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Whether talking about underwear brands hand-selecting the perfect models to break the internet or the endless wooing of Gen Z and its style sensibilities, there was no shortage of creativity among the fashion brands that set the trends over the past year. Here are the 2025 Brands That Matter honorees in the fashion space that innovated on how style showed up for consumers in the past year. Bogg Bag When the function of a tote bag meets the versatility and kitschy-cute style of Crocs, the possibilities are endless. So proves Bogg Bag, a brand thats constantly riffing to create collectors items and limited-time variants of its signature design by switching up the bags colors, their patterns, and even the shapes of their cutouts. In late 2024, one of the brands most popular variants launched: a Bogg Bag sold only at Target emblazoned with the stores bull’s-eye logo. The Target bag, which had 82% of its sales come from new Bogg shoppers, was just one of several retailer-exclusive designs launched in the past year. Boggs collaborations didnt stop there: The brand also partnered with Fanatics to launch a line of sports-inspired bags featuring the logos and colors of 33 popular NFL and college teams. Most recently, Bogg released a new version designed to make the tote more upscale. Calvin Klein Few brands have the power to break the internet like Calvin Klein does. The underwear brands choice of models certainly has something to do with itin the past year, celebrities like Jeremy Allen White and Bad Bunny in nothing but tighty-whities had fans flocking to take pictures with their billboardsbut its the Calvin Klein lens that creates viral moment after viral moment. It all translates to massive media impact value for the brand, which reports that Whites campaign generated more than $12 million in media value in its first 48 hours and drove upwards of 30% growth in Calvin Kleins underwear sales in the U.S. alone within its first week. That success was surpassed by Bad Bunny, whose underwear campaign earned $15 million in media impact value and drove a 25% increase in sales of the brand’s core styles. Coach Coach is courting Gen Z from every angle. The luxury fashion brand is proving that despite its high price tags, its not totally (or even remotely) out of touch. Through ethnographic research and in-person engagements, Coach has placed its finger firmly on the pulse: The brands collaboration with the WNBA demonstrates a savvy for whats hot in sports. Its Coachtopia sub-brand appeals to Gen Zs environmental concerns with a focus on circularity and upcycled materials, even putting consumers in the driver’s seat with the Coachtopia Beta Community, a network of Gen Zers who provide feedback and their own ideas for Coachtopia products. Next, the brand is also branching out into hospitality with the launch of Coach Coffee Shops, where Coach is less an aesthetic and more an experience. Already popular internationally, the brand has opened four of the coffee shops in the U.S., featuring bags with the coffee shop logo, an anthropomorphic coffee mug named Miss Jo. Gap Read about how Gap is using celeb partnerships to make its denim a go-to for Gen Zone viral dance at a time. H&M In 2024, Charli xcx was the zeitgeist incarnateand at her peak of popularity, she was wearing H&M. The fashion retailer understands how to make its target customer pay attention, with artists including Troye Sivan, Caroline Polachek, Arca, Offset, and Kaytranada all performing at H&M events in 2024 alone. Charli, meanwhile, was the campaign star of H&M’s AW2024 collection, which she capped off with a surprise concert in New York City’s Times Square. Her star power translated to her fans purchasing power, with a coat Charli wore in one of the campaign images selling out in most markets within days of launch. In 2025, H&M kept its music momentum going with its H&M&LA Festival, a celebration of the brands spring/summer 2025 collection featuring performances from still more of-the-moment artists like Doechii and PinkPantheress. Even after its major investments in brand-building initiatives and product offering, H&M achieved an increase in full-year profits in 2024music to any retailers ears. Levi’s Beyoncé. Need we say more? Probably not, but here goes nothing. Levis has maintained its place as the worlds leading denim brand, seizing every opportunity to remind the world that when they think jeans, theyre probably thinking Levis. That meant jumping at the chance to embrace Beyoncés re-spelling of its brand name as Leviis on Cowboy Carter, temporarily using the new spelling for its socials (and, naturally, going mega viral). It also meant developing a full campaign with Beyoncé that lasted into summer 2025 and was so successful that Levis dubbed its decade-high 8% holiday growth in 2024 the Beyoncé effect. Beyond all things Queen Bey, Levis also collaborated with the Bob Dylan biopic A Complete Unknown, helping to costume the film and highlighting the brands place in the legacy of music history. New Balance From celebrity collabs to high fashion, New Balance can do it all. The sneaker brand has successfully positioned itself as a cultural catch-all, able to blend its aesthetic seamlessly with anyone and everyone: athletes like the 2025 Naismith College Player of the Year Cooper Flagg, artists like Jack Harlow, and fashion brands like Ganni, each bringing their own audiences to New Balance’s storefronts. The brands extensive collabs with tennis superstar Coco Gauff reached