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Our goal is really to get out all the cancer, says Dr. Arvind Bakhru. In the operating room, the gynecologic oncologist relies on sight and feel to help identify the cancerous lesions hell remove. But at the Arizona Center for Cancer Care Gynecologic Oncology, where Bakhru practices, there has been another tool at his disposal for the past year. Flicking on an infrared light at the end of his laparoscopethe thin surgical tube that helps surgeons see inside the body during minimally invasive procedures cancerous lesions start to glow green. Its a striking difference, Bakhru says. This fluorescent glow allows surgeons to see exactly where lesions are located, making removal easier and more preciseall courtesy of a medication called Cytalux. Its still relatively new, but the physicians using it and the company that produces it, On Target Laboratories, say its already having a big impact for some cancer patients. [Image: Cytalux] What is Cytalux? Cytaluxadministered via IV up to nine hours before surgery for ovarian cancer and up to 24 hours before surgery for lung cancerworks by attaching molecules of highly fluorescent, but harmless, dye to receptors that bring folate into cells. Because folate, a nutrient found in leafy greens and citrus fruits, supports cell growth and divisionand cancer cells are always growing and dividingfolate receptors are often over-expressed in tumors. The result is that cancer cells shine brightly under infrared light, while other cells stay dim, helping surgeons remove cancerous masses while sparing healthy tissue. The U.S. Food and Drug Administration first approved the medication in 2021 for use in ovarian cancer surgeries, following a successful clinical trial that saw Cytalux identify known cancerous lesions and, in over 30% of patients, additional lesions that hadnt previously been detected. In 2022, it was also approved for lung cancer surgeries. Since it became commercially available in September 2023, Cytalux has been used in over 1,000 surgeries for lung and ovarian cancersmost of which occurred just this year. Bill Peters, CEO of On Target Laboratories, says there are many more potential use cases for Cytalux. Because it has such an affinity for all different types of folate receptorswhich unfortunately are represented by 85% of cancerswe are in the very early days of our ability to treat patients, he says. [Image: Cytalux] Making surgeries more precise In lung cancer surgeries, Cytalux is a more precise alternative to dyes that can be applied to cancerous areas during the surgery itself. While these traditional dyes are effective at marking which areas need to be removed, it can be challenging for surgeons to avoid leakage and overlap when applying dye to multiple lesions in the same area. Cytalux gives the surgeon a lot of comfort, says Ryan Levy, chief of thoracic surgery at the University of Pittsburgh Medical Center. It increases surgeons confidence that theyve removed as much of the cancer hidden in the lobes of the lung as possiblewhile sparing the healthy tissue and lung function of their patients. To take a specimen out and then not be 100% sure that the lesions are in the specimen and then have to go back in and take out the rest of the lobe, thats sort of the nightmare scenario, Levy says. [Image: Cytalux] Catching issues early Beyond tissue-sparing surgeries, Levy says the drug is already playing an important role for patients who are referred to him with small, potentially cancerous, lesions on their lungs. The last thing a patient wants to be told is, Oh, you have a five millimeter spot, and were not going to be able to find it, and you just have to wait until it gets bigger, Levy says. Now we have a way of localizing stuff like that. Being able to find even the smallest spot of cancer is also pivotal in ovarian cancer surgery. Bakhru says patients with ovarian cancer tend to have vague symptomssuch as bloating, bladder issues, and just not feeling quite rightuntil the disease has progressed and the tumor is large. However, he notes that the past 15 to 20 years of research has pointed to removing even small, not yet symptomatic, lesions as being crucial for a good long-term prognosis. For now, Cytalux is the only product of its kind available, and Peters says no other drugmakers have completed the clinical trials needed to apply for FDA approval. Bakhru sees it as “the lead example” of multiple potential products that will help surgeons identify and remove cancer with increased precision. I think its important for people to know that the quality of your surgry and the completeness of your surgery really matters in terms of survival and keeping that cancer from coming back, Bakhru says.
