the word "transgenderism," a phrase organizations such as the Human Rights Campaign called out as signaling "a disturbing alignment with anti-LGBTQ+ political rhetoric."This article originally appeared on Engadget at https://www.engadget.com/big-tech/metas-oversight-board-criticizes-companys-hastily-announced-hate-speech-policy-changes-120042137.html?src=rss
Category:
Marketing and Advertising
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