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Omnicom said on Monday it will lay off more than 4,000 employees and fold several well-known advertising agency brands after its $13 billion acquisition of rival Interpublic Group. The advertising industry faces a serious threat as artificial intelligence reshapes creative production and tech giants such as Meta make it easier for businesses to churn out ads at scale and speed. Omnicom’s high-stakes acquisition of Interpublic Group, which was completed in November, aims to regain momentum in this shifting landscape, as it contends with fierce competition from French ad giant Publicis and UK’s WPP. The company said creative agency DDB, founded in 1949, and creative marketing agency MullenLowe will be integrated into Omnicom’s TBWA. FCB, one of the largest global ad agency networks owned by IPG with roots dating back to 1873, will be absorbed into Omnicom’s BBDO, according to the company. Omnicom said more than 4,000 jobs would be cut as part of the IPG integration, mainly in administrative roles but some leadership positions will also be impacted. After the job cuts, roughly 85% of the roles will be client-focused, while 15% will be administrative, the company said. The financial benefits would surpass $750 million in annual cost savings initially projected to investors, it added. “We will be delivering this news as promptly as possible to maintain transparency and privacy for those affected,” Omnicom said in an emailed statement. The advertising giant said the cuts should be seen against the backdrop of similar restructuring at rivals such as WPP, which is also expected to axe jobs under new boss Cindy Rose. Interpublic Group laid off about 3,200 employees in the first nine months of 2025, according to a regulatory filing. Omnicom last year reduced its staff by 3,000 to about 75,000. The Financial Times first reported the developments earlier on Monday, citing interviews with Omnicom executives. Jaspreet Singh, Reuters Additional reporting by Anhata Rooprai.
Category:
E-Commerce
Oxford Dictionary just revealed its official word of 2025. Its rage bait. According to an official announcement post, Oxford Dictionarys team of lexicographers choose a shortlist of potential words each year by analyzing data and trends to identify new and emerging words and expressions, which our lexicographers think of as a single unit, and examine the shifts in how more established language is being used. This years final contenders were aura farming, biohack, and rage bait. In the end, 30,000 members of the public voted for their top choices, and Oxford chose rage bait as the winner. Per the Oxford Dictionarys editors, rage bait is defined as: Online content deliberately designed to elicit anger or outrage by being frustrating, provocative, or offensive, typically posted in order to increase traffic to or engagement with a particular web page or social media account. This year, rage bait has emerged as both a silly trend on platforms like TikTok and a legitimate marketing tactic for companies attempting to stand out onlineand its a perfect encapsulation of the digital landscape in 2025. What is rage bait? Based on Oxford Dictionarys analysis, the term rage bait was first used online more than 20 years ago, in a 2002 posting to Usenet. In its earliest form, rage bait referred to a drivers reaction to being flashed at by another driver requesting to pass. Since then, Oxfords post reads, the word has evolved into internet slang used to describe viral tweets, often to critique entire networks of content that determine what is posted online, like platforms, creators, and trends. In the last 12 months alone, online use of the phrase rage bait has tripled. On platforms like X, TikTok, and Instagram Reels, describing something as rage bait has become a silly trend that frequently rakes in millions of views. For example, a creator might purposefully rage bait their parents on Thanksgiving by stating obvious facts as revelations or poking fun at their political views; rage bait their partner by asking purposefully ridiculous questions; or even rage bait their cat by interrupting their grooming process. In the real world, rage bait has also emerged as a genuine strategy that some companies rely on to catch potential customers attention in an overcrowded marketing landscape. How rage bait has become a popular marketing tactic Shock value marketing isnt a new concept by any stretch of the imagination. But our current era of political and technological divide has opened the door for companies to try a new kind of attention-seeking provocation. This genre of rage bait marketing takes advantage of online algorithms, which are engineered to prioritize content that generates emotions like fear and rage to break through the deluge of content that users are looking at on a daily basis. As Oxford Dictionary explains: [Its a] proven tactic to drive engagement, commonly seen in performative politics. As social media algorithms began to reward more provocative content, this has developed into practices such as rage-farming, which is a more consistently applied attempt to manipulate reactions and to build anger and engagement over time by seeding content with rage bait. Examples of this trend include Nucleus Genomics, a genetic health company that recently debuted an ad campaign starring phrases like, Have your best baby and These babies have great genes; Friend AI, an AI wearable company that purposefully left blank space in a recent ad campaign to encourage vandalism; and even The New York Times, which, as Fast Company writer Joe Berkowitz explains in a recent analysis, has increasingly relied on inflammatory headlines to stoke readership. Elizabeth Paul, chief brand officer at the award-winning advertising company the Martin Agency, told Fast Company last month that rage bait marketing, unfortunately, makes a certain kind of sense for brands that are threatened by our increasingly crowded digital landscape. The reality is, according to Kantar, 85% of ads right now fail to meet the minimum threshold of attention for comprehension, Paul said. In other words, they are so bland and boring and invisible that people did not pay enough attention to even process what they said. In an environment like that, brand invisibility is a bigger threat than brand rejection.
