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2026-02-24 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Poor data quality drains revenue, erodes CRM trust, and distorts pipeline reporting. Discover three strategic priorities revenue leaders can use to eliminate duplicates and build scalable growth foundations. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising

2026-02-24 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

New marketing managers can transform scattered content efforts into structured, strategic programs. Follow seven practical steps to establish governance, align stakeholders, and build sustainable workflows that drive measurable impact. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising

2026-02-24 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

YouTube is the top app in the US by share of audience across every adult age group, and for both men and women, according to recent research. Read the full article at MarketingProfs

Category: Marketing and Advertising

2026-02-24 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

What does the software buying process look like for B2B SaaS CMOs? Which factors have the most influence on narrowing down their vendor lists? To find out, researchers surveyed 101 CMOs who work for mid-market B2B SaaS companies. Read the full article at MarketingProfs

Category: Marketing and Advertising

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