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2025-08-12 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

How important is outbound sales outreach to B2B firms? Why do they invest in it? Which outreach approaches are used most often? What do firms expect from a successful strategy? Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-08-08 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-08-07 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Video has become a powerful driver of B2B marketing success, enhancing engagement, trust, and conversions. Learn how to integrate it into your content strategy. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-08-07 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

This infographic looks at how B2B brands can adapt their social media approaches to focus on ideal customer profiles (ICPs) rather than surface-level virality. Read the full article at MarketingProfs

Category: Marketing and Advertising

2025-08-06 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Many marketers use AI without seeing real results. Discover how to plan strategically and integrate AI for lasting impact. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising

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