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E-Commerce
Earlier this year, I awoke to the sounds of some of my incarcerated peers excitedly talking about their trust accounts (our version of a bank account). Their restitution finescourt-ordered payments added to ones sentence as punishmenthad disappeared. Debts as high as $10,000 wiped clean. On January 1, 2025, California implemented Assembly Bill 1186, also known as the REPAIR Act, signed into law by Governor Gavin Newsom. The new law provides restitution relief for those who have had fines longer than 10 years or are under 18 years old. Outstanding balances that remain for adults fees will be cleared, and the responsibility for paying restitution fees for those under 18 now belongs to the Crime Victims Compensation Board. In a press release about the act, its author, Assemblymember Mia Bonta stated, It costs more to collect fines than they are worth, and those being ordered to pay restitution have an increased likelihood and severity of future incidents of harm. This is a win for justice and it is a win for public safety.” Among those experiencing the impacts of the act was Michael Walker. Sitting in his cell in San Quentin Rehabilitation Centers North Block housing unit, an officer stopped at Walkers door and handed him a copy of his prison account statement. “I didn’t look at it,” he said. “I folded it up and threw it in my locker; but then my neighbor asked me if my restitution fine was still showing. I checked, and sure enough it was gone. I just started smiling.” Walker had no money or assets when the criminal courts ordered him to pay a $10,000 fine over 20 years ago as part of his sentence. While the trial court judge said he could pay his debt off over time, his job in the prisons main kitchen only paid 0.21 cents an hour. For years he felt like the fine was mocking him. He felt a deep sense of what he described as “abject” poverty. “Its not that I didn’t want to pay my restitution, ” he said. I couldn’t. The state does not provide me with the economic ability to pay.” Two tiers down in North Block, Michael Moore experienced a similar sense of relief, his $10,000 also erased. Most of the jobs Moore has held in his years incarcerated do not have a pay number, meaning he has long received no money for his labor; for that reason, Moore is reluctant to work. He’s currently a student via a college program within San Quentin. At first I didn’t believe it, I thought they made a mistake, Moore shared. But then someone told me they had passed a new law. Its like a heavy weight has been lifted. The REPAIR Act comes at a pivotal moment when society is coming to terms with how finances have become a harmfully intrinsic component to realizing freedom from prison. Buried in fines before the REPAIR Act I have been incarcerated for 30 years. I believe in restitution, and paid mine off in 2013. It took me 17 years to pay off $5,000and it wasnt thanks to jobs in prison. Incarcerated people in California earn between $0.30 to $1.50 an hour on average, per the Prison Policy Institute; and with policies like Proposition 6, an effort to end forced labor, getting denied, we aren’t going to see increased wages inside prisons any time soon. I believe in compensating people to whom I have caused harm. But, as Bonta says, the system has long created more victims. Reports show that two-thirds of those paying restitution indicate unpaid fines impact their ability to afford food and rent, 60% say it threatens their ability to pay utilities, and 93% say it affects their ability to pay other debts. Youth of color are also more likely to be ordered to pay restitution and at higher amounts due to targeted policing of Black and brown communities. [Restitution] puts a lot of pressure on people to potentially go for the quick dollar, which is potentially committing another crime,” Bonta said. For decades, the California Department of Corrections & Rehabilitation (CDCR) has automatically deducted 55% of our earnings to go toward restitution. It could take a decade or more for those who make less than a dollar a day to pay off these debts, compared to a matter of months with a minimum wage job in society. (There is no statute of limitations for when restitution must be paid in California; incarcerated individuals are not obligated to pay before they leave prison). In response to massive income gaps nationally, many families seek to support their incarcerated loved ones by sending them money. The money they share is also halved by the state toward restitution. Parents have become subject to unforgiving collection practices and the collateral consequences of court-ordered debt, including negative credit impacts, bank levies, and property liens. Restitution fines have also inhibited people from getting paroled. Several months after a California Board Of Parole Hearing (BPH) panel found Vincent O’Bannon suitable for parole in the summer of 2023, he was escorted by two Investigative Service Unit (ISU) officers to an institutional security unit office at the San Quentin Rehabilitation Center. After reading him his Miranda Rights, the officers