new heights when fashion house Miu Miu also entered the mix, creating a collection for Gauff to wear at several tournaments this summer. New Balances chameleon-like colaborations have enabled the brand to keep growing at a remarkable pace: 20% year over year for the past four years. Nike Nike knows womens sports arent the future, theyre the presentand its campaigns over the past year make that crystal clear. Its So Win anthem premiered during Super Bowl LIX, celebrating icons of womens sports who dominate in their field, like Sabrina Ionescu and Jordan Chiles. Its Breaking4 moonshot this summer ensured all eyes were on Faith Kipyegon during her historic attempt to become the first woman to run a sub-four-minute mile. Its AOne collection, a collaboration with Aja Wilson, encourages young athletes to see themselves in her journey and dream just as big. And beyond products and campaigns, Nike puts its money where its mouth is, supporting access to sports through global initiatives like Play Academy with Naomi Osaka, which aims to increase girls participation in sports in Japan, Haiti, and Los Angeles. Savage x Fenty Savage x Fenty not only taps into pop culture, it creates it, unconcerned with what the world has to say. Take the lingerie brands Valentines Day campaign for 2025, Love Your Way. Featuring Love Island winners Serena Page and Kordell Beckham, TikTok stars Hayley and Jules LeBlanc, and the founder and icon herself, Rihanna, the campaign was a must-watch for every internet native. But it also broke from the mold, redefining the kinds of love we ought to celebrate on Valentines, highlighting self-love, friendship, and sisterhood alongside romance, and all without any caveats about gender or orientation. The campaign got the world talking, sparking more than 100 editorial features and reaching over a billion unique monthly visitors. Just a month later, Savage x Fenty did it again, announcing Grammy-nominated artist GloRilla as the first-ever exclusive ambassador for all four of Rihannas Fenty brands. The announcement and accompanying campaign again set the internet ablaze, this time with more than 2 billion unique monthly visitors and nearly 60 digital stories. Skims Its impossible to deny the cultural staying power of Skims. Everywhere weve looked for the past year, there it was, on Team USA athletes at the Olympics, on Charli xcx at the height of Brat summer. . . Then there was the brands heartfelt campaign with Olivia Munn, who in fall 2024 shared her journey with breast cancer and recontextualized the purpose of Skimss controversial Ultimate Nipple Bra, whichthough designed to be a statement in reclamation of womens bodiesproved an unexpected source of comfort and confidence for women who had undergone mastectomies. In 2025, Skims also released the first collection from NikeSkims, a new stand-alone brand combining Nikes athletic expertise with Skimss shapewear sensibilities. Through it all, Skims maintains its commitment to inclusive sizing and shades, a testament to its slogan of providing solutions for every body. @voguemagazine #KimKardashian gives us a fit check while telling us all the versatile ways we can style her latest workout drop, NikeSkims. Who will be the first to try them all? original sound – Vogue True Religion Twenty-three years after its founding, True Religion is back with a vengeance (and just in time for the Y2K renaissance). The iconic denim brand of the early aughts is now more profitable than everit generated more than $370 million in revenue in 2024, a massive jump from $280 million the year before. The key to its comeback? The right celebrity collaborations at just the right times. That includes a multiplatform campaign starring Anitta, performances from YG and Sexyy Red at Rolling Loud, and a set from Megan Thee Stallion at Coachella 2025, where she and all her dancers wore head-to-toe True Religion. Along the way, the brand launched its Own Your True campaign, encouraging consumers to boldly be themselves. @coachella Goodies. @Megan Thee Stallion @Ciara More from the Coachella stage starting Friday at 4pm, on the @YouTube livestream. original sound – coachella Urban Outfitters To corner the market on Gen Z, you have to meet them where they are. In 2024, Urban Outfitters took that advice literally, transforming four of their stores in college towns during move-in to create one-of-a-kind concert experiences for students. These pop-up events, called UO Live On Campus, featured trending artists including Tinashe, Towa Bird, Quavo, and The Marías. The campaign also included the launch of 20 pop-up shops featuring curated college essentials, helping students make the transition from high school to college. Altogether, the campaign generated more than 1.2 billion PR impressions, 2.7 million social impressions, and over a thousand in-person attendees. Urban Outfitters has kept the college-themed campaigns coming: This spring, it launched UO Haul, an experience in New York City where participants competed to find Gen Z dorm rooms on glass-walled trucks around the city, with the chance to unlock them and win tickets to an exclusive Katseye concert. And this past summer, the retailer launched UO Haul: Special Delivery, sending surprise care packages to incoming college freshmen across America. This story is part of Fast Companys 2025 Brands That Matter. Explore the full list of honorees that have demonstrated a commitment to their brands purpose and cultural relevance to their audience. Read more about the methodology behind the selection process.
