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2026-01-17 12:00:00| Fast Company

The 2026 national park pass features a portrait of Donald Trumps face, and the Department of the Interior (DOI) has threatened to penalize anyone who tries to cover it up. Now, park lovers are inventing their own clever work-arounds to remove the presidents visage from their passes. For over two decades, the annual America the Beautiful park pass design has featured photography of nature, animals, and scenery across the United States. But when the DOI revealed the 2026 pass in November, something was glaringly different. Rather than a cascading waterfall or towering redwoods, the pass included a portrait of George Washington, framed side by side with Trumps mug-shot-inspired headshot. The response to the pass design was swift. Many cardholders took to the internet to show themselves covering Trumps face with stickers as a form of protest. But mere weeks later, per an internal email obtained by SFGate, the DOI updated its Void if Altered policy in a transparent effort to discourage pass holders from covering Trumps face. Whereas the policy previously stated that passes could be voided only if the signature section of the card was altered, it now overtly flags stickers and other coverings as alterations that could invalidate the pass. According to a policy document shared with The Washington Post, staff who come across altered passes are instructed to ask that stickers or coverings be removed. If that’s not possible, they’re permitted to either charge the guest with the regular entrance fee or give them the option to buy a brand-new pass. While the Trump administration is acting quickly to redesign the National Park Service in Trumps literal image, national parkgoers are quicker. In the days since the pass policy was altered in early January, multiple designers have stepped up with clever work-arounds that conceal the presidents glowering face without running afoul of the restrictions. The simplest solution is a card sleeve that covers Trump’s face most of the time, but can be easily removed when the card is shown at park entrances. [Photo: Dirt Roads Project] How small designers are fighting back against the DOI Katie Weber and her husband, Chris, started their Michigan-based apparel brand Dirt Roads Project in March 2025. The company, Weber says, was her way to make a difference after feeling overwhelmed by everything happening in our country.” So part of each purchase gives back to the preservation of parks and nature, including through collaborations with nonprofits like the Michigan Animal Rescue League, Alliance for the Great Lakes, and Reef Relief.  When Weber saw the park pass design for 2026, she immediately decided to create something that would cover Trumps face.  I was incredibly frustrated and wanted to be able to bring the parks front and center instead of showing someone who is honestly trying to dismantle our parks, Weber says. That night, I started going through all of our photography from past hiking trips, chose a handful that I loved, and created the design. Her final selections, which run for just $6 each, feature photos taken at eight prominent national parks, including Zion in Utah, Haleakal in Maui, and Yosemite in California. After they launched for preorder around Thanksgiving, Weber says, interest in the stickers has been growing rapidly. Weber specifically engineered the stickers to avoid covering any pertinent information on the cards, including the signature section, holographic strip, and barcode. But in the wake of the DOIs new sticker ban, she adapted the design to guarantee that users wont be penalized. Instead of adding the sticker directly to their passes, customers can now purchase a $2 plastic card sleeve from Dirt Roads Project to keep their cards completely unaltered while still obscuring the presidents face. After the DOIs new regulations emerged, Weber says Dirt Roads Project has seen “skyrocketing” demand, bringing in over $6,000 from the stickers alone in the first weeks of January. To me, that shows that this small form of protest is being seen, and that people’s frustration is being heard, she says.  Other small businesses are similarly using their art to fight back. Mitchell Bowen is a graphic designer who runs a poster company called Recollection Project, pulling inspiration from 1930s illustrations to create posters of national parks and other travel destinations. He designed


Category: E-Commerce

 

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2026-01-17 11:00:00| Fast Company