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E-Commerce
President Donald Trump has commuted the prison sentence of former investment manager David Gentile, who was convicted of defrauding investors the latest in a series of clemency actions Trump has taken in white-collar criminal cases.Gentile had reported to prison on Nov. 14, just days before Trump commuted his sentence, according to a White House official who requested anonymity to provide details of the clemency action. Gentile had been the CEO and co-founder of GPB Capital, which had raised $1.6 billion in capital to acquire companies in the auto, retail, health care and housing sectors.He had been sentenced to seven years in prison after an August 2024 conviction for his role in what the Justice Department at the time described as a scheme to defraud more than 10,000 investors by misrepresenting the performance of three private equity funds.But the White House official said GPB Capital had disclosed to investors in 2015 that their capital might go to pay dividends to other investors, which the White House said undercut claims that the company had engaged in a “Ponzi” scheme in which new investments are used to reimburse previous investors.The government has agreed to no restitution in the criminal case, though various civil cases are handling repayments and damages to investors. Josh Boak, Associated Press
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E-Commerce
The Salt Lake City Olympics planned for 2034 are now the Utah Games after organizers announced a new logo and name to reflect the multi-community work that goes into hosting the largest winter sports event on Earth. The state’s Governor, Spencer Cox, says the new logo has united peoplethough not in a good way. “It’s really brought people together because everyone seems to not like it,” Cox said at a recent press conference. [Image: Utah 2034] The new logo is temporary until the final emblem of the Games is released in 2029. It spells out “Utah” in irregularly shaped characters (does that say “IJTAH?”) that are stacked on top of “2034.” Its launch color palette is just black and white. Cox called the logo bold. “I’m a little old-fashioned and it’s certainly a bold logo,” he said. The comment section of one local Utah news site included reviews like “beyond terrible,” “a marketing disaster,” and “unreadable.” Some don’t like the name change that leaves out Salt Lake City. “It hurts,” Salt Lake County Mayor Erin Mendenhall told The Salt Lake Tribune. [Image: Utah 2034] A starting point, not a finish line This bare-bones logo, though, is just the beginning of what will become an expansive visual brand expressed across venues, apparel, and more. It’s a starting point, not a finish line. “I think that Olympics are uniquely a moment to do something new and different. And yet, many Olympics have bland and forgettable design,” Doug Thomas, an associate professor at Brigham Young University’s Department of Design and author of Never Use Futura, tells Fast Company. “Personally, I like that the Utah 2034 design team are swinging for the fences and trying something new and memorable.” [Image: Utah 2034] Utah organizers say the International Olympic Committee (IOC) allows for “transition logos” to “help the host regions build early awareness and momentum,” but they’re limited to typography only. The Utah 2034 mark, then, is a chance to introduce shapes through letters and numbers alone, the beginnings of a geometric visual language that could one day be revealed in a full Olympics brand expression. Just as the “Chrystal Rhythm” pattern of the 2002 Salt Lake City Games appeared in the snowflake-like Chrystal logo and was repeated across assets like venue signage and the iconic jackets worn by volunteers, the shapes in the letterforms of the Utah 2034 mark could well be repeated in future expressions of the brand. “The typography is recognizable, it is distinctive, and as such, opens space to create new meaning,” Thomas says. “The visual forms may not work in every application, but for a transition team logo, this is excellent as a starting point.” [Image: Utah 2034] Brand inspiration Organizers say the shapes of the letters in the logo were inspired by Utah’s landscape. It’s most noticeable in the stylized A designed to evoke southern Utah’s Delicate Arch. Other characters were drawn to resemble rivers, mountains, canyons, and petroglyphs, and one can imagine these same angles and shapes showing up in Olympic pictograms that denote sports and venues. [Image: Utah 2034] The letterforms are monospaced and laid out on a grid. Inspired by the urban grids that Mormon pioneers laid out in cities across Utah and the American West in the late 1800s, it gives the otherwise unusual logo a sense of balance. The logo was designed by a project team led by Molly Mazzolini, cofounder of the Salt Lake City design studio Elevate Creative. As for the name change, Salt Lake shouldn’t take it personally. Cox, the governor, says naming the Games for Utah instead of Salt Lake City was a decision made following decades of feedback from other cities and counties in the Salt Lake metro area that also hosted events during the 2002 Games but didn’t get credit. But it’s also aligned with the recent trend of Winter Olympics naming themselves after multiple cities or a region instead of a single city. The 2026 Milano Cortina Games are named for both Milan and Cortina d’Ampezzo in Italy as they’re being held across a wide region, and they 2030 Games are named for the French Alps. In Utah, where events will be held from Provo to Park City, organizers are going with the state name. And by embedding the geography of Utah into the very letters of their new logo, designers found a creative way to begin telling Utah’s story in just a few characters.