informed O’Bannon they were investigating him at the request of BPH authorities to determine if he was avoiding paying restitution. In monitoring several phone calls between O’Bannon and his wife, they had determined he was having his wife put money into the accounts of incarcerated peers to circumvent his payments. Restitution and other fines’ impact on parole OBannon said he placed money in others accounts in order to supplement the small portions of food the prison provides and to purchase hygiene and other products via commissary. Had he placed the money into his own account, it would be subject to a 55% restitution deduction, leaving him little to meet his needs. With barely enough palatable food and nutrition available to us, incarcerated people depend on our wages to buy other food. CDCR also does not provide incarcerated people with scented soaps, deodorant, hair grease, lotion, or toothpaste, nor do they provide comfortable leisure clothing. Incarcerated individuals have to purchase these items from canteen vendors that have historically engaged in price gouging. Consequently, it isn’t a mystery why the problem of circumventing restitution exists. “My intention was not to circumvent restitution, but to preserve and maximize money from my family, because they also have to pay other bills,” OBannon said. Restitution is already being ollected from my prison pay. At the time, OBannon still owed $3,935.29 on a $6,113.00 restitution order. ISU officers wrote a rules violation report alleging O’Bannon was hiding assets in violation of criminal penal code statute 155.5. O’Bannon was found guilty. The BPH rescinded his parole date and denied parole for three years. (This type of financial transaction monitoring has ripple effects on people who are up for parole and do not owe restitution at all. Some incarcerated people have been punished because they received money from, say, an aunt whose child is also in prison. By virtue of being cousins/related, these two incarcerated people can have their parole threatened). The Prison Policy Initiative released a report last year detailing how, across 16 states, fines and fees impacted parole decisions, sometimes leading to denials. And since 2009, the ACLU has been exposing and challenging modern day debtors prisons as a growing problem across the country. Debtors’ prisons were officially abolished under federal law by Congress in 1833. The U.S Supreme Court has held on multiple occasions that a prison term cannot be extended for failing to pay court costs and fines. In 1983, the court reaffirmed that incarcerating indigent debtors is unconstitutional under the Fourteenth Amendment. In April of this year, O’Bannon was able to escape his modern-day debtors’ prison when a Santa Clara County Superior Court judge resentenced him to 10 years with credit for time served. As for the allegations around circumventing his restitution, prosecutors simply asked that he write a letter of accountability. OBannon is now free and owes less than $500 in restitution. However, situations like O’Bannon’s remain a problem for thousands of others facing a parole board hearing in California who hope to preserve their moneyeither made inside or received from their familyin an effort to save, get paroled, and make the money needed to pay off their debts once released. The BPH considers these potential parole candidates as an unreasonable risk of danger to society and unsuitable for release. A new plan is needed to combat carceral debt While the BPH believes people like OBannon should pay their restitution, they aren’t actively advocating for fair wages for forced prison labor so incarcerated individuals can pay these debts, nor do they seem to be concerned about hurting taxpayers who will pay an additional $132,850 a year to keep people like OBannon incarcerated. The REPAIR Act is both a step in the right direction and validation that those like O’Bannon have been long mistreated by these financial confines, and that many others nationally are still being exploited by ineffective restitution measures. Still, other states remain dependent on an archaic response that impacts all partiessurvivors, taxpayers, loved ones, and the incarcerated. It’s time for this country to follow suit in Californias REPAIR Act and additionally end slave wages in prisons. Turning the pockets of poor people inside out will not suddenly create a rushing river of revenue. “In the 32 years I’ve been incarcerated, I only managed to pay $3,000 on a $10,000 restitution fine,” said Alex Ross, a peer support specialist. “I don’t know how many years it would have taken to pay off the rest, had the law not taken it off. I’d probably be dead before I finished paying.” As incarcerated people, we want to be accountable for the harm we have caused. We want to repair and recompense as best we can for the losses that have occured. But the criminal legal system’s practices are preventing us from doing just that. Putting us into perpetual debt or denying peoples parole because of failure to pay restitution or other fees doesnt help anyone. Theres a more effective way to move forward collectively.