My grandmother never realized she was practicing a die with zero philosophy.  She liked to give generous presents to her children and grandchildren on birthdays, gift-giving occasionsand whenever the mood struck her. I once asked her why she kept her loved ones so well-supplied in gifts, and she remarked, Why should you be glad Im dead? In other words, she didnt see the point in holding onto the money that would come to her family anyway when she died. By spending her money on us while she was still alive, she enjoyed our delight in her generosity. She saw that as a better use of her money than letting it grow until it became our emotionally uncomfortable inheritance. In many ways, Grandma embodied the die with zero financial planning philosophy popularized by Bill Perkins. This philosophy encourages people to enjoy their money while they liveideally spending their final dollar just before kicking the bucketbecause theres no point in being the wealthiest person in the cemetery. Considering the complexities of traditional financial planningnot to mention your understandable worries about running out of money in retirementthe die with zero philosophy may sound like a great way to live with low-grade anxiety during your golden years. But theres a way to balance your impulse to save for the future with the joy of enjoying your money right now. The problem with traditional planning Every day without fail, youll find a brand new think piece about how painfully underfunded the average American retirement account is. That’s why financial medias prevailing message about retirement planning is only slightly less hyperbolic than, For the love of all that is holy, put some money in a 401(k) NOW before its too late!!! Unfortunately, this hyperfocus on building wealth makes it seem like even the largest of nest eggs is one unwary purchase away from leaving you destitute. The majority of retirees have built the life they want, but almost half are afraid to spend their money so they can live that life. While this is not a problem that every retiree will face (see the depressing statistics about the size of the average American retirement account), its still a common issue for anyone who has internalized the accumulate! retirement planning message for decades. Enter the die with zero financial philosophy. What is Die with Zero? Although hedge fund manager Bill Perkins coined the term (and wrote the eponymous book Die With Zero), the concept is hardly a new one. With the possible exception of some pharaohs and oligarchs, we all know we cant take it with us when we go. Instead, Perkins suggests that our highest goal should be to maximize positive life experiences using the three limited resources we are all afforded: health, time, and money. Of course, our levels of health, time, and money are not in perfect balance throughout our lives, which is why Perkins recommends using each of these resources when we have them. When youre young, healthy, and have plenty of time, you can spend it enjoying low-cost but high-effort experiences, like backpacking through Europe. Once youre older, time-crunched, and wealthierbut still enjoying good healthyou can spend money to enjoy luxurious experiences that are lower-effort, like taking a cruise through the Greek Isles. And anytime your health is declining, you can spend time and money to help improve your health. Die with zero financial planning Die with zero is an appealing philosophy in part because its not just about money, retirement, or financial planning. Its a framework for optimizing your life. Much of the die with zero model is about changing your view of money, health, and time throughout your life. However, the die with zero philosophy includes a blueprint for financial planning. Specifically, Perkins recommends the following rules for handling your finances so that you can die with zero: Plan for different seasons of your life: Described by Perkins as time-bucketing, this strategy separates your life into 5- to 10-year chunks. For each time-bucket, you set experience goals you want to meet that will change as your time, health, and wealth change. Spend with intention: Rather than accumulate wealth that youre afraid to spend, joyfully spend your money on memorable experiences that will make your life more meaningful. Give money away to children and charities when its the most impactful: This is an echo of my grandmothers attitude. Rather than leaving a financial legacy to beloved family or charities when you diewhen they may no longer need the moneygive it away when the money can do the most good and while youre alive to see the benefit. Recognize when youve hit your wealth peak: So much of retirement planning is about accumulation, which means it can be tough to know when youve reached enough. And then it can be even harder to feel comfortable spending down your nest egg. This philosophy suggests that you figure out when youre done growing your wealth so you can let go of the drive to keep growing. Balancing prudence with pleasure Eat, drink, and be merry, for tomorrow we die may be an excellent motto for soldiers heading off to war, but its a little harder to justify as a responsible life maxim when youre impulsively charging once-in-a-lifetime trips to Bali on your high-interest credit card. Which is why its a good idea to fold the philosophy of the die with zero movement into traditional financial planning. Focus on growing your nest egg, especially when you have the benefit of compound interest over time. But make sure you also invest some of your resourcestime, health, and moneyinto making memories. Plan ahead for potential health problems in old age, which may mean earmarking money for future medical expenses. But also let yourself be generous with money to your loved ones when they need it. Continue to make smart and frugal financial decisions in retirement. Butkeep meeting the experience goals you set for yourself, too, so that you continue to have new adventures to look forward to. Treating your finances with intentionality is the best way to enjoy yourself and your moneynow and in retirement.