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E-Commerce
For many children, the experience of getting their first pair of glasses is an inevitable milestone, the first in a lifetime of visits to the eye doctor.But what if those lenses could actually help preserve the child’s vision and reduce the chances for more serious eye problems in adulthood?That’s the promise of a new type of lens approved by the Food and Drug Administration in September. While the technology has previously been available in Europe, Asia and other parts of the world, it’s now rolling out in the U.S.Here’s what to know about the new approach. What is myopia and why is it increasing? Myopia, commonly called nearsightedness, is when people can clearly see objects at close range but struggle with distant objects, which often appear blurry or indistinct.Studies conducted around the world have shown rising rates of myopia, which researchers have associated with increased time indoors looking at screens, books and other objects held close to the eyes.In the U.S., 30% to 40% of children will have myopia by the time they finish high school, according to Dr. Michael Repka, a professor and pediatric ophthalmologist at the Johns Hopkins School of Medicine.Until now, doctors had few options for treating the condition.“It was typically and simply: ‘Your child needs to wear glasses and they’ll live with it,'” Repka said. “‘It will be lifelong and it will likely get worse over the next few years.'” How do the new lenses work? The specialized glasses, sold under the brand Essilor Stellest, are approved by the FDA to slow nearsightedness in 6- to 12-year-olds.The FDA said it cleared the lenses based on company data showing children experienced a 70% reduction in the progression of their myopia after two years.Over time, myopia causes the eye to grow longer, worsening vision and increasing the risk of tears to the retina the light-sensitive tissue at the back of the eye that is essential for vision.The new lenses use 11 concentric rings filled with tiny raised dots to refocus light onto the retina in a way that is believed to slow elongation of the eye.“Whether this hypothesis is ultimately proven to be true, of course, matters only in part,” Repka said, noting that the lenses appear to work regardless of how the underling science works.In the company study, children wearing the lens showed a 50% reduction in eye lengthening when measured after two years. Currently, researchers in the U.S. and other countries are conducting their own independent studies to confirm those results.Ophthalmologists say the potential benefits go beyond preserving vision to heading off some long-term consequences of severe myopia, which can include cataracts, glaucoma and retinal detachment that can lead to blindness.“Now we have a way to slow that down and maybe we can prevent kids from having that really elongated eye that puts them at risk for blindness,” said Dr. Rupa Wong, a Honolulu-based pediatric ophthalmologist. How much will the lenses cost? The suggested retail price is $450, according to EssilorLuxottica, the company that makes the lenses.Major U.S. vision insurance providers are expected to cover the lenses for children who meet the prescribing criteria. How do the new lenses compare to older treatments? The only other FDA-approved product to slow myopia are contact lenses made by a company called MiSight. The daily disposable lenses, approved in 2019, use a similar approach intended to slow the progression of nearsightedness in children ages 8 to 12.But Gupta says many parents and physicians are likely to prefer the glasses.“A lot of people might be hesitant to put a child as young as 8 in contact lenses, so the glasses offer a really nice alternative,” she said.Some doctors prescribe medicated eye drops intended to slow myopia, but those are not approved by the FDA. Which children are good candidates? Under the FDA’s approval decision, the lenses can be prescribed to any child with myopia who’s within the recommended age range. There were no serious side effects, according to FDA, although some children reported visual disturbances, such as halos around objects while wearing the lenses.The studies that the FDA reviewed for approval were conducted in Asia. Repka said U.S. ophthalmologists and optometrists may want to see some additional research.“I think before it becomes widely used, we will need some data in the United States” showing that the lenses work, said Repka, who is conducting a U.S.-based study of the new lenses supported by the National Institutes of Health. The Associated Press Health and Science Department receives support from the Howard Hughes Medical Institute’s Department of Science Education and the Robert Wood Johnson Foundation. The AP is solely responsible for all content. Matthew Perrone, AP Health Writer
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E-Commerce
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