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E-Commerce
Design is the main differentiator in the age of AI, Carl Rivera says. For months, Rivera, Shopify’s chief design officer, has been reorienting his team around this idea. And now, with a new acquisition, he’s doubling down on his thesis. Rivera announced that Shopify just bought Molly, a small Brooklyn design studio known for its inventive work with brands like Apple, Google, and Nike. Shopify declined to share financial details of the deal. With the acquisition, Mollys seven-person team will become the new Shopify Product Design Studio, Rivera says, reporting directly to him and serving as an in-house Navy SEAL squad tasked with reimagining the next era of commerce from the ground up, powered by AI. Rivera explains that Shopify is buying Molly for the way they solve problems as a unit. He believes the new team will serve as a template for how the rest of the Shopify UX design structure should work, which focuses on centralized, flexible teams. Mollys role, he says, will be to inject vision, strategy, and future-forward design across Shopifys most critical and experimental projects, helping other teams visualize and build UX breakthroughs instead of siloed features. It comes at a time when Shopify as a whole is pouring resources into being AI-first. Rivera says Molly will be the prototype for this new operating model in which the organization is not centered around departments like payments or shopping carts but around challenges that span across many departments. Were flattening the organization, he says, with expert teams that can be deployed against different problems. Why Shopify is betting it all on design Riveras vision for the AI era is a refreshing challenge to Silicon Valley orthodoxy. In this sort of AI war that we find ourselves in, the companies that are building the foundation models are at the forefront and fighting over talent, he says. But second only to researchers building foundation models, the most valuable talent in the entire market right now are the designers. In that way, he is framing the studio buyout as a strategic land grab. While the rest of the tech world chases PhDs and model benchmarks, Riveras bet is different. He describes it as arbitragea moment for design to win disproportionate value before the rest of the market catches on. The problem of the engineering-first perspective is that the current AI interaction paradigm is extremely stone age, extremely naive, and kind of obviously wrong, he says. Most products still treat AI as a bolted-on feature, not a core experience, which is why UX designers are so important. Rivera believes that most companies in Silicon Valley are ignoring the real arms race, which is happening around the form factor, or the way users emotionally connect to products. I believe so deeply, so strongly, that the thing that will set companies apart, like when anyone can create anything and all products can be generated at will, the difference between one that is functional and that is memorable is the form factor, he says. Its the thing that makes it click for you. The real innovation will be driven by designers who discover and define AIs lasting form factor. Rivera also believes that this UX revolution will happen in New York. If San Francisco built the models, New York will build the experiences, he tells me. Shopifys design ambitions, and dollars, will flow through the citys creative arteriescreating a hub that attracts the worlds best designers to produce the best work of their careers, defining the future interaction patterns of AI. The Molly template Rivera didnt just want to hire any designers. He wanted a very special team, he says. One that would serve as a model for how Shopify should work because the old organization modelisolated specialists attached to siloed teamswasnt made for AI. AI doesnt give an F about the boundaries, he says. It forces you to break up how you work as a company. Founded just two years ago, Molly had previously worked with Rivera on several projects, including Demo Nights in their Brooklyn studio, and collaborations with brands like Apple, Google, Nike, and AirPods. Seeing how they worked, Rivera realized they were the ideal team for that: I had seen that work. I was very inspired by that work. And then, to be honest, I went out to dinner with them . . . You know how you sit down and have a conversation and things click. Yeah, it just clicks. In their site, the Molly team describes their practice as a creative labwriting experimental frameworks, dissecting UI paradigms, and exploring the API-ification of everything. As their announcement of the sale puts it, weve built a deep library of frameworks and strategy, not only for the process of how we work, but in our theory for how products and the web should interact, behave, and disclose content. They see Shopify as the natural next step for deep impact: The studio model excels in a lot of relationships, but one thing its not ideal for: long-term, deep impact across an entire organization. And this is exactly what Carl Rivera and Tobi Lütke approached us about. New studio, new operating model Now, Riveras plan is to turn Molly into the Shopify Product Design Studio. Theyre going to stay as a team, seven people, deployed against some of our most important, most strategic investments, he explains. To that end, their work will be both practical and theoretical. Rivera says they will join product teams to inject vision and clarity about what the next 18 months could look like. That’s not an arbitrary amount of time; Rivera believes thats the maximum you can plan into the future. Meanwhile, the teams will work on taking the necessary steps to making that vision real in a two-week timeframe, working backwards to build it now. Rivera believes Mollys example will spark a shift company-wide: Instead of trying to fit people into process, you have to build process around the people that know how to navigate this time and age. Thats the theory, at least. Now they need to walk that talk. If they dont produce work that is outstanding and that represents the vision Im proposing, then this whole thing falls flat, he laughs.