Category: E-Commerce

 

2026-01-17 10:00:00| Fast Company

There are few things in the digital world as annoying as spam emails. They flood our inbox after our email address is sold by a data broker, shared with third parties from a site weve willingly given it to, or obtained through a data breach. Its natural to want to get off these lists as fast as possible, but if theres one thing you should rarely ever do with one of these spammy emails, it’s click the unsubscribe link found in it. Heres why, and what to do instead. The problem with ‘unsubscribe’ email links With few exceptions (see below), you should avoid clicking on unsubscribe links in most emails you receive. This is especially true if the link is in an email that is clearly spam, one from some business or website you have never given your information to. This is because these unsubscribe links usually take you to a web page via a URL embedded in the unsubscribe text that identifies your email address, either in plain text or via an alphanumeric code. The moment this unique URL loads, the spammer at the other end knows that you were the one to click it; they now know that the email address they blasted does, in fact, have a real person at the other end. If the email is from a spammer, there is a high chance that they will notand never intended todelete your email address from their database. In this case, clicking on that unsubscribe link reveals to the spammer that the email address theyve sent the message to is being read by a human. This confirmation usually only makes your email address a target for even more spam emails. This is the best-case scenario. But theres a worst-case scenario as well. Scam emails often imitate genuine organizationssuch as your bank or a subscription service provider. These emails typically claim that you can opt out of what appear to be marketing messages by clicking the unsubscribe link. However, when you do, the link directs you to a malicious website that appears legitimate and asks you to log in or provide other personal information to verify that you are the account owner who wants to unsubscribe. The scammers then use the information you enter on their fake site to hack into your real account or commit other types of identity theft with the data youve given them. Heres what to do instead It should be noted that if you are 100% certain an email is from the organization it purports to be (such as Netflix, Apple, or Chase Bank, for example), its pretty safe to click on the emails unsubscribe link. Large companies tend to honor unsubscribe requests because they would face significant public backlash (and potential legal troubles) if they didnt. But if you are even remotely uncertain, or the email is clearly from a spammy site you never signed up for in the first place, it’s probably best to avoid clicking on that tempting unsubscribe link. Instead, if you want to stop receiving emails from the sender, you can block the offending email address. When you block an email address, any emails from that address will usually be sent directly to your spam or junk mail folder, so you should never see a message from the senders email address in your inbox again. How to block an email address The best way to block an email address depends on the email service provider you have.  If you use Gmail on the web, you can click the More button in the Gmail menu bar of the offending email and then select Block [sender]. Future messages from that email address will be sent right to the spam folder. If youre using a mobile device, you can find Googles instructions for blocking an email address here. If you use Apples iCloudor the built-in iPhone Mail appyou have several options for blocking an email address. If youre on an iPhone, the quickest way to block a sender is to swipe on the email message in the Mail apps inbox to reveal its More button. Tap that button and then tap Block Contact to block the sender of the email.  This will cause a banner to appear above the email stating that the sender is blocked. However, emails from a blocked sender will still stay in your inbox until you set the Mail app to automatically move messages from a blocked sender to the Trash folder. Do this by opening the iPhones Settings app, tapping Mail, tapping Blocked Sender Options, and then selecting Move To Trash. Other major email providers, such as Outlook.com (owned by Microsoft) and Yahoo Mail, offer ways to block email addresses. See instructions here for Outlook and here for Yahoo Mail. Protect your email address without needing to unsubscribe from anything A final way to avoid getting a deluge of spam email is to avoid using your real email address in online forms or websites. Instead, use an email alias, which is a randomized email address you can use instead of your real one. Emails sent to this email alias will still arrive in your real email addresss inbox, but if that email alias is ever abused, you can just delete the alias, which means that any emails sent to it never reach your inbox. The easiest email alias system to use is Apples Hide My Email servicea feature available to paying iCloud Plus subscribersand arguably the best reason to become a paying subscriber. As I wrote previously, Hide My Email is probably the best Apple product you arent using. Its effective, easy to use, and costs as little as 99 cents a month. But what if youre not an Apple user? Google is reportedly working on bringing a Hide My Email-like feature to Gmail users, called Shielded Email. In the meantime, Android and Windows users with non-iCloud email accounts could get similar Hide My Email functionality with Protons SimpleLogin service. But whatever you do, try to avoid clicking on those tempting unsusbscribe links in spam emails.


Category: E-Commerce

 

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