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Misbehavior on digital platforms can be tricky to manage. Issue warnings, and you risk not deterring bad behavior. Block too readily, and you might drive away your user base and open yourself to accusations of censorship. But a new study, presented at the Conference on Human Factors in Computing Systems, suggests a more effective path forward. Researchers at Northeastern University and Roblox conducted two large-scale field experiments involving more than 770,000 Roblox users to study how suspension duration affects user behavior. The first experiment compared one-hour versus one-day suspensions for users with a single recent policy violation. The second experiment compared one- to three-day suspensions for users with a second recent violation. They tracked outcomes such as likelihood of reoffending, number of subsequent violations, user reports against offenders, and engagement metrics like days active and total time spent on the platform. Its very common for platforms to issue consequences for violations of the community standards, but theres actually not a ton of causal evidence in the research about how effective different kinds of consequences are, says Jeffrey Gleason, one of the studys authors and a researcher at Northeastern University and Roblox. The study found that longer suspensions significantly reduced reoffense rates, the number of consequences, and user reports. Longer suspensions also appeared to make users think twice before misbehaving again, increasing the time it took for them to reoffend. The longer the suspension, the greater its impact on user behavior. A one-day suspension reduced reoffense rates by 6.7% compared to a one-hour suspension, while a three-day suspension reduced it by 8.1% compared to a one-day suspension. The deterrent effect lasted for at least three weeks, though its impact diminished over time, suggesting that some users eventually reverted to old behaviors. One promising approach is to address bad behavior early. Harsh penalties for first-time violations were more effective at preventing repeat offenses. A one-day suspension lowered reoffense rates by 12.6% for first-time offenders, compared to just 4.4% for frequent violators. And despite concerns that suspensions might drive users away, the study found that users generally remained active on the platform after being banned. Theres always been this long debate around what is the trade-off between safety and engagement, and the fact that were seeing that you can do really important safety-related work while not sacrificing engagement is maybe not surprising for us, but may be surprising for other platforms, says Alex Leavitt, principal researcher for trust and safety at Roblox and co-author of the paper. The experiments only tested suspensions of up to three days, and the effects of longer suspensions remain unknown. Its also uncertain how these findings would translate to other platforms. Still, the research offers valuable insights into curbing bad behavior online. We now have more public evidence around that fact, says Leavitt, so we can lean into that.
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E-Commerce
Hello and welcome to Modern CEO! Im Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. A new McKinsey & Co. study finds that CEOs and their chief marketing officers (CMOs) are becoming increasingly disconnected, and the gap between CEOs and CMOs perceptions of the marketing function appears to be widening: Nearly two-thirds of chief executives say they are comfortable with modern marketing, up from just half in 2023; meanwhile, only 31% of CMOs believe their CEOs are comfortable in the marketing world, down from four points from a year earlier. That may be part of the reason CMOs and other creative leaders I met at Cannes Lions last week suggested that chief executives consider spending some time at the annual festival of creativity. To be sure, most marketing executives arent suggesting CEOs come to Cannes Lions for a deep dive into marketing tactics and metrics. Rather, they feel corporate leaders would benefit from being immersed in an environment that celebrates and inspires groundbreaking multimedia work and its creators. A creativity immersion experience I would love to bring CEOs to the basement of the Palais so they could see the work and draw inspiration from that, says Valerie Vargas, senior vice president, content creation and advertising, AT&T, referring to the conference center where Cannes Lions winning entries are exhibited. Vargas also recommends that someone from the head of advertising or marketing hand-pick a series of talks for the CEO to attend, sparking ideas and new ways of thinking about problem-solving. Finally, she suggests the marketing team organize a dinner for the CEO and their agency creative teampeople who usually dont get to meet with the companys top executives. Others believe a trip to Cannes could help CEOs understand the role that creativity will play as companies adopt generative AI tools and other technologies to increase productivitymaking it harder for many companies to boast an operational or information technology edge. Were moving to a world where creativity is the single most important differentiator among brands, says Zach Kitschke, global chief marketing officer of Canva, the design software company. David Droga, vice chair of Accenture (and most recently CEO of Accenture Song), goes one step further: Creativity is going to drive the outcomes of AI, he says. Thats what creativity has done every time it has been infused into a new technology. He cites the example of modern photography, a technology that was invented and advanced by chemists and scientists but flourished and took on new energy in the hands of artists and other creatives. Marisa Thalberg, executive vice president and chief customer and marketing officer for retailer Catalyst Brands, contends that Cannes may not be right for every CEO but says its important for chief executives to understand the value for attendants. For me, Cannes is a uniquely valuable few days, not only for the creative and business inspiration but for the concentrated opportunity for learning, connections, and idea generation, says Thalberg. I can make more happen in a few days that would otherwise take weeks . . . or never happen at all. Can Cannes bring CEOs and marketers together? CEOs, are you disconnected from your marketers? Marketers, what dont your chief executives understand about your role? Send your thoughts to me at stephaniemehta@mansueto.com, and Ill try to work the answers into my newsletters. Watch more: Cannes do How PepsiCo is using chips to power street food entrepreneurs Inside Apples award-winning advertising The future of socializing
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E-Commerce
Since launching Boardroom in 2019, Rich Kleiman and NBA star Kevin Durant have grown the media company into an influential player that confidently straddles business, sports, and entertainment across content, films, TV, and events. Its newest venture is a membership club that Kleiman sees as key to building a long-lasting brand legacy. I really want to build a sustainable brand that lasts, Kleiman tells Fast Company. By having this core membership community, and having them become, in a lot of ways, voices of this brand, I thought was really crucial. Kevin Durant (left) of the Phoenix Suns and Rich Kleiman sit courtside at the 2023 WNBA All-Star Game. [Photo: Ethan Miller/Getty Images] Launching later this month, the Boardroom Members Club will feature regular members-only events, VIP access to Boardroom flagship activations at NBA All-Star, Art Basel and more, exclusive networking opportunities, and a private digital platform. For me, I saw this boom in membership clubs in the city, and while they all have their own thing, whether it’s the food or the location or the brand name or the type of people that go there, I didn’t think that there were actually communities there that benefited your career, says Kleiman. And for me, I felt like that was my special sauce, understanding the importance of being in a room with the right mix of people. Boardrooms media arm churns out newsletters, social posts, and content that reaches over 52 million unique monthly visitors. The company is on track to nearly double revenue in 2025, and average monthly reach has increased by 74% in 2025. Its film and TV output in recent years includes the Apple TV series Swagger, Showtimes Emmy-nominated doc NYC Point Gods, and the Oscar-winning short Two Distant Strangers. However, it was events like Boardrooms annual CNBC x Boardroom Game Plan Summit that showed Kleiman the potential in combining quality content and the community of people who gather around it. Like an IRL LinkedIn for cool people. I thought that was really exciting, and I wanted to create a version of it that was exclusive to members, he says. I wanted that to feel a bit exclusive, because those conferences can be overwhelming for people that are trying to get information and trying to connect. Members Club events will have the same vibe and feel of the brands bigger events but with more intimate programming. The big names are still in the room, but make them truly accessible and they understand that like they’re there now to integrate with this community, says Kleiman. And [those big names] want that too. It’s really infectious for anyone at any level, to be around that type of hunger and that type of curiosity and excitement. Seeing our consumers and knowing theyre part of our brand and in our comments and at our parties, but they wanted more, and I wanted to give them more. The combination of not only connecting with Boardroom content, but with fellow fans and members that can impact their own careers and businesses, is where Kleiman sees the most long-term potential. For me, the real excitement is creating something that I can point to potentially decades from now and say, That was us, we built that.
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E-Commerce
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