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E-Commerce
Spin has its limitations. Lots of people can easily detect the stink of bad news lingering just beneath the potpourri of spin that suggests the news is actually not so bad. What works even better than spin at deflecting criticism, however, is never letting bad news get out in the first place. Donald Trump understands this concept all too well. Over the past few months, hes repeatedly fired government officials just for releasing, in the routine course of their duties, information thats unflattering to his administration. The idea seems to be that these firings both cast doubt on the competence of those delivering the bad news, and instill fear in others who might uncover more in the future. Unfortunately for Trumps 340 million constituents, though, several organizations have already used this same strategy in the private sector and ended up failing spectacularly. Long before he was president, Trump put a high premium on keeping a team of Yes Men in tow. “I value loyalty above everything else, he wrote in his 2007 tome, Think BIG and Kick Ass in Business and Life. More than brains, more than drive and more than energy.” That mindset appears to have persisted into his second presidential term. Earlier this year, Trump screened White House job seekers and Department of Justice lawyers for loyalty, and stocked his staff with sycophants. Its not unusual these days for Cabinet meetings to function as a marathon of presidential toasts that sound somewhere between a paternal eulogy and the most reverential kind of gospel song. Being flanked by flunkies at all times, though, has apparently not streamlined the national narrative enough. This administration has lately gone a step further and sidelined anyone in a government role who presents data that contradicts the president. Removing reality from the ranks The first to go was acting chair of the National Intelligence Council, Michael Collins, along with vice chair Maria Langan-Riekhof. Together, they had overseen an intelligence assessment in May that ran counter to Trumps claims that the gang Tren de Aragua was operating in close alignment with the Venezuelan government. (Trump had used that claim earlier to justify deporting suspected Tren de Aragua members from the U.S. without due process.) After removing both experienced career officials from their duties, Director of National Intelligence Tulsi Gabbard went on to fill Collinss role with a vocal Trump supporter and deep state critic. Next, Trump fired Erika McEntarfer, the Senate-confirmed head of the Bureau of Labor Statistics, after she delivered a July jobs report that was not to the presidents liking. In the report, McEntarfer revised down the surprisingly robust labor statistics for the first two months following Trumps Liberation Day tariff bonanza back in April, and calculated dismal numbers for July as well. This dataset apparently conflicted too much with Trumps perception of the U.S. labor market this summer, and he intervened directly. If those offending numbers end up revised in the opposite direction next month, Trump will have his as-yet-unconfirmed replacement for leading BLS, Heritage Foundation economist E.J. Antoni, to thank for it. Now the purges are ramping up. Just this past week, on August 22, U.S. Defense Secretary Pete Hegseth fired Lieutenant General Jeffrey Kruse from his role as head of the Defense Intelligence Agency. Kruses only transgression appears to be his agencys assessment of the damage a U.S. military strike inflicted on three of Irans nuclear facilities back in June. Trump had previously stated, over and over, that the sites had been obliterated, and the DIAs report undermined the presidents claimssomething verboten in Trumps orbit. The agencys leader clearly had to go. Finally, on Tuesday, August 26, the Federal Emergency Management Agency suspended around 30 of the 36 employees who signed their names to a letter delivered to Congress the previous day warning that the administrations budget cuts had reduced the agency to pre-Hurricane Katrina levels of disaster readiness. These likely wont be the last bearers of bador even just factualnews to be punished by this administration. If history is any indication, though, these purges will harm Trump (and, lets face it, the rest of us) in the long run. All organizations need at least a modicum of brutal honesty within their ranks to counterbalance the enthusiasm and optimism of true believers. Although the stakes of the U.S. government are obviously much higher than those of any corporation, Trump could learn a lot from businesses that made a similar practice of axing in-house truth-tellers in the recent past. Enron The Enron scandal is one of the most notorious instances of corporate fraud in the 21st century. The companys top executives deliberately manipulated financial data, which led, ultimately, to Enrons collapse into bankruptcy and wiped out billions in employee pensions and investor funds in the process. Before it all fell apart, founder Kenneth Lay and CEO Jeffrey Skilling were able to inflate their profits and hide their massive debt only by sidelining internal whistleblowers. Then-vice president Sherron Watkins, for instance, was moved off the executive floor andgiven diminished duties after circulating a memo warning that Enron could “implode in a wave of accounting scandals,” while in-house risk assessment expert Vincent Kaminskis team was transferred to a different department and told that in urging against shady practices they had acted like cops. Perhaps it takes a team within an organization acting like cops, though, to help avoid incurring a visit from actual cops. Theranos In the 2010s, Elizabeth Holmes cultivated Steve Jobs comparisons by saying shed developed a miracle device that conducted