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Its all fun and games, until there are billions of dollars involved. But these Brands That Matter honorees manage to tap into our love for sports and entertainment in ways that only help boost that passion. BritBox Read about how BritBox’s first major brand campaign showcased the craftsmanship of British TV. NBA Read about how the NBA made its app a destination for fans by building a network of creators it equipped with editing tools and 25,000 hours of game footage. State Farm As crazy as it sounds, this is an insurance company steeped in culture. This past year, State Farm pushed its Super Bowl ad to March Madness, due to sensitivity around the L.A. wildfires, but it still landed a hit. Creator star Kai Cenat broke the news on Jimmy Fallons show, and the hilarious spot starred Jason Bateman attempting to save the day rather than Americas favorite Caped Crusader. It led to a total of 358 traditional and earned social media placements, resulting in 2.5B earned media impressions. The brand also continued its popular reality game show called The Gamerhood. These campaigns and others leveraged the pervasive pop culture power of Jake from State Farm, driving more than 1 million new policies in 2024, and raising preference among ages 26 to 39 (millennials) by 4.5 percentage points and ages 18 to 25 (Gen Z) by 6.8 percentage points compared to a 2022 baseline. Togethxr Read about how the media and merch brand’s Nike partnership and growing slate of podcasts and shows is manifesting its motto, Everyone Watches Women’s Sports Uno Read about how the card game used TikTok and pop-up Uno parlors to bring fresh interest to the 52-year-old brand. Netflix It was a massive year for Netflix hits, with highly anticipated seasons for homegrown hits like Squid Game, Wednesday, and Stranger Things. Each of these is a cultural phenomenon in its own right, boosted by Netflixs strategic brand partnerships strategy, elevating product collabs into fan moments themselves. From Duolingo for a Learn Korean or Else campaign, to Cheetos teaming with Wednesdays Thing, and Stranger Things infiltrating everything from Nike to Williams Sonoma to Eggos, Netflix managed to bring each show to life in unique ways. For the award-winning show Adolescence, Netflix worked with charities in various countries to develop educational materials to help advocate for the growing movement to make schools phone-free zones. This story is part of Fast Companys 2025 Brands That Matter. Explore the full list of honorees that have demonstrated a commitment to their brands purpose and cultural relevance to their audience. Read more about the methodology behind the selection process.
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Consumer products is perhaps one of the broadest, most competitive arenas for marketers, always facing the constant question: Why should anyone care or pay attention? These Brands That Matter honorees are answering that question. Brawny To launch its new three-ply paper towels, the brand decided to breathe new life into its lumberjack mascot, to help the Brawny Man stand out on store shelves and in culture. The brand puts its new heartthrob mascot into a partnership with Bachelor Nation‘s Rachael Kirkconnell to tap into a real-life messy momenther high-profile breakupand flip it into a story of strength and humor. In a video posted to TikTok and Instagram, Rachael references the chaos of her past relationship as pizza sauce spills across the counter. Enter the Brawny Man, who cleans up the messboth literal and metaphorical. The wink to pop culture and strong visual tie to product benefit generated 4.3 million-plus organic views and a 5.5% lift in purchase intent. Engagement soared across platforms (14% on TikTok and 5.7% on Instagram, well above industry benchmarks), while earned media drove more than 269 million impressions in The Wall Street Journal and on E!, TMZ, and more. @brawny Depend on us for all life’s messes @rachael original sound – brawny Crayola In 2024, Crayola launched its Campaign for Creativity with the goal of shifting parents’ understanding and behaviors around childhood creativity. Brand research, conducted with the Ad Council Research Institute, found that parents value creativity but don’t fully understand the profound role it plays in their children’s growth and development. Crayola