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B2B buyers increasingly rely on AI as a decision partner, not just a search tool. Explore how AI-driven discovery works and what marketers must do to earn citations. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising
This infographic explores how successful sales kickoffs tend to be built around five key design principles: alignment, motivation, engagement, inspiration, and reinforcement. Read the full article at MarketingProfs
Category:
Marketing and Advertising
Some 47% of B2B marketers plan to increase their use of original research and data-driven thought leadership content in 2026, according to recent research. Read the full article at MarketingProfs
Category:
Marketing and Advertising
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