instant blood tests from miniscule samples. Her company, Theranos, was valued at $9 billion at its peak. The only problem? The device barely existed. In a doomed quest to hide that fact from outside eyes, or buy time until the team could figure out some kind of Hail Mary fix, top brass at Theranos pushed back on dissenters. According to research engineer Tyler Shultz, company leaders, including Holmes and her deputy, Ramesh Sunny Balwani, aggressively dismissed internal warnings. Employees like Shultz and lab worker Erika Cheung faced harassment for raising concerns, prompting them to quit the company and leak details to the press. As it turns out, while upper management may not always be receptive to internal warnings, reporters often will be. Boeing The worlds largest aerospace company kicked off 2024 with a terrifying midair malfunction on an Alaska Airlines flight, and ended the year with a jet crash disaster in South Korea. Both incidents followed a pair of deadly crashes of Boeing 737 Max planes in 2018 and 2019. As a result of all the chaos, Boeing became the subject of a June 2024 Senate hearing about the companys broken safety culture. During the hearing, now-former CEO Dave Calhoun admitted that Boeing had previously retaliated against employees who came forward with safety concerns. Many aggrieved whistleblowers have also attested to that fact. John Barnett, for instance, a former quality control manager at Boeing, reportedly shared his safety concerns with supervisors, who responded by ignoring him and then harassing him. (Prior to his death by suicide in 2024, Barnett had been suing the company for retaliation.) Quality engineer Sam Salehpour meanwhile claimed last year that hed repeatedly raised concerns about alleged manufacturing shortcuts at Boeing starting in 2020 only to be told “to shut up”; he then transferred to a different role. Several other employees have similar stories. As a result, Boeings reputation has taken a massive hit. Whenever it comes out that an organization retaliated against objection-raisers on the path to avoidable catastrophe, that organization comes off as desperate, vindictive, and dishonest; not merely unmoored from reality, but actively opposed to it. The U.S. government is currently operating as exactly this kind of organization. And just like in those other examples, it will eventually become public knowledge that catastrophe was avoidablebut only after its already happened.
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E-Commerce
Swifties have a new favorite font. Gazzetta is the tall, sans-serif type family by Nicaraguan type designer Edwin Moreira that Swift is using on her forthcoming The Life of a Showgirl album, out Oct. 3. The award-winning typeface spells out the album’s name and tracklist across multiple variants. [Screenshot: TipoType] Moreira, a heavy metal fan, tells Fast Company that he found out Swift was using his font after a Swiftie friend told him. “At first, I couldnt believe it, but then I confirmed it really was Gazzetta,” he says in an email. “It has been an incredible surprise to see a typeface I designed connected to such a huge cultural moment; its surreal but deeply rewarding.” Unlike artists like Mariah Carey or the Rolling Stones, who tend to use consistent branding from album to album, Swift switches things up between eras, choosing type styles from Blackletter font for Reputation to marker handwriting for 1989 in order to best suit the mood of each album. For The Life of a Showgirl, with her Las Vegas showgirl-style wardrobe for the album photo shoot and the jagged collage-style treatment for the album art, Swift is using a font that’s loud. In all-capital letters, the album title is rendered in tabloid headline style, and the letters are filled in with glitter. Swift said on the podcast New Heights that the album is about her inner life while on tour, and fiancé Travis Kelce said it has “bangers.” But even without hearing the music yet, the album already has a clear visual aesthetic. Swift is introducing a visual world to reinforce the storytelling of her music on the albumtable stakes for any big pop music release todayand Gazzetta will typeset it. View this post on Instagram A post shared by Taylor Swift (@taylorswift) Gazzetta was released in 2022, and it’s published by the type foundry TipoType, which says the font’s condensed, Neo-grotesque letterform is perfect for book covers, newspapers, magazines, posters, and large-format materials. Like a vinyl record. Moreira, who was an apprentice in editorial design, says it was “inspired by the aesthetics of grotesque, condensed typefaces used in many newspapers, as a way to honor the legacy of the printed press.” “My intention was to reimagine that functional, utilitarian style for contemporary use, keeping its strong and compact character but giving it a somewhat contradictory visual voiceenergetic yet friendly,” he says. Moreira says it’s been fascinating to watch Swifties embrace Gazzetta. “They were actually the ones who almost immediately investigated which font it was, and who its author was,” he says. He adds that it shows “how typography can transcend boundaries and create unexpected connections,” like food and architecture. It also convinced a heavy metal fan to post about Swift’s 12th studio album. Swifties have recreated The Life of a Showgirl look themselves, as has Elmo. Moreirawho says some of his favorite heavy-metal logos are for the bands Dimmu Borgir, Hecate Enthroned, and Carach Angrenre-created it, too, on an Instagram post in which he’s sporting heavy metal-style face paint with black and orange glitter. And, in his Gazzetta font, the caption reads: “The Life of a Birthday Boy.”
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E-Commerce
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