started collecting childrens artwork in the 1980s, and this year it unlocked its time capsule and began reuniting adults across the U.S. with the artwork they had created when they were kids. The brand created a series of short films, titled #StayCreative, featuring the stories of three adults who participated in a Crayola art program as kids and are reunited with their childhood artwork. Now the adults reflect on how creativity impacted their lives and the importance of nurturing creativity in their own children. This year, the campaign delivered 4.7 billion impressions, with more than 85% earned, for an estimated media value of over $100 million. Hot Wheels Hot Wheels is successfully tapping into the adult audience while maintaining its core appeal to children, creating a unique ecosystem where parents and kids share play and collecting experiences together. Under Mattel chief brand officer Lisa McKnight (who departed the company this fall), the brand has expanded its cultural footprint through premium collector lines using authentic details from partners like Formula 1, Ferrari, Mercedez-Benz, and much more. Beyond toys, adults can now engage with Hot Wheels via fashion collaborations like Wrangler and Maje. The brand also helps nurture community through its global Hot Wheels Legends Tour, where car culture fans come together to celebrate their love of cars. Starting in 2018, the annual events saw record-number attendees at each stop worldwidemore than 700,000 across 16 countriesincluding more than 18,000 attendees at the final stop in El Segundo, California. View this post on Instagram JLab Read more about how JLab is turning to college athleteswith followings of all sizesto gain ground on TikTok and among Gen Z. Squishmallows In the past year, Squishmallows collaborated with a range of best-in-class brands for product collaborations, including McDonalds, Kelloggs, Puma, Baked by Melissa, Crocs, H&M, Sees Candies, and others. Squishmallows was also tapped as a must-have partner by the worlds biggest IPs, bringing fans lovable Squishmallows plush based on some of their favorite properties, from Harry Potter and Disney to Stranger Things and The Lord of the Rings. Through Jazwares Cares, Jazwaress philanthropic arm, Squishmallows partnered with Make-A-Wish to help fulfill 11-year-old Olives dream of designing a Squishmallows. She spent a day at Jazwares in 2024, designing a character inspired by her beloved dog Liberty, and earlier this year, the final product was revealed, with hundreds of the Liberty plush donated to children who are receiving treatment at local childrens hospitals. View this post on Instagram Timex For a watch brand, Timex has become nearly timeless, but it isn’t resting on its laurels. It continues to expand its Analog Life: Make Time Yours campaign, which aims to celebrate the power of simplicity, urging people to take control of their time to focus on what truly matters. The brand turned its organic inclusion in the HBO hit The White Lotus into social moments that helped see a direct increase in the Q Timex watchand that was just a piece of the more than 50 billion earned media impressions it had in 2024. That was alongside a push on TikTok that helped more than double its followers on the platform and ongoing promotion of its Timex ReWound takeback/resale platform that has processed more than 16,000 watches in 18 months. View this post on Instagram Owala Late last year, a new coffee shop appeared up on Los Angeless Sunset Boulevard, but it was only temporary. Owala opened a pop-up called The Drip Stop to celebrate the launch of the Owala SmoothSip Slider coffee cup. The shop had more than 3,500 visitors over two days and featured giveaways, games, and a 1.5-mile-long line lasting up to five hours. This is what brand fandom looks like. Outside its pop-ups, Owala keeps its fans on the hook with limited-edition colors and retailer-exclusive designsand is seemingly omnipresent on social media. Over the past year, the brands social following increased 250%, with more than 384 million Instagram impression and about 70 million video views on TikTok. This story is part of Fast Companys 2025 Brands That Matter. Explore the full list of honorees that have demonstrated a commitment to their brands purpose and cultural relevance to their audience. Read more about the methodology behind the selection process.
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Marketing leaders have always been vital to the long-term success of beloved brands. But never before has the CMO position been more complexand more essential to driving business results. This year’s honorees come from a wide variety of product categoriesfrom toys and games to media, beauty, and foodbut all demonstrate remarkable skill in navigating a diverse media landscape with platforms and campaigns that deepen their brands’ cultural impact, strengthen audience relationships, and achieve meaningful business outcomes. These leaders were selected based on the ambition, sophistication, innovation, and performance of their brand initiatives throughout the year. Here are Fast Company’s 2025 Brands That Matter CMOs of the year. Kristyn Cook, State Farm One of State Farms best brand insights is that nobody cares about insurance until they need it. So CMO Kristyn Cook and her team help people care by creating advertising that is as entertaining as possible. Cook is strategic and ambitious. That means creating a hilarious tie-in with Apples hit show Severance, enlisting Jason Bateman to be his own, less-than-ideal version of Batman for March Madness, and pitting gaming creators like Kai Cenat, Ludwig, Mark Phillips, and Berleezy against each other in a combination of gaming and IRL challenges for Gamerhood. The shows third season from last summer attracted more than 23 million views, and in September, season four landed on Prime Video after getting more than 27 million views on YouTube and Twitch. As she told us back in March, We like to move at the pace of culture. George Felix, Chili’s Read about how CMO George Felix has helped make the restaurant chain relevant again through a combination of viral moments and marketing that emphasizes value. Tamera Ferro, Sol de Janeiro Tamera Ferro may have departed her role as chief marketing and growth officer at skincare and fragrance brand Sol de Janeiro in September 2025. But her work during her six-year tenurein which she helped Sol de Janeiro grow from $38 million in sales to more than $1 billionearned her a spot as a CMO of the year. Her success at the helm of the brand was due largely to Ferro and her team’s ability to identify the best places to reach its fans. While those places include TikTok and Instagramwhere the brand has 6 million collective followersFerro also worked to expand the platforms where fans could encounter the brand, from Roblox to Coachella. Her approach to social media turned the brand into one of the internet’s buzziest, driving a 94% increase in social conversation and generating more than $330 million in earned media value. In May, Ferro oversaw the global Sephora launch of Body Badalada, Sol de Janeiro’s vitamin-infused lotion designed to cater to Gen Z by offering scent and hydration. The product campaign included a spot starring model Juliana Nalú; an original “Badalada Anthem” from producer Honey Dijon; and a traveling Brazilian street fairinspired celebration called the Badalada Bloco. It was a campaign that distilled Ferro’s philosophy for reaching people, as she summed it up to TikTok in June: “Stop chasing trends and just start liking people. Figure out what they want, what you can do for them, and how to talk to them.” Morgan Flatley, McDonald’s Morgan Flatley has revolutionized how the worlds most famous fast-food brand shows up in culture, starting way back in 2020 with Travis Scotts Famous Order. Over this past year, Flatley has taken her fan-led approach around the world. The Chicken Big Mac campaign featuring Kai Cenat on Twitch was McDonalds first completely unscripted campaign and saw fans tune in for 3.5 hours of brand content. With 30 million streams and 500 million views, it was Twitchs most successful QSR campaign ever, generating 35 billion earned impressions. The brands Minecraft Movie Meal, featuring both kid and adult happy meals, dropped in March 2025, and its 36 million collectibles sold out in nearly all 100 markets within two weeks. In France, a collab with Hot Ones brought the iconic YouTube shows spicy sauces to the country, selling more than 6 million sauces and boosting sales by more than 80%. Diana Frost, Kraft Heinz Read about the Kraft Heinz chief growth officer’s work putting the company’s flagship condiment brand at the center of cultural conversationsand courting fans internationally. Jackie Jantos, Hinge Read about how Hinge president and CMO Jackie Jantos is centering real-life success stories to court new users for the dating app. Marian Lee, Netflix Read about how CMO Marian Lee is taking Netflix’s most popular shows into the world to meet fans beyond the binge. Victoria Lozano, Crayola As someone who’s been at Crayola since 2009 in various marketing capcities, CMO Victoria Lozano knows what the core of the 122-year-old brand is and has made it her job to find organic ways to grow its presence in people’s lives. That has meant finding areas for the brand to be more than just about art supplies and about fostering creativity among childrenwhether digitally through the brand’s top-downloaded Crayola Create and Play app or IRL in the libraries of elementary schools during Crayola Creativity Week. In 2025, Lozano more than doubled the number of children reached by Crayola Creativity Week, reaching students in more than 120 countries. She also grew the brand’s app to more than 3 million monthly active users. Lozano has expanded the company’s activations, generating $100 million in earned media value and 11.4 billion impressions. Her work is proof that established brands can innovate on their central product to meet the timeswhile still excelling on product. Crayola’s Marker Airbrush, introduced in February 2025, is a 2026 Toy of the Year Awards finalist in the Creative Toy of the Year category. Marcel Marcondes, AB InBev As the global chief marketing officer for AB InBev, Marcel Marcondes oversees more than 500 beer brands around the world, and Corona is arguably the companys most famous. This past year was the brands 100th anniversary, and it was celebrated in style. For the Paris Games, nonalcoholic Corona Cero became the lead brand for AB InBevs first-ever global beer sponsor of the Olympic Games. Corona also launched the Beach 100, a guide of the top 100 beaches in the world, and a multiyear sponsorship of a renowned concert at Copacabana Beach in Rio de Janeiro. This year it was headlined by Lady Gaga and gathered more than 2 million people, becoming among the top five most-attended concerts ever. And in September, Marcondes struck an unprecedented, wide-ranging partnership deal with Netflix, getting Corona and its other brands front and center in Netflixs push into live sports, as well as early access to placement and integration into other Netflix programming, such as shows and movies. Lisa McKnight, Mattel It’s one thing for a person’s brand work to become standard for a single brand, but Lisa McKnight’s work for Barbiewhich doubled its sales between 2016 and 2021, helped along by a hit moviehas become the playbook for every brand at Mattel, where McKnight wrapped her 27-year tenure this fall. In the past year, McKnight and her team put that playbook to work on Uno and Hot Wheels, both of which are 2025 Brands That Matter honorees. With Uno, McKnight and her team positioned the decades-old card game as a social media star, partnering with content creator Legendary Jay for a series of TikToks and opening pop-up Uno Social Clubs throughout the U.S. to underscore the IRL appeal of the game. It even appeared at Pharrell Williams’s postMet Gala party and got a special-edition makeover from pop star and Uno fan Billie Eilish, showing that even the cool kids are not immune to the joys of a well-played reverse card. Hot Wheels, meanwhile, became a brand canvas for the likes of Gucci, MSCHF, and Daniel Arsham. The brand also showed up in fans’ towns via the Hot Wheels Legends Tour, which broke records in 2024 and sold more than 60,000 of the brand’s die-cast cars. McKnight’s Hot Wheels work put the brand in a position of strength for its forthcoming film adaptation, which brought on Wicked‘s Jon M. Chu as its director over the summer. This story is part of Fast Companys 2025 Brands That Matter. Explore the full list of honorees that have demonstrated a commitment to their brands purpose and cultural relevance to their audience. Read more about the methodology behind the selection process.
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E-Commerce
The 2025 Brands That Matter United States honorees aren’t just united by their shared geographythey are all identifying their target audience and meeting them exactly where they need to. Whether solving a uniquely American problem, as GoodRx does in addressing the cost of prescription drugs, or pioneering innovation that can help people globally like Owlet, these companies are showing how American brands can step up in authentic and impactful ways. GoodRx GoodRx has built its brand equity by being present where its customers need itthe pharmacy counter. Over the past year, the prescription savings platform introduced a feature that gets users to engage with it even earlier, offering an e-commerce portal for pharmacies that allows patients to validate their prescription and pay the discounted GoodRx price online before picking up their medication IRL. As it built consumer trustand users documented their savings with social media postsGoodRx this fall rolled out a new brand campaign. The ad push, which stars a character called the Savings Wrangler, capitalizes on growing interest in Westerns to highlight the platform’s ability to save people money. Owlet After becoming the first brand to launch an FDA-cleared, over-the-counter pulse oximeter for infantsits Dream Sock baby monitorin 2024, Owlet took its messaging to parents. The brand garnered 42 million impressions by using a network of parent influencers sharing real-life stories of how the connected sock, which works as a baby monitor with a base station and app, gives them piece of mind. It drove an additional 202 million social impressions with its content on Instagram and TikTok, including 115 million organic video views. Texas A&M University Under CMO R. Ethan Braden, since fall 2024, Texas A&M has emphasized its commitment to serving its communityand the breadth of what it offers. With a constantly growing slate of YouTube videos, the university has become the most watched university online, racking up millions of views on videos about its commitment to veterans’ healthcare access, marine ecosystems research, and Alzheimer’s breakthroughs. It has paired content with community engagement, training first responders, educating Texans about hurricane season, and focusing on disaster preparedness. Understood.org The nonprofit focused on destigmatizing neurodiversity like ADHD, dyslexia, and learning disabilities leaned into being a resource for women with ADHD. Its MissUnderstood podcast network introduced ADHD AHA, which grew its audience via both audio and video. Over the course of the year, Understood.org and its podcasts reached nearly 11 million users through a revamped YouTube strategy. It turned that engagement into a study with Torrens University Australia that identified a positive correlation between people listening to the podcasts and having a better outlook on their ADHD diagnoses and self-esteem. https://open.spotify.com/show/6zHwhg9tavgvhlBKhHaEa3 This story is part of Fast Companys 2025 Brands That Matter. Explore the full list of honorees that have demonstrated a commitment to their brands purpose and cultural relevance to their audience. Read more about the methodology behind the selection process.
Category:
E-Commerce
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